At age 12, Delloso had her life’s dreams all planned out. “My goal was to play professionally, to study business and to work for a major athletic shoe company,” she says. Playing sports during her youth was not only a great self-esteem builder, Delloso says, but it helped her to stay out of trouble. “I love sports, which is why I wanted to start Go Girl. Sports can really help you develop confidence and self esteem. It always kept me out of trouble. It taught me discipline. That is a great feature of this program.” After high school, Delloso began playing for a traveling softball team and was eventually picked up by the University of South Carolina – a lucky break when a scout from the school saw her play. This put her on the path to becoming a professional softball player. In the meantime, joining the SC softball team also brought her closer to another dream: she began studying administration and marketing, which was a new program at the university. “I had always wanted to study business and this was a brand new program,” she says. “It was great timing.” Following her graduation from SC, Delloso started planning to try out for the 1996 Olympic Softball Team. Then in 1993, a women’s professional baseball team was formed to compete in the same league as men. The Colorado Silver Bullets were the first all-female team since the folding of the All-American Girls Professional
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Baseball League in 1954. Recruiters for the team came after the top 20 female players in the country. The majority of them said no so they could continue to go the Olympic route, but Delloso was tempted. “Baseball had always been my first love, and this was the first chance I had to go back to it, so I ended up going to play baseball,” she says. The downside was that the Silver Bullets were sponsored by Coors Brewing Company. Because Delloso did not drink alcohol and wanted to serve as a role model for young girls, she didn’t feel like the sponsorship was a good fit. “It was a contradiction to be sponsored by a beer company,” she says. “It just didn’t fit. I wanted to be a role model.” Delloso left the team to pursue other ventures like coaching, and she also began working for Nike. Ultimately, she got her current job working as a marketing consultant for adidas in the women’s softball department. The job was a great opportunity, she says. adidas has also served as a sponsor and advocate for several of Delloso’s projects in helping to give back to young girls. “It was a perfect fit for me to market for women’s sports,” she says. “It was what I went to school for. I ended up on the other side of the business, and I get to help young girls. I wanted to play it right and stay on the path I had set for myself.” JANUARY thru FEBRUARY 2011
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