● References

Unique selling proposition

There are not many music subscription boxes available, so we want to bring people what they want and introduce new types of music to more people. Not many people know about music of the past or even from different regions of the world. Our customers can pick different types of boxes like rock, country, blues, and even music from overseas like KPOP and bachata. Like I mentioned before there are different types of boxes and they come at different prices and each box is unique to a genre of music and there are boxes that can appeal to all kinds of people. ❖ There are a bunch of music fans around the globe so we know that people will want to buy our products and be very satisfied with the subscription box.

Market Analysis

SWOT Analysis

Strengths ● Large demographic ● Different types of boxes for all genres of music ● Moderately priced for the subscription and shipping

Opportunities ● Have collaborations with musicians and bands ● Include more items and music and expand our library ● Expand to more places around the world Weaknesses ● Most people won’t want to pay for music and will just stream it ● People would rather buy specific music merchandise rather than a box with a bunch of music related items ● Some people like to but things immediately at a store instead of waiting

Threats ● Your Music crate ● The music box ● Mosh Boxx

Competitive analysis

N/A Your Music Crate

N/A The Music Box

Vinyls and merchandise Music(CD’s and Vinyls) and music related gifts

Direct competitor Direct Competitor

They have a large selection of music for all types of people Having a large selection of music that come in colorful vinyls. In top on having music gifts as well, they promote having an outstanding team behind the company that will insure the the best customer service.

N/A N/A Mosh Boxx

North Jersey

Heavy rock music from the U.S and around world

Indirect Competitor

They want to promote bands and visual artist help them reach listeners and potential fans.

N/A

● Age

Target Market

○ Our ages are teens to young adults (around 16-26 years old) ● Gender ○ Both sexes ● Marital Status ○ Single since they are younger people

● Family

○ Young people with no children and are close ti their parents and friends

● Location ○ Massachusetts and thats were they are shipping to and later on we hope to ship internationally.

● Education ○ No education really. ● Income ○ About 30,000 USD ● Occupation ○ Something in the music industry, but any job really ● Religion ○ It does not matter ● Language ○ Primarily english ● Lifestyle ○ Suburban and average with music being a big part of their lifestyle. ● Motivation ○ Music and to succeed in life. ● Hobbies ○ Playing and collecting music

● Size

○ About a little more than half of America

Marketing Goals

Goal #1: Get more publicity

● This is a goal because the more people know of the company and boxes then they will be interested in buying it and they will tell their friends and a bunch of people. ● Get more people to talk about it and put up more ads to spread the word

Goal #2: Get more music genres on the boxes

● If we get more genres it will appeal to different people that enjoy different and multiple genres and they will recommend it to other who also like the genre as well ● Learn about new genres and make a subscription box that will include the essentials of that type of music

Goal #3: Get celebrities endorsements

● A lot of people follow and agree with celebrities, so if famous artist and bands have promotions with us and say that the subscription box is very well made and overall great more people will see and be interested ● Ask artist and their producers to make ads or videos promoting the box and saying great things about it, nothing crazy just a quick ad and that will hopefully make their fans interested and want to buy it

PRODUCT: Marketing Mix

At Melody Vault we want to put our customers first and want them to have the best experience and wanting to comeback. Our boxes only include the best made and authentic music memorabilia for all the music fans of the world. There are different types of boxes with different prices depending on which one you get with bigger boxes costing more and since there are different genres of boxes we hope to appeal to more people with different and unique taste in music.

We have a bunch of different categories but our main ones are ● Rap box ● Hip-Hop box ● Rock box ● Country box ● Latino Box ● Grune box ● KPOP box ● Classical box ● 90’s box

PRICE:

We don’t charge crazy prices for our boxes because we think of our customers and want them to be able to buy our boxes and if they want to purchase more items they can get other types of boxes that include different things and start at different prices. We also will have discounts on the boxes for an anniversary or holiday so we hope that more and more people will buy the boxes. The shipping is moderately priced so that our customers will receive the box happily.

PLACE:

The companies office and warehouse is located in the heart of Boston and its mostly just houses the boxes and shipping out the boxes. The office is not really for walk ins, but its mostly for phone calls and office work, while the warehouse is mostly shipping and storage. Although in the future we hope to expand out further and have new locations around the country and eventually the world.

Our website is fairly easy to navigate and get to. You just type the website address in the search bar and you will be there. The website is where you sign up for the subscription box and choose what type of box and what type of genre you want as well. Like I mentioned before we hope to expand further so we can ship faster to most places and don’t have to charge as much for shipping since it is so close.

PROMOTION:

We more people to know about us and get our name out there so we can get more peoples attention and hope that our boxes will be a hit with them. These are some of the ways we want to advertise the company:

● Social media marketing ● Email Marketing ● Ads in magazines and in the mail ● Radio marketing ● Billboards

Value proposition statement

Melody Maker is music subscription box from Boston and is home to different types of boxes with different genres of music inside for all the music fans of the world and a company that always puts our customers first and want whats best for them.

Brand Positioning

For the music fans around the world, Melody Vault is a music subscription box that houses a large library of music that includes different genres for everybody's taste and interest. Unlike other subscription boxes, we have a grand selection of music and genres and include quality and authentic memorabilia that is included with the box because here at Melody Vault we want only the best experience for our customers and provide them with not only quality and authentic music subscription boxes, but a musical experience as well!

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References

https://www.starterstory.com/ideas/subscription-box-business/startup-costs https://urbantastebud.com/best-music-subscription-boxes/ https://www.cratejoy.com/category/music-subscription-boxes/