Travel Trade MENA January 2014 by T.T.W. Travel Trade Weekly LTD

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JANUARY 2014

ISSUE 51

EXPLORE: QATAR Qatar’s economic, social, human and environmental sectors are gathering momentum in their drive for development.

With an exciting line-up of events and some of the region’s most talked about projects, Abu Dhabi is gradually metamorphosing into a must-visit destination.

11 EXCLUSIVE: GDS More than a billion transactions are carried out annually using a global distribution system (GDS), and nearly 500,000 travel agencies worldwide use them daily.

18 IN THIS ISSUE MARKET UPDATE

VISIT: Abu Dhabi & Al Ain

ONSITE: Bahrain

EXPLORE: Qatar

TRAVEL CHANNELS

TOUR: Malaysia

EXCLUSIVE: GDS

WHO’S MOVED

TRAVEL TALK

RENDEZVOUS

NEWS & EVENTS

VISIT: Abu Dhabi & Al Ain

MARKET UPDATE

TRAVEL TRADE PUPLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel

Jazeera Airways Tops Regional OTP Ranking Independent US-based on-time performance (OTP) tracker, FlightStats ranked Kuwaiti low-cost carrier, Jazeera Airways as the most punctual airline in the Middle East for October 2013.

COPY EDITOR Emily Millett SENIOR JOURNALIST Rita Kasziba JOURNALIST Maria Kazeli

PRESS Maria Demetriadou Pauline Shahabian DESIGN & LAYOUT Elena Stylianou DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103670 WEBSITE www.traveltradeweekly.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED IN CYPRUS Cyprint Plc P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprint.com.cy

MENA EXCHANGE RATES Jazeera Airways

or the month under review, the airline recorded an OTP performance of 94.55 percent, delivering the best result in the whole region. The report, which is based on official figures and statistics from Kuwait’s Directorate General for Civil Aviation, also shows a five percent year-on-year rise in total flown passenger numbers driven by an increase in demand to popular destinations, such as Dubai, Beirut, Amman and Bahrain. On the Kuwait - Beirut route, passenger figures rose 47 percent, while on the Kuwait - Amman service demand jumped 38 percent. Flown passenger numbers also surged on the Bahrain and Dubai routes 17 percent and 13 percent respectively. In addition, the carrier also managed to grab significant market share on a number of highdemand routes. Between Kuwait and Al Najaf for example, Jazeera Airways was responsible for 76 percent of traffic, while between Kuwait and Luxor, the carrier’s market share stood at 71 percent during the month under review.

Accurate as of

31/12/2013 Currencies shown in red are fixed against the US Dollar

COUNTRY

CURRENCY

1USD=

UAE (AED)

Dirham

3.67

Egypt (EGP)

Pound

6.95

Saudi Arabia (SAR)

Riyal

3.75

Lebanon (LBP)

Pound

1,502.50

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Syria (SYP)

Pound

141.50

Kuwait (KWD)

Dinar

0.28

Qatar (QAR)

Riyal

3.64

Oman (OMR)

Rial

0.38

Tunisia (TND)

Dinar

1.64

Morocco (MAD)

Dirham

8.15

Iran (IRR)

Riyal

24,799.00

Yemen (YER)

Rial

214.91

Algeria (DZD)

Dinar

78.34

Libya (LYD)

Dinar

1.23

QAIA: Passenger Traffic up 14.1 Percent Jordan’s Queen Alia International Airport (QAIA) handled a total of 600,855 passengers in October 2013, marking a 14.1 percent year-on-year increase. According to Airport International Group (AIG)’s statistics, the positive monthly results lifted year-to-date passenger numbers to 5.57 million, up 4.05 percent. Meanwhile, aircraft movements (ACM) rose 6.26 percent to 6,075, and year-to-date ACM stood at 57,525. As Kjeld Binger, CEO, AIG, noted, the October 2013 figures were driven by several factors, the most prominent of which was the concentration of traffic for the Hajj pilgrimage and Eid Al Adha holiday seasons into a single month.

The positive monthly results lifted year-to-date passenger numbers to 5.57 million, up 4.05 percent “In order to cater to QAIA passenger demand during the season, Jordan’s national carrier, Royal Jordanian Airlines, and a number of other airlines collaborated to operate a total of 80 extra flights, while Jordanian carriers alone operated an additional 50 charter flights,” explained Binger. Queen Alia International Airport

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VISIT

Abu Dhabi/Al Ain

Traditionally State-of-the-art Yas Island

Sheikh Zayed Grand Mosque

ABU DHABI IN BRIEF Country: UAE Currency: UAE Dirham (AED) Language: Arabic

With an exciting line-up of events throughout the year and some of the region’s most talked about projects in the pipeline, Abu Dhabi is gradually metamorphosing from the UAE’s business hub into a must-visit destination for art admirers, sports aficionados and globetrotters looking to experience the quintessence of the modern Arab world.  Rita Kasziba writes

“A

bu Dhabi leads itself extremely well as a MICE, special sporting and cultural events, and luxury leisure destination,” attested Doris Greif, general manager, Jumeirah at Etihad Towers, saying that this positioning has resulted in increasing guest volumes over the past years. Building on the emirate’s growing portfolio of attractions and headline events, Abu Dhabi has managed to change its profile from a destination solely relying on business and MICE tourism to a cultural and sporting hub, attracting record-breaking number of visitors year after year. Based on Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi)’s data, during the first 10 months of 2013, a total of 2.2 million guests checked into the emirate’s 148 hotels and hotel apartments, marking a robust, 16 percent year-on-year increase, and bringing the destination closer to its annual target of 2.5 million visitors. Meanwhile, guest nights rose 26 percent during the same period to over seven million, translating into

longer average length of stay, reflecting the emirate’s expanding touristic and entertainment scene and growing appeal. “People are staying longer in the emirate which is a key feature for our promotions and marketing thrust. There is far more to see and do in Abu Dhabi and we want guests to experience as much as possible,” apprised H.E. Murabak Al Muhairi, director general, TCA Abu Dhabi. Praising the authority’s endeavours, Shaun Parsons, general manager, Le Royal Meridien Abu Dhabi, noted that the high-profile events taking place in the emirate are also crucial to attracting visitors and the hotel is cooperating with various other stakeholders to showcase the destination. “We are working together with Abu Dhabi’s attractions such as Ferrari World Abu Dhabi, Yas Waterworld, as well as Saadiyat Island art destinations, among others, to promote destination driven experiences to tourists to this emirate,” added Parsons. “With all the new attractions and island developments in and around Abu Dhabi, attracting leisure travellers as well as business travellers is proving a success,” asserted Mario Scotto, general manager, Mafraq Hotel Abu Dhabi, noting that positioning the UAE capital as

a destination for the entire family has helped tremendously to enhance its standing on the global stage. David Garner, regional director of sales and marketing, Middle East, Anantara Hotels, Resorts & Spas, concurred, saying that family-oriented attractions, such as Ferrari World Abu Dhabi and Yas Waterworld, have positively enhanced the emirate’s tourism offering, resulting in growing interest in the destination from various market segments. Underscoring the trend, Dilip Mukundan, director of sales and marketing, The Ritz-Carlton Abu Dhabi, Grand Canal, revealed that since the luxury hotel’s opening in March 2013, family stays, from both within and outside the region, have showed a notable surge. “They see Abu Dhabi as an exciting destination that offers cultural, historical and family-oriented activities that can be enjoyed year-round. Sheikh Zayed Grand Mosque has become a must-see site for every UAE visitor and so have the Ferrari World Abu Dhabi and the newly opened Yas Waterworld,” elaborated Mukundan, noting that in addition, the emirate also continues to witness increased cruise tourism activities at its shores. In fact, over the past years, Abu Dhabi has experienced significant growth in cruise arrivals with figures skyrocketing from just 35,000 passengers and 29 vessels during the 2006/07 season to 180,000 tourists and 88 calls in 2012/13. “In Abu Dhabi we are taking our cruise ambitions seriously,” stressed Mohammed Al Dhaheri, strategy and policy director, TCA Abu Dhabi, at the recently JANUARY 2014

Abu Dhabi/Al Ain held Seatrade Middle East Cruise Forum in the UAE capital, revealing that Abu Dhabi is committed to building a permanent cruise terminal at Mina Zayed and the current temporary terminal site has now been earmarked as the site of the permanent one. “We want a state-of-the-art facility which meets all the requirements, including warehousing and cold storage,” explained Al Dhaheri, saying that decision on the concept design is expected in the coming months. TCA Abu Dhabi has also recently upgraded and expanded the temporary terminal to include a range of passenger services while the authority is also working on introducing a stop-over destination on Delma Island in the Western Region, which is expected to be completed for the 2015/16 season, and these are just some of the authority’s plans aimed at seizing the sector’s economic opportunities. The organisation has, for example, also produced, in five languages, self-touring itineraries encouraging cruise guests to explore the destination. As Al Dhaheri revealed, the UAE capital is now working with Fujairah, Dubai and Muscat to develop the sector in a new Cruise Arabia Alliance approach. “We are taking part together in roadshows around the region to lift awareness of this industry among the travel trade, the media and the end consumer. We realise that we have to convince consumers here of the advantages of cruising. These are mere green shoots but they will grow if nurtured properly,” said Al Dhaheri. BLURRING THE LINES Enhancing the emirate’s standing as an attractive leisure destination comes in line with TCA Abu Dhabi’s push to achieve a more balanced 50/50 business/leisure tourism split and follows the latest dynamics witnessed in the industry which also reflect Abu Dhabi’s expanding tourism product. In fact, the destination’s growing appeal continues to play a vital role in the growth of the whole industry, including the car rental sector. “Due to the constant improvement of the economic conditions and the continuous rise in business travel, Abu Dhabi is now more and more driven by inbound tourism, which, in return, continues to boost the emirate’s car rental sector,” attested Ahmed Abood Al Boasy, group general manager, Fast Rent A Car/Emirates National Group, adding that given the fast-growing air links connecting the UAE capital with key global destinations and the anticipated rise in inbound arrivals, the car rental sector in the country and in Abu Dhabi in particular, is set to experience a period of growth in the coming years. Commenting on the destination’s changing image, Kamal Chaoui, general manager, Dusit Thani Abu Dhabi, added, “We have seen a trend of combining business and leisure, and positioning Abu Dhabi as a family friendly city as well as a business hub will certainly support this trend.” This is also evident in TCA Abu Dhabi’s latest figures which show that despite 12 hotels and 2,187 rooms having been added to the emirate’s room inventory JANUARY 2014

