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AUTHORS SELF-PUBLISHING MANUAL

ELIJAH MITI AUTHORS SELF PUBLISHING MANUAL

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AUTHORS SELF-PUBLISHING MANUAL

All rights reserved. No part of this book should be reproduced, stored in a retrieval system, or be transmitted in any form or by any means, electronic or mechanical, including photo copy, recording or any information storage or retrieval system without the written permission from the author and publisher, with the exception of brief excepts in magazines, articles, reviews, etc. ISBN: 978-0-620-47211-1 Š 2010 By Elijah Miti Publisher: Elijah Miti Consultancy Enterprises Mobile: +27785666535 or +27761285439 Email: emcemagazine@gmail.com www.elijahmiti.co.za

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AUTHORS SELF-PUBLISHING MANUAL

CONTENTS Introduction

5

Chapter One

7

Writing Your Book

7

Chapter Two

21

Producing Your Book

21

Chapter Three

34

The Publishing Business

34

Chapter Four

60

Marketing, Promoting & Distributing Your Book

60

Chapter Five

80

Fulfilment & Shipping Your Book

80

EMBFC-Starter Pack

84

Advertising and News Release Copy Writing

88

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AUTHORS SELF-PUBLISHING MANUAL

INTRODUCTION

E

very speaker must have a book to carry

as they teach and motivate people. I believe this is a time to rekindle that dream of you becoming an author and say each day that comes, “IT IS POSSIBLE”. Don’t give up on your writing skills as one day this will turn your annual Gross income become a monthly income. Communicate your ideas and thoughts through books, I have written five books and published more than 15 books for other authors and I’m still writing. I believe that nothing is impossible and as I write this Self – Publishing Manual, I know it will rekindle that desire you have always had of writing your first book. Non-fiction books are very helpful to people who are searching and looking for the truth to learn and solve a problem. When you write a book is a journey and it involves your knowledge and a lot of research. If you want to start writing a book you need to ask yourself a few questions: Wherever you are in the development of your book (thinking, planning, writing, producing or promoting stage), we have the tools to make your venture faster, easier and more successful. Our publishing team has hundreds of pages of information and free documents plus books 5


AUTHORS SELF-PUBLISHING MANUAL

(both ours and those from other publishers), reports, disks and tapes. All you need to do is visit our website www.elijahmiti.co.za and request what you want. Turning Thoughts into Books describes the New "Book" Model: technology has finally arrived to enable us to write, produce, sell and promote books faster, easier and cheaper. You will discover how to build your book rather than just write it. You will multipurpose your "book" into downloadable, CD and e-book versions. You will wring maximum value out of your work by spinning off audiotapes, videotapes, magazine excerpts, foreign-language editions and more. In fact, this self-publishing manual will be your constant reference on writing and producing books as well as marketing your manuscript. You will learn how to break the topic down into easy-to-attack projects; how and where to do research; a process that makes writing easy; how to improve material; how to evaluate your publishing options and how to develop an individualized and workable plan. This book will help you decide whether to sell to a large publisher, a specialized publisher, get an agent or publish yourself. Using the "pilot system" of organization, the binder concept and the check-off lists will accelerate your book writing. If you are in the thinking-planning stages or the writing stage on your manuscript, you need this book.

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AUTHORS SELF-PUBLISHING MANUAL

CHAPTER ONE Writing Your Book

E

nvision yourself as a published author and

making a difference by creating a global writing business. Flying 9000 kilometres per Week, board a plane every 2.5 days and making about 20 roundthe-world Book signing itineraries in three years. Speaking at International Conventions at nearly every National Speakers Association worldwide speaking on your written books. Picture people coming up to you at a meeting with a copy of your book and requesting an autograph. Visualize passing a bookstore and seeing your book in the window. Consider being interviewed for an article. Imagine the fame that comes with being published. A book provides you with more credibility than anything else you can do: more credibility than an audiotape, a videotape, a seminar, a screenplay or a song. People place a higher value on a book than on a tape-even though the same amount of work may have gone into the production. The fact is authors are highly valued in our society. People think if you wrote a book, you know something. And you probably do. When you think about it, you are writing your book from the very best research plus 7


AUTHORS SELF-PUBLISHING MANUAL

personal experience. You research every book and article, distil them down to the essentials, direct your writing toward a specific audience and illustrate it with your personal experiences. You are earning an advanced degree in the subject. Your book validates your expertise and lends more credibility to what you say. There are many justifications for writing a nonfiction book. Some are fame, fortune, to help other people and because you have a personal mission. Can you imagine doing what you love and loving what you do? "Thank you for investing your time and money to allow

me to share this new book-writing concept with you. I will make sure your time and money are well invested."

How Do I Start? In life one has to make a bold decision to start any project and one thing you should know is that in any business there are dues to pay before it finally takes off. This will require your full undivided focus and attention in making sure that your book is started. Set goals that will help you channel your energy into action. If you don’t program yourself, Life will program you . The following will help you get started:

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AUTHORS SELF-PUBLISHING MANUAL

1. Idea for your book. 2. Qualify the proposed book according to the six musts. o Research the subject. o Check for other books (resources and competition). o Check the possible title. o Get a model book. 3. Select a working title. 4. Draft the cover copy. 5. Set up your binder with dividers, front matter, and back matter. Slip the mock-up of the covers into the outside pockets. 6. Assemble research materials into chapter piles. o Research. o Gather more content. 7. Decision: Keyboard or dictate. 8. First draft, rough draft. Get what you have into the binder. Draft all chapters before going back to edit. 9. Second draft. Content edit. Research and fill in the gaps. o Gather quotations, if you decide to use them. o Draft question list. Start getting answers. o Draft an illustration list: the photos and drawings you will need. Start locating them. 10. Third draft. Peer review. Send out

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AUTHORS SELF-PUBLISHING MANUAL

chapters for feedback. Get testimonials for the back cover, page

11.

one, etc. 12.

Fourth draft. Copy edit, Clean up the punctuation, grammar, and style

13. o o

14.

Fact checking. Confirm stories and facts. Confirm addresses and figures. Decision:

Sell to publisher Get agent

or Self-publish Typesetting

Draft book proposal Sign with publisher Proofreading 15. 16.

Proofreading Printing

You are published. Promotion: Send out review copies, host autograph parties, interviews, etc.

The Journey

10

give

radio/TV


AUTHORS SELF-PUBLISHING MANUAL

From idea to published book, here is the chart of your book-writing journey. As you move through it, you will want to get Your Book Writing & Publishing Calendar when to do what. Book publishing is easy but the book trade is unique. This checklist assures you are doing everything right, doing them in the right order and are doing them on time the following can help:

Thinking, planning, writing your book • • •

Choosing your title Writing your book Keyboarding and dictating

One of the biggest pitfalls in writing and publishing is the lack of sufficient planning, especially the first time around. You don't want to tie up funds by purchasing materials too soon and you don't want to miss some important publicity because you missed a filing date. If you are writing your book alone, you will appreciate the guidance. If you are writing with a collaborator, such as a co-author or ghost writer that will motivate you to realise that there is a book inside you.

Choosing your title and subtitle Selecting the title and subtitle will be the single-most important piece of copy writing you will do for your book. A great title will not sell a bad book 11


AUTHORS SELF-PUBLISHING MANUAL

but a poor title will hide a good book from potential customers. Both your title and subtitle must be a selling tool. They are the hook that help sales. Select a working title now so that you can improve on it as you work on your book. Start with a short, catchy and descriptive title, and add a lengthy, explanatory subtitle.

Writing your book Put your research materials into piles-one pile for each chapter. Do not start with chapter one; it may be the hardest to write. Nonfiction books have several parts-we call them "chapters" in the book writing business. They are related but they do not have to be in any particular order. Start writing the chapter that is the shortest, easiest or the most fun. You will probably draft the first chapter last-and that is OK. The first chapter usually is an introduction and how can you know where you are going until you have been there?

Make your manuscript look like a page out of a book. Set your margins so that the text block will be about 4.2" wide and about 7" tall. Your laser printer will place the text block in the centre of the sheet of paper. This layout is more attractive and easier to work with than the traditional double-spaced

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manuscript page. For specific margin settings in MSWord.

Keyboarding or dictating If your typing is not great, use speechrecognition software to dictate your book. Speechrecognition software speeds the hardest part of writing your nonfiction book-the first draft. Dictating is quick and easy if you use the organizational plan outlined in; you only need an outline. While speechrecognition software used to be very expensive, today it doesn't cost much more than a fancy keyboard. Whether you are keyboarding, dictating onto tape or using speech recognition software, the procedure for writing your book is the same. Divide your notes and research materials into chapter piles. Then pick up one of the piles, spread it out on your desk in some semblance of order and began to "write" from these notes. Your first draft is your rough draft; just get the research materials on to the hard disk.

Binder secret As you print out early drafts of your book, place the pages in a 3-ring binder and carry that binder with you everywhere you go. Busy people often have trouble finding the time to return to their desk and "the book." With the binder system, the book is always with you. As you go through the day 13


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and find a minute here and there, open the binder and write in your changes, notes and comments. Periodically, enter your changes into the computer and print out new pages. With the binder under your arm, the book will be continually in your thoughts. Your work will improve and your manuscript will improve. The binder is an anti-procrastination crutch and it works.

Specific category writing Fiction v. Nonfiction There is a difference between entertainment and information, known as fiction and nonfiction. Every nonfiction book is unique. The buyer interested in the subject of raising llamas is not necessarily a good prospect for a book on skydiving or waste-water treatment. Fiction, on the other hand, is related to other fiction in its category. A reader who buys one mystery is a prime candidate for another mystery. Fiction must compete for peoples' time. People must choose not only between reading this book of fiction and reading other books but between reading this book and engaging in other forms of entertainment such as going to a movie or walking on the beach. Nonfiction does not compete for time. Nonfiction is information that people buy because it will save them time or money. It is much easier to convince people to buy 14


AUTHORS SELF-PUBLISHING MANUAL

nonfiction than fiction. We often say "start with nonfiction and do not publish fiction until you can afford it." At EMCE Publishing, we specialize in coaching nonfiction book publishers to sell more books. Some of our programs, ideas, leads and resources will work for creative literature but that is not our specialty.

Children's books There is a large market for children's books and they are relatively easy to sell be it fiction or nonfiction. About Twenty percent of the US is made up of children; 4,000,000 babies are born every year. Children's books tend to have a longer sales life than adult books. They start off slow and build over time. According to Publishers Weekly, children's books fall into the following categories: 27% picture books, 17% books for babies and toddlers, 20% for younger readers, 19% for middle readers, and 17% for young-adult readers. Decide which category your work falls into. Producing children's books just recently became a lot less expensive. A new type of printing allows you to avoid expensive colour separations and to print in quantities of 100 or 500 to test the market before you print more.

Cook Books

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People are cooking less but obsessing about it more. They are eating out more (spending 29.4% of their food dollar) but are buying more cookbooks. They are doing more reading about cooking than cooking. People are cooking for others so infrequently that when they do, they will do anything to make sure the meal comes out perfectly. More than 1,000 new cookbooks are published each year and they sell well. So cookbooks are becoming more and more specialized: For diabetics, no salt, for menopause, etc. The Civil War Cookbook intertwines history and cuisine for insight into the lives of the soldiers in the battlefield.

Travel books Getting paid for travel can be great fun. In fact, digging out a story in a distant land can be stimulating, allowing you to get more out of your trip. Few people are full-time travel writers. Most supplement their income and their lust for journeying to far-away places.

Religious books Religious books are relatively easy to sell. There is a large market and much demand. I personally write religious and motivational books that touch the inner soul bring healing, make people realise their full potential and dreams and bring

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deliverance to those in invisible chains. Visit: www.elijahmiti.co.za to order books.

Screenplays With the expansion of television to 500 channels, there is a larger and ever-increasing need for content. Viewers want fiction (entertainment) and nonfiction (how-to, documentaries, etc.). Someone has to come up with the ideas and someone has to write the scripts.

Newsletters Articles and news items you publish in your magazine or newsletter can be saved for your book. So the periodical can help you to get maximum value out of your research. Newsletters can bring you fame, fortune, help a lot of people and fulfil your mission but they have to be part of your overall company plan. Make sure your newsletter provides a lot of helpful, interesting news; do not make it just a puff piece for your books and other company activities.

