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City News
Welcome to Paradise Valley View
IF YOU’RE RECEIVING THIS PUBLICATION FOR THE VERY FIRST TIME—OR IF YOU’RE USED TO RECEIVING NORTH 32ND NEWS AND NOTICE THAT THINGS ARE A LITTLE DIFFERENT—WE’D LIKE TO SAY “HELLO.”
Welcome to Paradise Valley View!
Beginning with this issue, North 32nd News—which started in 2018—is transitioning to Paradise Valley View. This change is an addition, not a subtraction. With it, we will now not only be covering hyperlocal news from the North 32nd area but also Paradise Valley.
One of the most common things we’ve heard from readers and advertisers is, “I wish you delivered to Paradise Valley.” Well, now we do. After much thought and consideration, we have decided to change the North 32nd News’ delivery area. Moving forward, we will now deliver to 20,000 homes and businesses in the 85028 and 85253 (Paradise Valley) zip codes. We are making this move because, as the area grows, we are growing with it. We want to make sure to cover the news that matters to North 32nd and Paradise Valley residents and reach as many readers in the area as we can. So, who are we? We’re EG Publishing. Led by publishers Brian and Natasha Beal, in addition to Paradise Valley View, we publish five other North Valley hyperlocal newspapers and a kids’ magazine called Epic Kids. We are a family-owned business that is passionate about the success of fellow small local businesses. Our hyperlocal news coverage means that we focus on what’s happening in your neighborhood and right down the street. This resonates with our readers, who in turn, are proud to support the businesses that advertise with us and read the news we publish. Because of this, we’re building stronger businesses, stronger connections, and stronger communities right here in the North Valley.
Changing from North 32nd News to Paradise Valley View is a bit emotional for us as it was one of the first newspapers we launched in 2018. Since then, we’ve built a small but mighty team who is just as passionate about hyperlocal journalism as we are.
So, if you’re a new reader, welcome! If you’ve been a reader for years, we hope you come to enjoy the new format. And, if you’re a business in the area, we’d love to chat with you about how to partner to reach more local customers who live right where you do business.
If you have story ideas, would like to connect for a potential partnership, or just say hello, please e-mail us at natasha@egpublishing.com. We can’t wait to continue to cover the news and events happening in Paradise Valley and North 32nd. Welcome to the first official issue of Paradise Valley View.
Publishers Natasha and Brian Beal
On behalf of our whole team, Publishers Natasha and Brian Beal
City News
Multiple Arizona House of Representatives Candidates Up for Election at August 2 Primary
ON AUGUST 2, MULTIPLE CANDIDATES FROM SCOTTSDALE AND PARADISE VALLEY WILL BE UP FOR ELECTION TO THE ARIZONA HOUSE OF
REPRESENTATIVES. This primary election is the first since legislative district boundaries statewide changed.
In addition to the changed district boundaries, names also changed. Legislative District (LD) 23 is now LD 3 and LD 24 is now LD 4. Each district will vote for two representatives. The Arizona Secretary of State’s website notes that no Democrats are seeking election for LD3.
In LD4, which covers all of Paradise Valley, and parts of Scottsdale and Phoenix, Republican candidates include:
• Maria Syms, R-Paradise Valley • John Arnold, R-Scottsdale • Vera Gebran, R-Phoenix • Matt Gress, R-Phoenix • Jana Jackson, R-Phoenix
LD 3 covers North Scottsdale, Cave Creek, Fountain Hills, and parts of Phoenix. The candidates for LD 3 include:
• Joseph Chaplik, R-Scottsdale, an incumbent • Ernest Anderson, R-Scottsdale • Alexander Kolodin, R-Scottsdale • Nicole Cantelme, R-Cave Creek • Darin Mitchell, R-Fountain Hills
There is one Democrat running in the LD4 election:
• Laura Terech, D-Phoenix
The primary election for the Arizona House of Representatives will be held on August 2 with the general election happening on November 8.
To learn more, visit azsos.gov.
