REBRANDING + EXISITING PRODUCT REPRESENTATION: ADOBE// Adobe offers a vast variety of softwares and applications geared toward developing and engaging concepts. The rebranding efforts are focused on consistently revolutionizing the way people interact with their work and innovating for the sake of their ideas. Because technology is constantly becoming more mobile, the future of the company lies in converting their existing desktop software to be fullyfunctional on a tablet or phone. Because of this, an iPad was modeled as the prospective interface for the company’s products.
REBRANDING + EXISITING PRODUCT REPRESENTATION: BLUETOOTH// Bluetooth is all about making information accessible through connectivity. The technology can be used in a myriad of ways to simplify everyday life. The rebranding efforts are focused of humanizing the technology and relating it to the haptic. A Bluetooth-enabled portable Jambox speaker was modeled to highlight the versatility of Bluetooth technology in improving and streamlining the lives of users.