MBP-My Book Project--in a Binder WRITE YOUR BOOK BY-NUMBERS: just fill in the blanks. You have heard of paint-by-numbers. It means filling in the blanks according to a pre17


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determined plan. PAINT-by-the-numbers is a stepby-step outline that makes you look like a master. This system shows you how to WRITE-by-thenumbers. Writing books is hard work—unless you have a plan. Without a roadmap, it is easy to get lost. Without noticeable progress, it is easy to become discouraged and lose momentum. Elijah Miti will supply you with a classic, zippered leather binder. In it is a 48-page bookwriting template. Each page of the front matter, chapter headings and back matter comes with complete instructions and tells you what to put on that page—your book is structured and ready for your material. Also included: a CD with the set-up file for your book. Just copy it to your computer and your book will be automatically structured on your machine. The CD also has other valuable documents to speed you to becoming a published author. This Template in a Binder will accelerate your book project by helping you visualize the entire task and by guiding you through the writing process. This system will make a difference in your book writing so that your book can make a difference for the world. Order your own MBP ( My

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Book Project –In a Binder) at Cover Price: $370.00 email : emcemagazine@gmail.com or visit our website www.elijahmiti.co.za.

Your future is up to you Do not just hope for a bright future. Make a decision. Plan now and soon you will be doing what you want to do. Your book will be the cornerstone for the future you are building. Have you ever thought of doing something great in your life that will allow you to serve as many people before your time is up? You have a choice to make things happen in your life as you define life, life won’t define you. You might feel like the world is yours and everything with it but there a problem out there of negativity and you need to turn that negativity into a positive choice by making a decision to start truing your thoughts and ideas into a book. Today when people through things at you don’t fight back physically, pick up your pen and paper and write down your frustrations and thoughts that will help someone who is going through what you have gone through. You have to define your circumstances on paper so that your circumstances don’t define you. Where ever you are in life today, maybe your are passing through tribulations or have a feeling that you are not going to amount to anything in life, you have the power to take yourself out of that situation all you need to do is program yourself for 19


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greatness and believe in yourself and say each day that comes “IT IS POSSIBLE. “Nothing works until You work it”

Johnnie Colemon You have to ask yourself one question: Do you want to become bitter for the rest of your life or you want to become better? When you are bitter you stay in the same negative situation with people who are negative and who will not add value to your life. But when you focus on how to be better, you emerge from your situation by any means necessary. I like to get better and the way you get better is my applying some principles like:

“Once you understand the why of your living, you can endure almost any how” Nicci

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CHAPTER TWO

Producing Your Book Is there a Book Inside You?

T

his is a question I want to pose to you

and help you realise your dream as an author. Has a self-paced quiz helped you decide between a large publisher, a medium-sized niche publisher, a agent, a vanity press and self-publishing. For more information on the mechanics of publishing, see the ingredients in this Self-Publishing Manual, How to Write, Print & Sell Your Own Book. Below are some hits on how much it can cost you when you approach commercial publishers and how much you should budget when you ever think of going that route. As the saying goes “knowledge is power”

Pre-Press: Book Design, Typesetting & Layout Book design

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Visit a bookstore. Check your section then look into other sections. Find a book you like-on any subject. Consider binding, layout, feel, margins, type style, everything. Then buy it. Use this book for a model. Tell your typesetter (or do it yourself) and printer you want your manuscript to look like this book. To get what you want, just buy a model and adapt it. Most publishers today set their own type. All you need is a computer, a word-processing program such as MS-Word and a 600-dpi laser printer. Just draft and typeset your book in MS-Word and convert the file to PDF with Adobe Acrobat. Then you can send the disk to the printer. Or hire a typesetter with a page layout program such as PageMaker or QuarkXpress. Testimonials, forewords, endorsements and quotations or "blurbs" sell books because word-ofmouth is one of the most powerful forces in marketing. Anything you say is self-serving but words from another person are not. In fact, when readers see the quotation marks, it shifts their attitude and they become more receptive . Your mission is to get the highest-placed, most influential opinion-molders talking about your book. You have more control than you think over

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who you quote, what they say and how you use their words. Testimonials are not difficult to get if you follow a plan. The easiest and best method is a twostep process.

Book covers matter Everyone knows you shouldn't judge a book by its cover-but everyone does. Readers look at the front cover and the back cover and then make a buying decision. They do not read the book first. Retailers (bookstores) buy from the cover. Sales reps do not lug books around. Wholesalers make buys without seeing the text. They want you to submit just the cover-they don't judge the content. Reviewers receive dozens of books each day and can only review a small number. They have to select the books that appear to be the most interesting. Your book cover has to survive "the glance test." Everyone judges a book by its cover. There are so many books and other things to look at-and so little time. All these very important decisions— whether or not to buy your book—are made on just one thing: the cover. Stores display tens-ofthousands of books with the spine-out. With all this congestion, it is hard to get attention.

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The package outside sells the product inside, the bookstore browser spends just 8 seconds on front cover and 15 seconds on back cover and this is assuming the spine was good enough to get him or her to pull it from the shelf. A well thought out cover design will take into consideration who the competition is, who the target market is, and where the book will be distributed. A strong book cover acts as a marketing tool. It is an advertisement for your book. Too often, cover artists for large publishers miss the point of the book or fail to relate to its intended market. The wrapper outside should reflect the message inside. Too many small author/publishers put all their energy into the text. Then the cover becomes an afterthought. This is terribly unfortunate because, from a sales standpoint, the cover is the most important part of the book. The author may feel the text is the most important but it is the cover that attracts the buyer. If you do not attract that buyer, you won't get your message to him. Unfortunately, many first books scream selfpublisher for their loving hands at home look. Your book has to look like a book if you want it to sell like a book. Customers will not buy kitchen-table-

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published books. If they buy sight-unseen through the mail and are not thrilled, they may send it back. Your book cover designer will lay out the package, incorporate the illustration, put it all on disk and send it to your printer but you must draft the sales copy. The free book cover layout will take you step-by-step through the sales-copy drafting process. This exercise will help you to focus on who your customers are and what you plan to share with them. Each year, U.S. industry spends more than $50 billion on package design. Packages prompt buyers to reach for the product whether it is panty hose, corn flakes, hair spray or books. Invest your time in your text and your money in your cover. Make sure your customers reach for your book, identify their needs with it and buy it.

Printing and Printers Printing Beware of "job printers" soliciting book printing. Many printers are looking for new territory and are attracted to the big-ticket item: books. There are only about 44 genuine book printers in the U.S.

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These printers print only books, have set up streamlined operations, have specialized equipment, use teams to handle the prepress functions and often run two and three shifts on their equipment. Their quality is consistently good—they don't have to spend time figuring out how to lay up the job so that the pages come out in the right order and right side up. They want to do a good job and they have to; they can't suddenly decide to switch to printing posters or labels or business cards. Their prices are the lowest because they buy their book paper by the multi-carload. A local "job printer" will buy just a pallet of paper for your book and will pay much more for it. For best quality, lowest price and on-time service stick with printers who print nothing but books. How can you find book printers? We have the list. Each book printer is set up differently. Some specialize in case bound (hardcover), some in perfect binding (soft cover), and some in saddle stitch (staples). Any item in your specifications varying from their system will drive up their costs and your quote. When they have to take a book off the line to shift it to the other side of the factory or send it out to a binder, costs go up. As a publisher, you don't have to learn printer capabilities and printing

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equipment. Just send out a request for quotation (RFQ), describing your book to all 44 book printers. Take the lowest bid. It does not matter where the printer is located (most are in Michigan) because the bid will include delivery charges to your place. If your next book has similar specifications, you will probably deal with the same printer. Once you establish a relationship with the printer, your costs will probably go down further because you require less handholding. But do send out RFQs from time to time to make sure your printer is still giving you a good price.

Trucking If you are located in the west and your book is being printed in the Midwest or east, you can save 58% on your trucking by designating Clipper Express as your carrier.. We just saved you (another) bundle.

Other Editions (Online, CD, Audio, Large Print) Electronic books You are not a book author, book publisher or a book publicist. You are an "information provider." 27


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You work with ideas, words, typesetting, page layout, publishing, promoting and selling. You must dispense your information in many ways: Books, magazine articles, audio, videotape, seminars, speeches, and private consulting. These messages are the same but the delivery method for each is different. The costs of electronic information delivery are decreasing while the cost of storage and physical delivery of books is increasing. That is why the fax became a common machine. We are moving from a print culture to an electronic culture. In the near future, almost every reference work will be offered in both print, downloadable and CD-ROM form. If you publish directories, manuals, lists, travel guides, or other reference books, you should explore your electronic book publishing options now. Nonfiction books will be next. Now the Web offers you a way to distribute your "brochure" to lots of potential buyers interested in your subject matter and a way to sell your work in both printed and electronic form. These methods are very inexpensive. Some of your potential customers commute or travel a lot; they do not have time to read your book. But they do have time to

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listen to it. Spoken-word recording (audio) is an efficient alternative delivery method.

Social Media For Books Book publishing is changing: this book describes how to take advantage of those changes. Learn how to use new techniques to write your book faster, new technology to publish it for less, new ways to distribute your book more economically, ways to have fun promoting it and how to profit from your investment by cutting out all of publishing’s’ gatekeepers in the middle.

You will discover how easy it is to: 

Build your book rather than just write it—and copyright it in your name.

Print a small quantity and keep a small inventory.

 

Multipurpose your “book” into downloadable, CD, and eBook versions and others. Wring maximum value out of your “book” by spinning off audios, videos, magazine excerpts, foreign-language editions, and more.

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Bypass the publishers and go directly to a short-run book printer.

Set up your own publishing company and take the tax breaks.

 

Promote your books with email, book reviews, Auto-graphings, feature articles, and radio/TV interviews. Promote your book for virtually no costs via social media.

Risk Comparison But what does it cost to publish? Let's compare prices for traditional ink-press printing, digital PQN (Print Quantity Needed) and POD (Print-On-Demand, one book at a time). We will compare a soft cover (perfect bound) 144 page 5.25 x 8.25 book with black text and a four-color cover. These estimates depend on the current prices for paper, etc. 1. Press (ink on paper): $1.55 each but you have to print at least 3,000 to get a price this low. So, your print bill will be $4,650. See below. 2. Digital printer (short run): 500 copies for $2.80 each or a print bill of $1,400, or 100 copies for $5.17 each and a print bill of $517.

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3. POD (single copies): May run $6 to $10 and are often bundled with other services. PrintOn-Demand is a good option when a book has run its course, your inventory is exhausted and you still receive orders for a couple of copies a month. Rather than invest in inventory, you can have books made one-at-atime as needed.

Hardcover Most books are manufactured with soft covers, called "perfect binding." In traditional printing, hard or "case" binding runs about $1.00 extra per book. For digital production, the cost for case binding is $1.65 to $3.25 each, depending on the page count (thickness) of the book. Those prices include the hard covers and the dust jackets. Then there is typesetting which most of us do on our computers, book cover design and other pre-press expenses. After the book is printed, it has to be promoted with book reviews, news releases and some direct mail advertising. For a book like the one described here, you should budget about $3,000 to $5,000 to get started. A good portion of your budget will be spent on promoting the book after it is printed.

Recording your book on tape, disk and download

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You are not just an author or just a publisher or just a book promoter, you are an information provider. Some of your potential customers commute or travel a lot; they do not have time to read your book. But they do have time to listen to it. You are an expert in your area. You must dispense your information in many ways: Books, magazine articles, audiotape, video tape, seminars, speeches, and private consulting. All of the messages are the same but the delivery method for each is different. Spoken-word recording is an efficient delivery medium. Use your book as a script and record it word for word.

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Selling out publisher

to

a Publishing yourself

Must draft a proposal

No wasted time

Must find an agent

No wasted time

18 months press

to

get

off 5 weeks to print the book

Advance against royalties No advance or royalties $3,000+ promotion

for

initial $1-3,000 for printing and promotion

No royalties for 2-3 years Little promotion publisher

Money flows in 30 days

by You can be sure book is promoted

Lose control of book

Keep control of book

Make less money

Make more money

Book is in stores for 4 Book sells forever mos. only No revisions allowed

Always up to date

Fewer tax deductions

More business expenses

Good possibility rejection

of No rejection

You can concentrate on Must run the business writing and promoting too

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CHAPTER THREE Book Publishing Business As you complete your manuscript If you wonder whether your manuscript has potential, here are two suggestions:

A. The secret to good material: peer review Smart nonfiction authors take each chapter of their nearly complete manuscript and send it off to at least four experts on that chapter's subject. They enclose a cover letter that goes something like this: "You are an expert in this subject and I value your opinion. Please make your changes, additions and comments with a red pen. Be brutal, I can take it. I would not ask for your input if I did not want and need it. If you will take part, I will mention your contribution in the Acknowledgments and send you a free copy of the book as soon as it comes off the press" (no, you do not have to pay them) "and here is a SASE. I have a tight deadline." What you get back is terribly valuable: They add two more items to your list, they cross out that part you thought was cute but was really

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embarrassingly stupid, they sometimes even correct punctuation, grammar and style. When your book comes out, you don't have to wait for your readers' reaction because you know the book is right. After all, it has been reviewed and accepted by the best. And, there is another valuable reason for peer review: You have more than two-dozen opinion molders telling everyone about your book-and how they helped you with it.