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City News
Colorado River Water Shortage Caused by Climate Change Requires Phoenicians To Adapt
Information and Photo Courtesy of Phoenix Water Services
AT A RECENT BRIEFING, OFFICIALS WITH THE U.S. DEPARTMENT OF THE INTERIOR, ARIZONA DEPARTMENT OF WATER RESOURCES, AND CENTRAL ARIZONA PROJECT DELIVERED A STARK ASSESSMENT OF THE COLORADO RIVER.
As impacts of climate change persist, more significant Colorado River cuts are likely to occur. Those reductions will impact the amount of Colorado River water available to Phoenix and other central Arizona municipalities, farmers, and tribes. Central Arizona is currently experiencing the first-ever declared shortage on the Colorado River.
“Three things are true about this situation: first, it is serious. Second, it will require the city to think differently, and plan differently, for how we use water. Third, we need to enlist the people of Phoenix as our partners in the hard work ahead,” says Phoenix Mayor Kate Gallego. “Researchers are serious when they tell us this megadrought is the worst in at least 1,200 years. The more we can encourage people and businesses to think creatively about how to reduce water consumption now, the better off we will be.”
Over the course of decades, Phoenix developed a robust and diverse water resource portfolio with multiple sources and contingency supplies to provide safe, clean, and reliable water to its customers. The Colorado River currently supplies 40% of the water Phoenix uses.
“The Colorado River shortage is coming sooner than anticipated,” says Phoenix Water Services Director Troy Hayes. “But all the planning and investment in infrastructure that we have done has put the city in a good place to manage the challenging conditions.”
The city has invested in infrastructure and underground water storage, and has been a strong pioneer in water conservation in anticipation of a Colorado River shortage. Yet, as the drought intensifies, the city must continue to innovate new, proactive actions to prepare for even deeper shortages on the Colorado River, which is over-allocated and in decline due to climate change. The city is prepared to implement additional actions, including those described in its Drought Management Plan.
“Our customers have always been our partners in conservation, and we need that more than ever now,” says City of Phoenix Water Resources Management Advisor Cynthia Campbell. “It is imperative that everyone understands that as we adapt to a hotter, drier future, efficient water use will be essential for maintaining the quality of life we have become accustomed to in the desert.”
Residential consumption makes up approximately 70% of water use in Phoenix. With just a little effort, every Phoenix Water customer can easily reduce their water use by 1% to 5%, saving millions of gallons of water every year.
HERE ARE SOME WAYS TO CONSERVE WATER AT HOMES AND BUSINESSES:
• Do not overwater landscaping and use a smart irrigation controller to reduce outdoor water use. Text
WHENTOWATER to 33222 for simple monthly reminders to keep your watering on track. • Find and fix leaks inside and outside. • Know the optimal amount of water to use in your home with the Water Usage Calculator. • Choose xeriscape by removing or reducing grass lawns and planting native or desert adapted trees, shrubs, and groundcover that require little water once established. • Upgrade to water-saving toilets and a low water use dishwasher and washing machine. • Cover swimming pools to reduce evaporation. While asking residents and businesses to do their part, the city is increasing its conservation outreach effort. For example, the Phoenix Water Conservation team expanded its homeowner’s associations outdoor water efficiency program to reach more neighborhoods. After meeting with just six associations, the Water Conservation team identified a potential for more than 20 million gallons per year of savings – enough water to supply 184 families for a year. As more HOAs participate, Phoenix expects even more water savings.
The city has worked hard to develop a sustainable water supply and has been designated by the state as having a 100-year assured water supply. In addition, Phoenix recycles nearly all its wastewater, delivering it for use in agriculture, energy production, urban irrigation, aquifer recharge, and riparian wetland maintenance.
Phoenix will continue to plan, invest and conserve to ensure a sustainable future while providing safe, clean, and reliable water to its customers without interruption. Additionally, the city will continue to take proactive actions to prepare for even deeper shortages on the Colorado River as we strive to become the most sustainable desert city in the world.
To learn more, visit phoenix.gov/waterservices.
City News
Antique Gatherings Moves Into The Neighborhood This Summer
By Gretchen Pahia
ANTIQUE LOVERS UNITE! ANTIQUE GATHERINGS, ORIGINALLY LOCATED AT THE GASLIGHT SQUARE SHOPPING CENTER IN PHOENIX, IS MOVING INTO THE NORTH 32ND NEIGHBORHOOD.
