● SWOT Analysis

Industry Overview

The Cosmetics Industry

According to Statista, the global cosmetics market grew an estimated 5.5% in 2020. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for 36.4 percent of the global market. In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. The United States is the biggest cosmetic market in the world, with an estimated total revenue of about 62.46 billion U.S. dollars and employing about 63,816 people by 2016. ● In the coming years, global cosmetic companies will continue to focus their efforts on product innovation in order to attract new consumers and keep existing consumers loyal to specific brands. ● With the addition of Millennials and Gen-Z in the market, sales are expected to increase.kk

Our Position in the Market

While astrology has been around for thousands of years, it’s currently more popular than ever. In an interview with The Atlantic, Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends, said “over the past two years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient” .

With this in mind, and knowing that Millennials and Gen-Z are already making waves in the cosmetics industry, it made sense to create the first cosmetics brand with an astrology focus. From makeup to skincare to essential oils, we’re covering the bases and providing customers with an added aspect of astrology.

The Competition

While Ulta and Sephora sells brands that have astrology lines, there is no other cosmetics company that focuses solely on astrology.

What Makes Astrological Beauty Unique

We are the only actual beauty and spiritually brand for men and women. Also, we are the only brand that sells makeup and skincare that involves your zodiac sign.