Traditional Market

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“Abu Dhabi has been the wealthiest emirate in the UAE but that is not enough,” stressed Ibrahim. “The city is increasingly accepting new investments, continuously building skyscrapers, [introducing] more flights, holding major exhibitions and events that all together help increase the popularity of Abu Dhabi and maximise business opportunities.” Moreover, TCA Abu Dhabi also continues to extend its reach and while domestic tourism also remains on the growth trajectory, new market opportunities have simultaneously emerged. India continues to retain its position as the emirate’s largest overseas market, followed by the UK and Germany, and the authority is keen on further developing these markets while also penetrating new ones. In order to promote the emirate in India, TCA Abu Dhabi, along with 25 major stakeholders, has recently organised a roadshow in the country; an initiative, which, according Al Muhairi, corresponds to increasing air accessibility from India to Abu Dhabi via Etihad Airways’s expanded network and its strategic partnership with Jet Airways. “We have more expectations from the German market given the fact that Etihad Airways will, from February, increase its daily service from Munich to Abu Dhabi to a double-daily frequency,” suggested Al Muhairi. 

during the first 10 months of 2013, Abu Dhabi managed to improve its occupancy rates from 60 percent in 2012 to 69 percent in 2013 with total revenues jumping 19 percent to almost AED4.3 billion (USD1.17 billion). Driven by a number of high-profile events, October 2013 also saw average room rate rising seven percent to AED504 (USD138), which, according to Al Muhairi, still represents terrific value, given the ENJOY GREATEST RATES ON THE LATEST 2014 MODELS high standard of accommodation and service offered in the UAE capital. This comes in line with TCA Abu Dhabi’s initiatives to convey the message that although Lancer 1.6 Abu Dhabi is a luxury desAED 1440 tination, it is yet a highly Nissan Tiida affordable one. AED 1475 “While the focus is naturally at the higher end of the luxury scale, Hyundai Accent the value at which these AED 1345 experiences are offered is exceptional, making it Nissan Altima AED 2100 more affordable to many more people and organisations,” highlighted Greif. As Abu Dhabi continues to consolidate its position as a leading leisure and business destination, Lease out a 2014 vehicle for 3 years at the most competitive rates * the market continues to Special rates are also avialable for 1 and 2 year leasing. offer even greater oppor* Various mileage options, also available in competitive rates tunities, as Fadi Ibrahim, cluster director of sales and marketing, Al Diar Terms and conditions apply Hotels, a division of Abu Dhabi National Hotels, noted. An Emirates National Group Company

VISIT

ALL EYES ON ABU DHABI Abu Dhabi’s development is in parallel with the emirate’s growth as a regional and global aviation hub; a progress which has seen Abu Dhabi International Airport (ADIA) evolving into one of the world’s fastest growing airports. While in 1998 passenger volumes stood at 3.4 million, figures skyrocketed to 11 million in 2011 and to over 14.7 million by 2012. With numbers expected to further increase over the coming years, the Midfield Terminal Complex (MTC) is set to usher in a new chapter in the emirate’s aviation industry. Slated for opening on July 7, 2017, the new complex is set to become the gateway to Abu Dhabi and the future home of Etihad Airways with the Midfield Terminal Building being the key component of the MTC development programme, which, in its first year of operation, is expected to provide a capacity of 30 million passengers. Similar to MTC, the Abu Dhabi Airport Business City is yet another development which is set to contribute towards the goals of Abu Dhabi Vision 2030 and help diversify the economy. Scheduled for completion in the first quarter of 2015, the newly-announced building will join the business city’s currently operating three main facilities

Abu Dhabi/Al Ain

and services, namely the logistics park, the business centre and the business park, each of which plays a direct role in developing the proposed Aerotropolis at ADIA which will include residential, recreational, retail and lifestyle districts. “Abu Dhabi Airports’ goal is to support the drive in making Abu Dhabi an international hub for logistics, through capitalising on its economic strength and strategic location, combined with offering a unique product that is efficient, convenient and cost competitive,” explained Tony Douglas, CEO, Abu Dhabi Airports. This comes as Etihad Airways continues to extend its global reach with the introduction of new services and partnerships. Continuing the prodigious growth of its first decade, the carrier has outlined plans to add eight new routes to its current network, including Medina, Jaipur, Los Angeles, Zurich, Yerevan, Rome, Perth and Dallas, bringing the carrier’s worldwide routemap to 102 destinations by year-end. “This is part of a measured and strategic growth plan, which will reinforce the future of the national carrier of the UAE and the vital role it plays in the emergence of Abu Dhabi as a global aviation hub,” explained James Hogan, president, Etihad Airways, noting that together with its codeshare and equity alliance partners, which presently include airberlin, Aer Lingus, Air Serbia, Air Seychelles, Darwin Airline (subject to regulatory approval), Jet Airways and Virgin Australia, the airline has created a virtual network of more than 375 destinations. “This collaborative model gives us scale and enhanced global market access in constrained regions. But more importantly, it strengthens our customer proposition by offering more choices and better connections across our hub in Abu Dhabi.” This year’s network plan also makes provision for increases in frequency and connectivity on existing routes, with more than 20 percent growth expected in weekly departures and to support the next phase of its expansion, the airline will receive 20 aircraft deliveries this year. “The current mood is very positive, particularly as Dubai has been award-

ed the right to host Expo 2020,” asserted Chaoui. Bill Loveday, general manager, Monte-Carlo Beach Club, Saadiyat, concurred, “The success in the UAE securing the Expo 2020 will immediately take tourism in Abu Dhabi to yet another notch,” projected Loveday, predicting that even visitors to the host city are expected to visit Abu Dhabi and Saadiyat Island in particular which, thanks to the ongoing developments, continues to gain popularity. AL AIN Abu Dhabi’s fast-paced development continues to attract a growing number of visitors to the Western Region and Al Ain as well. Home to one of the region’s most popular zoos, as well as the Middle East’s first man-made whitewater rafting, kayaking and surfing facility, Wadi Adventure, Al Ain is increasingly becoming popular among travellers, as Mohamed Soussan, general manager, Ayla Hotel, noted. “We have noticed a good pick-up from excursions and UAE tours. Certainly, increased number of events and conferences have helped that and with a larger number of high-profile events taking place in the UAE, Al Ain is set to welcome even higher number of visitors,” apprised Soussan, saying that TCA Abu Dhabi’s endeavours have played a major role in promoting the ‘Garden City’. In fact, 2013 also proved to be a record-breaking year for the city’s largest shopping mall. Bawadi Mall, home to over 400 fashion, entertainment and food and beverage outlets, welcomed over 8.56 million visitors between January and November 2013, marking a 5.5 percent year-on-year increase, and underscoring, as Khalid Shraim, senior marketing manager, Bawadi Mall, said, the centre’s position as a preferred destination for tourists and visitors to the UAE. Shyamili Babu, sales and marketing coordinator, Mercure Grand Jebel Hafeet, noted that more manmade attractions, such as Wadi Adventure, and more conferences and MICE events, could easily attract more visitor to Al Ain. Jihad Al Attar, cluster director of sales, Al Ain Rotana and Hili Rayhaan by Rotana, concurred, saying that hosting high-level international events could place Al Ain on the global map, especially if this would be supported by international flights to the city’s airport, while shopping centres and a wider selection of family-oriented attractions would appeal to leisure travellers, resulting ultimately in increased visitor volumes to the destination. All in all, this year looks promising for Al Ain’s tourism industry, according to Al Attar, who believes that the much-anticipated opening of the Hazza bin Zayed Stadium, and the upcoming medical conferences and airshow will give the destination a positive impetus. To support the destination’s growth, Ayla Hotels revealed plans to launch two new properties in Al Ain, namely Ayla Bawadi, due to open in March, and the five-star Ayla Grand, slated for completion by the summer, while the 275-room Millennium Golf Resort Al Ain is set to welcome their first guests this year.  JANUARY 2014

Experience Thai Hospitality in the Heart of Abu Dhabi With its innovative architectural design complimented by Thai artistic styling and excellent facilities, Dusit Thani Abu Dhabi is the ideal choice for your stay in Abu Dhabi. The hotel offers guests, a convenient location from which to explore the exciting capital of the United Arab Emirates. Take advantage of the fine selection of dining options, fully equipped fitness centre, outdoor temperature controlled pool and Namm Spa, for an authentic Thai experience.

