GIMA Awards GIMA
GIMA AWARDS
BOOSTS COMMERCIAL SUCCESS AHEAD OF GLEE
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The GIMA Awards this year highlighted the achievements of members and non-members, with the most coveted prize being the Sword of Excellence. We ask the winners what does it mean to win – and what do the awards do for sales?
he annual GIMA Awards are as much about promoting commercial success and innovation, as they are receiving a trophy or certificate. The awards give suppliers more confidence in their products, and retailers know they are selling an industry-backed product. This year the Sword of Excellence was presented to the winners of the Garden Care category, Neudorff. The company’s entry, VineWeevilFree Nematodes, gives retailers an industry first – the opportunity to stock nematode products directly from the shelf – without the need for refrigeration. Sales director Jude Beharall says: “The Neudorff UK team and I are absolutely delighted. As a company, Neudorff prides itself on providing safe, natural and effective products. Industry recognition of this kind will help to elevate the Neudorff brand further, enabling us to reach an even wider retail audience.” Crest Garden won in three categories, the Best Point of Sale Material Award, the Growing, Planting Equipment and Sundries and the Gardenex sponsored Export Achievement Award. Natalie Searle, head of marketing says: “Winning these three awards is a huge achievement
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GIMA at Glee (NEC, 10th – 12th September) Due to the relocation of Glee in NEC Halls 6–8, 19 and 20, the GIMA Business Village and lounge area – where we will host retailers and suppliers taking part in the popular Buyer Connect sessions – will now be situated in Hall 6. GIMA will also support the Innovators Zone (Hall 20) once more, awarding the £6,000 GIMA Innovators’ Seed Corn Fund to a lucky entrepreneur or product developer. The accolade is as key to the industry as the GIMA Awards themselves, helping to provide further sales opportunities in the short and long term.
for us and reflects both our passion and hard work as well as the level of investment which has been made in the business. We are very proud of this accomplishment, and will strive to continue to create unique products, point of sale and marketing campaigns in the future.”
To find out more Contact the GIMA Press Office on (01959) 564947 or info@gima.org.uk Woodlodge won the supplier of the year award ahead of close competition from Burgon & Ball, Vitax, and Kelkay. Director, Michael Wooldridge says: “Receiving this award demonstrates the hard work and effort we apply as a company to sustain and grow our customer base. It was an absolute honour to be nominated, winning is a huge accolade for the team and the business.”
ABOUT
The Garden Industry Manufacturer’s Association (GIMA) has around 150 members from the UK gardening industry. Its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry. www.gima.org.uk
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