B. Manuscript evaluation Author/Publisher Gordon Burgett will read your manuscript and make recommendations on market targeting, manuscript re-work (if necessary), publishing and marketing. Gordon is an author who knows publishing from the inside, out. Contact him at Tel gordon@sops.com

Book Publishing is a great business Book publishing is a great business because book publishers are so helpful, friendly and supportive. The reason publishers are so nice is that no two books are alike. It is a rarity that two books on the same subject are published in the same year. Consequently, publishers do not feel threatened by other publishers. In fact, publishers often promote other books and each other. This is why when an author contacts a publisher and he or she determines the manuscript 35


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is not for them, they are eager to recommend another publisher. They know of lots of other publishing companies and most relish in being able to help an author and the other publisher get together.

Anyone can be a publisher A publisher might be a large company in a tall glass building located in New York or it could be you because the definition of a "publisher" is the person who puts up the money-the one who takes the risk. He or she has the book printed and then distributes it hoping to make back more money than has been invested. Your right to publish is guaranteed to you by the First Amendment to the Constitution. You do not have to get a license or register with any agency. As a practical matter, most book publishers do register by getting International Standard Book Numbers and sending books to the Library of Congress and the Copyright Office. Most publishers want to be easily located. So, whether the publisher is a big New York firm or a first-time author, the publisher is always the investor. The publisher is the one who puts up the money. If you invest in your own printing, you are a self-publisher. If you begin to take in manuscripts

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from others, you are a (small) publisher. If you grow, you become a large publisher. Your computer makes it easy and inexpensive to write, produce, publish and sell books. You can work from home and you do not need any governmental licenses. Book publishing is easy but it is not the same as other businesses; there is a lot to learn. Fortunately, there is also a lot of help available. Unlike most industries, people in publishing are helpful, friendly and supportive. Since each book is unique, there is very little competition and publishers rarely feel threatened by another book. Consequently, we do not mind sharing what we have learned about this wonderful book publishing industry. In fact, we like to say "The greatest challenge in book publishing is managing the dayto-day excitement." Many famous books got their start being published by the author; some still are. Selfpublishing is an early-American tradition. In the early days of the New World, the person with the printing press was often the author, publisher, printer and bookshop. Some people think that most of those who self-publish do so because several publishers have turned them down. That is occasionally true. However, most people today weigh

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the advantages and disadvantages of selling out to a publisher and make an educated decision to publish themselves. Those who self-publish find they make more money, get to press sooner and keep control of their work. Self-publishing should not be confused with "Vanity" publishing where an author pays (an exorbitant price to) a publisher to turn his or her manuscript into a book.

Size matters In book publishing, being smaller and newer is an advantage. Large (New York) publishers (there are only six Trade publishers left) are like a department store–they have something for everyone. The variety may not be great and the depth may not be much but they usually have at least one book on every subject. No one on the staff knows much about the subjects of the books and the books are treated as anonymous "products." Being so far from their audience, there is little personal interest in promoting the books. Smaller and medium-sized publishers tend to specialize in one or two niche areas such as business books, boating books or baby books. The owners and staff are usually

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participants in their books' subject matter. For example, those who publish parachute books, do it with a sense of mission-because they like to jump out of airplanes. And, they want to share skydiving with the world. Participants know where to find their market because they frequent the same stores, join the same associations, read the same magazines and attend the same conventions. The secret to effective book distribution is to make the title available in places with a high concentration of (your) potential buyers. When specialized publishers take on a book, they can plug it right in to their distribution system. For example, while some parachute books are sold in bookstores, over 90% are sold through parachute stores, skydiving catalogues, jump schools and through the US Parachute Association for resale to its members. Usually three or four calls to major dealers can sell enough books to pay the printing bill–before the book is even printed! So big publishers are good at getting a book into bookstores but that is of little use if the potential customer does not frequent bookstores.

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One of the biggest pitfalls in small publishing is the lack of sufficient planning, especially the first time around. You don't want to tie up funds by purchasing materials too soon and you don't want to miss some important publicity because you missed a filing date.

Raising money You will require $3,000-$5,000 to publish most books, more if the book is full of colour or is unusually large. Printing will only eat up half that amount but you will need more to launch your promotion. The book trade is slow pay and it will be several months before cash begins to flow in. You must promote your book while it is new (it has a date on it); in book publishing, you can't start off small and slowly. On your first venture, the printer will probably want his money in instalments: 1/3 to start, 1/3 when ready to print and 1/3 on the completion of the printing. After a book or two, he will no doubt give you normal 30 day terms, and want his money a month after he delivers the books to you. Do not expect the large national book printers to be interested in postponing the printing bill. They are

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printers, not publishers or banks. There are grants, government programs, creative ways to borrow and lots of good financing advice. If you need money to publish your next book START looking for sponsors.

Contracts and Publishing Law Getting listed, getting found While it is not required to register your books or your publishing company, most publishers do want to be listed so that their books can be found (and purchased.)

The International Standard Book Number (ISBN) An ISBN number is a worldwide identification system which has been in use since the late sixties. There is a different ISBN for each edition and each binding of every book so the number's use avoids errors in identifying the books ordered, shipped, received, etc. Publishers are finding that with the increased use of computers in the book industry, this system has become an essential element in the

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distribution of their books. Use the ISBN on invoices, catalogues, order forms, packing lists and the book itself. Contact the International Standard Book Numbering Agency or your publisher to request for a number for your new book. The charge is $225 for a block of 10 numbers and $800 for a block of 100 numbers and so on. See http://www.ISBN.org. You may request numbers and a log sheet for 10, 100, 1000, etc. titles. The ISBN will send you a logbook sheet with enough room for listing ten or more different book editions. Once started in the system, you will assign each of your new titles an ISBN suffix yourself and record it on the log sheet.

Standard Address Number The SAN identifies each separate address of every firm in the book publishing industry from publishers, to wholesalers, to libraries, to bookstores. SAN's sort out the billing and shipping addresses and help to determine which "Book Nook" an order is going to. A SAN may be requested when you apply for an ISBN. The seven-digit number should be printed on all stationery, purchase orders, invoices, etc.

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Bar codes The bar code on a book identifies the ISBN, which in turn identifies the publisher, title, author and edition (hard cover, etc.). The wholesalers, chains and other bookstores will not accept your book or audio without a bar code. Since most books have bar codes, it will look odd without one and it will not be taken seriously. The barcode you want is the "Book land EAN/13 with add on" and it should be printed on the lower half of "cover 4" (the back cover) on hardcover and soft cover books. On mass-market paperbacks (usually sold in drug and grocery stores), the UPC barcode goes on the back cover. You want the Book land EAN bar code and probably do not need the UPC bar code. The ISBN is printed above the bar code. You can get both the barcode and ISBN typeset at one place. Bar code/ISBN prints and negatives cost $10$30.

Advanced Book Information This another Bowker service, by filling out their ABI form, your book will be listed in Books in

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Print and several other specialized directories. Books in Print is published in October of each year and is the most important book directory. See http://www.bowkerlink.com/ . There is no charge.

Library of Congress Catalogue Card Number Pre-assigned Card Numbers (PCN) appear on the copyright page of each book and are also included in the lists and reviews appearing in the leading journals of the book trade. The LC number differs from the ISBN in that one ISBN is assigned to each different edition of a work (hardcover, soft cover, etc.); the LC number is assigned to the work itself, no matter how the books are printed or bound. Use of the number enables subscribers to the Library of Congress' catalogue card service to order cards by number and thus eliminate the searching fee. LC numbers are essential if you want to sell to libraries. The Library of Congress card number must be requested prior to the publication of the book so that the number may be printed on the copyright page. New publishers in the US should contact to the Copyright Office, http://www.LOC.gov, and secure "Procedures for Securing Pre-assigned

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Library of Congress Catalogue Card Numbers" and their "Request for Pre-assignment of PCNC Number" application (form 607-7). See http://www.loc.gov/loc/infopub/ You must complete the application to participate and obtain an account number and password. Then you can apply for a PCN. Then the Library of Congress will send you your number. See http://pcn.loc.gov/pcn/pcn007.html. There is no charge for the pre-assignment of a card number. An advance complimentary copy of each publication must be sent to the CIP Office, Library of Congress, Washington, DC 20540. This copy is used for final cataloguing so that cards may be printed before the book is released. The CIP Office provides postage-free mailing labels for use in sending these advance publications.

Copyrights Protect your Work like a patent but they are cheaper and much easier to secure. The copyright protects your text, photographs, drawings, maps, everything in the book except the title. Once you write a manuscript, called "creating a Work," you are automatically protected by Common Law copyright.

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If you send it to the Copyright Office, you are registering your copyright and you get some additional benefits. It is not necessary to register your copyright to be protected but it is recommended and most people do. To register your copyright, follow these three steps: 1. 1. Print the copyright notice on the copyright page (title page verso). The notice takes the following form: " Š 2009 by Nsangu Siwale." 2. Publish the book. 3. Register your claim with the Copyright Office. See www.copyright.gov/forms The new copyright term is for the author's life plus seventy years. Your ownership of the book is now a valuable part of your estate, so be certain your copyrighted material is mentioned in your will. The new copyright Form CO replaces Forms TX (for books), VA, PA, SE, and SR. Form eCO is online, provides tracking and comes with a reduced filing fee.

The Business of Book Publishing Computers 46


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To be productive, people need good tools. The computer has transformed many businesses but its impact on the writing and publishing of books has been phenomenal. We can use computers to speed and improve our writing, editing, designing, typesetting, layout, sending, reproducing, marketing, promoting and distributing of our books. For the smaller and newer publisher, these are exciting times.

Pricing If your book's price is too high, you will be priced out of the market. If it is too low, your book will appear cheap and will not bring in the money you would like. To calculate the best price for your book, you must look at price from the bottom-up and from the top-down. Selecting the right price for your book is almost as important as selecting the right title for it. Elijah Miti provides you on request, A TEACHING on a two step, easy plan to select the price that will maximize sales-and profits. He goes on to explain other price-related considerations such as placement of the price on the back cover, the price extension in the bar code, why you need an order blank on the last page of your book and more.

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Newsletters Newsletters can bring you fame, fortune, help a lot of people and fulfil your mission but they have to be part of your overall plan. Many book publishers produce a newsletter to keep in touch with their customers. A Resource Guide provides tips and lists the help you will need to write, produce, publish and pro-mote a newsletter.

Contracts The person who drafts the contract has control over the agreement. We can supply you with Contracts on disk (so you do not have to keyboard them), books to explain book contracts and a list of book-publishing attorneys. Be smart and supply the contract.

Author-Publisher This is a primary Trade Publishing Agreement for use between a publisher and an author for trade hardcover and soft cover editions. A new paragraph covers electronic rights. If you want the most-used contract and need it now contact us on emcemagazine@gmail.com. 48


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Liability Book publishers want to be protected against lawsuits for copyright infringement, defamation (libel and slander), invasion of privacy and negligence. The first three are usually lumped together into "publishers' policies." Copyright infringement, defamation and invasion of privacy are easy to avoid and there have been few suits for negligence in books.

Protecting Your Book Company The very latest on incorporation, insurance, indemnity clauses, disclaimers and other ways to limit your exposure to law suits. Cites cases and legal precedent.

Inventory reduction The preferred way to reduce inventory is to sell all the books at their full price. There are times, however, when what we would prefer and real life are not the same. Traditionally, the only solution to an overstock of books has been to remainder them, to sell them in bulk for a small fraction of their manufactured price. The money realized in 49


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traditional remaindering is so small it is nearly inconsequential. The only real advantage to this traditional method of reducing inventory is the gain in valuable floor space. Fortunately there are several (often better) alternatives to traditional remaindering. Some of these alternatives are new places to sell books and charitable donations/deductions.

Beyond Remainders Beyond Remainders describes creative inventory reduction. When sales of a book drop off, it is time to move out the balance, before they get too old, to make room for new books. There are many easy ways to reduce inventory besides remaindering and they bring in more money. An action plan, sample letters, addresses, and resources are included.