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ONSITE

Bahrain

Stepping up The Game

Bahraim International Circuit

With Bahrain’s GDP expected to grow 3.7 percent this year, the Kingdom’s tourism industry aims to leverage a plethora of headline events and attractions to galvanise the sector as a vital pillar for the country’s socio-economic development.  Rita Kasziba writes

s Samy Boukhaled, general manager, Sofitel Bahrain Zallaq Thalassa Sea & Spa, noted, 2013 proved to be a year of rebound for Bahrain’s tourism industry with occupancy levels and average daily rate showing significant increases, which, in turn, helped boost RevPAR. “The figures are a positive sign that the Kingdom is recovering from the setback in 2011 and is back on track to further consolidate its position as the financial, as well as leisure capital of the Middle East region,” added Boukhaled. While according to Capital Club Bahrain’s forecast, the financial sector will remain the leading contributor to the national GDP and tourism and leisure business will also be key areas of growth. Based on the World Travel & Tourism Council’s figures, the tourism industry currently accounts for some 12.5 percent of the nation’s GDP and the same ratio of employment,

BAHRAIN IN BRIEF Capital: Manama Currency: Bahraini Dinar (BHD) Language: Arabic

and with visitor numbers projected to exceed nine million by 2023, these figures are set to skyrocket over the coming years. “Bahrain emerges as a destination of choice for lifestyle, sports and cultural festivities, conferences, exhibitions and world-class events. With its growing economy, advanced infrastructure, easy connectivity to countries around the world, Bahrain continues to attract the attention of leisure and business travellers alike,” attested Mark Neukomm, general manager, The Ritz-Carlton, Bahrain Hotel & Spa, adding that cultural and sports events are crucial to showcasing the Kingdom as a top destination. Raiz Saban, general manager, Majestic Arjaan by

Rotana, Manama, added, “These endeavours are giving the country more exposure in the international market and are aimed to invite as well as to assure tourists, both leisure and business, that the Kingdom is back to where it was before. All of these efforts aimed at reviving the country’s tourism sector are tantamount to increasing demand that is beneficial to the hotel industry.” There is no doubt that Bahrain’s headline events, such as the annual Formula 1 (F1) Grand Prix, the Spring of Culture or the Bahrain Summer Festival, are on par with other regional hotspots’ programmes, offering the Kingdom the chance to leverage these attractions and showcase the destination’s assets and events credentials. Further enhancing the country’s standing, Manama has recently been crowned Capital of Asian Tourism for this year by the Asian Cooperation Dialogue; a distinction, which, according to Shaikha Mai Bint Mohammad Al-Khalifa, minister of culture, Bahrain, recognises the capital as an iconic and cosmopolitan city and a long-standing cross-road for cultures and civilisations, lauding the atmosphere of peaceful coexistence and tolerance, which has been embellished by a string of remarkable achievements and projects over the past years. The recognition came after Manana had already created a tangible momentum over the past two years as the Capital of Arab Culture in 2012 and Capital of JANUARY 2014

ONSITE

Bahrain Arab Tourism in 2013. To highlight the Kingdom’s diverse tourism product and innovations, celebrations in 2013 were held under different slogans quarterly, namely culture tourism, sports tourism, leisure tourism and green tourism. According to Heinz Krähenbühl, general manager, Mövenpick Hotel Bahrain, some of these events proved to be highly beneficial for the Kingdom’s hotel sector and for the five-star segment in particular, with occupancy levels during the F1 race exceeding 100 percent at the hotel, leading to above-average room rates. Due to the lack of promotional activities, however, the other cultural programmes fell short of expectations and failed to drive revenues for the hotel sector and Bahrain in general, according to Krähenbühl. “Many of these events are solely targeted at local customers instead of bringing tourists to the country. I would advise the Ministry of Culture to re-think this strategy and meet with all stakeholders for a brainstorm session on how to attract and promote Bahrain to the global market channels,” suggested Krähenbühl, adding that such an initiative should bring together all segments of the industry, including regional travel agencies, hotels, car rental companies, water parks, shopping centres, cultural sides and airlines, among others. Chandu Kiran, sales manager, Best Western Plus, The Olive, concurred, saying that although these programmes hold great potential for the Kingdom’s tourism industry, aside from the annual F1 race, they are yet to deliver. Kiran referred to Dubai as a prime

Gulf Air

example in putting forward innovative ideas and staging a roaster of events and exhibitions and noted that investing into new attractions and tourism spots JANUARY 2014

could help balance demand and supply and contribute towards the industry’s long-term growth. According to Krähenbühl, although there is still room for growth in terms of attractions, well-rounded

lot to offer to leisure travellers. “Bahrain will need to grow its portfolio of events and visitor infrastructure to sustain hotel occupancy year-round,” concluded de Groot.

Bahrain Formula 1 Grand Prix

promotional campaigns are crucial. “International hotel chains are creating tempting packages to attract Saudi and GCC travellers, whether for business or leisure, on their company level. Other ways of promoting the country’s sights are combined packages with tour operators and agencies. But again, there are limited budgets to promote Bahrain’s tourism industry globally or even regionally by single hotels. The Ministry of Culture has to allocate some funds to invest into promoting the industry to a wider audience by partnering with tour operators and travel agencies globally.” Saban called on the industry to work in close collaboration with the ministry in order to support and actively participate in all their advocacies, campaigns and activities that will entice the international market to visit the Kingdom. According to Patrick de Groot, general manager, The Domain Bahrain, although the foundation has already been laid down through these events and Manama’s recognition over the past years, the newly launched initiatives by the tourism sector and the Ministry of Culture will need to be given time to develop and bring real benefits. “We are confident that with a clear destination development strategy, developed in cooperation with the World Tourism Organization, Bahrain has a lot of potential to re-establish itself as an attractive destination for travellers from the Gulf region and beyond,” asserted de Groot, saying that the Kingdom is not only an ideal gateway to reach business interest in the Eastern Province of Saudi Arabia, but also has a

DIVERSITY Besides its sporting and cultural events, Bahrain is also banking on its MICE credentials as the tourism industry’s revival is being buoyed by robust growth in its meetings sector. As Abdul Rahim Al Sayed, general manager, Golden Tulip Bahrain Hotel, noted, building on the country’s existing events portfolio and staging more exhibitions and conferences could help raise awareness and attract even more visitors to the Kingdom. According to Lois Hall, exhibition manager, Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), the Kingdom has recognised the important role the meetings sector can play in the country’s economic revitalisation and is now even more interested in tried-and-tested sales and marketing vehicles to drive MICE business volumes. Underscoring Hall’s views, the Bahrain Exhibition & Convention Authority has reported a 116 percent hike in the number of exhibitions and conferences staged, with 82 events in 2012 versus 38 in 2011, while the amount of exhibition space booked at Bahrain International Exhibition & Convention Centre rose 19 percent to 1.9 million m2 in 2012, the number of exhibitors increased 51 percent to 3,099 and the number of event visitors surged 46 percent. According to Krähenbühl, based on the last quarter of 2013, this year is set to witness a positive growth in terms of business and MICE tourism as confidence in the country’s overall state returns. As a country, offering various outdoor 

ONSITE

Bahrain

activities and sporting events, the Kingdom also lays great emphasis on sustainable development and the Ministry of Culture has recently organised a forum under the theme “Eco-tourism: Bahrain’s new tourism identity” to review a series of Arab and international experiences in this regard and examine their region-

now started to pay off, ushering in, as Ahmed Janahi, acting chief commercial officer, Gulf Air, noted, a new chapter in the airline’s 63-year history. During the first nine months of 2013, the carrier achieved a year-on-year reduction in its losses of over USD250,000, laying down, as Janahi said, a strong

Bahrain World Trade Center

al, economic and social development roles. Situated southeast of Bahrain’s mainland, the Hawar Islands development is a prime example of the Kingdom’s sustainable endeavours, and is just one of the country’s initiatives aimed at reaching out to a wider audience. “We are very optimistic about this year […] however, we do feel that the Kingdom needs to diversify the markets,” stressed Boukhaled, noting that although, due to its close proximity, Saudi Arabia has long been Bahrain’s main market, it is crucial to penetrate new markets and not to be reliant upon a single source market. “We feel that it is important for Bahrain to aim for new emerging markets, such as the CIS region and areas of Europe,” highlighted Boukhaled, expressing hope that the near future will see new air services being launched between the Kingdom and these fastgrowing markets, further bolstering Bahrain’s accessibility and international offering. CONNECTING THE KINGDOM Since its establishment in 1950, Gulf Air has been playing a catalytic role in the Kingdom’s socio-economic development. The airline’s steadfast determination to eliminate the legacy issues that have haunted it in the past and create a new platform for future growth through its restructuring plan launched over a year ago, have

foundation for the future. “Gulf Air’s effort is now on navigating a successful transition as the airline emerges from a period of restructuring to one of a development,” divulged Janahi, saying that in keeping with the airline’s overarching strategic goal to carve a niche for itself in what he described as a highly competitive, volatile and financially fragile market, the carrier’s future growth will focus on developing high-demand point-to-point routes; a divergent business proposition, which, according to Janahi, sets Gulf Air apart from its regional peers. “The big three regional carriers are battling it out to become the dominant east-west global connector by concentrating on moving high-volumes of transittraffic through their hubs to onward points on their networks using high density aircraft’ the economics of which dictate a lower frequency of flights, meaning that the airline chooses when the passenger travels,” explained Janahi, adding that on the other hand, Bahrain’s national carrier operates lower-density aircraft allowing the airline to focus on offering passengers access to high-frequency flights putting control of when to travel very much back into the hands of the passengers. “This strategy has allowed Gulf Air to successfully differentiate itself from its competitors and carved a niche for itself in a highly competitive environment,” concluded Janahi. Home to Gulf Air, Bahrain International Airport

continues to attract an increasing number of airlines from all over the world thanks to the country’s growing appeal and Bahrain Airport Company (BAC)’s zealous efforts to manage the airport as a world-class hub, enhance the Kingdom’s aviation capabilities and, of course, further improve the airport’s profitability as a vital contributor to the local economy. BAC has come a long way over the past years and has adopted an approach that focuses on improving the airport’s infrastructure to ensure maximum comfort and excellence, while also diversifying revenue streams by both aeronautical and non-aeronautical services. Based on BAC’s figures, the airport currently accommodates some nine million passengers per annum and hosts 23 commercial airlines. For the current year, the company expects a five to 10 percent increase in passenger numbers as the national carrier continues to expand its global reach while other airlines are boosting frequencies to the Kingdom. In order to accommodate the growing traffic, BAC is in the process of implementing a modernistion programme that will increase the airport’s capacity in the medium-term to 13 million passengers per annum. The expectations are high and the industry is gearing up for yet another successful year. “With the excellent cultural heritage sites and museums in addition to sites such as the Bahrain International Circuit and key shopping malls, we feel that Bahrain has a massive amount of potential as an international travel destination and we greatly look forward to working together to make this year an amazing year for the Kingdom,” stated Boukhaled. According to Al Sayed, Bahrain is an expensive diamond covered in dust, and the industry is now on the quest to show the whole world just how bright this diamond is. 

