FEATURE
#INSTAGRAMWORTHY In an age of social media-savvy millennials, it’s important to use your tools correctly to entice new customers and grow your profit – as well as your follower count. The Blend speaks to Lena Greenwood, marketing manager of Louie Louie, to discover how the business uses social media to its advantage
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ituated on Walworth Road, between Elephant and Castle and Camberwell in South London, Louie Louie is an all-day eating and drinking establishment with a dining environment and cocktail bar with vinyl spinning DJs. Lena Greenwood is responsible for the social media at Louie Louie; she works hard to ensure that the brand is well represented and engages with customers.
Social media is the primary method Lena uses to communicate with the business’s audience. When setting up, the Louie Louie team started a campaign on Kickstarter to involve local people in the business, building a sense of community. They also set up social media accounts, sharing news and updates on the progress of the building works and renovation to make followers feel they were part of what was going on behind the scenes.
Engaging the audience “Social media, for our business, is everything,” Lena explains. “Everyone is on social media these days, so when we were thinking about what marketing tools we wanted to use, we decided to keep the website as simple as possible and do everything else through social media.”
Mixing up content Each of the social media platforms is equally as important as the others, because they serve different purposes. Lena shares events, music and local news on the Facebook page, uses Twitter to create and engage in conversation, focuses on visuals with Instagram, and shares recordings of the
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DJs who play there on Mixcloud, showing customers the experience they can expect. Having a strategy “It was important for us to have a social media strategy in place,” Lena tells us. “There are a few partners in the company, so it means that we’re all on the same page.” She also explains that it’s important for all social media posts to be made by one person, to maintain a consistent brand and voice. “We all have an opinion, but you have to know what you post, when you post and why you post it. We have lots going on and we want to reflect all of it across our platforms. If someone has an idea or something to share, they can send it to me and I can post it.” Another important part of the social media strategy is setting goals, but Lena ensures that
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15/11/2017 16:05