● References

Unique Selling Proposition

At Brasilian Bakes, our recipes are traditional Brazilian flavors passed down from generation to generation. We are the only bakery with the secret recipe of our foods, which is why we stand out from other bakeries. We only use pure ingredients, never any artificial flavors. Our bakery serves up Brazilian treats, reminiscent of what your tia or vo used to make, it’ll take you back to your childhood favorite sweets and treats. ● Only natural, organic ingredients ● Family recipes passed down from generation ● One of a kind

Strengths ● All-natural ingredients ● Wide range of products

Market Analysis

SWOT Analysis

Weaknesses ● All recipes are from Brazil and customers might be hesitant to branch out to a new culture ● New in the market

Opportunities ● Working with other celebrities to sponsor and advertise our bakery. Threats ● Bakes and cakes ● Santanas ● Crazy good kitchen

Bakes and Cakes

● Located on broadway ● Well known for there famous cakes ● Big space for dining Competitive Analysis

Santanas

● Located on main st ● “Best” Acai ● Good pricing ● Fast delivery Crazy Good Kitchen

● Very popular ● Unique drinks and shakes ● Pricey ● Aren’t really good with timing

● Age

Target Market

○ We are catering our product/service to not only kids but adults too. ● Gender ○ We are servicing both sexes ● Marital Status ○ Our target market is anyone that wants to come by and eat at our spot, meaning single,married,divorced, whatever the situation is.

● Family

○ N/A ● Location ○ We are selling mostly locally but if you do make an order online depending on what city you live in we may or may not be able to deliver to you.

● Education ○ N/A ● Income ○ Because our ingredients are more pricey, our customers should have a comfortable income. ● Occupation ○ N/A ● Religion ○ N/A ● Language ○ Our bakery offers customer service in both English and Portuguese, but we service all languages.

● Lifestyle ○ Lifestyle does not matter, but we cater to individuals who may focus more on health.

● Motivation ○ N/A ● Hobbies ○ N/A

● Size

○ We think our target market is large.

Marketing Goals

Goal #1:Gain social media followers

● We want to make sure we can connect with our customers in several ways and grab the attention of potential customers. ● We will be creating a tiktok, facebook and instagram for our brand showing all the fun foods and treats we make with the hashtag #brasilian bakes

Goal #2:Build Brand awareness

● We want to create a name for ourselves. ● We will be partnering up with influencers and celebrities to review our brand and create content.

Goal #3:Focus on customer satisfaction

● We want to make sure that we are putting our customers first. ● We will have a card and if they get 8 whole punches in them they get a free dessert or treat of their choice.

PRODUCT: Marketing Mix

Brasilian Bakes provides value to our customers and our services. We are insured, licensed and provide work warranties for our work. Our services and product focus on high quality customer service and product. It helps us insure that the customer will come back for more.

At present, the following are the main categories of Brasilian Bakes products: ● Acai ● Coxinha ● Bolo de Brigadeiro ● Arroz doce ● Pastels

Our Most Popular Product Include

● Acai shakes/bowls ● Prato de dia ● Suco de caju ● Churros

PRICE:

Because our products use all natural ingredients, our prices are a bit higher than the competition. However, our serving size is bigger so you’re getting more than you would elsewhere.

PLACE: The company is located in Boston. We get tons of customers all around the world because of where we are located.ee

PROMOTION:

We rely heavily on our social media, and offer birthday discounts as well as many holiday discounts.

Brand Positioning

For individuals who want to satisfy their sweet tooth, but without ingredients they can’t pronounce, we offer organic, all-natural sweets using ingredients from natural resources and recipes from Brazil. Unlike other bakeries, we only source fresh, easy to pronounce ingredients and everything is made fresh daily. We also offer dairy-free and vegan options.

Example Advertisements

References

https://smallbusiness.chron.com/bakery-industry-analysis-64831.html