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CONTENT WOW MISSION WOW VISION TARGET CUSTOMER TARGET MARKET SPECIFICITIES OF BRAND BRAND MATERIALS BRAND TECHNIQUES APPLICATIONS price packing label COMPETITORS MARKETING AND SALES ACTIVITY COMPANY WEBSITE SOCIAL MEDIA ACCOUNTS POP-UP STORE
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OUR MISSION WOWbyEkin brand was established in 2019 in Turkey . WOW is a brand built on passion for festivals and fun lifestyle. Released its products in limited edition in 2019/20 season.It our main goal is to be a global leader in its market with its different forms and details. We are ECO-friendly brand with our sustainable products. We are committed to constantly strengthening our products.
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OUR VISION Our primary goal is to raise awareness in sustainable clothing industry. In order to be an eco-friendly and leading brand, we actively communicate with customers who are young, creative, energetic and open-minded people.
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TARGET MARKET
WOWbyEkin started operated business on online platform. Shipping to some European and Asian countries. Such as Italy, Germany, Belgium, Russia, Vietnam, Ireland, Spain. In October 2019, it brought its first pop-up store to its customers. In the coming years, it will meet its customers through the pop-up stores opened at certain periods every year. It continues its sales on the internet actively.
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TARGET CUSTOMER
WOWbyEkin, target customer that focuses on a young woman, in their early twenties and young or super confident. A girl who knows how to dress for her shape and appearance and is not afraid of wearing makeup and short skirts and being sexy. A profile of a girl with different food culture, traveling, following trends. A girl who fits her middle-upper-middle income. A young girl who wants to have great experiences and be the best dressed girl around. In general, the style of clothing is cool, popular and colorful.
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SPECIFICITIES OF BRAND BRAND MATERIALS ; -Textile recycling is one of the most remarkable headlines of recent times. -The first principle of creating a sustainable line while building our brand. -Products are designed and manufactured from waste fabric and waste plastics. -Supplies fabrics from contracted Turkish companies and factories. -Products are purchased from plastic and textile recycling factories for contracted materials.
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Ethics + Aesthetics = Sustainable Ethical design approach is about questioning under which conditions the design is created, produced and consumed. The concept of aesthetics is something that changes according to every fashion brand and customer. The brand’s aesthetics are sustainable and colorful.
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ETHICAL WOWbyEkin Traceability of raw materials: mapping to better understand and influence how they supply fabrics. Reducing environmental impact: Increasing the conversion from traditional materials and processes to low-impact alternatives. Building a futuristic fashion future (aesthetics): Using circular principles to guide our approach to product design, materials and production. Engage customers with sustainability: WOWbyEKIN brings out sustainable products and incorporates content into customers, educates and inspires them through the shopping journey.
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WOWbyEkin produces all its clothes according to ethical responsabilities.WOWbyEkin emphasizes that sustainable designs should produce products that benefit and believes at the compliance of the people and environment you work with. This is why WOW collaborates with local producers and in etchical working CSR standards.
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MATERIALS We cooperate with contracted textile factories in Izmir and Istanbul. Also, it’s not just textiles. It is also available in our plastic converted and fiberized products. We do not place these products in sustainable class as we purchase products from outside in our shoe and skate accessories. Our brand is 75% sustainable. The products we offer include fabrics such as polyester cotton synthetic, nylon and plastic.
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Textile factories with which WOWbyEkin is contracted Farbe Textile Ares Textile Akar Textile SINDAŞ textile MIRAÇ GROUP Textile and ATK Mersin(atık kumaş fabrikası ) and Plastic waste factories .
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COTTON It is one of the most used fabric types today. Cotton is produced from natural plants and various natural plant cocoons. Factors that separate cotton from other fibers when wet distinguish factors such as absorbency, strength and softness. When the weather is warm, clothes can be worn comfortably to provide a comfortable texture. The products have draped and flexible textures.
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POLYESTER It is a positive first step for a sustainable system that saves more and protects people health with less resource use. Â Clothing manufacturers and factories are the first to switch from used plastic waste to polyester and fleece clothing. Today, used bottles, faulty plastic production waste, and worn out clothes are converted into polyester fibers to produce new clothes.
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SYNTHETICS Synthetic based products such as polyester, nylon and polypropylene do not degrade in nature for many years. Also, since these products are light, they occupy high volumes in landfill areas. Synthetic also based products are obtained from increasingly depleted petroleum products. We make this type of wearable, destructive and harmful nature, by collecting fabric waste.
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PRODUCTION TECHNIQUES Before our products come to the design, sewing and cutting stages; From collected waste fabric - to fiber From fiber - it becomes fabric again.