Cultural Festival

JANUARY 2014

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Qatar

Sharing Pearls of Wisdom

Doha

Fused together by the joint ambitions of the all encompassing National Vision 2030, Qatar’s economic, social, human and environmental sectors are gathering momentum in their drive for development, catapulting the country further into the limelight as an intriguing tourism destination in the process.  Emily Millett writes

nternational tourism renown may not have always been an aspiration for the once tiny pearl fishing village, turned sprawling desert metropolis that is Doha. However as modernisation and infrastructural development crept up on the Middle East, Qatar embraced its new identity as a regional hive of activity and advancement, and so far the numbers are showing that the destination is well on its way to becoming a worldwide hot spot for both business and leisure travel. Data released by Qatar Tourism Authority (QTA) shows that the tourism sector demonstrated improvement and growth in 2013 compared to the performance recorded in 2012, and although competition within the hotel sector is becoming stiffer with the opening of a number of new properties, occupancy rates rose and total revenue increased. Explaining the results, H.E. Issa bin Mohammed Al

JANUARY 2014

Mohannadi, chairman, QTA, said, “The latest figures released for the third quarter (Q3) 2013 showed that all key indicators of the tourism sector demonstrated improvement and growth from 2012’s comparable period.” According to Al Mohannadi, the largest source of tourism for Qatar is still from the GCC, with regional visitors increasing by 20 percent in Q3 2013 compared to Q3 2012. “This is reflective of the open borders to GCC nationals, the accessibility by road and air and the draw of Qatar’s offerings that appeal to regional visitors,” he added. And while Qatar remains a popular destination for its neighbours, the rest of the world is pricking up its ears as word spreads regarding the country’s global appeal, as Al Mohannadi confirmed. “International arrivals are also increasing, thanks to the strong performance of the MICE industry, in particular. Tourists coming from other continents rose by 13.36 percent, with arrivals from Asia showing the biggest increases at 18.27 percent.” While the industry as a whole demonstrates a united front, with clearly aligned goals helping to

QATAR IN BRIEF Capital: Doha Currency: Qatari Riyal (QAR) Language: Arabic

drive momentum across all sectors, innovation is also acting as a catalyst for the growth and diversification of the tourism field, as Al Mohannadi added, “We continue to develop other sectors as the opportunity increases. Qatar is investing in tourism USD40-45 billion by 2030. The investments will build on the existing products and assets already available to tourists from the GCC and internationally. As part of our new tourism sector strategy we are embarking on plans that will grow the total number of visitors while reaching a balance between culture and heritage, MICE, leisure, sports and education. We will soon launch the National Tourism Sector Strategy that will bring the elements together under a long-term strategy leading to a mature, sustainable tourism sector in Qatar.” DIVERSIFY AND DIFFERENTIATE With the national tourism strategy laid out as a blueprint for the rest of the industry to follow, the accommodation sector – hailed as the backbone supporting future development – seems a relevant place to start in the promotion of product variation and 

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Qatar

diversification. So with the goal firmly in mind, how exactly are future and existing properties in Qatar planning on widening industry audiences? One way is by opening the pearly gates to a more price-conscious traveller. Qatar’s hotel network is cur-

elsewhere, hotel companies are supporting the national strategy for tourism diversification by keeping their options open and providing consumers with a broader choice between both business and leisure offerings.

luxury leisure clientele, while the four-star Traders Hotel Doha is set to appeal to business travellers in search of simple, efficient, down to earth functionality in accordance with the brand’s mission to provide a professional place designed to complement guests at work. “The opening of both Shangri-La and Traders hotel in Doha reconfirms our commitment to expansion in the Middle East,” said Greg Dogan, president, Shangri-La International Hotel Management. “Our target is to build a regional presence and we are delighted to be opening two hotels in Doha.” BUSINESS BEFORE PLEASURE

Qatar Airways

rently reined over by luxury, as according to QTA fourand five-star hotels make up 11,717 of Qatar’s 13,551 rooms. However all this may be about to change as calls for more economy and budget hotels are being noted from consumers across the board. Echoing this sentiment Hamad Abdulla Al-Mulla, CEO, Katara Hospitality, stated, “When it comes to diversification, the increase of more cost-conscious travellers is leading to the diversification of the offer under the four- and three-star hotel segment. Operators that have been traditionally known for managing five-star properties have started developing brands and concepts that operate within the four- and threestar market, thus diversifying their offering. Alternatively, operators in the luxury segment that have traditionally counted on the net value of their services and reputation started introducing incentives and reward programmes that enable them to retain guests in a very competitive market place.” Accor is following this trend with the signing of a management agreement to debut its value-for-money ibis and Adagio brands in Doha. Christophe Landais, managing director, Accor Middle East, said, “We are excited with this outstanding project which will definitely fill a gap in the hospitality market of Doha, being the perfect hub for regional and international business, as well as MICE events. Our guests visiting Doha will appreciate and welcome the international service and reliability offered by ibis and Adagio, renowned for the levels of comfort and value-for-money they offer,” he added. While, the emergence of budget friendly options across the hotel network is still in its infancy,

Following this idea Shangri-La Hotels and Resorts has signed an agreement for the opening of a Shangri-La Hotel-branded property as well as a Traders Hotel, in a bid to target a wider section of the tourism market. Both hotels are slated to open this year, however

Falcon

their target markets will differ significantly in keeping with the diverse brand images being honed across the group’s portfolio. Located in the commercial heart of Doha, the five-star Shangri-La Hotel will cater to a

Of course, in a destination where the industry grapevine carries whispers of demand lagging behind the ever-growing supply, keeping Qatar’s main corporate and MICE business sectors placated is still seen as a top priority for many companies as they increase their footprint in the country. And with the long-awaited new Doha Exhibition & Convention Centre due to add 29,000m2 of conference and venue space to the country with its opening this year, an influx of business guests looking for bespoke accommodation options is expected. This is one of the many development avenues that Katara Hospitality is exploring as the group recently announced the expansion of its corporatecentric Merweb brand in Doha. Al-Mulla commented, “We have signed a memorandum of understanding to manage a new hotel in Doha under the umbrella of our home grown Merweb brand. Currently under construction, Merweb Plaza Hotel is expected to open later this year and will cater to travellers who seek a high-quality business hotel in the very heart of Doha.” “Katara Hospitality is also building the iconic Katara Towers, Lusail Marina District. An architectural translation of Qatar’s country seal, the hospitality complex will host a five-star hotel, a six-star hotel and luxurious branded apartments. The property, which is expected to open in early 2017, will also offer additional facilities such as a man-made satellite beachfront island. This will be home to an incredible mix of leisure and water sports facilities, food and beverage outlets as well as world-class water parks within a stunning, sun-protected garden environment,” AlMulla added. Qatar’s ever solidifying image as a corporate haven is also having positive effects on business for existing properties as the growing work force entering the country are increasingly looking to serviced residences as an alternative accommodation option. Taking advantage of this lucrative emergent market segment, Ascott Doha continues to look to Qatar’s well-established business sector for the major part of its client base as Melvin Quah, area general manager, Gulf region, The Ascott Limited, explained. “Most of our guests visit Doha for business, for work in Qatar for an extended term or even for project work. We strive to provide them a home away from home. An JANUARY 2014

Qatar increasing number of office buildings are developing around the residence’s periphery. This means more business for us and more guests to accommodate.” Not willing to lose out on any new business, the property constantly strives to better its offering as Quah explained, “We take our guests’ experience very seriously and we ensure every stay at Ascott Doha is a wonderful experience. To improve on this, Ascott

vibrancy and richness of Qatar by developing a hotel that specifically represents the state's culture in terms of its design and products. Whilst delivering international standards of luxury, we will at the same time celebrate the art, food and values of the region and offer a contemporary experience that is at the same time consistent with Qatar’s mission to promote Arab and Islamic values and identity,” he continued.