The shop is taking over the old Walgreens location on the northeast corner of 32nd Street and Shea, next to Bashas’, which has been vacant for several years.
Their last day at the Gaslight Square location will be June 15. This places an opening date for their new location (10629 N. 32nd Street) in mid-June.
Antique Gatherings isn’t new to the Valley, having spent several years near 36th Street and Indian School. However, the owners are moving their showroom several miles north, bringing several unique and timeless antique deals to residents in the North 32nd area and Paradise Valley. “We were in our old location for almost 30 years and some of the dealers coming with us to the new location have been there just as long,” says owner Amanda Wilson. “I have owned Antique Gatherings for 10 years. We have a very loyal following but are very excited to meet and make new customers as well. I’ve been told that we are one of the few true antique shops in the Valley; we do carry wonderful and unique treasures.”
Antique Gathering visitors will have the opportunity to shop for a variety of antiques and there is a wide range of items that fit every taste and every budget, according to the shop. Showroom items include antique furniture, fine art, estate and fine jewelry, antique clocks, home decorative items, oriental rugs, vintage clothing and accessories, linens, sculptures, collectable items, and more.
“I’m excited for our new chapter,” Wilson says. “We will definitely plan a big grand opening after we are settled.” For more information, visit antiquegatherings.com or call 602-9568203. Locals can also follow @AntiqueGatherings on Facebook and Instagram.
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City News
Valley Residents Team Up to Encourage The State to Ban Declawing Cats
WHILE IT’S HARD TO BELIEVE, THERE ARE CAT OWNERS WHO STILL ASK VETS TO DECLAW THEIR CATS, WHICH IS AN AMPUTATION OF THE CAT’S “FINGERS AND TOES.”
It is illegal in the state of New York and banned in 40 countries worldwide. According to many experts, it’s extremely painful to cats and they never fully recover.
Several Valley residents are spearheading an effort to ban the practice in the state of Arizona so that no additional cats suffer from this surgical procedure. One such person is Kallie Rose.
“When I found out that declawing cats was still legal in Arizona, I knew I had to step up and take a stand. All our pets are precious, but no other species are subjected to the amputation that cats still endure. While many vets refuse to perform this barbaric surgery, it is still possible to get it done,” Rose says. “It’s imperative that we prevent additional suffering.”
Nonprofit organization The Paw Project is heading up a nationwide effort, state by state, to make declawing cats illegal. For more than two decades, they have been committed to educating the public, legislators and veterinarians about how this potentially crippling surgical procedure can harm a cat’s physical health and result in disturbing behavioral changes. Unsuspecting cat guardians are often unaware that declawing is an amputation of a cat’s toes at the last joint. They do not realize that negative behavioral and health changes caused by declawing can be irreversible and permanent; in effect, trading one set of problems for another.
Arizona legislators are reaching across the aisles to move AZ Anti-Declaw Bill, HB2014 (formerly HB2224), all the way to Governor Ducey for signature before year end. It has already unanimously passed the Arizona Senate Commerce Committee. The bill, which would prohibit non-therapeutic declawing, was authored by State Representative Amish Shah, MD (D - Phoenix) and State Representative John Kavanagh (R - Fountain Hills). Paw Project Director and Founder Dr. Jennifer Conrad, DVM and Arizona Humane Society CEO Dr. Steven Hansen, DVM provided testimony at the Committee hearing.
The bill must pass both houses of the legislature and be signed by the governor before becoming law. Unfortunately, there is opposition to the bill. “It’s hard to believe that anyone would oppose this bill,” said Shah, who is also an ER doctor and familiar with the painful procedure. “In my mind, there’s no way to rationalize allowing an animal to suffer in this way.”
“It’s time we get this anti-declaw bill passed. We have the support of veterinarians such as VCA Animal Hospital and Banfield Pet Hospital who have already banned the practice and our local animal rescue organizations like the Arizona Humane Society,” Rose adds. “More than 70% of people polled are in favor of making declawing illegal; the additional 30% probably just need to be educated, which is what we are trying to do.”
To learn more, visit pawproject. org.
