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EFC 2008 Annual Summit Dear Summit Attendees: Are you ready for the experience of a lifetime? Here’s a passport to the Summit, with helpful information about events and locations. We wish you the very best and hope you have a productive and prosperous weekend. EFC Staff
Passport Required for Entrance to all Events
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Gaylord Opryland Resort & Convention Center
Local Nashville Must-See’s
Located on the banks of the Cumberland River, Gaylord Opryland is near Nashville International Airport and a short drive or riverboat cruise away from downtown Nashville. It is a hotel that boasts the largest non-gaming, in-hotel exhibition space in the world. This resort and convention center consists of nine acres of indoor gardens, cascading waterfalls and an indoor river with its own Delta flatboat, along with fine dining and casual restaurants, unique shopping experiences, and a 20,000-square-foot resort spa and fitness center. For late-night fun, there is the Fuse Nightclub.
If you have time, you must visit some of Nashville’s landmarks, such as the Historic Ryman Auditorium, the Grand Ole Opry, and the Country Music Hall of Fame. Most attractions are only located within several minutes from the hotel, and the hotel staff would be happy to assist with directions and transportation needs. Some other sites worth visiting: • Frist Center for the Visual Arts • Country Music Hall of Fame • Nashville Zoo at Grassmere • Parthenon • The Hermitage • Cheekwood Botanical Gardens • Belle Meade Plantation • Belmont Mansion
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Thursday, Nov. 13, 2008 Noon to 5:00 PM a) Registration. Tennessee Registration Desk b) Trade Fair. Tennessee Lobby A
2:00 PM to 3:00 PM a) How To Have a Black Belt Extravaganza KC LaVallee Tennessee E b) 10 Keys To Running a Successful School Keith Thompson Tennessee D
3:00 PM to 4:00 PM a) Health & Wellness (President’s Fitness Program) Facilitators—Garland Johnson Tim Barchard Panel —Jim Clapp, Joyce Santamaira, John Godwin, Kathy Faust) Tennessee E b) Ask And Ye Shall Receive Steve Sohn Tennessee D
6:00 PM to 8:00PM Workout—Gene Dunn and Professor Brian Glick Tennessee C
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Friday, Nov. 14, 2008 6:30 AM to 7:30 AM Workout—Jason Gabriele Tennessee D
9:00 AM to 10:30 AM a) Opening Ceremony b) Get Aboard the Boat 1. Buzz Durkin 3. Greg Tearney
2. Teri Lee 4. Dennis Brown
c) Catch The Black Belt Fever—Steve LaVallee d) What Recession?—Chairman Nicholas Cokinos
10:30 AM to 10:45 AM Fellowship
10:45 AM to Noon Owners: Efficiency Rating—Chairman Nicholas Cokinos Tennessee C
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Program Directors: Pursuit of Excellence Debbie Thompson Tennessee D Teachers: Teaching Teachers How to Teach—Dave Kovar Tennessee E
12:00 Noon to 1:30 PM Lunch—Breaking of Bread (Please see attached schedule for Breakout Forums) Pages #9 and #10
6:00 PM to 7:00 PM Social Hour Tennessee A
7:00 PM to 10:00 PM Banquet Aboard the General Jackson Show Boat Transportation provided Attention
Passport & Boarding Passes are Required
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Saturday, Nov 15, 2008 6:30 AM to 7:30 AM Workout—Jody Hould Tennessee D
9:00 AM to 10:30 AM a) Lifting People Up—John Cokinos Tennessee C b) Universal Kempo Show Demo team—Featuring Bridget Johnson Tennessee C c) Awards Ceremony—Mark Cokinos Tennessee C d) Power of Motivation—Ernie Reyes Tennessee C
10:30 AM to 10:45 AM Fellowship
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10:45 AM to 11:45 AM a) Owners: Keeping Students Long term with Superlative Student Service—Buzz Durkin Tennessee C b) Program Directors: Facilitator—Jeff Wilson Panel—Jeff Wheeler, Laura Vallieries, Bridget Johnson Tennessee D c) Teachers: Super Charge the Class Room Ivan Kravitz Tennessee E
12:00 to 12:30 PM
FINAL GLAD TO BE AN AMERICAN David Deaton Demo Team Tennessee C
Plan next year now! EFC Summit Oct 1, 2, 3 2009 at Florida
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Tennessee C
Tennessee D
Hermitage E
Tennessee E
A Way to Create 30+ Members Per Month
Renewals Made Easy/The Heart Beat of Your School
Kathy Olevesky
Chris Robinson
Paul Garcia
MMA Made Safe
Importance of the First 100 Days
Renewals Made Easy/The Heart Beat of Your School
Luigi Cuellar
Teri Lee
Paul Garcia
External Marketing for Only $200.00 a Year, Guaranteed
MMA Made Safe
Good Lines of Communication
Managing an Association
Mike Nebgen
Luigi Cuellar
Tim Barchard
Tony Thompson
Owners Only 1:30-2:30 PM
Lock the Back Door (Keeping Black Belts for life) Buzz Durkin Ernie Reyes Steve LaVallee
Transform Your School from 50250 Students/ We are Here to Serve
Owners Only 2:30-3:20 PM
Lock the Back Door (Keeping Black Belts for life) Buzz Durkin Ernie Reyes Steve LaVallee
3:30-4:30 PM
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Cheekwood F
Hermitage A
Belle Meade AB
A-Z of Operating Multi-schools
Get 200 Leads in One Day
Operation Creation/ Attracting a Flood Tide of New Enrollments
Answers to the Economy/Your Niche.