Your publishing choices There are five ways to turn your manuscript into a book. You may sell your manuscript to a large (usually New York) publisher; sell it to a mediumsized (usually specialized) publisher; get an agent to find and negotiate with a publisher; pay a vanity press (bad choice), or publish yourself. 50


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Conventional large publisher Large New York publishers are good at one thing: getting books into bookstores. They have the reps and a long-established pipeline. They are reasonably good at moving fiction, autobiographies and reference books such as dictionaries. Larger publishers are not as successful with nonfiction, valuable information that people buy to save time, money or otherwise improve their lives. Consider the life you want for your book. The big publishers have three selling seasons per year. They will put your book into the market for one season-then it's history! They will publish the book and throw it into the stores for a four-month selling season only. Some authors argue there may be greater prestige being published by a New York firm. But no one cares who published your book. Have you ever heard anyone say: "I love Harper-Collins books? I buy everything they publish." Potential buyers want to know if this book will solve their problem and whether the author is a credible person. They never ask who the publisher is. Ask any author whom New York has published and you will get nothing but complaints. The six large publishers are consolidating, downsizing, going out of business while the 75,000 small publishers are proliferating at the rate of 8,000 new publishing companies every year.

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Publishers put up the money, have the book produced and use sales reps to get it into bookstores but they do not promote the book. The author must do the promotion. The problem is that most firsttime authors think the publisher will do the promotion. Once they figure out that nothing is being done, it is too late, the book is no longer new (it has a quickly ticking copyright date in it) and is being remaindered. Get a promotion budget in your contract, let your publisher know you want to help make the book go and submit a promotion plan with figures to help them wisely spend the money budgeted.

Medium-sized (specialized) publisher Smaller publishers tend to specialize in one or two niche areas such as business books, boating books or baby books. The owners and staff are usually participants in their books' subject matter. For example, those who publish parachute books, market with a sense of mission-because they like to jump out of airplanes. If you are looking for a publisher, you are likely to sell more books and be treated better by a medium-sized publisher. Approaching and selling a smaller publisher is usually easier too. Most do not require lengthy book proposals to convince them a book is viable. They know their subject, their own line of books and what their customer wants.

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How to find (the right) publisher The secret is to match the manuscript to the publisher. Better publishers specialize in one or two niche markets. They know their subjects and do not have to send your manuscript out to a reader for evaluation. They also know how to reach the potential buyer and can jump-start your sales by plugging your book into their existing distribution system to specialty shops. To find these specialized publishers, check your own bookshelf. Then go to your nearby larger public library and consult Books In Print, a multivolumed reference listing all the books that are currently available for sale. Look for smaller publishers who do good work. Then look up their addresses in the last volume. Or search through the listings at Amazon.com or other online bookstore on the Web. When you contact a specialized publisher, you will often get through to the top person. They will know what you are talking about and they are always very helpful. They will be able to tell you instantly whether the proposed book will fit into their line. Never just mail a manuscript off to a publishing company; always send it to someone specific. See the listings of appropriate acquisition editors in Literary Market Place. Check the Acknowledgments in similar books; authors often reference their editor. Call the editor (or the publisher in a smaller house), reference the similar

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title they published and ask if he or she would like to see your manuscript. Then you will have someone to send your work to. Many larger publishers prefer to have manuscripts filtered through agents.

Agents Literary agents provide three services. They find a publisher by matching your manuscript to the publisher; they negotiate the contract; and they may help you develop the manuscript. Most agents today will require you to draft a book proposal for submission to the publishers. Proposal writing is usually a lengthy and time-consuming process. A survey of 80 top literary agents revealed they reject 98 percent of what they receive. The rejection rate for fiction is higher than for nonfiction. It is getting tougher to be an agent. The big publishers continue to consolidate. There are only a few large and just a handful of medium-sized publishers that will give an advance large enough to make a 15 percent agent commission meaningful. In fact, there are just six large trade publishers left. Divisions within the same large publishing house will not bid against each other.

How to find (the right) agent Many (larger) publishers prefer to have manuscripts filtered through agents. In this case, you must match your manuscript to the agents 54


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because they specialize too. Do not approach just any agent; do your homework. Find out what types of manuscripts they have been successful with. See the various agent directories such as the Guide to Literary Agents by Donya Dickerson, Literary Market Place and ask around. Get a list of agents from the Association of Authors' Representatives by logging on to http://www.AAR-Online.org . Locate and call authors of works similar to yours. Ask who their agent is. Many agents attend writer's conferences in Santa Barbara, Maui and other venues. For information on the Maui Writer's Conference, see http://www.MauiWriters.com. Maui has more than 50 agents attending and sets up meetings for you.

"For nonfiction, Elijah Miti is the top coach for writing, publishing and, most important, promoting." www.elijahmiti.co.za

Vanity and subsidy publishers Vanity publishers produce around 6,000 titles each year. Under a typical arrangement, the author pays much more than the printing bill, receives 40 percent of the retail price of the books sold and 80 percent of the subsidiary rights, if sold. Many vanity publishers will charge you $10,000 to $30,000 to publish your book depending upon its length. It is hard to understand why an author would pay 55


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$30,000 when he or she can have the book printed for $1,500 or less. Vanity presses almost always accept a manuscript for publication and usually do so with a glowing review letter. They don't make any promises regarding sales and usually the book sells fewer than 100 copies. The vanity publisher doesn't have to sell any books because the author has already paid him for his work. Therefore, subsidy publishers are interested in manufacturing the book only. They are not concerned with editing, promotion, sales or distribution. The review copies a subsidy publisher sends to columnists usually go straight into the circular file. Reviewers are wary of vanity presses because they know that little attention was paid to the editing of the book. Further, they realize there will be little promotional effort and that the book will not be available to readers in the stores. Therefore, the name of the vanity publisher on the spine of the book is a kiss of death. There is a lot of money being made from unsuspecting authors. The vanity press is not a good choice. Do not pay a publisher to publish your book.

Self-publishing Self-publishing isn't new. In fact, it has solid early-American roots; it is almost a tradition. In the early days of the U.S., the person who owned the

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printing press was often the author, publisher and printer. In Africa it is a big challenge for upcoming publishers, but we thank God we are breaking the chains and reviving writing and reading culture. Some authors have elected to publish themselves after being turned down by regular publishers. However, many more have decided to go their own way from the beginning. Some have started as self-publishers and sold out and some have built their own large publishing businesses. Self-publishing is good business. Writing a book is a creative act; selling it is a business. Some people can do both while others are more creative than businesslike. You have to ask if you want to be a publisher. Do you have an office, the time to conduct the business and a place to store the books? There are many more tax deductions available to the author-publisher than there are to the author. There are more write-offs for entertainment, travel and electronic toys.

But what about book stores Small and medium-sized publishers use distributors to get their books into book stores. Since distributors have sales reps, these publishers have the same access to the stores as the large publishers. Self-publishers make more money on their effort, get to press sooner and keep control of their work.

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If you invest the money in your manuscript, you can make a lot more than what you would get from a publisher in a royalty-nearly 40% of the list price. Why accept 6 percent to 10 percent in royalties when you can keep much more? Why share the profits? Most publishers work on an 18-month production cycle. Can you wait that long to get into print? Will you miss your market? The one and a half years don't even begin until after the publisher accepts the manuscript. Why waste valuable time shipping your manuscript around to see if there is a publisher out there who likes it? Publication could be three years away. Once you turn your manuscript over to a publisher, you lose control. They sometimes decide to save money by leaving out some illustrations and they often change the title and lose the theme of the book.

Revisions The large (New York) publishers publish books by the season. There are three seasons each year so their books have a selling season of four months. After the four-month period, the book is moved to the backlist, is replaced on the front list by other titles and is forgotten. Smaller publishers take a much different approach because they are often the author too and are much closer to both their subjects and audience. They know it is a lot easier to sell a revised edition of the same book than it is to write a brand new one.

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Your book has a reputation, a niche in the market and a market share. Why kill it off? Keep your book alive. Sometimes a revised edition may be priced higher because it has a reputation that precedes it. And you may sell it to the same people who bought the earlier edition. They read you once and they are prime candidates for the latest information. People can be divided into three groups: Those who make things happen. Those who watch things happen and Those who wonder what happened. Authors make things happen. Start making things happen today.

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CHAPTER FOUR Marketing, Your Book

P

Promoting,

Distributing

romoting books is easy and fun. If you are a

private person, you may send out review copies, news releases, email and direct mail advertising. If you love to get out, there are autograph parties, radio/TV interviews and speaking. There are numerous places to sell your books and many ways to promote them. "My system works. I ask readers to send me their books once they publish. I receive 1 to 10 books each week." Elijah Miti

The book publishing industry In the U.S. consists of some 82,000 firms, up from some 3000 1970, by R.R. Bowker's count but 60


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there are many thousands more publishers who do not bother to apply for listing. Altogether, these publishers publish some 150,000 new titles every year. Six publishers are considered to be the big firms and they are located in New York City. Some three to four hundred are medium-size publishing companies. The rest, or most, are smaller and/or newer publishers. More than 8,000 new publishing companies are established each year. Book sales amount to more than $25 billion annually and there are 2 million books "in print" or currently available.

Who will buy your book? Too many authors write for themselves and their book fails in the marketplace. The secret to sales success is to write for your potential reader-an identifiable and locatable reader. Everyone should read your book? Yeah, right! Look I write books on motivation. For me writing book’s is not just a profit centre, it is a passion centre. I want everyone to jump out of their comfort zone and I want them to enjoy themselves. But I am realistic—everyone is not interested in motivation. Who is interested in your book?

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Who is your primary audience, secondary and so on? Make a list of the groups or types of people who need and should want your book. The next secret is to narrow your target audience. Here is an example: Marilyn Grams, MD, wrote a book about a technique she developed so that a new mother could breast-feed and return to work. She wanted to sell her book to every new mother. But there are lots of breast-feeding books so we suggested she title her book "Breastfeeding for Working Mothers." She resisted, insisting she did not want to limit her market. We discovered that over 55% of the women who give birth return to work within one year. So when new mothers see eight books on breast feeding on the shelf in the bookstores but one is specifically for working mothers, guess which one 55% will identify with and buy? The other seven generalized books share the remaining 45% of the customers. Don't aim for the whole pie—you won't get it. Target 100% of a large slice!

Where will you sell your book? Locatable:

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Where are these buyers? What stores do they frequent, what magazines do they read, what associations do they join and what conventions to they go to? How can you reach them? Promote your books where you find a high concentration of potential buyers.

Wholesalers, Distributors & Bookstores The book trade Bookstores no longer order directly from most publishers. They prefer fewer vendors and quicker service. The best way to reach the book trade (independent bookstores, chain bookstores, wholesalers and libraries) is with a distributor. You need a single distributor on an exclusive basis. They have sales representatives who visit the stores, show your book (cover) and take orders. Stores do not want to deal with individual publishers because they do not want to write 15,000 cheques each month. Now the question is how do you find the right distributor? The secret is to match your book (or line of books) with a distributor that already offers titles of the same type. They will have a

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relationship with stores that have major sections of that type of book and they may be serving other appropriate stores outside the book trade. Locating the Right Distributor describes how the book industry works. Then it describes more than 80 book trade distributors and lists the types of books each specializes in. This Instant Report will help you locate the right distributor for your book or line of books. Resources is at the back of this book with addresses, telephone numbers and fax

Non-traditional or non-book-trade sales For most nonfiction books, it is far more profitable to sell them by the case wholesale than to sell them one-by-one retail. You make less per book but you sell more books. When you sell more books, you can print more and have a lower per-unit (printing) cost and as more books get out there, they seem to promote even more sales. You will sell far more books outside the bookstores in what are known as the non-traditional markets.

Gift stores If you have a gift book, it may be sold through the book trade and through the gift trade. Most of 64


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the 150,000 gift stores in the US are mom-and-pop independents. There are many unusual places to think about as well: restaurants, museums, hospitals, botanical gardens, theme parks and other attractions. The challenge is to get your book into these unrelated outlets. Getting into the gift market can be approached in a number of ways. Sales outlets include gift trade shows, catalogues, direct mail, chains, and gift baskets (a booming business) as well as sales reps and distributors. Corporate gifts and premiums are great for volume sales. Fiction and poetry will often sell better in gift stores than through book stores. But then, most books do.

Catalogue A major catalogue may move between 5,000 and 40,000 copies of your book. This is per year and per catalogue! A test will move 1,000 to 5,000 copies. That is not bad even if they decide the numbers are not high enough for them to continue carrying your book. There are more than 7,000 catalogues published in the US and they mail 11.8 billion catalogues annually. Your books should be in several of them.