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hospitality in a modern and new setting.” Further commenting on the hotel’s bid to be a top choice for leisure tourism, Mouawad continued, “80 percent of the travellers to Qatar are business travellers at this time and the rest are leisure travellers. We do have an advantage to attract more leisure travellers being on the beach. The country is being developed now and if you had asked me a few years ago the 20 percent leisure market would probably not have existed. The 20 percent leisure travellers have developed in the last five to six years, when they started to open up more to other parts of the world.” SOCIAL BUTTERFLIES

Sharq Village & Spa

Doha is continually looking to improve its facilities and services within the building.” TAKING IT EASY Qatar’s status as a corporate and MICE destination is already well established, whereas feelers have only recently been put out to test the leisure tourism waters in the country. However with diversification being adopted as a viable survival tactic in the race to outstrip fierce hotel market competition, expanding into this segment is looking like a wise move in the current climate. Voicing the fear that supply may outstrip demand, Simon Coombs, president, Shaza Hotels, explained, “We are still concerned about a potential oversupply situation following the build up to the World Cup in 2022 given the amount of additional rooms required by the FIFA. We therefore expect tough competition amongst the hotel brands who are pursuing the same demand sources, and believe that those who can clearly differentiate themselves will have a better chance to survive in the long run.” “We believe the leisure segment remains very underdeveloped in Qatar, and sustainable growth in this segment could offset any concerns of future over supply if current tourism strategies are successful. Shaza Hotels recently announced an exciting project in Doha, which will be ideally situated within the cultural district. Shaza Hotels intends to express the JANUARY 2014

Shaza Hotels is not the only group looking towards referencing traditional Arabic heritage and hospitality as a means of attracting guests. Newly created, and still in its nascent phase of development, Zubarah Hotels and Resorts claims to be Qatar’s first home-grown international hotel brand, dreamt up with the intention of showing off the local culture and heritage of which the country is so proud. The group’s first property, the 45-room Zubarah Boutique Hotel Doha, is due to open this month and will showcase a range of Arabic art and creativity. Voicing his own opinion on why looking back to its roots is proving a dynamic marketing tool for Qatar’s leisure tourism sector Al-Mulla stated, “We are now witnessing the emerging of various niche products within the luxury hotels segment that bring in unique flavours, having the ability to merge local heritage with services and amenities that create ‘money-can’t buy’ experiences and lifetime memories for global travellers.” Again proving itself on top of the trends InterContinental Doha has also demonstrated awareness of the magnet-like qualities that the Arabic heritage have over discerning culture hungry guests as Cyril Mouawad, director of sales and marketing, InterContinental Doha, explained, “It is very important to remember that tourists are always looking for new destinations to explore and discover; Qatar is a perfect blend between ancient traditions and evolution. We have made sure to offer our guests the local Arabic

The hotel is not stopping there in its endeavours to stay ahead of the curve and anticipate customer demands as Mouawad divulged news of a recently completed multi-million dollar renovation that tackled all rooms, suites and some communal areas. Plans are currently being finalised for an 120-room executive wing and an additional 76 luxurious apartments and 18 beach chalets. InterContinental Doha has also plumped up its food and beverage offering with the introduction of a new beach bar and restaurant which according to Mouawad, is set to become the leading place to see and be seen in Qatar. “The new beach restaurant and bar which will add to Doha a fantastic dining partying experience. Furthermore, a new Asian seafood restaurant will be added in 2015 offering guests a variation of seating and specialties from Japanese to Thai, Chinese and Singaporean.” Food and beverage is becoming a niche in its own right in the drive for leisure business in Qatar with this social side of the hotel product proving more and more important with both the domestic market and international visitors. This is a focal area of high priority at Morgan Hotel Group’s soon-to-open Mondrian Doha, according 

The Pearl

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Qatar

to Sean Cullen, director of sales and marketing, Mondrian Doha, who explained, “As a country Qatar compliments Mondrian which is a lifestyle brand that introduced the idea of the hotel as a social experience. It is renowned for a high concept design aesthetic that fosters social engagement and public exchanges of culture, fashion and art.“ Further substantiating the importance of the food and beverage offering, Cullen continued, “In the domestic market there is high demand for quality restaurants and special venues for weddings and events. Mondrian Doha is exceptionally well positioned to cater for this need with 10 food and beverage outlets including Morimoto and Spago restaurants, as well as an exclusive wedding offer including a purpose designed Bridal suite with panoramic elevator leading directly to the sumptuously ballroom.” Also placing social infrastructure high on the ‘to do’ list in 2013, Wyndham Grand Regency Doha has finalised the renovation of its award-winning Asian restaurant and introduced a new art concept themed lobby area. According to Tarek Shehata, director of sales and marketing, Wyndham Grand Regency Doha, the new art concept lobby features work by internationally renowned artists, and live music. IT IS A FAMILY AFFAIR But it is not just the demands of the adult markets that are calling the shots in the continued development of Qatar’s leisure tourism industry. The Gulf nation is also setting its sights on the opposite end of the tourism spectrum with plans, projects and initiatives aimed at targeting families and children. QTA is leading the way in the drive for family tour-

ily tourist destination regionally. “We are seeing and responding to many trends in tourism. One area in particular that QTA has focused on is the growth of family tourism. Our Eid Al Fitr and Eid Al Adha festivals, the region’s first-ever performances of Disney on Ice, the return of Cirque du Soleil and more are catering to this segment of the tourist population,” explained Al Mohannadi. Of course with the adoption of this altogether new audience underway, hotels across the country are hopping on the family tourism train, adapting their tourism product to attract their share of this new and lucrative market. Benefitting from numerous leisure facilities as well as a seafront location complete with 350m of private coastline, Sharq Village & Spa is already a popular choice amongst families visiting Doha, but according to Carsten Fritz, general manager, Sharq Village & Spa, more can be done to increase this segment of the properties clientele. “Sharq Village & Spa is currently working on the launch of special packages that focus on attracting families in terms of leisure segment. In addition, we are focusing on expanding the catering services,” he said. Constantly on the look out for new opportunities in various emerging markets, the hotel is also keen to remain true to its loyal fan base, as Fritz exclaimed, “We are committed to growing business from our key feeder markets such as the GCC, the UK and Germany. There is also a fair amount of North Americans visiting the resort now that it is much easier to get to Doha from the US.” Ascott Doha is also keeping the families in mind as Quah expressed, “We engage our guests in vari-

Doha

ism, incorporating a range of events and activities specifically aimed at targeting the niche segment. Festivals and initiatives around Eid holidays are proving especially successful in promoting Qatar as a fam-

ous family activities that help them settle into their new home. Such activities include Arabic classes, city tours, kids play dates, dinner with other residents, pool parties and tea parties.”

Hamad International Airport

REACHING NEW HEIGHTS While promoting the idea of staying in the country is ideal, Qatar has also gained momentum as a transit hub in recent years. And this status is set to solidify this year with the opening of the new Hamad International Airport as well as the continued expansion of Qatar Airway’s route network. Having long since proved itself a veritable force to be reckoned with amongst the regional aviation heavy weights, Qatar Airways’ seemingly unrelenting drive to establish the country as a tourism destination rises up to meet the benchmark, set by its national carrier, is never ending. The latest in a series of route expansion announcements and operation frequency increases is the reinforced commitment to the American market with plans to almost double its footprint in the US this year, launching flights to Philadelphia in April, Miami in June and Dallas/Fort Worth in July. Following the introduction of flights to Hangzhou, China in December 2013, the upcoming weeks and months, will see the flag carrier grow further with services to Larnaca, Cyprus in April, Sabiha Gökçen Airport, Turkey; and Edinburgh, Scotland in May. During the 2013 Dubai Air Show the airline placed orders for more than 60 new aircraft – a mixture of Boeing 777X and Airbus A330 freighters. In total the carrier has more than 280 aircraft on order worth more than USD50 billion. Acknowledging the airline’s contribution to the development of Qatar’s tourism industry, Coombs exclaimed, “With the combined infrastructural and tourism initiatives within the Qatar National Vision 2030, the activities of the QTA, the increased capacity provided by the opening of the Hamad International Airport, the role of Qatar Airways as a major regional player, and the positioning of Qatar as a global hub for anyone passing through the Middle East, the components for growth are all in place.”  JANUARY 2014

TRAVEL CHANNELS

Etihad Airways Honours Staff Members Etihad Airways has paid tribute to 75 employees who have been with the company since the start of operations 10 years ago.

Etihad Airways' Longest Serving Staff Members

t a celebratory gala dinner, executives from the airline’s senior management team handed out recognition medals and certificates to the founding staff members, whose careers span all parts of the business. “On behalf of the entire senior management team of Etihad Airways, it is my enormous privilege to be able to thank our staff for 10 years of dedicated service and incredible commitment to our business. They have been the constant driving force behind our efforts to create a best-in-class airline, an airline that has today truly brought Abu Dhabi to the world,” said Ray Gammell, chief people and performance officer, Etihad Airways.

The Torch Doha Celebrates Two Year Anniversary The Torch Doha is preparing to celebrate two succesful years in operation in the five-star luxury hotel market. Located in the heart of Aspire Zone, Doha’s sport city, the hotel officially opened its doors in January 2012 and has, over the past two years, succeeded to position itself among the top luxury hotels in the Qatari capital hosting various high-profile meetings, accommodating some of the world’s most popular sports teams, and receiving a number of prestigious awards. The property has recently upgraded its unique iPad in-room solution, a customised software introduced for the first time in a five-star hotel in Qatar, which system allows guests to control all room features including in-room dining, mood and ceiling lights, curtains, room temperature, Internet on iPad as well as TV. The Torch Doha

JANUARY 2014

Four Seasons Hotel Amman Plants 500 Trees Staff members from Four Seasons Hotel Amman embarked on a major tree-planting initiative in partnership with local organisation, Al Shajarah Society. About 40 hotel staff members planted 500 almond and oak trees in Berein as part of the hotel’s commitment to preserve and revitalise the local environment by supporting the growth of vibrant forests. Livio Faverio, general manager, Four Seasons Hotel Amman, said that the property’s aim is to maintain that beauty by creating more abundant and green forests. “In line with our role and commitment to contribute to a better future for the local community and the local environment, we have been collaborating with Al Shajarah Society since 2011, planting a total of 3000 trees,” he added.