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Textile waste Regenerated fiber Yarn Textile product(fabric)
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PRODUCTION TECHNIQUES OF FABRICS Waste fabrics are separated according to colors and foreign materials in the fabrics are removed while separating. The separated products are sent to the cutting machine. Waste fabrics are divided into small pieces horizontally. It is then taken to the waiting rooms. Fabrics are cleaned with a sieve system. The next step is to get fiber. The latest packaging and storage is done. Our fabrics are produced by contracted factories. We work in cooperation with these factories.
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PRODUCTION TECHNIQUES After the fabrics come from the factories with which we cooperate, work and preparations for the patterns are started in our atelier in Izmir. With these fabrics that we supply to our atelier, our trained team of 30 people make the products ready-packed stage.
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Our patterns and designs are made in our atelier. Each product undergoes quality control. It is sewn and prepared according to the fixed sizes according to each size and the order we receive. Our patterns have 4 types as S, M, L, XL. 34, 36, 38, 40
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PRODUCT RANGE PRICE RANGE
WOWbyEkin brand has many product ranges such as tops, denim collection, dresses, boots, jackets and skates. The domestic market sales prices are determined as more affordable prices. Â It applies a 10% increase in the products exported due to tax and export expenses.
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TOPS WATERCOLOR The tops are colorfully designed. Each product has independent designs and colors. As with every product, all tops have unique names.It is made of polyester fabric.
50 EURO 300 TL
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WAFFLE It is made of cotton fabric.it have layers apperance. It has a flexible and comfortable structure
50 EURO 300 TL
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BIKINI 50 EURO 300 TL
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SEA SHELL 60 EURO 300 TL
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DRESSES CAKE The dresses have different materials, designs and sizes. Dresses have become part of the collection with their exciting and energetic names. The prices of the dresses are on the same price scale.
75EURO 450TL
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PRINCESS 75EURO 450TL
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BONYBONY 75EURO 450TL
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CITY OF LOVE 75EURO 450TL
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DENIM COLLECTION OVER SKY
The most favorite parts of our brand. Preferred for all seasons, denim has become one of the most valuable parts of the WOWbyEkin brand. Some denim models have patchwork on them. There are different pieces in the collection such as suits and dresses, trousers and jackets. There are also some pieces in the collection, there is an option to choose separately.
DENIM PANT 175EURO 1.300TL
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BLUELAND 200EURO 1.400TL
JACKET SHORT SET 100EURO 550TL
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MOONSHINE DENIM PANT 175EURO 1.300TL
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MARIN TROUSERS JACKET SET 175EURO 1.300TL
175EURO 1.300TL
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NAUTICAL DRESS 200EURO 1.400TL
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OCEAN DRESS 200EURO 1.400TL
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BOOTS FRUIT LAND Boots and skates of the brand designed with different materials and techniques .. These products, which are not in the sustainable class, are made with products supplied in different ways. these products are the parts that complement our combinations. The cutest details of the festivals .. 200EURO 1.300TL
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HIPPODROME The brand’s products got their names according to the designs,sometimes it took it from words that inspire us.
200EURO 1.300TL
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KISS ME 200EURO 1.300TL
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POPULAR 200EURO 1.300TL
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SKATES POP It supplies the raw materials of brand skates and shoes from shoe companies with whom it has an agreement. The production place of these products is Izmir. Their designs belong to the brand WOWbyEkin.
200EURO 1.300TL
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RHYTHM 200EURO 1.300TL
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ROCK 200EURO 1.300TL
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DANCE 200EURO 1.300TL
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JACKETS FANTASTIC The jackets of our brand are made of plastic, synthetic and cotton fabrics. There are color and design differences. It took its place in the outwear collection with its dynamic and dynamic details. You can also review all the products on our more detailed website.
150EURO 1000TL 150EURO 1000TL
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CARTOON 100EURO 700TL
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MINI PINK 150EURO 1000TL
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FISH 150EURO 1000TL
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PACKAGING The way of packing our products is different for each product type. It is delivered both as a box and as a bag. These boxes we pack are environmentally friendly and are designed from waste, plastic and paper materials.
I AM NOT TRASH I AM UR BFF!
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Packing method of shoes and skate products . There are these small pouches, spare laces or skate apparatuses that come out of these boxes.
PACKAGING If our bag model is our package; designed for single color and summer in daily life and environmentally friendly and it is multi-purpose. These bags we pack are environmentally friendly and are designed from waste plastic.
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PACKAGING Presents its textile products to its customers in these boxes. There are packs of recycled papers.
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COMPETITORS ASOS ASOS is a British online fashion and cosmetics retailer. The company was founded in London in 2000 and was primarily aimed at teens and adults. Some of its collections have a sustainable line. Â Â As a brand that is more effective and more efficient in terms of sustainability and aesthetics, we are in competition with ASOS. Our product range and designs are more colorful and more fun, although our materials are similar.