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Selling Books to Catalogues, Catalogues buy books in large quantities and they are committed to you for the life of the catalogue, often more than a year. This report shows you how to find the right catalogue out of more than 7,000, how to submit to them and how to deal with them.

The military market This unique market consists not only of uniformed service members, but also Department of Defence civilians (.04 million), military dependents (6.3 million), military reservists (2.02 million), military retirees and disabled veterans (1.74 million), and exchange employees (.2 million). Total (11.85 million) in US alone, these individuals make up one of the world's strongest buying populations. Dealing with the military is not the same as dealing with the general population.

How will you promote your book? Book promotion The least expensive and most effective ways to promote books are with book reviews, news releases and a limited amount of highly targeted 66


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direct mail advertising. Book reviews and news releases result in free (editorial) publicity while direct mail (Postal and email) delivers your sales message directly to potential customers.

Book Reviews Book reviews are editorial copy that is far less expensive and much more credible than space advertising. For most nonfiction books, there are more than 500 appropriate magazines, newsletters and newspapers columns that should receive review packages. There are two kinds of book reviews: prepublication reviews are published for the trade wholesalers and bookstores. These reviews tell the trade what is coming so they can order the books before the public reads the post-publication reviews in the popular magazines and newspapers. Publishers Weekly and the others want to receive galleys from you four months prior to your publication date. They receive more than 100 galleys each day and can only review a few so if you do not give them a publication date four months away, you make it easy for them to select your book-out. The publication date you select has nothing whatever to

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do with the date your book comes off the press or copyright date you list in your book. Book Reviews shows you in detail how to take advantage of the free publicity available to books. Reviews are not hard to get if you follow the unwritten (until now) rules. On request we will send you a report that provides paint-by-the-numbers instructions for making galleys and describes in a detailed action plan on how to set up a review program so your books will be reviewed again and again. It covers pre-publication reviews, early reviews, retail reviews, and continuing reviews with examples of the packages for each. The Report even tells you what to do with the reviews after you receive them-using them to generate even more reviews. Complete with lists of major reviewers and sources for the rest.

News Releases After book reviews, news releases are your most effective and least expensive form of book promotion and you may send one out every month. Newspaper and magazine editors want to pass on interesting information to their readers. The trick is to draft an interesting news release (tied into your book) that the editor will want to use.

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Editorial matter is believed, advertising is viewed with scepticism. Do not spend money on advertising when you can use the same effort and less money to send off a news release. Follow the review copies with news releases and articles every month to the very same magazines, newsletters and newspapers. Let these opinion-moulding editors know what you are doing and why your book has the information their readers need. For lists of appropriate media, visit the reference desk of a large public library and ask to see the periodical directories; there are at least two for magazines and two for newsletters. (Stop by the bank first for a roll of coins for the copy machine.) Copy just the pages you need and bring them home to enter into your computer; you will use these addresses over and over again.

Direct Mail Advertising This provides you with the opportunity to get your complete sales message to a specific potential buyer. But, you must be very selective in your choice of lists and you must direct the message in your

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cover letter toward the type of person on that list. Visit the main branch of a public library in a large city (they have larger book budgets), go to the Reference Desk and ask for Direct Mail List Rate & Data. This directory lists every mailing list that is available together with its size, how it was assembled, the various ways it can be broken down (just male, by income level, geographically, etc.), its source and much more. Plan to spend some time, one list will lead to another.

Broadcast email Broadcast mail (not spam) is even better than direct postal mail. Faster and cheaper, you eliminate printing, stuffing and postage while getting a response in just 20 minutes. Assemble email addresses from customers and potential customers and alert them to your books, other products, seminars, auto graphs and speeches. Using broadcast email is part of the New “Book� Model.

Radio & TV Interviews How Authors Get on Radio and TV will show you how to get invited to talk shows, how to get invited back and how to get maximum exposure for 70


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your book. Everyday more than 10,200 guests appear on some 4,250 local news, interview and talk shows across the U.S. And, about 95 percent of the guests do not have recognizable names. Radio and television talk shows need interesting guests to attract listeners and viewers. Most people feel that authors are experts and celebrities, so most of the guests booked on these shows are authors. Your book is actually your entrĂŠe to the airwaves. Advertising products on the air is expensive, and since people are sceptical of advertising they tune it out. Interviews, however, are editorial matter. People listen to editorial matter. Interviews are more effective than advertising and they are free. They can be an inexpensive way to sell books

Autograph Parties Autograph parties or book signings are a form of product promotion not open to producers of other goods or services. Book stores, both chain and independent, stage events to draw potential customers into their stores. Authors are the draw; "autograph parties" are the event. But you should never do an "autographing"; offer a mini seminar. An autograph party says "Come and appreciate me and buy a book"; a seminar says "Come and you will 71


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receive a benefit (information)." Always think of the benefit to the potential customers. How can you lure them out of the house and into the store? These mini seminars often lead to more seminars or even a series of them for other groups at other locations. So auto graphing sell books and are an investment in future appearances.

Book Promoting Once your book is published, you will be invited to speak to groups. Do not accept invitations to speak or host a class until your book is available. You must be paid to speak and you must be able to sell your book in the back of the room (BOR). Hosting events, mini seminars and workshops can provide an extremely profitable way to sell your book, other products and services. You will discover how to double or triple your profits by developing a marketing strategy, promoting more profitable events, designing your event to meet your audiences' goals, merchandising your books and other products, selling more book, products and services, making your presentation more exciting, handling the Q&A, converting your speaking engagements from free to fee and much more. Lots of inside tips and techniques 72


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A bestseller book is not like a gold record in the music industry; there is no set number that must be sold. National bestseller lists (there are several and they do not often agree) are assembled from certain bookstore and other sales reports. In addition, there are regional and specialty lists. Bestseller lists are usually generated in four book categories: Hardcover-Fiction, Hardcover-Nonfiction, Trade Paperback (soft cover)-Fiction and Trade Paperback-nonfiction. Some lists have categories for Mass-Market Paperback-Fiction and Mass-Market Paperback-Nonfiction.

Book fairs Book fairs are where publishers traditionally show their books but there are several different kinds. There are fairs for bookstore buyers, libraries, the general public and so on. Some fairs are international and some are local. For example, the Frankfurt Book Fair each October is where publishers from all over the world gather to sell subsidiary (translation) rights to each other. The American Library Association Book Fair is where publishers sell books to libraries. Then there is the San Francisco Book Fair where publishers sell books

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to the general public. The next Book Expo America will attract more than 30,000 people in late May. If you have a number of books, you may wish to rent booth space. Space is expensive but half-booth space may be available through the Publishers Marketing Association, e-mail: info@pma-online.org. They buy a block of booths for subletting to their members (membership is $109/year). If you have one or two books, it is far more cost effective ($70.00 each) to place your book(s) in the PMA General Display. Book Expo America provides an opportunity to show your books, work the floor and to learn an incredible amount about the publishing industry. The PMA is also hosts a two-day seminar prior to the book fair. Ask PMA about the Publishing University. Very soon we shall be able to do book fairs across Africa. It is time to move in the realm of promoting your own books that have been inside you on the world map.

Exports & Foreign Rights Selling your Books Abroad shows you how to expand your markets by selling directly to international readers, using an exporter, contracting

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with a foreign distributor, and selling subsidiary rights to foreign publishers with variations such as international book packaging, co-production, and format rights. Special sections cover options, taxes, shipping, agents, the Frankfurt Book Fair, and more. Exports expand your market while foreign rights are frosting on your publishing cake: they bring in revenue while the sale amounts to a significant endorsement for your book. These endorsements help to sell more books at home. Complete with sample contracts, Postal rate charts, sample letters, and instructions for locating compatible foreign publishers.

Co-operative marketing This allows us to lower promotional costs and save valuable time through the sharing of work. By sharing the expenses of promotion with other publishers we all get our messages to the customer affordably. It is easy to participate in co-operative programs because most of the work is done for us for a fraction of the cost of doing the promotion ourselves. One person (who has done it before) does all the work. You just pay the money and then go on

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to other projects. Or, you may take in other publishers to share costs in your program. Co-op programs range from mailings to book fair displays to reciprocal package stuffing. Cooperative Book Promotion describes the many programs that enable publishers to join together to lower marketing costs. You will learn about the co-op mail, exhibit and other programs run by several firms and associations as well as how to set up your own. Complete with an action plan and addresses of over 100 co-op programs.

Specific Category Promoting If you are writing and/or publishing a children's book, cook book, travel book, new age book, religious book, fiction or poetry, there are a number of specific resources to help you in your book promotion. Children's Books, Resources for Writing, Producing and Promoting Juveniles lists the help you will need to write, produce, publish and promote this unique type of book.

Promoting Other Information Formats 1. Recording your book for disc or download 76


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You are not just an author or just a publisher or just a book promoter, you are an information provider. Some of your potential customers commute or travel a lot; they do not have time to read your book. But they do have time to listen to it. Now take your book and read it onto audio. You are an expert in your area. You must dispense your information in many ways: Books, magazine articles, audio, video, seminars, speeches, and private consulting. All of the messages are the same but the delivery method for each is different. Promoting spoken-word audio is very similar to promoting nonfiction books.

2. The Internet/Web The internet/web are communication channels and fortunately publishers have content; information that can be communicated. Publishers may use the web to display their catalogue of books and to sell those books in both paper editions and in electronic versions on-line. Customers may be directed to bookstores for the paper version or they may send an order directly to the publisher. Or they can unlock and access an on-line edition instantly. Making the Web Pay, a set-up guide for publishers shows you how to set up your web site to

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make money and save time-automatically. Examples and descriptions are given for selling books, reports and newsletters on-line with some clever and automatic response mechanisms, will show how to sell downloadable products while you sleep.

3. International publishers For many publishers of books in the English language, the US market is only a dream. With more than 280 million English-speaking people, it is much larger than their home market but it seems impossible to reach. For Canadian publishers, the English-speaking market south of the border is fifteen times larger than the home market. How does a foreign publisher sell books in your country? The same way we do but by remote control. www.amazon.com and shows how to establish a presence here and how to drive customers to your books.

Book Trade, gift stores and catalogues Describes the New "Book" Model: the technology has finally arrived to enable us to write, produce, sell and promote books faster, easier and cheaper. You will discover how to build your book 78


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rather than just write it. You will multipurpose your "book" into downloadable, CD and e-book versions. You will wring maximum value out of your work by spinning off audiotapes, videotapes, magazine excerpts, foreign language editions and more. In fact, Writing Nonfiction will be your constant reference on writing and producing books as well as marketing your manuscript.

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CHAPTER FIVE Fulfilment and Shipping Your Book Invoicing, Inventory, Picking, Packing and Shipping Receiving orders For your books is fun, rewarding and confirmation that other people like your work. Today, most of your orders will arrive by telephone, email and fax; fewer come via the Postal Service. You will need an order-entry computer program to generate invoices, track inventory and issue reports. Merchant status will allow you to accept payment with credit cards. You will set up a shipping area to package your books in order to send out review copies as well as orders.

Book Fulfilment: You will need an order Entry, Picking, Packing and Shipping system, then also set up and run your office and shipping department. Order taking (letter openers, credit cards, card terminals, 800 numbers,

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fax, order services, order forms, and discount structures); order processing (computer hardware and software, shipping labels, short slips, bad cheques, overpayments, invoices, back orders, the Federal Trade Commission rules, complaints, book return policy, statements and collections); inventory and storage (shipping instructions to printer, book receiving, book returns, inventory control, stacking, and shipping room layout) and book packaging (how to wrap, where to get and how to use shipping bags and cartons, machinery such as tape dispensers, scales, postage meters and bag sealers with sources, using UPS, Direct Sacks and various Postal rates, foreign shipping and customs duty). Then the Report covers the alternatives to in-house fulfilment: using wholesalers, distributors, joint representation and fulfilment warehouses with a list of those to contact. Complete with forms and shipping rate charts, an action plan. You may ship review copies in bubble bags at the Postal Service's Media Mail Rate but we recommend shipping most orders via the Postal Service's Priority Mail. Priority Mail costs just $3.85 for up to two pounds to anywhere with a Zip code from Guam to the Virgin Islands. This is really US air mail service for packages. The Postal Service

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supplies free Tyvek (no rip) envelopes, cardboard letter packs, boxes, mailing labels and stickers for Priority Mail. Ask for them at your Post Office. The "flat rate" cardboard envelopes travel at the $3.85 rate no matter what the package weighs. Sometimes we get more than four pounds of books into them.

