Business

$25 off any resume package

New customers only. Cannot be combined with any other offers. Expires 11/30/19

Are recruiters seeing your resume?

Let’s make sure.

Transform your existing resume into…

An ATS compliant document for online applications A printable resume with a standout design

Content and guidelines for your Linkedin profile

Liz Illg liz@lizillg.com www.lizillg.com 602-708-3270 (Call/Text)

BUSINESS PROS CONNECT #bigloveforsmallbusinesses

Please join fellow entrepreneurs in the area for our monthly networking meeting. We are here to build relationships and exchange referrals.

Wednesday, January 29, 2020 11:30 a.m. - 12:30p.m.

Taphouse Kitchen 3131 E. Shea Blvd., Phoenix This Event is Sponsored by:

Press Coffee Roasters

www.PressCoffee.com 10443 N. 32nd St, Phoenix

“Our mission at Press Coffee is simple: provide the best quality and service while educating and sharing our passion for coffee with that the community we have grown in, is just as important as the communities from which our coffee originates.”

These events are FREE to attend and non-industry exclusive. Be sure to bring plenty of business cards, and bring a friend!

Join us online at Facebook.com/groups/BusinessProsConnect

STANDOUT RESUMES IN A HIGH-TECH WORLD

By Liz Illg

Struggling to find the job of your dreams? You’re in good company! I’m Liz Illg, an Operational Strategist, Business Consultant, and Professional Word Whisperer. Everyday, I work with job hunters who have had the exact same experience.

Here’s what you don’t see: While you are struggling to find a job, business owners are struggling to fill jobs! This is the biggest pain point for the business clients I work with. No matter how hard they try, they just can’t find the right fit for their business.

Why the disconnect? It all boils down to technology and automation. In today’s high tech world, it is rare that your application or resume makes it in front of a human being. Instead, resumes are sorted and ranked using Applicant Tracking Systems.

Applicant Tracking Systems use key word identifiers to find and present only the “best” resumes to employers. The downside? Simple errors in formatting and wording can cause your resume to fall to the bottom of the pile. Even if you are the best fit for the job, your resume may never see the light of day.

Now for the good news. Employers are looking for you! They need qualified, dedicated professionals to staff their companies.

It is time to optimize your resume for this high tech world.

HERE’S WHAT YOU NEED TO CREATE: 1. A Printable Resume

Capture your career and personal skills in a highly readable format with an appealing graphic design that will WOW employers in six seconds or less. Keep this resume on hand for job fairs, networking events, and chance connections.

2. An ATS Compliant Resume

Present your resume highlights in a digital format that is ATS compatible. Identify and include key words that will trigger the system to send your resume to the top of the pile!

3. An Online Resume

To outshine your competitors, get deliberate about the way you present yourself online. Use the content from your resume to create a LinkedIn profile that reflects who you are and what you do.

If you shy away from writing one resume, let alone three, consider hiring your own personal type-A squad to help you on your job hunt.

At Liz Illg Consulting, I am happy to create modern resumes that connect job hunters with employers-in-need. Whether you need to update your current resume or start completely from scratch, I am happy to jump in and help!

Let’s put your resume to work for you, so you can get to work at your dream job.