TOUR

Malaysia

Truly Asia Setting the bar higher than ever, Malaysia already exceeded the 25 million annual tourist arrivals benchmark, and now looks to wow the world with the launch of Visit Malaysia Year 2014, hosting many exciting events and festivals in the coming months. MALAYSIA IN BRIEF Capital: Kuala Lumpur Currency: Malaysian Ringgit (MYR) Language: Malay

GOING BIG

Grand Hyatt Kuala Lumpur

 Maria Kazeli

writes

nbound travellers to Malaysia for the first nine months of 2013 continued to soar, registering a hike of 3.3 percent, with the country receiving 18.8 million tourists from January to September, with the top three tourist generating markets being Singapore, Indonesia and China. The Association of Southeast Asian Nations (ASEAN) region continued to be the largest contributor of tourist arrivals. Chong Yoke Har, deputy director general, promotion, Tourism Malaysia, commented on the main feeder markets, “ASEAN countries have remained the largest source of tourist arrivals to Malaysia, due to their proximity. Hence, we will work towards sustaining arrivals from ASEAN markets by encouraging more repeat visits from Singapore, Indonesia, Thailand, and Brunei, while growing segments with higher yield. More importantly, we are working more aggressively towards increasing arrivals from those medium-haul and long-haul markets with direct air accessibility.” The nine-month statistics however, also included some decreases in tourist arrivals, with Iran exhibiting a significant 46.9 percent decline, sending just 56,730 visitors to Malaysia for the period under review. Other markets which had a negative performance for 2013’s first nine months were Thailand (down11.7 percent), Kuwait (down 10.2 percent), South Africa (down 9.3 percent) and Saudi Arabia (down 9.1 percent). Between January - September 2013, the Middle

East recorded a year-on-year decline of 9.3 percent, whereas North Africa grew 17.1 percent. According to a relevant statement by Tourism Malaysia, the drop from the Middle East market was mostly due to the shift in school holidays and the fasting month, as well as the competition from European destinations. Michele Ma, director of sales, Shangri-La’s Tanjung Aru Resort & Spa, confirmed this decline saying that up until October 2013 the hotel witnessed a slight drop of one percent in MENA arrivals, however, emphasising that the Middle East market is still considered as an important segment, which the resort is targeting in regards to leisure and family travellers. “The Middle East is definitely a potential key source market for our business. [In 2012], Tourism Malaysia reported a 29 percent year-on-year growth, attracting 356,674 tourists from the region. The increased arrivals of the Middle Eastern tourists reflect Malaysia’s popularity as a preferred tourist destination for the Middle Eastern segment,” argued Axel Harmand, director of business development, DoubleTree by Hilton Kuala Lumpur, also verifying MENA’s importance for the country. “Malaysia has been branded as a tourist destination in Asia, where the theme of ‘Malaysia, Truly Asia’ has worked for Malaysia seeing the growing number of Muslim travellers continuing to flourish this market segment. Most of these visitors choose Malaysia as their destination because of the Islamic identity of Malaysia and Muslim-friendly services are widely available in the country,” Harmand testified.

Malaysia is attracting more upscale international hotel names with the scheduled opening of a number of new properties in the country in the next few years, with this development spurring greater depth and product offerings in the local hospitality sector. This according to Knight Frank’s First Half 2013 Real Estate Highlights Report, which underlined that the local hospitality sector continues to attract international hotel operators’ interest. The same source revealed that the total stock figure comprising five- and four-star hotels was recorded

Shangri-La's Tanjung Aru Resort & Spa

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TOUR

Malaysia at 19,265 rooms up to May 2013, while average room rates for those categories stood at MYR348 (USD108) and MYR207 (USD64) respectively. The report concluded that the country’s hospitality industry is expected to scale greater heights on concerted efforts by both the public sector and private industry players to move from mass tourism and focus on attracting a larger share of the high-end market. Commenting on this positive development, Parveen Kumar, director of sales and marketing, Grand Hyatt Kuala Lumpur, said that in the past decade the Malaysian capital had very few international hotel chains opening especially five-star properties, but over the next few years the city will be welcoming more upscale international brands. “As Kuala Lumpur continues to progress, the city will gain more foreign investor confidence. With more international hospitality brands coming to Kuala Lumpur and Malaysia, this can only work to the benefit of tourists as they have more choices and more reasons to visit,” he added. Harmand endorsed the news and expressed joy for DoubleTree by Hilton being one of the international brands that are boosting their presence into Malaysia, since this year, the company anticipates the opening of DoubleTree by Hilton in Johor Bahru and Malacca. Scheduled to welcome guests in 2015, the newly-

announced 313-room Hilton Kota Kinabalu is a promising addition to the country’s inventory. In November 2013, Starwood Resorts & Resorts Worldwide and Plenitude Berhad announced the opening of Four Points by Sheraton Penang following the completion of extensive renovations and the rebranding of the 220-room property located along the Tanjung Bungah beachfront. Anthony Kong, director of sales, Four Points by Sheraton Penang, attested that the hotel aims for MENA guests which can surely enjoy some of the property’s highlights, such as the ultra-spacious suites which can accommodate larger families and the daily complimentary shuttle service to the best of shopping at Gurney area, as well as to the touristy spots at Batu Ferringhi. “We all know that travellers from MENA love Langkawi and apart from Langkawi, Penang is also a tropical paradise for visitors who are not only looking for the sun, sand and sea, but also some good retail therapy, [whereas ] known as the ‘Pearl of the Orient’, Penang draws visitors with its flavourful cuisine, multi-faceted culture and rich history,” Kong concluded. Another property recently launched in Penang is Armenian Street Heritage Hotel, for which Mark Lankester, CEO, Tune Hotels, said, “Like most Heritage hotels its not about the star rating of the hotel, it is about the

S E A M L E S S LY B L E N D S W O R K A N D P L AY.

experience, the historical UNESCO charm of the area, and in the case of this hotel, being right in there with all the attractions.” SOARING HIGH Flag carrier, Malaysia Airlines has seen a steady increase in passenger traffic in 2013 matching the added capacity. Seat load factors have also improved, registering 83.3 percent in July 2013, equivalent to a 9.1 percent rise from 2012. Moreover, the carrier is on an expansion mode with capacity and frequency increases regionally and internationally. Adding to its MENA network which already serves Jeddah, the airline launched flights to Dubai from its hub in Kuala Lumpur. “Malaysia Airlines came back to Dubai in August 2013 after an 18-month hiatus following an internal route review that resulted from our corporate performance. With the rate at which Dubai and the Gulf are growing, we see much potential for Malaysia Airlines to service this exciting market,“ commented Azahar Hamid, regional senior vice president, Middle East and South Asia, Malaysia Airlines. He added that the carrier is constantly monitoring market demand and analysing new routes, and will definitely look at adding more capacity in the MENA region in the long term, should the demand exists. 

Conveniently located 10 minutes away from Dubai International Airport, Dubai Marriott Hotel Al Jaddaf offers views of the city landscape of Sheikh Zayed Road, Business Bay and the Burj Khalifa.

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JANUARY 2014

EXCLUSIVE

GDS

Seeking New Heights

More than one billion transactions are carried out annually using global distribution systems (GDS), and nearly 500,000 travel agencies worldwide use them to conduct business every day, according to a Travelport GDS usability study. Whether this is to change or not, remains to be seen.  Maria Kazeli

writes

irlines make up GDSs’ largest customer base occupying the largest portion of their sales and according to Tony Tyler, director general, International Air Transport Association (IATA), shopping for air travel is changing. “An air ticket has become a product with multiple attributes that may include in-flight Wi-Fi, extra legroom, lounge access and much more. And the reality is that it is much easier to access these value-added services via an airline website than through the travel agents, who account for 60 percent of sales,” he said, attributing this gap to the current distribution model. According to Tyler, IATA seeks to modify the way air travel is sold and since 2012, it suggested the use of the New Distribution Capability (NDC) which is now in pilot phase and is expected to continue through this year. Also noticing the wind of change, the European Technology & Travel Services Association (ETTSA), which seeks to promote the interests of GDSs and online travel agencies, expressed the association’s concern, and targets to develop an industry standard that reconciles the needs of all stakeholders. “A common standard would make processes

much more efficient. Our concern is that IATA’s proposed NDC will not achieve efficiency and instead will restrict consumer choice and market transparency,” explained Christoph Klenner, secretary general, ETTSA. GDS PERSPECTIVE Offering the insider’s point of view and supporting that it is possible for carriers to offer value-added services through agents as well, Rabih Saab, president, Middle East and Africa, Travelport, said that for some time now, airlines have been looking for a complete marketing partner to help them distribute their products the way they want through the travel agency channel. “In response to this, Travelport launched its pioneering Travelport Merchandising Platform in 2013 to allow airlines to distribute and differentiate all of their content and products via the travel agency channel. In essence, this allows them to connect to Travelport exactly how they chose to, whilst enabling travel agencies and consumers to fully understand and compare products and offers from those airlines,” he stated. Corroborating Travelport’s view, Ho Hoong Mau, division head, airline distribution, Abacus, one of Asia

Pacific’s leading providers of travel solutions and services, remarked, “Airlines are increasingly seeking to present their key product attributes – seats, meals, flying nanny – adjacent to their traditional fares and schedules display. We are working with them to integrate the new fare families, many having been developed based on the analytics airlines now have on the combination of products different groups of travellers want.” Ho added that the trends most affecting the GDS model relate to changes in the way travel products are packaged, marketed and sold, on- and offline. Carriers are looking to sell via direct channels wherever possible driven by the need to avoid the loss of potential sales, and many of them are making significant progress by shifting leisure travel to the direct channel and to a slightly lesser extent, small and mid-size business travel, indicated Susan Adelman, director of marketing, Navitaire. “Large, managed corporate travel continues to be sold predominantly via the traditional GDS channels and larger agencies, yet there are changes emerging within this segment as well. For example, agencies of all sizes are looking for the ability to sell hybrid and low-cost carrier (LCC) seats and their amenities more easily, ideally via a common integrated desktop solution to let them service clients more easily,” Adelman observed. Also putting emphasis on the cost aspect of distributing through GDS, John Mathew, manager, GDS, commercial planning, Gulf Air, said that it represents a significant drain on net revenues, therefore airlines’ focus is being placed on shifting a major portion of business to immediate and online modes of distribution. “The presence of a proper direct distribution channel coupled with the necessary Internet infrastructure still remains a challenge across many parts of the globe,” said Mathew, inviting stakeholders to address this constraint. On the other hand, flydubai extended its appreciation to GDSs which have proven to be the preferred option of distribution in many markets due to

