● Executive summary

Table of Contents

● Cover page ● Table of contents - Page 1 ● Executive summary - Page 2 ● Industry overview - Page 4 ● Business description - Page 5 ● Branding - Page 6 ● Unique Selling Proposition - Page 7 ● SWOT Analysis - Page 8 ● Target Market - Page 9 ● Marketing Goals - Page 10 ● Marketing Mix - Page 11 ● Sample Advertisements - Page 12 ● References - Page 13