Esprit // Visual Strategy Guide (GR604 Student Project)

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2005

2010

2012

2015

2017

2020

Red becomes the trademark.

Naturalness enters the scene.

A collaboration makes waves.

2005

2012

2017

Esprit establishes the first Esprit Academy for the promotion of young junior talents from various fields.

Esprit announced their plans to close all retail stores in North America because they were not competitive in the market and were losing money.

Esprit announced major changes to renew for their lost identity to put the brand back to an iconic brand again.

2010

2015

2020

In order to strengthen the profile of the Esprit brand, two new positions were created: Director and Creative Director for Brand & New Business.

Esprit announced they will be returning to the Canadian market. After the announcement, Esprit has opened two stores in Canada.

Esprit is responsible for informing social/environmental issues and bringing people together to make the world a better place.

BRAND OVERVIEW

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Esprit // Visual Strategy Guide (GR604 Student Project) by Jooyoung (Eileen) Yoon - Issuu