JANUARY 2014

GDS

EXCLUSIVE

however that there are marked differences between various small to large-sized aviation business models, since LCCs typically operate within a restricted network of countries and seek to attract passenger traffic at lower costs as opposed to full-service and hybrid carriers. “This business model compels LCCs to rely more heavily on their own direct distribution channels,” he supported.

their extensive network of travel agencies, according to Ghaith Al Ghaith, CEO, flydubai, who said, “Reaching more customers globally not only supports the growth of flydubai, but our economies of scale, enabling us to provide services to our customers at affordable prices.” LOW-COST DYNAMIC

Travel takes us to amazing places. Shouldn’t the

Providing a trending analysis, Abacus recently questioned 62 travel agents revealing that the ability to present competitive fares, including those of LCCs, was seen as vital to the offering for most. But while 42 percent of participants acknowledged LCCs as having a major presence in their markets, almost 60 percent were unable to display and sell their inventories. Ho explained that LCCs are also interested in being marketed through GDS, saying that the company has dedicated a great deal of resource to helping the trade channel-market LCCs’ bookings and ancillary products, while Abacus is attracting a lot of interest from budget airlines to collaborate in reaching the trade. He added that the lack of a true aggregated platform covering both LCCs and full-service airlines disadvantages consumers and increases shopping costs, something that needs to change. Saab verified the expanding tendency of LCCs

EVOLUTION

Ho appeared optimistic for the future of GDSs, saying that the climate is positive, particularly in Asia Pacific which has become the world’s largest regional travel market with 30 percent of global traffic, adding that much of the growth is organic as travellers take to the skies for the first time, with huge demand stimulated Gulf Air by the new low-cost routes. Concluding on an assertive note, Mathew said, “In the Middle East and Africa, with the proliferation signing deals with GDSs, suggesting that even if of the Internet, new sources offering bookable travel budget airlines have successful direct distribution content have increased yet, GDSs are still the primary, channels, which allow them to predominantly have most comprehensive and reliable platform for travel access to consumers that are familiar with their brand agencies and their corporate clients to access, shop and offering, they are however increasingly looking and book travel. [...] Therefore despite airlines perusto broaden their reach and choose to work with a Inspiring technology that takes you where you want go. channels, GDSs are ing online and directto booking technology partner to achieve this. here to stay.”  Agreeing with this outlook, Mathew observed

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Travelport’s groundbreaking open platform lets everyone seize the opportunity to innovate and develop the next generation Inspiring technology takes you where you want to go. travel tools and apps. It’s how we deliver travelthat everywhere, Travel takes us to amazing places. enabling ﬂexible access to anTravelport’s ever expanding range of travel groundbreaking open platform lets everyone seize Shouldn’t the content and services, to unlock revenue opportunities the new opportunity to innovate and develop the next generation travel tools and apps. It’s how we deliver for all. A key component of our unique travel innovation eco- travel everywhere, enabling ﬂexible access to an ever expanding range of travel system, our open platform brings people together to develop content and services, to unlock new revenue opportunities solutions that will ignite andfor power thecomponent travel supply chain.travel innovation ecoall. A key of our unique

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Travelport’s groundbreaking open platform lets everyone seize the opportunity to innovate and develop the next generation travel tools and apps. It’s how we deliver travel everywhere, enabling ﬂexible access to an ever expanding range of travel content and services, to unlock new revenue opportunities for all. A key component of our unique travel innovation ecosystem, our open platform brings people together to develop solutions that will ignite and power the travel supply chain.

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NT AD _ QUARTO.indd 1

JANUARY 2014

TECH PRINT AD _ QUARTO.indd 1

25/02/2013

25/02/2013 16:27

WHO'S MOVED

STEPHAN VANDEN AUWEELE

STEFAN GAESSLER Stefan Gaessler has been appointed general manager at Hyatt Capital Gate Abu Dhabi. Having worked in the industry for over 24 years, Gaessler brings with him a wealth of knowledge. Since joining Hyatt Hotels Corporation at Hyatt Regency Chicago in 1990, he has moved up the ranks from assistant food and beverage manager to executive assistant

manager of food and beverage at Grand Hyatt Seoul, followed by a general manager position at Hyatt Regency Acapulco, his last stint being at Hyatt Regency Sharm El Sheikh. Prior to joining the company, he held various roles at Steigenberger Hotel Sonnenhalde as part of the food and beverage and front office team.

CARSTEN FRITZ Carsten Fritz has joined Sharq Village & Spa in Doha as general manager. In his capacity, he will be responsible for all aspects of the resort’s operations, including financial performance, guest engagement, employee development as well as brand recognition. His main focus will be on reinforcing and further strengthening the property’s position as a market leader in the city. Since joining The Ritz-Carlton Hotel Company from Kempinski Hotels 10 years ago, Fritz has held various positions with the company. Prior to his appointment, he served as general manager at Abama Golf & Spa Resort.

Previously, he also worked as general manager at The Ritz-Carlton Sharm El Sheikh, and he also held managerial roles at The Ritz-Carlton Country Club, Seoul; The RitzCarlton Millennium, Singapore; The Ritz-Carlton Osaka, Japan; as well as The Ritz-Carlton Rose Hall, Jamaica.

Fritz will be responsible for all aspects of the resort’s operations

Stephan Vanden Auweele has been named general manager of Sheraton Dubai Creek Hotel. He moves to Dubai from the UAE capital where he most recently worked as general manager of Aloft Abu Dhabi which he launched in 2009. Vanden Auweele, who played a pivotal role in introducing the Aloft brand to the Middle East,

has previously held various roles in Belgium, Denmark, Thailand, Hong Kong, South Korea, Portugal and Spain. In his capacity, he will overlook the re-opening and the day-today operations of Sheraton Dubai Creek Hotel. In addition, Vanden Auweele will a also be in charge of introducing new Sheraton brand concepts within the property.

ELIZABETH PERCY Elizabeth Percy has been ap- tute before joining RAK Airways’ pointed director of corporate corporate communications team communications at Ras Al Khaim- in February 2012. ah’s Department of Civil Aviation and Ras Al Khaimah International Airport. In addition, she will also continue to work as director of corporate communications at RAK Airways. Percy began her career as a journalist and continued later as an English editor at Kuwait Airways before joining Qatar Airways as a senior publications officer. Percy will also conShe then held various public retinue to work as dilations and marketing positions rector of corporate with companies such as Planet communications at Group, Ideal Idea Events Management and Acore Education InstiRAK Airways

JANUARY 2014

RENDEZVOUS

Q & A with Humaid Matar Al Dhaheri Abu Dhabi National Exhibitions Company (ADNEC)’s strategy aims to position Abu Dhabi as a premier international meetings and events destination by attracting leading global industry and business events to the UAE capital. Here Humaid Matar Al Dhaheri, chief operating officer, ADNEC, talks us though the company’s mission and strategy.

Travel Trade MENA: How many events were staged at the exhibition centre in 2013? Humaid Matar Al Dhaheri: ADNEC hosted 360 events in 2012 compared to 232 in 2011, marking a 55 percent growth. In 2013 too, the number of events and visitors surpassed expectations. ADNEC hosted diverse events across industries ranging from the Abu Dhabi Electronics Shopper and the Abu Dhabi International Hunting and Equestrian Exhibition to the Seatrade Middle East Workboats and Offshore Marine Exhibition and the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC). Organising such high-profile events for the firsttime attracted international business visitors from across the globe to Abu Dhabi. The exponential growth achieved by ADNEC in 2013, both in terms of events and visitors, can be gauged by citing just one event - ADIPEC. The 2013 edition had a record participation of more than 1,600 exhibitors and 60,000 attendees from 108 countries, recording a 20 percent increase compared to 2012. Every event hosted by ADNEC in 2013 tells a similar success story. Travel Trade MENA: In line with its endeavour to cater to the holistic needs of the industry, over the past months ADNEC has embarked on a number of initiatives and upgrades. What are some of these developments? Humaid Matar Al Dhaheri: ADNEC has carried out significant infrastructure upgrades in 2013. These include the expansion and development of the marina area and the renovation of the facility’s venues including the Central Plaza and Grandstand. The total number of hotel rooms in ADNEC’s vicinity has increased to 1,232. Our call centre system has been upgraded to include advanced interactive features that will offer technologically-upgraded services and facilities to meet the dynamic needs of customers. Our iconic Capital Gate building in Abu Dhabi recently announced utilising ROPEBOT technology, an access solution that provides real-time live data on building maintenance. With respect to personnel, ADNEC conducts periodic training programmes to help its employees gain international expertise through cooperation with global event organisers. Travel Trade MENA: In 2012, Abu Dhabi National JANUARY 2014

Humaid ChristianMatar Muhr Al Dhaheri

Chief operatingoperations, officer, Vice president, Egypt and Levant, ADNEC Hilton Worldwide

Exhibitions Centre and Al Ain Convention Centre welcomed some 1.4 million visitors, while the number of events hosted at both centres rose to 360, reflecting the emirate’s growing significance on the global business landscape. How do you see Abu Dhabi’s MICE tourism sector developing over the next five to 10 years? Humaid Matar Al Dhaheri: Abu Dhabi is expected to grow at seven percent annually to AED5.1 billion (USD1.4 billion) by 2020. ADNEC seeks to be a key contributor to this growth. A compelling city, brilliant airlines with strong global connections, cutting-edge infrastructure facilities and the strong backing of our leadership and government ensure that we have what it takes to become the next global hotspot for the MICE tourism market. To promote Abu Dhabi’s global status as a premier international MICE destination, ADNEC is working closely with the Abu Dhabi Convention Bureau. It has partnered with several leading global entities including the Energy Cities Alliance, the Future Convention Cities Initiative, the International Congress and Conventions Association, Meeting Professionals International, the Society of Incentive Travel Executives and UFI - the Global Association of the Exhibition Industry which will route considerable business tourism traffic to Abu Dhabi.