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TOMMY HILFIGER Tommy Hilfiger is in Jeans uses the cotton fabric leftovers collected from the floors of ready-made clothing facilities in its recycled denim designs this season. but their forms are the same. WOWbyEkin brand creates awareness in the market with its colorful, different and fun product details.
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SATSUMA It was founded in 2013 in the Aegean region by Ă–zge Horasan. Starting as a brand offering traditional natural dyeing clothing products, Satsuma is compatible with nature of this method but consumes a lot of water and energy and in 2016 developed the painting application. It uses only organic cotton in its products. Therefore it is a sustainable brand. The content and details of the products are simpler than the WOWbyEkin brand.
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MARKETING AND SALES ACTIVITIES WOWbyEkin uses its social networks and its own website to post promotions on products and news for its customers and followers. WOWbyEkin offers surprise gifts and discounts to its customers when shared as a hashtagWOW on its Instagram network. WOWbyEkin shares and publishes its videos and photos on its Instagram.
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WOWbyEkin sends small surprise accesories as a gift to our customers. These small gifts are made from handmade and waste fabrics. WOWbyEkin presents 2 different color hair accessories for all product.
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WEBSITE SUSTAINABLE
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BRAND ACTIVITIES
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CONNECT US !
TOPS SKATES
BOOTS
JACKETS
DENIM COLLECTION DRESSES
WELCOME
The website of the WOWbyEkin brand is inspired and designed from magazine pages. The website is open to all activities. There is a button to share and like comments under the pictures. Customers can contact their comments or complaints on the brand’s official website in the “contact us” section.
ABOUT US !
FOLLOW US !
INSTAGRAM : WOWbyekin
All of the products are available on the website along with their prices. They can only buy the products with a credit card on the website.
Next to the picture of all products, there are product-specific names.This code replaces. When our customers share these codes with their hashtags in their post or story section on their own Instagram page, they gain 10% discount from us.
SUSTAINABLE
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CONNECT US !
TOPS SKATES
BOOTS
JACKETS
DENIM COLLECTION DRESSES
WELCOME ABOUT US !
FOLLOW US !
INSTAGRAM : WOWbyekin
WEBSITE SUSTAINABLE
FASHION SHOWS
BRAND ACTIVITIES
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DRESSES
TOPS SKATES BOOTS
sea shell
JACKETS DENIM
ABOUT US !
BUY !
75EURO 450TL
FOLLOW US ! INSTAGRAM : WOWbyekin
CONNECT US !
INSTAGRAM PAGE
The brand also shares its products on its Instagram page and communicates with our customers from this account. No sales on Instagram. We use it actively and daily and inform our customers from our Instagram account with stories from our atelier.
Brand activity on Instagram ; hashtagWOWby Ekin
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OUR POP-UP STORE
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The WOWbyEkin brand presented its first pop-up store to its customers on January 2020 in Abdi Ipekçi street in Nişantaşı, Istanbul. WOWbyEkın has established a pop-up store on this busiest street, which is the most preferred in Istanbul. It serves the store for 2 months. The details of the store include lights and different visual mobility. The brand has produced a special 4-piece capsule denim collection for the pop-up store and is available for sale in the pop-up store. In addition to the capsule collection in the store, it also offered its own products to its customers. Different photography areas were designed in the interior of the store.
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OUR POP-UP STORE
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There are sections inside the store and areas for taking photographs.. There are areas designed for customers to spend more time and to enjoy good memories. Small cocktails were served to our visitors in the small bar in the popup store.
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Area where products are exhibited Welcomed its visitors with different light visuals and effects.
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WOWbyEkin invited Turkish influencers to visit and meet our customers. The brand introduced this collection inspired by different light details and different colors. Talks about the importance of sustainability today and the denim jacket collection designed for this pop up store were made. Many inflluencer guests such as Rachel Araz,Dila Tarkan,Ece Tuncel and Duygu Ă–zaslan supported the WOWbyEkin brand by sharing it on their instagram accounts.
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CAPSULE COLLECTION This collection can be used in daily life and has limited content. The collection is a colorful denim collection. It is a 4-piece denim jacket collection and it is produced in a limited edition.
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NORTH LIGHTS The name of this collection designed by the brand for the pop-up store is "North Lights".
750TL
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NORTH LIGHTS 750TL
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NORTH LIGHTS This denim jacket collection has no internet sales as it has a POP-UP store concept. it is sold only in the form of a credit card or cash.
750TL
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“The key to creating a good outfit is to be yourself. Don’t let the fashion rule you, just decide who you are, what you want to express with your clothing style and lifestyle! ”
EKİN GÜLER 20130407006
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