1 minute read
● SWOT Analysis
Industry Overview
The Baking Industry:
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According to SmallBusiness, the baking industry generates more than $30 billion in revenue each year. The industry includes 6,000 retail bakeries and nearly 3,000 commercial bakeries. The American Bakers Association reports the economic impact of baked goods produced and sold in the U.S. totals $423 billion. The market for baked goods is expected to grow around 1 percent per annum in the coming decade. Consumption is affected by changes in disposable income, consumer preferences and economic conditions. The major market segments in baking include: ● Bread: 32 percent; Rolls: 19 percent; Cakes: 15 percent; Retail bakery products: 10 percent; Soft cakes: 8 percent; Pies: 2 percent
Our position in the market
According to a survey from Nielsen, 67% of consumers in the U.S. want to know every ingredient in the food they buy.
With our promise to only use all natural ingredients, we’re focusing on great tasting treats that satisfy consumers’ need to know what they’re eating. With easy to pronounce ingredients, and no harsh additives, we’re changing the way baked goods are made. We’re also focusing on Brazilian recipes, which offer a new twist and flavor combinations.
The Competition
Our competition is any bakery around the cities, including: Bakes & Cakes, Crazy Good Kitchen and Santanas.
What Makes Us Unique
What makes our company so unique is that we use all natural ingredients and it's a secret recipe passed from generation to generation so it is original.