Book shelf, Selling Books from Other Publishers Bookshelf One way both small and large publishers expand their business is by operating a Bookshelf; retailing related books from other publishers. Offering other books in the same line as the anchor product will spread costs and make you the information center for your interest area.

Selling Books from Other Publishers Shows how to establish another profit centre to offer other publishers' books to your customers. Combining complementary (non-competing) books with your books makes your brochures and mailings more economical while establishing you as a onestop source for information on your subject. This Report tells you how to find complementary books, 82


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how to negotiate with their publisher (even the big ones will give you 45% or more off if you approach the right department), and how to promote your new bookshelf. Includes an action plan, sample letters, and resources

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ELIJAH MITI BOOK FUN CLUB-STARTER KIT

Starter Kit

Receive your Starter Kit for only USD300.0O , it includes everything you need, and nearly everything we have, to lead you through your book writing project:

Benefits:

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1. Your receive a Free Copy of this book “Authors Self Publishing Manual”: Simple steps on How To Write, Print & Sell Your Own Book. 2. Free CD- Digital E-Book of Author’s Self Publishing Manual. 3. Free Book Copy of “Enlarge Your Vision In Entrepreneurship”. "p-Books" - Books on paper: · "Is There a Book Inside You? Writing Alone Or With A Collaborator" Plus: · · · · ·

·

Special Reports on production and marketing. Instant Reports on production and marketing. Subscription to the Publishing EMCE Magazine newsletter. Supplier List. Service vendors to the publishing industry. Book writing, producing and publishing information kits. (Autobots) Elijah's Secret List of Book Promotion Contacts,

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路 路 路

Your books' back cover layout form. Telephone Order Form. The New Book Model diagram.

Elijah Miti Book Fun Club (EMBFC) Join EM Book Fun Club The following apply: 1. Annual Membership fee is USD360.00 with unlimited books to be published (can be paid once off or in two instalments). 2. You get a membership card and a Free T-shirt with a picture of your book printed on it. 3. Bar Code and ISBN number arrangement per book USD70.00. 4. Graphic Book design USD90.00 per book cover. 5. Free Book launch and promotion. 6. If we incur the printing costs you are paid 25% of net profit on sales of the book and vice versa if you handle the print cost.

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7. We feature your profile and books in our quarterly Magazine. See cover on http://www.elijahmiti.co.za/books.html 8. EMBFC members receive 10% Discount on all workshops and seminars. 9. EMBFC members receive 10 % Discount on all books published under EMCE Publishing House. 10. E-Book Digital CD is USD 5.00 each (optional only printed on request) 11. Extra marketing T-shirts with your book picture on are USD15.00 each.

The End

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Advertising and News Release Copy Writing Quinn's Word For Word, Robin Quinn, 10573 West Pico Blvd. #345, Los Angeles, CA 90064 Tel: (310) 8387098 (310) 838-7098 ; Fax: (same); e-mail: quinnrobin@aol.com. www.writingandediting.biz "Clever copywriting (releases, ads, covers, websites). Ghostwriting/editing. Call today!" Associations Publishers Marketing Association, Terry Nathan, 627 Aviation Way, Manhattan Beach, CA 90266 Tel: (310) 3722732 (310) 372-2732 ; Fax: (310) 374-3342; e-mail: PMAonline@aol.com. Audio/Video Package Design Dunn + Associates, Ron "Hobie" Hobart, PO Box 870, Hayward, WI 54843 Tel: (715) 634-4857 (715) 6344857 ; Fax: (715) 634-5617; e-mail: info@DunnDesign.com. http://www.dunn-design.com"Powerful product package designs for speakers and authors. Bestselling, awardwinning design." Robert Howard Graphic Design, Robert Howard, 631 Mansfield Drive, Fort Collins, CO 80525 Tel: (970) 2250083 (970) 225-0083 ; e-mail: rhoward@frii.com. http://www.BookGraphics.com"Book covers, book design, brochures." 88


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Bar codes AccuGraphiX, Tracy Warman, 3588 East Enterprise Drive, Anaheim, CA 92807-1627 Tel: 800-872-9977 800-8729977 ; Fax: 714-630-6581; e-mail: agxaztek@earthlink.net. http://www.bar-code.com "Quality electronic files, film masters or labels. Referred/approved by ISBN/Bowker, the Uniform Code Council and Amazon.com." BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44805 Tel: 800-537-6727 800-5376727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.bookmasters.com "Obtains bar codes and provides them to pubisher clients electronically." Film Masters, Kathy Paugh, 350 Pheasant Run, PO Box 213, Wadsworth, OH 44281 Tel: 866-913-1302 866-9131302 ; Fax: 330-334-8372; e-mail: BarCodes@en.com. http://www.FilmMasters.com "Fast, courteous service for film masters, electronic files and labels. " Book Design, Typesetting & Layout 1106 Design, LLC., Michele DeFilippo, 610 East Bell Road #2402, Phoenix, AZ 85022-2393 Tel: 602-866-3226 602866-3226 ; Fax: 602-866-8166; e-mail: office@1106design.com. http://www.1106Design.com "Award-winning covers, interiors, proofreading, editing, ghostwriting. Fast, reliable service. "

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Alumni Graphics, Sonny Spencer, 1560 Newburry Rd. #230, Newbury Park, CA 91320 Tel: 805-376-1184 805-3761184 ; e-mail: Sonny51@aol.com. http://www.alumnigraphics.com "For design and formatting of text and cover, along with correct preparation for printing let Alumni Graphics put your book through its final steps. Our prices fit within anyone budget and we can work with any format you have chosen.....or convert to another. We can handle your printing needs as well. Give us a call or Email us." Arrow Graphics, Inc., Alvart Badalian, PO Box 380291, Cambridge, MA 02238 Tel: (617) 926-8585 (617) 9268585 ; Fax: (617) 926-0982; e-mail: arrow@arrow1.com. http://www.arrow1.com"Complete book production. Serving the publishing industry and self-publishing community." Be It Now! Book Design by Karrie Ross, Karrie Ross, 12516 Washington Place, Los Angeles, CA 90066 Tel: 310-3973408 310-397-3408 ; e-mail: covers@karrieross.com. http://www.bookcoverdesigner.com "Professional design of Book Covers & interior typesetting/page layout, website design, branding, book consulting. Over 25-yrs experience. FAST, reliable, fairly priced, Quality, attention to detail. Great customer service. I'll make you smile!" BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44805 Tel: 800-537-6727 800-5376727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.bookmasters.com "Specializing in personal project management including complete editorial capabilities. Services include interior book

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design, art creation, typesetting, copyediting, proofreading, indexing, and obtaining permissions. " Cypress House, Cynthia Frank, 155 Cypress Street, Suite 123, Fort Bragg, CA 95437-5401 Tel: (707) 964-9520 (707) 964-9520 ; Fax: (707) 964-7531; e-mail: qedpress@mcn.org. "Editing, production and promotion services for new publishers. Personalized and reasonable." Ellen Reid's Book Shepherding (R), Ellen Reid, 269 S. Beverly Dr. #1065, Beverly Hills, CA 90212 Tel: 866-4064352 866-406-4352 ; Fax: 310-564-1991; e-mail: bookshep@mac.com. www.bookshep.com "Everything you need to Self Publish a book of Exceptional Quality PLUS positioning and branding YOU! " Knockout Design, Peri Poloni-Gabriel, 5304 Velvet Bent Court, Naperville, IL 60564 Tel: 630-718-0861 630-7180861 ; Fax: 630-718-0861; e-mail: peri@KnockOutBooks.com. http://www.KnockOutBooks.com "Specializing in all areas of book design and production. Over 20 years experience. " Lightbourne, LLC, Allison Wildman & Shannon Bodie & Bob Swingle, 12022 SW Surrey Street, Wilsonville, OR 97070 Tel: 800-697-9833 800-697-9833 ; Fax: 503-542-3551; email: info@lightbourne.com. http://www.lightbourne.com "Extraordinary full-service book designs by an experienced, friendly staff with competitive pricing."

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One-On-One Book Production & Marketing, Carolyn Porter & Alan Gadney, 7944 Capistrano Avenue, Suite 32, West Hills, CA 91304 Tel: 818-340-6620 818-340-6620 ; Fax: 818-340-6770; e-mail: info@onebookpro.com. http://www.onebookpro.com"Book and cover design,editing, marketing, promotion, the single source for all your publishing needs." Opus 1 Design, Pamela Terry, 1858 So. Crescent Heights Blvd, Los Angeles, CA 90035 Tel: 323-935-6666 323-9356666 ; Fax: 323-934-2881; e-mail: pam@opus1design.com. www.opus1design.com"Designer of book interiors, book covers, web sites, plus auxiliaries. " Sharp Spear Enterprises, Bob Spear, 16313 Springdale Rd., Leavenworth, KS 66048 Tel: 913-772-8253 913-7728253 ; e-mail: sharpspear@kc.rr.com. http://www.sharpspear.com "Experienced reasonable editing, book/cover designs, advertising copywriting from bookseller's perspective." Six Penny Graphics, Debra Tremper, PO Box 1519, Fredericksburg, VA 22402 Tel: 540-891-7704 540-8917704 ; Fax: 866-630-2919; e-mail: admin@sixpennygraphics.com. http:www.sixpennygraphics.com "Cover design, interior layout and design. Acrobat proofs. Great schedules and rates." Tri-State Litho, Frank Campagna & Kumar Persad, 71 Tenbroeck Ave., Kingston, NY 12401 Tel: 800-8367581 800-836-7581 ; Fax: 845-331-1571; e-mail:

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fjc@tristatelitho.com. www.tristatelitho.com "Short run digital books printed in black & white or color." Van-garde Imagery, Inc., Darlene Swanson, 611 South Fort Harrison Ave., #365, Clearwater, FL 33756 Tel: 727-6671818 727-667-1818 ; Fax: 866-740-1391; e-mail: darlene@van-garde.com. http://www.van-garde.com "Book design/layout. Excellent quality, accuracy, consistency, reliability. 20+ years experience." Consultants, Book Cypress House, Cynthia Frank, 155 Cypress Street, Suite 123, Fort Bragg, CA 95437-5401 Tel: (707) 964-9520 (707) 964-9520 ; Fax: (707) 964-7531; e-mail: qedpress@mcn.org. "Editing, production and promotion services for new publishers. Personalized and reasonable." David B. Schlosser, Writer, communications strategist, 143 Timberside Dr., Davidson, NC 28036 Tel: 704-6605482 704-660-5482 ; e-mail: dbschlosser@analectsink.com.www.analects-ink.com"Award-winning fiction/nonfiction author and editor." Ellen Reid's Book Shepherding (R), Ellen Reid, 269 S. Beverly Dr. #1065, Beverly Hills, CA 90212 Tel: 866-4064352 866-406-4352 ; Fax: 310-564-1991; e-mail: bookshep@mac.com. www.bookshep.com "Everything you need to Self Publish a book of Exceptional Quality PLUS positioning and branding YOU! "

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Greenleaf Book Group, Tanya Hall, PO Box 91869, Austin, TX 78709 Tel: 512-891-6100 512-891-6100 ; Fax: 512891-6150; e-mail: tanya@greenleafbookgroup.com. http://www.greenleafbookgroup.com"Strategy and services from editorial to design, printing, distribution & marketing." MissionMarketingMentors.com, John Eggen, 27 years of successful experience, 1824 Oak Creek Drive, Suite 414, Palo Alto, CA 94304 Tel: 650-321-1306 650-321-1306 ; Fax: 650-321-7621 www.ultimateclientmagnet.com/dpoynter "FREE MINI-COURSE teaches you how to write a book that attracts clients and generates multiple income streams in as few as 90 days." Para Publishing, Dan Poynter, PO Box 8206, Santa Barbara, CA 93118-8206 Tel: (805) 968-7277 (805) 968-7277 ; Fax: (805) 968-1379; e-mail: DanPoynter@ParaPublishing.com. http://www.parapublishing.com/"Nonfiction book promoting, marketing and distributing." Penelope Paine Tel: (805) 564-8370 (805) 564PennyPaine@aol.com. 8370 ; e-mail: "Consultant specializing in children's books." Peter Beren, Publishing Consultant, Peter Beren, 50 East Scenic Ave., Point Richmond, CA 94801 Tel: 510-8215539 510-821-5539 ; e-mail: peterberen@aol.com. http://www.peterberen.com"30 years experience helping nonfiction authors and publishers reach their marketing, editorial and distribution goals."