Contact me today for a free consultation at www.lizillg.com

HIRING THE WRONG PEOPLE? MAYBE YOU’RE ASKING THEM THE WRONG QUESTIONS

Acompany’s intention in a job “You want to get to know the candi- sation and invite them to ask plenty of in five years?’ “ Zlatin says. Or, ‘Why interview is to find the person date’s personality in the interview. In a questions,” Zlatin says. do you want to work for this company?’ who best fits a particular posi- normal setting, you would have about • Flip their resume upside down. Candidates rehearse these answers, tion. But recent research has shown one hour to do this. But some tradi- “Surprise them by going outside the and many of them are similar, so that that quite often, the candidate who was tional interview practices waste this box and asking them something about doesn’t allow them to stand apart.” hired failed, and usually their exit was precious time, and you can miss out on themselves that isn’t on their resume or • Learn from the candidate’s quesrelated to attitude issues that weren’t great talent and instead hire a mediocre in their cover letter,” Zlatin says. “See tions. The questions candidates ask can revealed in the interview. one.” how creatively they think and whether indicate how deeply they’ve studied the they stay calm. You want to see how a company and how interested they really That raises the question: Are interview- Zlatin offers the following interview candidate thinks on their feet — a trait are. “A good candidate uses questions ers asking the wrong questions — and approaches to help HR leaders, re- all companies value.” to learn about the role, the company, consequently hiring the wrong people? cruiters and executives find the right • Ask open-ended questions. Can this and the boss to assess whether it’s the Alex Zlatin, CEO of Maxim Software candidate: candidate make a difference in your right job for them,” Zlatin says. Systems (alexzlatin.com), says some company? Zlatin says answering that • Don’t take copious notes. Zlatin says styles of interviewing are outdated, thus • Make it a two-way conversation. question should be a big aim of the the tendency by interviewers to write wasting time and resources while let- Zlatin says traditional interviewing interview. “Ask questions that allude to down the candidate’s answers and other ting better candidates slip away. focuses too much on the candidate’s how they made a difference in certain observations is “a huge obstacle to skills and experience rather than on situations at their past company,” Zlatin building a solid two-way conversation “It still astounds me to meet HR profes- their motivation, problem-solving says. “Then present a hypothetical situ- because it removes the crucial element sionals who lack the basic skills of ability, and willingness to collaborate. ation and ask how they would respond.” of eye contact.” interviewing,” says Zlatin, author of Thus, he suggests configuring the • Don’t ask cliched questions. Zlatin the book Responsible Dental Owner- interview in a non-traditional, informal says some traditional interview ques- “An effectively done interview allows ship. “In 2019, ‘tell me about yourself’ way to gain insight into the candidate’s tions only lead to candidates telling the employer to get both an in-depth is still a way to start an interview, and personality. “Rather than make most of interviewers what the candidate thinks and big-picture look at a candidate,” that’s absurd. The only thing you get is the interview a rigid, constant question- the company wants to hear. “Interview- Zlatin says. “Judging whether they people who describe the outline of their and-answer format that can be limiting ers should stop asking pointless ques- might fit starts with giving them more resume, which you already know. to both sides, have a two-way conver- tions like, ‘Where do you see yourself room to express in the interview.”

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COVER STORY GOT MEMORIES:

Preserving Memories of the Past with Today’s Technology

Hailing from England, Phil Thomas, owner and operator of Got Memories, located in the 32nd Street corridor at 3241 E. Shea Boulevard, moved to the valley in 2002. With him he brought the experience and technology of video and film transfer, as he had run a family business in his homeland doing the same thing. Starting fresh in Phoenix, Thomas began working out of his home, offering high quality film and video transfer services around the globe via an online and shipping format. He also began creating educational YouTube videos to help people teach themselves the process, with advice on specific equipment as well as the “pros and cons” of doing it yourself versus sending film and video out to be transferred to updated data mediums including DVDs, flash drives and, of course, the Cloud.

“I’ve always just tried to be as

By Molly Cerreta Smith

helpful as possible to people in this industry and to those who need this service through education-based marketing and offering first-class customer service, as well as highquality transfers,” says Thomas. From his home office, Thomas opened a retail location at 35th Street and Shea to offer the local community a more “9 to 5” service versus an online send-away format. “I wanted to start catering to people that live in the neighborhood. So we can help people that are 300 steps away or 30,000 miles away,” he adds. Though Thomas receives boxes from all over the world including South Africa and Australia, he enjoys seeing the local traffic from the neighborhood. “We are around the corner and around the globe – we can literally touch all four corners of the globe,” he says.

That location wasn’t bringing in the local traffic because Got Memories was mostly online based at that time. However when he wanted to get exposure to the community, Got Memories relocated to 32nd Street and Shea. Thomas enjoys several things about his new brickand-mortar location. A resident of the neighborhood, he boasts that his commute is a mere 30 seconds, and he also enjoys the business community in the area.

