Going Green: Concrete Solutions from the Public Sector
Lebensland Kärnten
Submitted by Provincial Government of Carinthia, Department 7 – Economic Law and Infrastructure
Contact details of lead applicant
Case description
Organisation Address Country Web address
The ‘Lebensland Kärnten’ (LLK) project aims to develop the market for eMobility building and the infrastructure that will sustain Carinthia’s emerging e-mobility movement. The mission statement of LLK is: ‘In the future, Austria shall make the use of electric vehicles as easy and convenient as any European country.’ LLK is split into five columns and in every column there is a different player. Charging station: The challenge is to develop a dense net of charging stations in the region. Green energy: the challenge is to produce the energy which is needed for driving electric vehicles to make the system sustainable. Maintenance: to support the customers beyond the point when they buy an electric vehicle. Information: to collect information and allocate this information were it is needed.
Provincial Government of Carinthia Mießtaler Straße 1 9020 Klagenfurt Austria www.lebensland.com
Contact Person Gerald Miklin Function Project Leader Email gerald.miklin@ktn.gv.at Administrative level of lead applicant Regional Size of organisation 50-100 Number of people involved in the project 6-10 Type of sector Environment, climate change, agriculture (incl. food safety) and fishery Key words of project eMobility, self-sustainable traffic, green energy
EPSA2011034 244
LLK is a project that covers all of Carinthia, so the project is promoted at all regional fairs, and since 2010 with a single eMobility fair, called Lebensland. The main target group of this fair is the consumer. There is a homepage to collect and present all the information. Once or twice a year they organise special promotional events like the Senza Con Fini tour, which was a tour with three different eVehicles: eBike, eScooter and eCar through three countries - Austria, Italy and Slovenia. Since autumn 2009 they have been hosting a conference - the ‘New Mobility Forum’ to promote the theme at the expert level. In 2010, they designed a special edition eBike with an Austrian bicycle producer to promote the eBike incentives of LLK. An indication of the positive feedback is that companies want to be partners of LLK and seek to advertise with their logos. Other good indicators of the positive feedback are the visitor values from the Lebensland fair and the ‘New Mobility Forum’ congress. A live stream of the main speeches from the ‘New Mobility Forum’ was watched by over 1800 people (or IPs). The first eBook was downloaded 1200 times in the first three months. Due to the nature of LLK, this project has no exact ending. The end of LLK in Carinthia under the theme eMobility will be reached with the creation of an economically viable eMobility market. Other authorities, who will implement the system of LLK, will get an open system to develop eMobility as a market and as a sustainable mobility system. Neighbouring regions can link their systems to increase the comfort of the eMobility user. If the region is big enough in an economic scope, this system can fully support its own economy.