Kids’ Corner IN THIS ISSUE

FLYING ROBOT HELPS BUSINESSES STAY AHEAD OF THE GAME WITH DYNAMIC, INTERESTING, AND UNIQUE PRODUCTIONS

By Saunders Staley Flying Robot Aerials

Sign spinners, traditional advertising, billboards, TV, social media… there is an endless list of ways to market your business in today’s market. Our cultural environment is changing almost as fast as consumers’ attention spans, and has made relevancy, visibility, and creative appeal imperative components of a successful brand and ad campaign.

Regardless of what platform you use, in today’s market, you must be three chess moves and one checkmate ahead of the game. In other words, you must constantly be working forward thinking and out of the box strategies to capture the modern audience. As the owner/creator of Flying Robot, an aerial and ground work production company, and with 18+ years of work in media, photography and cinematography, I have experienced, first hand, the transformation of marketing over time. Two years ago, I began to include aerial services to our existing photography and cinematography services. At that time, I had no idea what I was getting myself into, I just knew that in the midst of a marketing evolution, I wanted our ground imagery to be complimented by an aerial focus. I wanted to enhance production by adding a different viewpoint.

People have been attaching cameras to aerial devices for years, however just within the past five years, technology has allowed for buttery smooth and high-quality shots. With the addition of clear and powerful aerial footage, Flying Robot has stayed ahead of the game, and we are proud to deliver dynamic, interesting, and unique productions to our clients.

Whether a real estate project, a construction time-lapse, an event or restaurant marketing video, adding aerial footage opens doors to a cinematic experience for the end user that were not open before. Our aerial specialists capture epic shots from a bird’s eye point of view that previously would have taken more hours, more planning, more man power, more equipment and more cost to the client. Being able to implement these shots by drone keeps our costs down, quality of work up and offers more affordable options for our clients that weren’t available before. Our ability to use selective focus and detailed shots on the ground, then zoom out to an overview of, let’s say, an event or high end real estate property, adds texture, feeling, and wonder, ultimately creating a fulfilling and whole experience.

Flying Robot’s clients have seen a huge spike in traffic introducing these videos on their social media platforms and other media. Since the launch of Instagram’s Vertical TV program in early July, Flying Robot began formatting videos to fit this program and we have already increased clients’ followings, visibility, brand awareness, and business. Year over year, numbers have shown that businesses complimenting their marketing strategy with video production as a building block for their branding, gain substantial followers on social media and a more engaged audience.

If you haven’t yet implemented professional video production into your existing marketing plan, are curious to see how Flying Robot could visually tell your story, or have any questions about the drone industry, feel free to reach out to Flying Robot via our website: www.fraerials.com

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3 THINGS PRODUCTIVE ENTREPRENEURS DO AT THE END OF THEIR DAY

By Cindy Gordon

Does the time pass by so quickly you never feel like you’ve accomplished enough? Do you always feel behind the eight-ball with too many deadlines looming and not enough time to get them done? Is your business growth stagnant because you don’t have time to get to the important tasks that will move it forward? By incorporating these three steps into your daily habits you will become more productive and see your business grow.

SET YOUR TOP PRIORITY FOR TOMORROW

What makes a person productive is focus. It’s very easy to get caught in the weeds of your business and forget about the important tasks that will make the biggest difference to your business.

Stepping back to look at all the things that need to be done and taking time to ask yourself which the highest priorities are will enable you to start your day off working on the vital tasks, instead of allowing yourself to step into the tasks that are comfortable and easy.

SCHEDULE TIME FOR EMAILS AND MESSAGES

Like Pavlov’s dog, we have been trained to react to the sound of a bell. Unfortunately, the bell is the chime of an incoming email. As soon as we hear the chime, we turn our attention away from the task at hand to fulfill our curiosity and our need to feel important. An email only takes a few minutes to deal with yet adding to that the time it takes to get refocused on your work can lead to 5 – 10 minutes of low productivity per email. Multiply that by the number of notifications you receive, and you could easily be losing hours of productive time a day. No wonder you always feel overwhelmed with work! Keep your email software closed, and your phone on mute while you work. Schedule two or three breaks within your day to deal with emails and messages. This allows you to break from your tasks when it is convenient and stay focused and productive throughout the day.

USE A TIME TRACKING APP

When you are in midst of work, you don’t realize where your time gets sucked up. Since downloading a time tracking app (I use RescueTime, but there are lots of others to choose from), I have been able to see how much time I spend in different programs and if I have too much idle time. The program runs in the background of your computer system and provides you with a weekly breakdown of your time. I never realized how much time my daily crossword puzzles took up. Once seeing the data, I was able to be more conscious about when I play games and what needs to get done first. This type of software is great to help employees be more productive, but I strongly suggest not to use it to spy on them. This can negatively effect their trust in you and commitment to your company.

These three easy steps are not only great ways to improve productivity, it’s also excellent for being more strategic and intentional in your business. Having your goals in mind will make planning your priorities more tactical to get the greatest return on your investment of time.

Cindy Gordon is the owner of Business Rescue Coaching, LLC, an executive coaching group that provides leadership and operational support to small business owners to gain more success with less stress. Business Rescue Coaching provides one-onone coaching, Executive Peer Support groups and leadership workshops. To learn more visit: www.BusinessRescueCoaching.com

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