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City News
Robert Rossi Brings the Hollywood Dream to Paradise Valley
By Ava Hiniker Photo Courtesy of Robert Rossi
FROM THE DAZZLING HOLLYWOOD WALK OF FAME TO THE FAMOUS TCL CHINESE THEATER, IT’S NO WONDER MANY THINK OF LOS ANGELES AS THE BEGINNING FOR
MOST CELEBRITIES AND MOVIE STARS. In this new age of digital entertainment, however, one talent manager strives to take this spotlight and shine it down onto his hometown of Paradise Valley.
Rising from his humble beginnings in Arizona to carry out an incredible career in Los Angeles, Robert Rossi is the founder and president of Rossi Talent Management. Over the years, he’s used decades of experience in the entertainment industry to build a reliable and recognizable brand helping young stars find their place on the big screen, one of which being “American Housewife” star Daniel DiMaggio. Focusing his attention on actors between ages 9-18, Rossi believes you don’t need an extensive professional background to start on the journey to success.
“I must have some sort of instinct,” says Rossi. “I can go into a grocery store, point, and say ‘That kid over there has talent!’ That’s what I love so much about this job. Not only do I get to use this instinct and create this big extended family, but I also get to help these kids grow and guide their careers.”
Rossi is also known for his passion for representing deaf talent. After achieving a degree in deaf studies through California State University, Northridge, he has used his newfound second language of ASL to help propel talented deaf actors onto the cinema scene. With over 15 years of advocating for and promoting deaf actors in all kinds of roles, he’s proud to say that he played a part in shaping a more diverse Hollywood.
Now, with a million memories and successes behind him in L.A., Rossi feels that the stage is set for his next adventure: Paradise Valley.
He’s always had a soft spot for the desert town he grew up in. Having moved back to the Valley a little under a year ago, Rossi feels that everything from the Franciscan Renewal Center where he worships to the beautiful, scenic mountains lining the horizon gave him the perfect “welcome home” after his time on the west coast. He’s even taken the time and care to give back to many Arizona-based organizations including Kids in Focus, Valley Youth Theater, and the Arizona Humane Society. But this move home wasn’t solely for reminiscing. With so much undiscovered talent waiting in the wings in Arizona, Rossi hopes to give these kids a chance to achieve their Hollywood dreams. “In Los Angeles, I kept meeting all these really talented kids from Phoenix in showcases and auditions,” says Rossi. “I took it kind of as a sign. Now that I’m back in the Valley, I feel like these kids won’t miss out on an opportunity because I’m a local resource that they can reach out to.”
Rossi is currently working with an amazing assortment of young local actors and is always on the lookout for more show-stopping natural talent. Arizona natives unsure of where to start in show business can dive right in simply by sending in a resume and a headshot. From charming young performers to prodigious musicians, Rossi hopes to help Arizona’s next Emma Stone rise to the occasion and take the entertainment world by storm.
“I want to give back to my community,” says Rossi. “I would like nothing more than to work with these kids, especially the ones that don’t come from places of wealth, and to show them the direction. Agents are always great and do so much for their clients, but managers really get to be part of the family. That’s why I love what I do.”
To learn more about Rossi Talent Management, visit rossitalent.com.
City News
Greater Phoenix Unemployment Rate Falls Below 3%
By Eric Jay Toll
THE UNADJUSTED UNEMPLOYMENT RATE IN GREATER PHOENIX RECENTLY DROPPED TO 2.4 PERCENT, DOWN NEARLY THREE-QUARTERS OF A POINT FROM FEBRUARY’S 3.1 PERCENT AND HALF OF LAST YEAR’S 5.4 PERCENT UNEMPLOYMENT RATE IN MARCH.
Robust hiring brought the Phoenix metro workforce to nearly 2.5 million people in March, up 110,800 from March last year. (Editor’s note: March data is the latest information available as of press time.)
Hospitality (up 17,600 jobs in yearover-year comparisons) and retail (up 14,400 jobs in March 2022 over March 2021) showed strong gains recovering to nearly pre-pandemic levels. The professional, scientific, and technical sectors continued a strong hiring trend, remaining among the top three industries for the fourth month in a row, adding 11,100 new hires in March over last year. Nearly all the reported professional, technical and scientific hires were in Greater Phoenix this past year. Healthcare hiring was fourth with 9,100 new hires.
