INFORM
CED Stone Group. “A lot of things can change in 40 years, and over time we’ve grown and evolved in many ways, so we hope that this new and updated branding will help to reinforce how important our values are.” CED Stone Group is known for having one of the most extensive ranges of natural stone and hard landscaping products in the UK, and its new website has been designed to help customers find the right options for them, with colour type filters, matching product suggestions and material comparison tools.
“CED has changed and evolved over the years and our brand needed to reflect this, so we wanted a fresh, updated style that would still be relevant and recognisable to our customers,” says Paula Chalmers, CED Stone Group’s marketing manager. “The two distinct parts of our business, CED Stone Commercial and CED Stone Landscape, have been given their own identities; ensuring that we can communicate effectively with our clients who all have very different needs. We’ve produced a range of new marketing materials, including a new brochure and website, making it easier for our customers to find the products or services they require.” The rebranding will be launched at the SGD Awards on 2 February, followed by Build It Live on 3-4 February, which it will take the landscaping division to, and the Surface Design Show on 6-8 February for the commercial side of the business. CED Stone Group will also be attending the Pro Landscaper Awards on 9 February, where it is the headline sponsor.
AT THE VERY HEART OF OUR BUSINESS, WE WANT TO SHARE OUR PASSION FOR USING THE BEST HARD LANDSCAPING PRODUCTS, AND ENCOURAGE OUR CUSTOMERS TO CREATE BEAUTIFUL LANDSCAPES
For more information, please visit www.cedstone.com
www.prolandscapermagazine.com
News Extra CED rebranding.indd 15
Pro Landscaper / February 2018 15
18/01/2018 13:54