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RJ Communications, Ron Pramschufer, 51 East 42nd Street, #1202, New York, NY 10017 Tel: 800-621-2556 800621-2556 ; Fax: 212-681-8002; e-mail: ron@rjcom.com. http://www.selfpublishing.com "30+ years in the business. Specializes in all areas of the design and manufacture of fiction, nonfiction and children’s picture books. Free email and telephone consultation. " The Ontrigue Institute, Sam Horn or Cheri Grimm, 10998 Thrush Ridge Rd., Reston, VA 20191 Tel: 800-7263455 800-726-3455 ; Fax: 805-528-2851; e-mail: Sam@SamHorn.com. http://www.SamHorn.com "Produce a strategic, quality, profitable book that positions you as the #1 topic expert." Cover Design, Book Albertine Book Design, Dotti Albertine, 2454 4th St., Suite 4, Santa Monica, CA 90405 Tel: 310-450-0018 310-4500018 ; Fax: 310-450-8602; e-mail: dotti@dotdesign.net. http://www.dotdesign.net "Eye-popping book covers and creative interior design from a professional designer with over 20 years in publishing and happy, award-winning book clients." Arrow Graphics, Inc., Alvart Badalian, PO Box 291, Cambridge, MA 02238 Tel: (617) 926-8585 (617) 9268585 ; Fax: (617) 926-0982; e-mail: arrow@arrow1.com. http://www.arrow1.com"Complete book production. Serving the publishing industry and self-publishing community."

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Be It Now! Book Design by Karrie Ross, Karrie Ross, 12516 Washington Place, Los Angeles, CA 90066 Tel: 310-3973408 310-397-3408 ; e-mail: covers@karrieross.com. http://www.bookcoverdesigner.com "Professional design of Book Covers & interior typesetting/page layout, website design, branding, book consulting. Over 25-yrs experience. FAST, reliable, fairly priced, Quality, attention to detail. Great customer service. I'll make you smile!" BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44805 Tel: 800-537-6727 800-5376727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.bookmasters.com "Offering attractive, eye-catching covers ranging from the most basic layout to complex compositions. Custom designs and professional stock desings available in-house bar code creation." Dunn + Associates, Ron "Hobie" Hobart, PO Box 870, Hayward, WI 54843 Tel: (715) 634-4857 (715) 6344857 ; Fax: (715) 634-5617; e-mail: info@DunnDesign.com. http://www.dunn-design.com "Hundreds of covers designed for self-publishers and publishing giants - many bestsellers. Since 1985." Foster Covers, George Foster, 1401 Wonder Way, Fairfield, IA 52556 Tel: 800-472-3953 800-472-3953 ; Fax: 641472-3146; e-mail: info@fostercovers.com. http://www.fostercovers.com"Hundreds of covers for publishers large and small since 1979. Awards, bestsellers, great service." Knockout Design, Peri Poloni-Gabriel, 5304 Velvet Bent Court, Naperville, IL 60564 Tel: 630-718-0861 630-718-

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0861 ; Fax: 630-718-0861; e-mail: peri@KnockOutBooks.com. http://www.KnockOutBooks.com "Specializing in all areas of book design and production. Over 20 years experience. " Lightbourne, Inc., Allison Wildman & Shannon Bodie & Bob Swingle, 12022 SW Surrey Street, Wilsonville, OR 97070 Tel: (800) 697-9833 (800) 697-9833 ; Fax: 503-5423551; e-mail: info@lightbourne.com. http://www.lightbourne.com"Extraordinary full-service book cover and interior designs by an experienced, friendly staff with competitive pricing." One-On-One Book Production & Marketing, Carolyn Porter & Alan Gadney, 7944 Capistrano Ave. Suite 32, West Hills, CA 91304 Tel: 818-340-6620 818-340-6620 ; Fax: 818info@onebookpro.com. 640-6770; e-mail: http://www.onebookpro.com"Cover and book design,editing, marketing, promotion, the single source for all your publishing needs." Opus 1 Design, Pamela Terry, 1858 So. Crescent Heights Blvd, Los Angeles, CA 90035 Tel: 323-935-6666 323-9356666 ; Fax: 323-934-2881; e-mail: pam@opus1design.com. "Designer of book interiors, book covers, web sites, plus auxiliaries. " Robert Howard Graphic Design, Robert Howard, 631 Mansfield Drive, Fort Collins, CO 80525 Tel: (970) 2250083 (970) 225-0083 ; e-mail: rhoward@frii.com. http://www.BookGraphics.com"Book covers, book design, brochures."

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Sharp Spear Enterprises, Bob Spear, 16313 Springdale Rd., Leavenworth, KS 66048 Tel: 913-772-8253 913-7728253 ; e-mail: sharpspear@kc.rr.com. http://www.sharpspear.com"Experienced reasonable editing, book/cover designs, advertising copywriting from bookseller's perspective." Van-garde Imagery, Inc., Darlene Swanson, 611 South Fort Harrison Ave., #365, Clearwater, FL 33756 Tel: 727-6671818 727-667-1818 ; Fax: 866-740-1391; e-mail: darlene@van-garde.com. http://www.van-garde.com "Cover design. Excellent quality, accuracy, consistency, reliability. 20+ years experience." Editing and Proofreading ALL MY BEST Business and Nonfiction Copyediting, Lynette M. Smith, 5852 Oak Meadow Drive, Yorba Linda, CA 928865930 Tel: 714-777-1238 714-777-1238 ; e-mail: AllMyBest@earthlink.net. http://AllMyBest.net "Get the results and respect your writing deserves!" Carol Givner Editing Services, Carol Givner 90272 Tel: 310459-1526 310-459-1526 ; e-mail: goldduets@aol.com. www.myeditorcarol.com "Award-winning, multi-published author, editor, and producer. Helping You Shine. Editing, ghostwriting, critiques, formatting, illustrating, and book covers. SENIOR DISCOUNT" David B. Schlosser, Writer, communications strategist, 143 Timberside Dr., Davidson, NC 28036 Tel: 704-6605482 704-660-5482 ; e-mail: dbschlosser@analects-

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ink.com. www.analects-ink.com "Award-winning fiction/nonfiction author and editor." Kleine Editorial Services, Walter L. Kleine, PO Box 8207, Berkeley, CA 94707-8207 Tel: 510-654-8406 510-6548406 ; Fax: 510-654-8406; e-mail: wkleine@netwiz.net. http://www.KleineEdit.com"Let me help you make your book the best it can be. I will edit, rewrite as needed, and advise you on ways to make your book stronger. I also do ghostwriting, when needed. I've been helping writers become authors for almost 25 years. See my website for some recent projects. " PenUltimate Editorial Services, Arlene E. Prunkl, #10 - 3950 Gallagher's Boulevard South, Kelowna, British Columbia, CANADA V1W 4V2 Tel: 778-478-0877 778-4780877 ; e-mail: info@penultimateword.com. http://www.penultimateword.com"Top-caliber editing, proofreading, manuscript consultation. Your words will sparkle!" Quinn's Word For Word, Robin Quinn, 10573 West Pico Blvd. #345, Los Angeles, CA 90064 Tel: (310) 8387098 (310) 838-7098 ; Fax: (same); e-mail: quinnrobin@aol.com. www.writingandediting.biz "Image-enhancing, award-winning editing & ghostwriting for experts. Copyediting, evaluations too!" Zebra Communications, Bobbie Christmas, 230 Deerchase Dr., Ste. B, Woodstock, GA 30188-4434 Tel: 770-9240528 770-924-0528 ; Fax: 770-592-7362; e-mail: bzebra@aol.com. http://www.zebraeditor.com "We rev up your writing, to rev up your sales."

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Exhibiting services Association Book Exhibit, Mark Trocchi, 8727A Cooper Road, Alexandria, VA 22309 Tel: (703) 619-5030 (703) 6195030 ; Fax: (703) 619-5035; e-mail: info@bookexhibit.com. "A co-op book service exhibiting to specialized conferences. Request list. " Fulfillment services, book. BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44805 Tel: 800-537-6727 800-5376727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.bookmasters.com "Provides complete storage and order fulfillment for publishers with a 24/7, 800 call center. Orders received via phone, mail, fax and email. All major credit cards accepted. Cost-effective shipping worldwide from our Midwest location." Ghostwriter David B. Schlosser, Writer, communications strategist, 143 Timberside Dr., Davidson, NC 28036 Tel: 704-6605482 704-660-5482 ; e-mail: dbschlosser@analectsink.com. www.analects-ink.com "Award-winning fiction/nonfiction author and editor." Word Wizard, David Kohn, 3117 Lake Shore Drive, Deerfield Beach, FL 33442 Tel: 954-429-9373 954-429-9373 ; e-mail: WordWiz@gate.net. "Award-winning ghostwriting, editing, manuscript analysis, coaching. 25 years experience. "

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Manuscript & Book Evaluation Communication Unlimited, Gordon Burgett Tel: 800-5631454 800-563-1454 ; e-mail: info@gordonburgett.com. http://www.gordonburgett.com "Will evaluate your manuscript for both readability and salability. " Marketing & promotion, book. AtlasBooks, a Division of BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44905 Tel: 800-5376727 800-537-6727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.atlasbooks.com "Provides an array of marketing tools to help publishers create demand for their titles from both booksellers and consumers. Offers marketing and publicity strategies with targeted lists of media contacts, direct mail marketing, trade advertising, and galley and review copies." Book Marketing Update (BMU), Bradley Communications Corp. , PO Box 1206, Lansdowne, PA 19050 http://www.freepublicity.com/bmu13"Newsletter with publicity leads and case histories of book promotion. " Book Marketing Works, LLC, Brian Jud, 50 Lovely Street, Avon, CT 06001 Tel: 800-562-4357 800-562-4357 ; Fax: 203 729-5335; e-mail: brianjud@bookmarketing.com. http://www.bookmarketingworks.com"Special-sales marketing and marketing planning"

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Cypress House, Cynthia Frank, 155 Cypress Street, #123, Fort Bragg, CA 95437-5401 Tel: 707-964-9520 707-9649520 ; Fax: 707-964-7531; e-mail: GEDpress@mcn.org. "Editing, production and promotion services for new publishers. Personalized and reasonable. " Ira Communications, Ira Streitfeld, 6839 SW Raleighwood Way, Portland, OR 97225 Tel: 503-297-0545 503-2970545 ; Fax: 503-297-6917; e-mail: iracom@cs.com. "All Promotions including speaking engagements and coordinate book tours." LCO-Levine Communications Office, Michael Levine, 1180 S. Beverly Dr. #301, Los Angeles, CA 90035 Tel: 310-3000950 310-300-0950 ; Fax: 310-300-9051; e-mail: Mlevine@lcoonline.com. http://www.LCOonline.com "Strategic public relations for authors and publishers." O'Connor Communications, Lynda O'Connor, 333 Warwick Rd., Lake Forest, IL 60045 Tel: 847-615-5462 847-6155462 ; Fax: 847-615-5465; e-mail: lyndao@oconnorpr.com. http://www.oconnorpr.com "Through publicity we get authors in the news." One-On-One Book Production & Marketing, Carolyn Porter & Alan Gadney, 7944 Capistrano Avenue, Suite 32, West Hills, CA 91304 Tel: 818-340-6620 818-340-6620 ; Fax: 818-340-6770; e-mail: info@onebookpro.com. http://www.onebookpro.com "Marketing, promotion, book and cover design, production, editing, the single source for all your publishing needs."

