● References

Unique Selling Proposition

Astrological Beauty is a family connected by the universe.

Not only are we known for beauty products, but we also sell products by a person's horoscope sign designed to their characteristics and guidance to their personality traits and much more men can also get merchandise and hand books about their signs. We have a variety of non gender based products, The men get a chance to get something as well packages with deodorant, soap, lotion, sage, quotes including guidance for the persons sign along with both male and female shirts, hats, coffee, mugs robes and house shoes we have an online website that ships worldwide.

Women: be energetic and uplifting to yourself means exactly what it says

Market Analysis

SWOT Analysis

Strengths ● We are the only makeup brand that focuses solely on the concept of astrology ● A lot of people are interested in astrology and like to learn about their signs and about themselves and personality traits Weaknesses ● Some people dislike astrology, which would take away from our customer base ● More people are “going natural” so may not want to buy our makeup.

Opportunities ● Partnering with Ulta or Sephora to sell our products ● Collaborate with makeup artists and influencers to promote our brand Threats ● Zodiac Cosmetics is similar to our company ● Someone could see we get alot of sales then want to also make a cosmetology brand that involves astrology and make their own

Zodiac Cosmetics Competitive Analysis BH Cosmetics Sephora

● No physical location, they are online only ● They sell eyeshadow palettes based on each zodiac sign.

They also sell lipstick. ● They are a direct competitor because their vibe is similar to ours. ● USP: They handcrafted their cosmetic line based on the characteristics of customer’s constellations. ● They are a small company, opened in 2020. They only have single digit reviews on each item. ● No actual location,

But you can find the product by BH

Cosmetics at your local Ulta beauty store. ● BH Cosmetics sells a zodiac palette and zodiac brush set ● They are an indirect competitor because even though they are located in ulta does not mean they have a store of their own. ● USP: Always cruelty free, vegan and extra clean options. ● Estimated annual revenue is $45m.

MAC is the leading beauty brand, making $1.5b. ● Malls across the country. ● Sephora has a lipstick collection for each zodiac sign. ● They are indirect competitors because they only sell one product that is similar to our brand but doesn't sell all the products we sell. ● USP: Affordable prices and high quality products. ● The sales are not that high because they are only selling a lipstick collection that involves zodiac.

Target Market

● Age

○ Adults, anyone 18+

● Gender

○ Both genders ● Marital Status ○ Are your target customers married or single, or divorced? ○ Our target markets are go for all relationship statuses

● Family

○ The family structure all products can be used for all ages but 18 and are the audiences that will be purchasing

● Location ○ We are shipping this product world wide but have stores ranging in many locations where spirituality is practiced.

● Education ○ Our customers would educate themselves on spirituality and astrology.

● Income

○ Minimum wage or $45,000+ ● Occupation ○ N/A ● Religion ○ Yes most of our customers are non-religious, buddist, hindu, ifa, some christians find the horoscope and beauty line more interesting.

● Language ○ Our members speak all languages ● Lifestyle ○ Life style is based on usually meditation, affirmations, intuition people finding the perfect spiritual religion for themselves and also who want to know more about there signs, and ways to become more enlightened

○ ● Motivation ○ Learning more things about oneself, loving self care, shows interest in dream catchers, essential oils , spiritually rebirths, tarot cards and

● Hobbies ○ music , art, music, dance, singing, sports, meditation ,keeping skin and inner body and soul happy healthy and clean

● Size

○ Very big, especially as the pandemic encourages most to be open minded and try new things.

Marketing Goals

Goal #1: Increase Brand Awareness

● We want to get our brand out even more on social sites like instagram, youtube, snapchat and tiktok. ● Our company will be reaching out to instagram famous people, reaching out to those who do tarot reading or spiritual practices for the world to watch we will be informing them about the product even though the company has been successful in this on our websites we’d like to start fresh on a bigger platform ● It would for sure work for those online who do tarot readings weather it be in local stores or over youtube social platforms they would love to promote this product because they would use most of our products themselves

Goal #2: Paid Advertisements

● We know that people look to YouTube for makeup look inspiration, so we believe paid ads on YouTube and other social media will increase our brand awareness. ● We will get our makeup brand on YouTube ads, TV commercials, and pop-up ads on other social media.

Goal #3: Launch New Products with Promotions

● We believe launching new products like eyeliner, mascara, bronzers, and new scents, will keep our brand fresh. ● The products we launch will be a direct result from customer feedback. We plan on sending our surveys to ask customers what they want. We will then look for trends and implement those trends into our brand and products.

PRODUCT: Marketing Mix

At Astrological Beauty, we offer more than just makeup. We’re offering an experience of the mind, body, and soul.

Our products include: ● Eyeliner ● Eyeshadow pallets ● Skin care products ● Perfumes ● Humidifiers ● Sage, thyme, essential oils, bay leaf, etc. ● Natural non chemical scents for your clothes

Our Most Popular Products:

● Our skin care products are some of our best sellers. These products include all natural soaps, toners, face wipes, sugar scrubs, dead sea scrubs, and salt scrubs. Each product is made with a lot of natural herbs and oils.

PRICE:

Because we are a skincare and cosmetics company, with all natural products that don’t include any harmful ingredients, our products are a bit more expensive than the competition. However, any skincare products sold individually would not exceed $20. We offer package deals on skincare products which includes: non-binary toners, face wibs, a scrub of your choice, fragrance soap, and a cologne or perfume of your choice (40-60mL depending on your package size). We offer small, medium and large package deals.

Makeup wise, we believe that we have a competitive pricing strategy that places us in direct competition with some of the biggest makeup brands. However, one thing we do is offer palette price checks, where you create your palette. For example, if you want an eyeshadow palette, you will only pay for the colors you want to include.

PLACE:

We have a physical store located in Boston, MA, but hope to expand across the country. Most of our sales are generated through our website, which will ship internationally for a small fee.

PROMOTION:

Because we’re a cosmetics and skincare brand relying on customer loyalty and satisfaction, we know that promoting our brand is a key element to our success.

We have discount codes and flash sales on our websites and in our local stores. We also have a giveaway every month or for certain holidays.

Our goal for our promotion is to get customers to try out new products they never have before, while providing information and feedback to us. We believe that getting customers involved in the process of product creation really helps with product success.

Through our promotional efforts, we hope to find new customers and keep our loyal customers intrigued.

Brand Positioning

For makeup and astrology lovers, Astrological Beauty offers all-natural, chemical-free makeup and skincare products. Unlike other cosmetics brands, Astrological Beauty focuses on the whole person, not just what’s on the outside, by offering horoscopes, meditation, inspirational quotes, mindfulness exercises, and more.

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References

https://www.statista.com/topics/3137/cosmetics-industry/