Quantum Brand Manual
design and brand guidelines 2017 Brand Agency Egotype Design Agency Proposal File
Customer Wonderland Ltd. & Co : Corporate Brand Creation Proposal Issue No.: 01.2017_AB_Wonderland
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Client_ Brand Manual No. 01_2017
The design guidelines These guidelines describe the visual and verbal elements that represent the Quantum corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Quantums commitment to quality, consitency and style. The Quantum brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Quantum name and marks.
Let´s start here.
Table of Content
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brand manual 02
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Welcome
04
Logo
08
Corporate Typography
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Corporate
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Corporate Color System
Corporate Stationery
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Grid System
24
Corporate Images and Blending Modes
28
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Corporate Iconography
30
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Contact
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Summary
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Corporate Logo
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Section 01 Corporate Logo The Logo Introduction The Logo Application The Logo Elements Clearspace and computation Incorrect Logo Applications
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Corporate Logo
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Our logo - the expression of our visual communication Logo introduction Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination
of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
The Full Logotype The Quantum Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Quantum name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper
case letters. The typeface is Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
The Logotype
1) The Logo Symbol 1
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Consists of a powerful element evoking the culture of design services and a black square backround. 2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat.
Logo Dark Version Logo Dark Version will be used when the
Recommended formats are:
backround color ist light
.eps | .ai | .jpg | .tiff | .png
colored. Attention:
Logo Light Version
Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not Logo Light Version
permitted. This undermines the logo system
will be used when the
and brand consistency. Please consult with
backround color ist dark
Quantum Trademark Licensing if you have any
colored.
questions or need further help.
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Corporate Logo
Logo Construction, Clearspace and computation It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest
any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
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Clearspace Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
1) Logo Symbol
1/2 x
1/2 x
1/2 x
1/2 x
2) Full Symbol
1/2 x
1/2 x
1/2 x
1/2 x
Corporate Logo
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Logo application and standards Logo A Background Black Version
Logo B Background Colored Version
Logo C Background Grey Version
Logo D Background White Version
Minimum Logo Sizes Full Logo Minimum Height: 7,5 mm
7 mm
Logo Symbol Minimum Height: 7,5 mm
7 mm
Incorrect Logo Application 1) Do not place the logo type on 2 lines 2) Do not invert the logo symbol 3) Do not alter the logo symbol 4) Do not alter the logo type style 5) Do not change the size relationship between the logo symbol and logo type. 6) Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
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Corporate Typography
02
Section 02 Corporate Typography The Corporate Fonts Primary Font Secondary Font Font Hierachy
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Corporate Typography
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The corporate fonts and typography guidelines Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Quantum communications.
Primary Font
We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Quantum communications, as the primary and secondary corporate typefaces.
MONTSERRAT A B C D E F G H I J K L M
Bold
N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M
Ultralight
N O P Q R S T U V W X Y Z Primary Font Montserrat
Designer : Julieta Ulanovsky
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The font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.
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Special Characters
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Corporate Typography
The corporate fonts and typography guidelines
Secondary Font
SOURCE SANS A B C D E F G H I J K L M
Bold
N O P Q R S T U V W X Y Z
Primary Font Montserrat Designer : Julieta Ulanovsky
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Figures
The font The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.
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Special Characters
Corporate Typography
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Typography and Text Hierarchy Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for
Context Text and inner Headlines
Headlines and Typobreaks
Caption Text
key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Quantum layouts.
Quantum Typo
Source Sans Pro Regular 6 pt Type / 11 pt Leading
Copy Text
Quantum Typo Source Sans Pro Regular 8 pt Type / 11 pt Leading
Headlines Copytext
Quantum Typo
Big Headlines and Title
Sequencer and Title for Marketing
Source Sans Pro Regular - Inital Letters 10pt Type / 10pt Leading
Subhead Typo Montserrat Bold - Capital Letters 21pt Type / 22 pt Leading
Head Typo Montserrat Bold - Capital Letters 40pt Type / 44 pt Leading
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Corporate Color System
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Section 03 Corporate Color System The Corporate Colors Primary Color System Secondary Color System
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Corporate Color System
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The primary color system and color codes Color plays an important role in the Quantum corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent
Primary Color System
use of these colors will contribute to the cohesive and harmonious look of the Quantum brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
Primary Color A Coral Blue -
100 %
100 %
Gradient
80 %
60 %
20 %
40 %
Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000
20 %
Primary Color system
Primary Color B Sensual Gray -
Primary Color System : Explanation : The Quantum Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company. Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
100 %
100 %
Gradient
80 %
60 %
20 %
40 %
20 %
Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000
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Corporate Color System
Secondary Color System The secondary color system and color codes Secondary Color A
100 %
Gradient
20 %
CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000
Secondary Color B
100 %
Gradient
20 %
CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000
Secondary Color C
100 %
Gradient
20 %
CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000
Secondary Color System : -
Secondary Color D 100 %
Gradient
20 %
CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000
Explanation : The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Quantum company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece. Usage: Use them to accent and support the primary color palette.
Corporate Color System
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03.a
Colors are one of the most important things to transfer a brand to the customers.