Travel Trade MENA: What are your expectations for the current year? How many events and visitors are expected? Humaid Matar Al Dhaheri: ADNEC has penetrated markets in the US, Japan, Korea and India to target primary MICE organisers and the business communities in these countries. We have demonstrated our integrated offerings through roadshows and promotional tours organised by the Abu Dhabi Tourism & Culture Authority. We have also organised a tour of our award-winning exhibition venues for members of the International Association of Professional Congress Organisers (IAPCO) during their visit to the capital for the IAPCO council meeting. A key trend that has been set by ADNEC is to adopt technology and escalate our online services to engage wider audiences and extend the life-span of events. The strategy also steps up interaction between organisers, key stakeholders and audiences, leading to a healthier exchange of productive ideas. For this year, along with these initiatives, we expect to focus on developing and increasing our memberships and presence at key international meetings and associations. Travel Trade MENA: How is ADNEC supporting Abu Dhabi’s Economic Vision 2030? Humaid Matar Al Dhaheri: ADNEC will remain an active participant in the emirate’s efforts to achieve Abu Dhabi Vision 2030. Our portfolio of sophisticated infrastructure and advanced facilities at ADNEC has significantly contributed to our outstanding achievements in 2013. ADNEC Capital Gate defines Abu Dhabi’s skyline today. ADNEC will achieve new MICE milestones in collaboration with the Abu Dhabi Convention Bureau and other key partners. Business and industry in the MENA region is definitely gravitating towards ADNEC. We hope to see the trend remain for years to come.

ADNEC

travel talk is your space

TRAVEL TALK ZIAD TANTAWI

SOHA ZAHAR

General manager, Hilton Kuwait Resort.

Cluster director of sales and marketing, InterContinental Hotels Group, Jordan.

“It is an honour to host the Dutch and Canadian ambassadors, our local VIPs and the celebrated Chaîne des Rôtisseurs [gastronomy] association at our new Royal Marquee. This 700m2 venue caters up to 550 people and provides an ideal location for exclusive dinners and events. Hilton Kuwait Resort specialises in providing outstanding service for every occasion and we very much look forward to welcoming our future guests.”

“We are focusing on our live entertainment line-ups at our various properties, as this is considered to be an important feature in our offering for our guests. Also, we will be announcing soon new executive chefs at our resorts, who will provide a more enhanced and unique dining experience at our various outlets.“

We are focusing on our live entertainment line-ups

MOHAMED SAAD

ABDUL RAHIM AL SAYED

Assistant director of sales, Ramada Plaza Jumeirah Beach Residence and Ramada Sharjah.

General manager, Golden Tulip Bahrain Hotel.

“Ramada Sharjah strives to continue to be the number one hotel apartment in Sharjah, with the highest quality of service and the application of all possible standards for the Ramada brand. We continuously improve our facilities to offer the best product to our guests and to make them feel home. Therefore we have got for the second year in a row the excellence award from Sharjah Commerce & Tourism Development Authority.”

“The Ministry of Culture did the best in its capacity to put Bahrain on the map of leisure tourism. H.E. Shaikha Mai bint Mohammed Al- Khalifa [minister of culture, Bahrain] and her team went the extra mile to conduct the Bahrain Summer Festival and the Spring of Culture, among others, all of which have helped increase business and awareness about Bahrain all over the world.“

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel JANUARY 2014

RENDEZVOUS

Q & A with Heinz Krähenbühl Having recently been crowned the Capital of Asian Tourism for the current year, Manama is set to play host to an array of events in the coming months. Here, Heinz Krähenbühl, general manager, Mövenpick Hotel Bahrain, talks about the Kingdom’s prospects and challenges.

Travel Trade MENA: How has business been in the past few months? Heinz Krähenbühl: 2013 was a mixed and challenging year, according to my opinion. Several segments have quite positively rebounded, whereas others did not develop. The weekend has finally given us more leisure seekers especially from Saudi Arabia, as it is so easy to pass the King Fahd Causeway to Bahrain. This has resulted in more than 50 percent of the tourists that entered from Saudi Arabia [in the second half of 2013], and many of these weekenders stayed in residences or four-star hotels. The Bahraini tourism industry’s performance had a slight development in this very sector in 2013, and had taken a different diversion in promoting the country as the capital of tourism and culture, partnering with various travel agencies outside Bahrain, hosting global events and shows, such as the Spring of Culture. In addition, Manama was also named the Capital of Arab Tourism in 2013. Travel Trade MENA: How can hoteliers, like yourself, help promote Bahrain? How important is it to penetrate new markets in order to ensure the industry’s long-term growth? Heinz Krähenbühl: Hoteliers have little funds and opportunities to promote the attractions, but still the Kingdom has not reached the level of having many sights and attractions. International hotel chains are creating tempting packages to attract the Saudi and GCC travellers, whether it is for business or leisure, on their company level. Other ways of promoting the country’s sights are combined packages with tour operators and agencies. Here again, there are limited budgets to promote Bahrain’s tourism industry globally or even regionally by single hotels. The Ministry of Culture has to allocate some funds to invest into promoting the industry to a wider audience by partnering with tour operators and travel agencies globally. Mövenpick Hotel Bahrain is trying to attract another market which is the sports market. We have erected a climbing wall in partnership with Mandavco training institute in order to tackle this segment. With this new climbing wall there will be, for the first time in Bahrain, real leadership courses. For leisure travellers, we have partnered with The Royal Golf Club to promote a comfortable stay in Mövenpick Hotel Bahrain and play golf all day long JANUARY 2014

Heinz Krähenbühl Christian Muhr

General manager, Vice president, operations, Egypt and Levant, Mövenpick Hotel Hilton Worldwide Bahrain

mal. We are confident that some companies will settle back to Bahrain, return their previous global offices or set up their headquarters in the Kingdom. Tourism will grow slightly this year, mainly [driven by] the GCC. Travel Trade MENA: Please tell us about your plans for the coming months.

at the club, with a tempting price to attract weekend travellers. Travel Trade MENA: What are your expectations for this year? Heinz Krähenbühl: It is obvious from the last quarter of 2013 that this year will witness a positive growth in terms of business travellers and the MICE segment. The overall security and safety situation has been very well controlled and the Kingdom is back to nor-

It is obvious from the last quarter of 2013 that this year will witness a positive growth in terms of business travellers and the MICE segment

Heinz Krähenbühl: We are in the process of opening our spa with 11 treatment rooms. The scheduled opening is in June. It will be European-style Arabic influenced top-quality spa, moving away from the Zen-style minimalist approach and design offered by other spas. This high-profile spa at Mövenpick Hotel Bahrain will offer result driven treatments and luxury products, available only in the region, contemporary design, two Hammam suites with their own steam rooms, heated wet tables, and double treatment rooms. All treatment rooms and suites have their own showers or steam showers. The male and female spa facilities are segregated to ensure privacy, and accessible via the spa reception and retail area. They both offer a relaxing waiting area, where organic herbal tea infusions and fruit waters are served. The female spa has additional facilities, incorporating relaxation rooms. The health club on the lobby level is also undergoing a major refurbishment with the latest equipments and machines, new changing rooms, showers, and steam and bathrooms.

Mövenpick Hotel Bahrain

NEWS & EVENTS

Qatar Duty Free Hosts MEADFA Conference Qatar Duty Free hosted the Middle East & Africa Duty Free Association (MEADFA) Conference, which was being held at The Ritz-Carlton, Doha on November 25 – 26, with it being the first time that the event took place in the Qatari capital. The conference centred around four key themes those being the role of commercial activities in new airport design and infrastructure; geopolitical and economic challenges across MENA; understanding consumers in Africa; and defending the duty free and travel retail industry in the region. During the conference, over 500 delegates took in a mix of presentations, panel discussions and workshops, while on the first day Keith Hunter, senior vice president, Qatar Duty Free, delivered a keynote address, focusing on Qatar Airways’, Doha International Airport’s and Qatar Duty Free’s successful business models. MEADFA Conference

EVENTS

ADNEC Partners with IFEMA Abu Dhabi National Exhibitions Company (ADNEC) has signed a memorandum of understanding (MoU) with Institución Ferial de Madrid (IFEMA) aimed at exploring mutually beneficial opportunities in the events and exhibitions landscape across diverse economic sectors. The agreement will allow IFEMA, one of the leading players in the European MICE sector, to enhance its presence in the UAE while it will also enable ADNEC to further strengthen its profile in Europe and expand its portfolio of events. In addition, the MoU will also facilitate the two parties to exchange vital industry information and best practices for the joint development of potential exhibition projects. According to Pieter Idenburg, CEO, ADNEC Group, the signing of the agreement is not only an exciting development for ADNEC, but it will also strengthen Abu Dhabi’s offering as a global business tourism destination. “IFEMA is major player in the event industry in Spain and across Europe. This partnership will build upon the strong ties that we currently share and open doors to the huge European MICE market for Abu Dhabi and the ADNEC Group,” concluded Idenburg.