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Peter Beren, Publishing Consultant, Peter Beren, 50 East Scenic Ave., Point Richmond, CA 94801 Tel: 510-8215539 510-821-5539 ; e-mail: peterberen@aol.com. http://www.peterberen.com "30 years experience helping nonfiction authors and publishers reach their marketing, editorial and distribution goals." PR/PR, Pam Lontos, 775 South Kirkman Rd., Suite 104, Orlando, FL 32811-2068 Tel: 407-299-6128 407-2996128 ; Fax: 407-299-2166; e-mail: pam@prpr.net. http://www.prpr.net ""Book Buzz" Maximize your book sales and get national media attention through strategic publicity." Printing, Book 360 Digital Books, Keith Reisinger, 8089 Stadium Dr., Suite C, Kalamazoo, MI 49009 Tel: 866-379-8767 866-3798767 ; Fax: 734-591-7899; e-mail: kreisinger@360inc.com. http://www.360digitalbooks.com "Short run book manufacturing, 25 copies and up. Paperback and casebound." Adibooks, Thomas G. Campbell, 181 Industrial Ave., Lowell, MA 01852 Tel: 978-458-2345 978-458-2345 ; Fax: tcampbell@kingprinting.com. 978-458-3026; e-mail: http://www.Adibooks.com "Complete printing for both soft/hardbound books, short run, instant pricing. http://www.kingprinting.com" Alexander's Print Advantage, Barry Merrell, 245 South 1060 West, Lindon, UT 84042 Tel: 800-574-8666 800-574-

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8666 ; Fax: 801-224-0446; e-mail: barrym@alexanders.com. www.alexanders.com "Short-Run book printer specializing in trade paperback. 30 years of experience you can trust." Alumni Graphics, Inc., Sonny Spencer, 1560 Newbury Road, @230, Newbury Park, CA 91320 Tel: 877-3367244 877-336-7244 ; Fax: 805-499-4319; e-mail: Sonny51@aol.com. http://www.alumnigraphics.com "We specialize in printing and binding books, directories, catalogs and journals. " America's Press, Joel Turner, 551 League City Parkway, Suite E, League City, TX 77573 Tel: 281-557-4300 281-5574300 ; Fax: 281-557-4343; e-mail: info@americaspress.com. http://www.americas-press.com "Short run high quality book printing for authors and publishers." Arrow Graphics, Inc., Alvart Badalian, PO Box 291, Cambridge, MA 02238 Tel: (617) 926-8585 (617) 9268585 ; Fax: (617) 926-0982; e-mail: arrow@arrow1.com. http://www.arrow1.com "Complete book production. Serving the publishing industry and self-publishing community." BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44805 Tel: 800-537-6727 800-5376727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.bookmasters.com "Offers high-quality, one- to four-color web, offset, and digital printing with flexible schedules and competitive pricing.

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Binding capabilities include paper cover, hardcover, lay-flat, saddle-stitch, double wire-o, GBC comb, plastic coil, and trimfour/drill-three for loose leaf." BooksJustBooks.com, Ron Pramschufer, 51 East 42nd Street, New York, NY 10017 Tel: 800-621-2556 800-6212556 ; Fax: 212-681-8002; e-mail: ron@rjcom.com. http://www.selfpublishing.com "Print buying service. Presstime bought in bulk & resold below market. " Central Plains Book Manufacturing, Becky Pate, 22234 C Street, Strother Field, Winfield, KS 67156 Tel: 877-2782726 877-278-2726 ; Fax: 620-221-4762; e-mail: bpate@CentralPlainsBook.com. http://www.CentralPlainsBook.com "Digital, sheetfed & Web printing, perfect binding & case binding plus fulfillment services." Color House Graphics, Phil Knight, 3505 Eastern Avenue SW, Grand Rapids, MI 49508 Tel: 800-454-1916 800-4541916 ; Fax: 616-245-5494; e-mail: PKnight@colorhousegraphics.com. http://www.ColorHouseGraphics.com "Short run digital and sheet-fed offset book manufacturing. One, two and four colors printing with and all available binding styles." ColorPage, (a division of Tri-State Associated Services, Inc.), Frank Campagna & Kumar Persad, 71 Tenbroeck Ave., Kingston, NY 12401 Tel: 800-836-7581 800-8367581 ; Fax: 845-331-1571; e-mail:

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fjc@colorpageonline.com. http://www.colorpageonline.com "Digital books designed and printed in color or black & white on recycled papers. Ultra Short to Medium print runs. Finance Plans Available. " Cushing-Malloy, Inc., Thomas L. Dorow, 1350 North Main Street, Ann Arbor, MI 48104 Tel: 734-663-8554 734663-8554 ; Fax: 734-663-5731; e-mail: tdorow@cushingmalloy.com. http://www.cushing-malloy.com "Complete book manufacturing services since 1948. " DeHart's Media Services, Don DeHart, 3333 Bowers Ave., #130, Santa Clara, CA 95054 Tel: 408-982-9118 408982-9118 ; Fax: 408-982-9912; e-mail: solutions@DeHarts.com. http://www.deHarts.com "Affordable high-quality digital short run book manufacturing, personal service, Internet quotes." Edwards Brothers, Inc., Mark Livesay, 2500 South State Street, Ann Arbor, MI 48104 Tel: 734-913-1216 734-9131216 ; Fax: 734-913-1338; e-mail: mLivesay@edwardsbrothers.com. http://www.edwardsbrothers.com "4th Generation family-owned, top quality paperback or hardcover books, 1 or 2 color text, ask about “Life.of.Title�." Global Book Printing, Brian Devany, 602 Dundalk Bay Cove, Pflugerville, TX 78660 Tel: 512-587-4101 512-5874101 ; e-mail: info@globalbookprinting.com. http://globalbookprinting.com "High quality, low price book printing from top worldwide printers."

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Imaging Hawaii Book Manufacturing, Terry Lau, 345 Queen Street, Suite 900, Honolulu, HI 96813 Tel: 808-5361213 808-536-1213 ; Fax: 888-694-7234; e-mail: terry@imaginghawaii.com. http://www.imaginghawaii.com "Top quality hardcover book manufacturing at very competitive pricing!" Sheridan Books, Mary Heim, Direct Sales Manager, 613 East Industrial Drive, Chelsea, MI 48118 Tel: 734-4759145 734-475-9145 ; Fax: 734-475-7337; e-mail: mheim@SheridanBooks.com. http://www.SheridanBooks.com "Complete book manufacture. All types of binding. Electronic Prepress. Fulfillment services. " Star Print Brokers, Nancy Starkman, 6514 153rd Ave., SE, Bellevue, WA 98006 Tel: 425-603-1777 425-6031777 ; Fax: 425-603-0859; e-mail: nstar@starprintbrokers.com. http://www.starprintbrokers.com "Printing high-quality books in Asia for authors and publishers." Starnet Media Group - Guide Service Press, Alex Blackwell & Jeff DiPaola, PO Box 138, 50 Commerce Dr., Allendale, NJ 07401 Tel: 800-242-7301 800-242-7301 ; Fax: 201760-2550; e-mail: ABlackwell@starnet-media.com. http://gsgs.com "Short run book production - digital at traditional quality levels." Whitehall Printing Company, Sandra Yeyati, 4244 Corporate Square, Naples, FL 34104-4753 Tel: 800-321-9290 800321-9290 ; Fax: 239-643-6439; e-mail:

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info@WhitehallPrinting.com. http://WhitehallPrinting.com "Paperback specialist--Quality book printing at low prices. " Radio & TV Book Tours Online Readers Radio Virtual Book Tours ™, Errol Smith, 1010 No. Central Avenue, Glendale, CA 91202 Tel: 818-5470222 818-547-0222 ; Fax: 818-245-1159; e-mail: esmith@ReadersRadioNetwork.com; . http://www.ReadersRadioNetwork.com/ "Virtual Book Tours on the Readers Radio Network. " Radio & TV Interviews Bradley's Guide to the Top National TV Talk & Interview Shows, Bradley Communications Corp., Steve Harrison, PO Box 1206, Lansdowne, PA 19050 http://www.freepublicity.com/tv13 "A directory/database of the top 225 national TV shows that interview authors." Free Radio Airtime, Alex Carroll, 924 Chapala Street, #D, Santa Barbara, CA 93101; e-mail: Alex@RadioPublicity.com. http://www.RadioPublicity.com "Top radio station database & booking secrets from veteran of 1,000+ interviews. " Planned Television Arts (PTA), Rick Frishman, 1110 Second Avenue, New York, NY 10022 Tel: 212-593-5845 212593-5845 ; Fax: 212-715-1667; e-mail: FrishmanR@plannedtvarts.com. http://www.PlannedTVArts.com

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"Full-Service PR firm. We have the connections to get you and your book on radio and TV. " Radio-TV Interview Report (RTIR), Bradley Communications Corp., Steve Harrison, PO Box 1206, Lansdowne, PA 19050 Tel: 800-553-8002 800-553-8002 , E http://www.freepublicity.com/info227.htm "Get interviews with no effort by advertising in this trade magazine for 4,000 broadcast producers. " Readers Radio Virtual Book Tours ™, Errol Smith, 1010 No. Central Avenue, Glendale, CA 91202 Tel: 818-5470222 818-547-0222 ; Fax: 818-245-1159; e-mail: esmith@ReadersRadioNetwork.com; . http://www.ReadersRadioNetwork.com/ "Virtual Book Tours on the Readers Radio Network. " Seminars and Workshops Para Publishing, Dan Poynter, PO Box 8206-220, Santa Barbara, CA 93118-8206 Tel: (805) 968-7277 (805) 968-7277 ; Fax: (805) 968-1379; e-mail: DanPoynter@ParaPublishing.com. http://www.parapublishing.com/ "Nonfiction book promoting, marketing and distributing." Web site Design & Promotion BookMasters, Inc., Cathy Purdy, 30 Amberwood Parkway, Ashland, OH 44905 Tel: 800-537-6727 800-5376727 ; Fax: 419-281-0200; e-mail: cpurdy@bookmasters.com. http://www.bookmasters.com

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"Providing Web page design or development of an order page for a publisher’s existing Web site. Opportunity for sales through AtlasBooks.com, our online bookstore." Lightbourne, Inc., Allison Wildman & Shannon Bodie & Bob Swingle, 12022 SW Surrey Street, Wilsonville, OR 97070 Tel: 800-697-9833 800-697-9833 ; Fax: 503-542-3551; email: info@lightbourne.com. http://www.lightbourne.com "Extraordinary full-service book and web designs by an experienced, friendly staff with competitive pricing." WebforAuthors.com (a division of Turner Technology, Inc.), E. Marshall Turner, Jr., 1720 Epps Bridge Pkwy #108, Athens, GA 30606 Tel: 678-753-0043 678-753-0043 ; e-mail: mturner@webforauthors.com. http://www.WebforAuthors.com "Create your own website and more! Easy, affordable, supported, guaranteed."

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“Too many people spend money they haven't earned, to buy things they don’t want, to impress people they don’t like” Will Smith

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OFFICIALLY LAUNCHED 25TH SEPTEMBER 2009 WAS MY FIRST BOOK LAUNCH

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AUTHORS SELF-PUBLISHING MANUAL

OFFICIALLY LAUNCHED 28 SEPTEMBER 2009 WAS MY SECOND BOOK SPECIAL LIMITED TIME LAUNCH OFFER!

SPECIAL LIMITED TIME LAUNCH OFFER! Massive Discount on first 10,000 orders GET YOUR OWN COPY NOW DON’T MISS OUT Email: emcemagazine@gmail.com 113


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Books Published by Elijah Miti Consultancy Enterprises and Launched by KLYN Consulting. LIVE YOUR DREAM BOOKS

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1. Qualities Of A Leader by Elijah Miti.

2. The Secret dream To Your Neighbours Success by Elijah Miti.

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3. You Have 24 hours Or Else by Elijah Miti.

4.Enlarge Your Vision by Elijah Miti.

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5.The Absurdist Tales by Dan Akinlolu.

6. Color Your Life by Isaac Malenga .

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7. Basic Guidelines To Environmental Reporting By Mwenya Mukuka.

8. Fighting HIV/AIDS With Abstinence Armour In Poetic Pictures by Wilmot Benkele.

9.Birdland Where No Birds Sing by S X Q Simabale.

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10.The Resilience Of The Political Systems Of The Less Complex Societies Of Zambia by S X Q Simabale

11. Escaping Environment From Human Habitat by Wilmot Benkele. 12.From a Frying Pan To The Fire by Toyi Mthembu

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13.Nectar For Your Soul by Toyi Mthembu

15.Ignite Your Inner Soul By Toyi Mtembu

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16.Relationship You Have With You Inner Self by Toyi Mthembu

17.Five Principles Of Effective Living by Rennox Cheela

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18. EMCE Live Your Dream Magazine

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AUTHORS SELF-PUBLISHING MANUAL

19. Career Guidance In Automotive

20. Enlarge Your Vision

21. Reflection From The Horizon by Mwenya Mukuk

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Publisher, Editor, Book Cover Design & Layout Elijah Miti Consultancy Book Fun Club Email: pttlyda@gmail.com books@elijahmiti.co.za Mobile: +27785666535 or +260976672648 www.elijahmiti.co.za

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For More author:

Information

Elijah C Miti 6 First Light 477,10th Avenue Gezina Pretoria,0084 South Africa Mobile: +27785666535 or +27761285439 Email: pttlyda@gmail.com

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Notes: ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… …………………………………………………………………………………

“No Matter How Far We Shall Reach”

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Notes: ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… ………………………………………………………………………… …………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… …………………………………………………………………………………

“No Matter How Far We Shall Reach”

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AUTHORS SELF PUBLISHING MANUAL  

This is a step by step teaching on how you can write, produce, publish , promote , market and sell your first book.

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