In focus
EFMD Global Focus: Volume 07 Issue 03 | 2013
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Volume 07 Issue 03 | 2013
In focus
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his is the 21st issue of the magazine since it was launched in January 2007, so we can, to some extent, claim that Global Focus has “come of age”.
Global Focus was conceived as a way of improving communication between the EFMD and its members. But it was always regarded as something rather more sophisticated than a simple PR tool. It was seen as a forum for lively debate and information on the major current issues of management education and a way for EFMD to formulate, consolidate and share policy on the basis of its European underpinning and its increasingly global outreach and vision. It has played a full part in the work of EFMD, publicising and reporting on meetings and conferences and providing background briefings and interviews with key speakers as well as, for example, explaining the development of policy in key areas such as accreditation. The seven years covered by these 21 issues have, of course, been among the most volatile and disruptive in the long history of management education. And their effects have yet to become totally apparent. Global Focus has worked hard to keep up with these developments though a wide range of articles and features that particularly address the key issues facing EFMD member organisations. Many of the sector’s best-known and most effective thinkers and players have contributed articles or shared their thoughts in interviews. Most of the issues of the magazine have also been accompanied by specialist supplements covering particular subject areas in more detail. The magazine has also been a front-runner in its use of graphic design and in embracing new digital communications technology. It was always seen as both a traditional printed product and as an online resource. It was an early adopter of technology allowing the entire magazine and supplements to be accessed in audio and one of the first Western media outlets to publish a full version translated into Chinese. Unfortunately there has not been space to take a quick retrospective look at Global Focus and also highlight the leading articles in this issue as is normal in “In Focus”. But rest assured that there is the usual eclectic and diverse mix. Please enjoy this issue and continue to do so for the next 21!
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Global Focus celebrates its 21st birthday – 21 issues delivered over seven years!
We are always pleased to hear your thoughts on Global Focus, and ideas on what you would like to see in future issues. Please address comments and ideas to Matthew Wood at EFMD: matthew.wood@efmd.org