The Oscars Identity The Academy Awards has a long design history which has become an iconic worldwide brand. Perhaps the most recognised aspect of the brand is the Oscar statuette, this has become a symbol which encompasses the ceremony and its academy members. The colours which are used for any promotion for the awards have stayed consistent over the past 86 years. These colours are Gold, Red and Black. The Oscars logo has evolved throughout the years, with the most recent being updated for the 2014 Academy Awards. This was headed by the L.A studio 180LA.
THE OSCARS
“The new logo spotlights the Oscar from above – creating a triangular shape and uniting the “A” of the Academy with our iconic statuette. This design gives the Academy a presence in its own logo for the first time and underscores our efforts to support creative arts and sciences yearround.” - oscars.org/imagination