Business Description Mission Statement: This subscription based company is for all the music fans of the world who want to show their support for their favorite music and own some memorabilia as well. This subscription box also acts as a means for people to get into new genres of music. Goals and Objectives: The business’ goal is to expand from outside of Massachusetts to the whole United States, then eventually internationally. The steps to achieve this goal are to get musicians and music labels to have partnerships with us and promote us in a good way. Another step is to try to appeal overseas and the type of music that is popular over there. Business Philosophy: The company only wants the best for our customers and wants to give them an optimal music experience while giving respect to the musicians and bands who give the world beautiful music. We also want our employees to have a great work experience and make sure they feel at home with our family and give them the best work environment. Industry: The company is in the music industry, who could help us grow as a company because the music industry is so large. Strength and Skills: Some of the skills that the company has is that since there is a vast selection of music for people to listen to there is something for everyone, so it will attract more people to sign up for the subscription box. There are also a lot of music lovers around the world so it will appeal to a large group of people, old and new. Target market: Our target market is mainly teens and young adults, but also any one who loves music of any age. We plan to make instagram and snapchat ads so young people can see our company and would be interested and maybe even tv ads for people who don’t really use social media. Closing Summary: This company is meant for all the music lovers of the world and for those who want to get into new music. There are different types of subscription boxes that include different types of music and items depending on what box you chose. The themes consist of rock and hip-hop and even swinger. There is truly something for everyone.
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