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Corporate Stationery
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Section 04 Corporate Stationery The Company Letterhead The Company Business Cards The Envelope Logo Placement
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Corporate Stationery
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The corporate stationery and usage
Company Letterhead
Quantum Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901 info@arganos.com www.arganos.com
July, 2ne 2017 Dear Mr. Max Jefferson Creative Director London, GB
Color plays an important role in the Grey Agency´s corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Grey Agency´s brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent. Excero mo dit voluptatur, quunti ra dolupta sit quat archicatibus rae ni arum remque repel iliquo ipsaper atibusant mint quam fuga. Itate cus, ut eum estiam ium ipsametur, siminctus dolest arum consed quiberum nihici aut voluptaque consedi blanis a num eicto optassi nverumquis auda con peptate reperep udantiis sed uatiis mo ea verferes des essinctet parum quaspe solupta et et dolorum t.
The Company Letterhead
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Berst Regards
Explanation: This shows the approved layouts with the primary elements of the Quantum stationery system for the front- and backside of the letterheads.
MAXWELL DOE DIRECTOR
Usage: The letterhead will be used for all official communication that is going out of Quantum company.
Take a slogan here △ Take a slogan here △ Take a slogan here
Parameter
Dimensions:
Weight
Print:
Letterhead
297 x 210mm / DIN A4
120g/m Uncoated white
CMYK
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Corporate Stationery
The corporate stationery and usage
The Company Business Cards
Frontside
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MR. MA X JEFFERSON CREATIVE DIRECTOR
Explanation: This shows the approved layouts with the primary elements of the Quantum stationery system for business cards. Usage: The business cards will be used for all official contact and communication of Quantum company. Insert the Quantum letterhead and send your documents throughout the world.
QUANTUM MAIN AVENUE, 7TH NEW YORK, USA T. 01 23 4567 8901 F. 01 23 4567 8901
INFO@QUANTUM.COM W W W.QUANTUM.COM
Backside
Parameter Dimensions: 85 x 55 mm Weight: 400g/m Uncoated white
W W W.QUANTUM.COM
The Company Envelope Explanation: This shows the approved layout with the primary elements of the Quantum stationery system for envelopes. Dimensions: 220 x 110 mm Weight: 400g/m Uncoated white
www.quantum.com
Corporate Stationery
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Correct logo placement Example DIN A4 grid
Place your logo correctly
The Logo Placement Explanation: To place the Quantum logo in the correct way please use one of the approved styles that are shown on the right. To place the Quantum logo in other ways is not allowed.
Grid Examples Download Direct Link : http://www.quantum.com/grids/grid_layouts.zip
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Corporate Grid System
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Section 05 Corporate Grid System Grid Systems Vertical Grid Systems A4 Horizontal Presentation Grid System Vertical Grid System for Tablets
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Corporate Grid System
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The quantum grid system and application A4 Vertical Grid System Examples
Grid System Explanation In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
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Corporate Grid System
The screen grid system and application
Screen Horzontal Grid System Examples Explanation: This shows an approved layout with a typography grid for a 16:9 Screen of Quantum. This will be used for Company presentations in Powerpoint or Keynote.
Grid Examples Download Direct Link : http://www.quantum.com/grids/grid_layouts.zip
Corporate Grid System
The tablet grid system and application Vertical Tablet Grid System Examples
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Images and blending modes
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Section 06 Image and Blending modes Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options
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Images and blending modes
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The quantum corporate image : colored Images Corporate Images are responsible to transfer the values of Quantum to our customers or our potential customers. It is a composite psychological impression that continually changes with the firmâ&#x20AC;&#x2122;s circumstances, media coverage,
performance, pronouncements, etc. Quantum use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.
The corporate image system for colored images Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
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Images and blending modes
The quantum corporate image : black & white
The corporate image system for colored images Requirements: - desaturate colours - high contrast - sharp images - minimalistic look - modern and businesslike
Images and blending modes
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The quantum blending modes for images Image effects and blending modes raise the concision and the recognizability of a brand. Also they are able to divide content and other graphical elements that are used
in layouts. In the same way the support statement of the used images and raise application possibilities.
The corporate image blending modes and functionality Requirements: 1) use it in black and white images colours 2) use a placeholder with a yellow back 3) adjust the layer style to â&#x20AC;&#x153;multiplicateâ&#x20AC;?
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Corporate Iconography
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Section 07 Corporate Iconography Corporate Image Corporate Image Color Corporate Image Black and White Blending Modes and Options
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Corporate Iconography
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The quantum corporate iconograpy system and application An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture
or symbol serving as a quick, â&#x20AC;&#x153;intuitiveâ&#x20AC;? representation of a software tool, function or a data file.
Examples for Quantum Corporate iconography System How to: - only use icon with a backround - minimum stroke size: 0.5 pt - upscale only proportional
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Summary and Contact
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Section 08 Summary & Contact Summary Contact
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Summary and Contact
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Contact For further information please contact: Mark Anderson Marketing quantum E: info@quantum.com P: +01.132.4567.890
www.quantum.com
Quantum
design.manual 01.2017 Physical_Contact Quantum_Agency Egotype Design 3rd Street, Washington 324 New York City, USA
Ave
Digital_Contact P: +01.123.456.7890 F: +01.123.456.7890 info@quantum.agency