BUSINESS
S T E P I N T O YO U R C U S T O M E R ’ S J O U R N EY WITH CARA COUSINS, FLORISTPRO
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tep back once a month, put on your customers’ glasses and look at your website with fresh eyes, as though you’re visiting it for the first time. It’s important to experience the customer’s journey on your website so you can identify whether there are any areas that need to be changed; this will help to ensure that visitors want to, and can, order with you. Research has shown a website has seven seconds to capture a visitor’s attention, so it’s vital to get it spot on!
SOME KE QUESTIONS TO CONSIDER AS OU HA E A BROWSE l Is it easy to understand who you are and what you’re selling? l Is it simple to navigate using the menu and find what you’re looking for? l Are there call to action (CTA) prompts such as ‘order now’ or ‘call us to book an appointment’? l Is the ordering process clear and simple? l Uni ue selling point (USP) does
your website give the customer a reason to want to shop with you? l Have you tried browsing other retailers’ websites (not just floristry ones) to see, as a customer, what you like and don’t like about using them? Remember, customers want a website to be user-friendly otherwise they will give up and find another one to order on!
SITE IN THE SPOTLIGHT WEBSITE OF THE MONTH
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oots, Fruits & Flowers wins this month’s website accolade. Not only does its site reflect an elegant and earthy brand, it’s also beautiful and easy to navigate, with simple impulse buys on the homepage so that a customer doesn’t have to look far to make a purchase.
www.floristbusiness.co.uk Business-Digital design NEW.indd 17
Roots, Fruits & Flowers www.roots r itsflowers o .com Manager: Phil Hunter
FLORIST BUSINESS
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22/08/2017 09:34