ADVERTISING FEATURE
Reviving British elegance with a proven business A 21st century tearoom franchise bringing back the very best of English traditions with a modern spin
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n an age dominated by virtual experience, online and social media, personal contact with people and the same sense of satisfaction which comes with great attentive service in a beautiful environment seems to be on the decline throughout the hospitality industry. Since hitting the high street in 2010, Patrick Duffy founder of Beatons Tearooms has taken the traditional Tearoom and brought it into the 21st Century. Opening first in Tisbury, Wiltshire and soon after in Blandford Forum, Dorset, Beatons Tearooms and Bookshop redefines the traditional tearoom for the 21st century, delivering the joy of table service throughout the day with enticing full-food menus. Inspired by the iconic design and style of Cecil Beaton, its elegance with a modern twist is revitalising the high street, providing a perfect oasis in which to enjoy the company of friends and family from dawn to dusk; creating an environment tailored around comfort rather than speed and a physical space which just makes you feel good to sit in. Beatons’ serving of the finest loose-leaf teas and
coffees, home baked cakes, brunch, lunch and renowned afternoon tea come with the winning bonus of an imaginative selection of new books to purchase. Beatons is about providing a real choice to a local residential market, the local community in which each of our tearooms operate; embedding themselves into every community they serve, putting in heaps of effort engaging with local charities and groups. Following the opening of Beatons Blandford, Duffy and the team focused on organically growing the brand over an instant expansion, carefully developing the Beatons franchise model, using bfa accredited consultants and advisors, 01747 871819 opt. 2 building the reputation of the group with www.beatonstearooms.co.uk the existing successful units. The growing franchise is proving to be a unique British success story with 21st century tearooms in Dorset, Wiltshire, Hampshire and currently expanding northwards.
68 elitefranchise | DecEMBER 2018
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29/11/2018 15:48