Manufacturing added more jobs than construction, with 5,400 new hires on the production lines compared to 4,000 building new developments in year-overyear job growth.
Arizona saw its unemployment rate continue to come in below the U.S. rate, a 3.3 adjusted unemployment rate in Arizona, compared to the national 3.6 rate. Most hiring elsewhere in the state was in the retail, construction, healthcare, and government sectors.
Greater Phoenix continues its gains in the advanced industry sectors: technology, bioscience healthcare, manufacturing, and business and financial services. In the four advanced industries, Greater Phoenix has added 130,900 advanced industry jobs since April 2020, the first month in which the pandemic affected employment, which account for more than half of all new jobs since the beginning of the pandemic.
Comparative unemployment rates for Phoenix, Arizona and the nation as a whole.
Seven Costly Mistakes That Can Affect Your Retirement
Pursuing your retirement dreams is challenging enough without making some common, and very avoidable, mistakes. Here are seven costly mistakes to steer clear of, if possible.
1. No Strategy: Yes, the biggest mistake is having no strategy at all. Without a strategy, you have no goals, leaving you no way of knowing how you’ll get there— and if you’ve even arrived. Creating a solid strategy may increase your potential for success, before, during and after retirement. 2. Not Maximizing Tax-Deferred Savings: Workers have tax-advantaged ways to save for retirement. Not participating in your employer’s 401(k) may be a mistake, especially when you’re passing up free money in the form of employer-matching contributions.
3. Prioritizing College Funding over Retirement: Your kids’ college education is important, but you may not want to sacrifice your retirement for it. Remember, you can get loans and grants for college, but you can’t for your retirement. 4. Overlooking Healthcare Costs: Extended care may be an expense that can undermine your financial strategy for retirement…if you don’t prepare for it. 5. Not Adjusting Your Investment Approach Well Before Retirement: The last thing your retirement portfolio can afford is a sharp fall in stock prices and a sustained bear market at the moment you’re ready to stop working. Consider adjusting your asset allocation in advance of tapping into your savings so you’re not selling stocks when prices are depressed. 6. Retiring with Too Much Debt: If too much debt is bad when you’re making money, it can be catastrophic when you’re living in retirement. Consider managing or reducing your debt level before you retire. 7. It’s Not Only About Money: Above all, a rewarding retirement requires good health, so maintain a healthy diet, exercise regularly, stay socially involved, and remain intellectually active. To help prevent making these mistakes, NOW is the time to adjust your budget and re-evaluate your goals to allow for retirement savings, just as you would for a new home or your dream vacation. This might make your retirement look a little different now, but with the right support – and strategies – you’ll be able to live the retirement you’ve always dreamed of. Consider talking with a financial professional from Diamond Retirement Strategies about your goals and most importantly to start the planning process to help ensure you are on the right path to retirement.
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City News
THE SCOTTSDALE 4TH OF JULY CELEBRATION AT WESTWORLD RETURNS FOR A NINTH YEAR TO DELIVER PATRIOTIC AND COOL FAMILY ENTERTAINMENT CAPPED OFF BY ONE OF ARIZONA’S LARGEST FIREWORKS DISPLAYS ON JULY 4 FROM 4:30-9:30 P.M.
The 300,000 square-foot fully airconditioned Tony Nelssen Equestrian Center at WestWorld will offer activities for the whole family, including a Parade of Heroes, live ensemble performances from hit movie film “Encanto,” fun games, and a backyard barbecue. The evening will culminate with the night sky lit with one of Arizona’s largest fireworks shows, beginning at approximately 9 p.m.
Guests will be “Red, White & COOL” in the airconditioned comfort of the North Hall at WestWorld with an exciting lineup of entertainment that features three performances by characters from feature film “Encanto,” including Mirabel, Isabela, Luisa, Dolores, Pepa, Félix, and Camilo, singing “We Don’t Talk About Bruno.” In addition, America’s Got Talent “Canine Stars Stunt Dog Show” performs three times at the event. Scottsdale 4th of course is known for its lively activities for the family to enjoy such as learning the cha-cha slide and chicken dance, old-fashioned cake walks, face painting, and more.
