Mission
Our mission is to safeguard the planet from the pollution and waste of materials of which the fashion industry is guilty. We dream of a world where sustainable clothing is not an option, but the norm, and where beauty and ethics coexist harmoniously.
Values
Vision
Through in-depth research into new generation fabrics, the use of textile waste and natural dyes, we offer a timeless and sustainable clothing line.
Our community shares values that unite us and without which the company would not exist: 1. SUSTAINABILITY AND INNOVATION: We carefully choose our materials, favoring organic fibres, recycled fabrics, textile waste and innovative technologies that minimize environmental impact. 2. TRANSPARENCY AND TRACEABILITY: We want our customers to know the origin of every garment they purchase, from production processes to company practices, including the working conditions of the artisans. For this reason, we also provide detailed information on certifications that guarantee sustainability. 3. CRAFTSMANSHIP AND LOCAL PRODUCTION: Each piece of clothing is made with expert craftsmanship, embodying our commitment to quality and durability. We firmly believe that a respectable quality garment must be made with the heart and passion of the artisans who work there. 4. RECYCLING: EReMlab offers customers the possibility of returning used garments for recycling or repair, promoting the idea of durability and long life of the products.
Logo
Logotype
Pittogram
Logo construction
90 mm
16 mm
27 mm
28 mm
120 mm
Meaning of the logo EREM comes from the initials
of the name of the designer and founder Elisa Regina Moretti.
But RE refers to one of the
pillars of the brand: recycling.
Finally lab is the truncation of the word “laboratory”, which
refers to the craftsmanship of clothing.
Tipography. Qeilab
abcdefghijklmnpqrstuvwxyz ABCDEFGHIJKLMNPQRSTUVWXYZ 0123456789 ?!ӣ$%&/()
Fonts used by the brand:
E-mails, documents, advertising and so on. The brand has got many channels and here there are two other different fonts used.
Minion Pro abcdefghijklmnpqrstuvwxyz ABCDEFGHIJKLMNPQRSTUVWXYZ 0123456789 ?!ӣ$%&/()
Bugisnia
abcdefghijklmnpqrstuvwxyz ABCDEFGHIJKLMNPQR STUVWXYZ 0123456789 ?!ӣ$%&/()
Logo positive
Logo negative
Logo black and white positive
Logo black and white negative
The Brand Earth Colourboard The Colourboard PANTONE P 33-14 C # 694f43 C17 M34 Y45 K5 R210 G170 B139 PANTONE P 38-15 C #BA592E C17 M34 Y45 K5 R210 G170 B139 PANTONE P 37-8 C #E94F1C C17 M34 Y45 K5 R210 G170 B139 PANTONE P 14-7 C #F9B333 C73 M42 Y51 K36 R62 G94 B93 PANTONE P 32-2 C #D2AA8B C17 M34 Y45 K5 R210 G170 B139 PANTONE P 23-13 C #706352 C47 M46 Y57 K38 R112 G99 B82 PANTONE P 159-14 C #717744 C55 M37 Y78 K25 R113 G118 B68 PANTONE P 177-16 C #212818 C76 M58 Y78 K75 R33 G40 B23 PANTONE P 175-113 C #445c60 C73 M42 Y51 K36 R62 G94 B93
PANTONE P 38-15 C #BA592E C17 M34 Y45 K5 R210 G170 B139
PANTONE P 33-14 C # 694f43 C17 M34 Y45 K5 R210 G170 B139
PANTONE P 177-16 C #212818 C76 M58 Y78 K75 R33 G40 B23
PANTONE P 175-113 C #445c60 C73 M42 Y51 K36 R62 G94 B93