He says the recent opening of a UPS store nearby has greatly impacted his business. Admitting the tactic of putting just a little sign out to attract the foot traffic from UPS has really helped him get additional exposure. Another nearby business, the local Press Coffee has been a “gamechanger” for Thomas and his business as well. When the coffee shop opened up, Thomas admits he “networked like mad” with other coffee-lovers and says he has met so many talented techie people working out of that coffee shop. He also admits that their coffee is pretty darn good.

“I’m a coffee snob and I used to make my own coffee every morning, but now I go in every day and get my coffee there,” Thomas says of Press, which he adds brings a different caliber of clientele to the area. “The neighborhood is really evolving. It’s more of a community now and people are just really open to start talking or working out a trade between businesses,” he says.

Got Memories prides itself on high-quality transfer from any media as far back as the 1920s. They can handle any type of format from the original 16mm format to anything from that period on, and they not only work with individuals and families to preserve their memories, they’ve also worked with corporations, educational facilities

COVER STORY

(including transferring high school football films), community colleges and more. The company can convert old film and video formats including beta max, camcorder formats, VHS, slides, all film formats, photos, audio and even items that other companies say they can’t do. “We’re converting footage from the last 100 years into usable formats for today,” Thomas says, adding, “Some companies won’t work with damaged to deteriorated film but we’ve been able to transfer it with great quality results.”

Thomas says they get a lot more personal requests than corporate clients, which has led to some very heartwarming stories. “There was one customer who found some old reels from the 1950s and 1960s that they were going to just throw away because they tried going to Costco to get them transferred, but Costco couldn’t do it,” he says. “When we were able to transfer everything, she was so happy she burst into tears.”

Got Memories can transfer items onto DVDs or USB, in Dropbox, or permanently into the Cloud so it is safe and accessible forever. They also handle all phases of transfers in-house — the medium never leaves the facility. The service also includes organization so that everything is neatly organized into folders. “With all the streaming devices available today, you can watch an old movie from your cell phone or share it with longtime friends as a text message. It’s cool to think that a video shot in the 1980s can now be sent via text,” Thomas says. He reveals they have seen some very cool old footage over the years and if they come across interesting footage, they submit it to local historical societies.

“Everyone has old films or movies laying around that hold their memories and they are just waiting for the right opportunity to do it,” Thomas says of having old movies transferred to modern media. “Some people even purchase software to do it themselves, but it can take a long time and feel overwhelming if people have 50 videos tapes or they try to do it themselves and it doesn’t come out that well. We can take care of it all for you and I like to think I bring a little English charm to the business,” says Thomas charismatically. That part comes free of charge, of course, and he also says that any footage that comes back blank (many times people submit videos even if they’re not sure what’s on them, if anything), there is no charge. “We don’t nickel and dime people,” he says. “I have a very relaxed, Old School approach to business.”

However relaxed in some approaches, the company is also extremely detailed and customerservice oriented. “We have such a caring and conscientious staff that are really good at what they do,” Thomas says, “If there is a problem, we will always fix it. We treat people like we want to be treated as consumers ourselves.”

Thomas would like to let local neighbors know that if they have old footage of the 32nd Street and Shea Boulevard area (such as before the 51 Freeway was built), Got Memories will transfer it for free and feature it on their social media channels as a fun community engagement outlet. As another way to bring the community together, Got Memories and neighboring business local crafting-event shop Craft Nights are teaming up to offer viewing and craft nights where family and friends can do a craft together as they watch home movies. Thomas says he also intends to use these events as a way to educate people about the media transfer process to help those feel more comfortable with the idea of giving up their precious memories — for just a little while.

Though located right in the heart of the 32nd Street corridor, Got Memories is helping people all over the world reconnect with their most treasured memories. For more information about the process, visit www.gotmemories.com.

Make New MEMORIES

While you relive the old ones

Don’t hoard old technology Digitize the clutter

Easily watch on any device

3241 E. Shea Blvd Suite 9B Phoenix (602)438-4381 • www.gotmemories.com

32%OFF

Go to WWW.GOTMEMORIES.COM/32NEWS to claim discount and get a quote. Expires 11/30/2019