The Rodeo Arena is activated once again in 2022, with mutton busting for kids and the Copper State Rodeo Company presenting a Scottsdale 4th favorite bull riding competition. At approximately 8:30 p.m., huge garage doors open to the west for the Scottsdale 4th of July grand finale fireworks display, lighting up the sky over the McDowell Mountains. Scottsdale 4th of July also continues with the second Parade of Heroes, recognizing outstanding leaders for their tireless efforts to protect and improve the lives of Arizonans. Heroes are honored in the categories of safety, fire safety, neighborhoods, veterans, healthcare, and community. Each will take the stage to receive the honor and then together are ceremoniously escorted throughout the massive WestWorld complex where drivein guests await the fireworks show. Heroes are introduced to drive-in guests through the event’s own designated patriotic music radio channel.
HOW TO ACCESS THE EVENT
For convenient and efficient entry, the main entrance to WestWorld (horse sculptures) on the Pima frontage road will be closed. The two access points are: • Bell Road and 94th Street. On the 101 freeway, exit Raintree, proceed east to Thompson Peak Parkway. Travel north to Bell Road. On Bell, travel west to 94th Street entry. • Bahia off Pima Frontage Road. Bahia is accessed by taking Frank Lloyd Wright exit off the 101 freeway. Travel north of Frank Lloyd Wright, continue on
Pima frontage road past the marquee entrance to WestWorld to Bahia.
TICKET OPTIONS
Tickets are now available at Scottsdale4th. com and include: • General admission options for all the fun and games in the COOL indoors. • Backyard BBQ for fun and games in the cool indoors, plus a casual barbecue by
Chef Michael DeMaria of M Culinary, and table seating to dine and gather. • Fireworks parking only.
Scottsdale 4th of July Celebration is produced by R Entertainment and M Culinary Concepts. WestWorld of Scottsdale is located at 116601 N. Pima Road. Visit Scottsdale4th.com for more info and follow on social at Instagram and Facebook @Scottsdale4thofJuly, and Twitter @ ScottsdaleInDay.
City News
Phoenix Rescue Mission Launches 10th Code:Red Campaign
THE SUMMER MONTHS ARE HERE AND PHOENIX RESCUE MISSION (PRM) IS KICKING OFF ITS 10TH ANNUAL, CITY-WIDE CODE:RED SUMMER HEAT RELIEF CAMPAIGN TO SAVE THE LIVES OF THE CITY’S UNHOUSED AND AT-RISK INDIVIDUALS.
According to Maricopa County, at least 130 individuals experiencing homelessness died from heat-related causes in 2021. The nonprofit’s goal is to protect our most vulnerable population by collecting and distributing one million bottles of water.
Through August 31, PRM is providing essential resources to sustain the city’s homeless population, such as nonperishable food and water supplies. PRM is seeking monetary, nonperishable food and water donations. Monetary donations will be matched up to $150,000, made possible by a grant by several supporters of Phoenix Rescue Mission.
“During the summer months in Phoenix, asphalt can heat up to a deadly 170 degrees. Anything above 104 degrees can cause brain damage and death,” says Phoenix Rescue Mission CEO Ken Brissa. “While many Valley residents find respite indoors, our unhoused neighbors cannot take shelter from the heat and need help that can come to them.” Several municipalities have created partnerships with the Mission, bringing relief to the streets in the Mission’s Hope Coach vehicles to distribute water, toiletries, and case management services. “Anything helps in this undertaking to save and change lives, whether it’s through a monetary donation, dropping off a case of water or starting a water drive,” says Brissa. “This is so much more than a handout of water. This is arming people with the tools to change their lives and move out of harm’s way.”
More information about the 10th annual Code:Red initiative can be found at phoenixrescuemission.org/ codered.
Food, water, and all other heat-relief donations can be dropped off at the Mission’s Donation Warehouse, located at 2515 N. 34th Drive in Phoenix.
The Mission is also in need of volunteers to help distribute vital, nutritious food to families in need at its Hope for Hunger Food Bank.
For more information on what to donate or to start a Code:Red drive, contact gikhelp@phxmission.org or call 602-346-3347.
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