John Lynn
Keith Thompson
Craig Haley
Anthony Arango Lawton Llewllyn
Get 200 Leads in One Day
Operation Creation/ Attracting a Flood Tide of New Enrollments
Answers to the Economy/Your Niche.
Jason Gabriele
Keith Thompson
Craig Haley
Anthony Arango Lawton Llewllyn
Maximum Visibility For Maximum Impact Through the Internet
Guranteed 30 New Members Per Month With Internal Marketing
EFC Software Unveiled (Sgarware)
Kids Jiu Jitsu
Richard Bailey
Angelo Vitale
Jeff Sgarlata
Larry Shealy
Grooming Young Adults to be Future Leaders
Hermitage B
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Dining Choices in Nashville Nashville has myriad options for dining out, ranging from traditional American to Ethiopian, and from Turkish to Japanese. Here is a quick look at places that might interest you, listed in the order of expense: F. Scott’s (Price: $$$$) 2210 Crestmoor Rd Nashville, TN 37215 Phone: (615) 269-5861 Cuisine: American (Traditional) Dress Code: Casual to dressy Sperry’s Restaurant (Price: $$$$) 650 Frazier Dr Franklin, TN 37067 Phone: (615) 778-9950 Cuisine: Steakhouse/Seafood Mambu (Price: $$$) 1806 Hayes St Nashville, TN 37203 Phone: (615) 329-1293 Cuisine: Mediterranean/PanAsian & Pacific Rim Kobe Steaks (Price: $$$) 210 N 25th Ave Nashville, TN 37203 Phone: (615) 327-9081 Cuisine: Japanese Seafood, Steakhouse
$$$$: Expensive
Ichiban 109 N Second Ave Nashville, TN 37201 Phone: (615) 244-7900 Cuisine: Japanese Tayst Restaurant (Price: $$) 2100 21st Ave S Nashville, TN 37212-4318 Phone: (615) 383-1953 Cuisine: Vegetarian, American Restaurant Zola (Price: $$) 3001 W End Ave Nashville, TN 37203 Phone: (615) 320-7778 Cuisine: Mediterranean (Spanish, Italian, French, Greek, Moroccan) Carrabba’s Italian Grill (Price: $$) 2101 Green Hills Village Dr Nashville, TN 37215 Phone: (615) 463-3000 Cuisine: Italian
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$$$: Moderate-Expensive
Mad Platter Restaurant & Catering (Price: $$) 1239 N Sixth Ave Nashville, TN 37208 Phone: (615) 242-2563 Cuisines: American, Seafood, Southern & Soul, Southwestern Note: Reservations are a must on weekends. Amerigo (Price: $$) 1920 W End Ave Nashville, TN 37203 Phone: (615) 320-1740 Cuisine: Italian, kid-friendly Mulligan’s Pub and Restaurant (Price $) 117 Second Ave N Nashville, TN 37201-1901 Phone: (615) 242-8010 Cuisine: Irish Anatolia (Price: $) 48 White Bridge Rd Nashville, TN 37205-1411 Phone: (615) 356-1556 Cuisine: Turkish Istanbul Restaurant (Price: $) 2631 Nolensville Pike Nashville, TN 37211 Phone: (615) 248-6888 Cuisine: Turkish/Kurdish Note: This restaurant doesn’t serve alcohol, but you can B.Y.O.B.
$$: Moderate-Cheap
Horn of Africa (Price: $) 1041 Murfreesboro Pike Nashville, TN 37217-1503 Phone: (615) 366-3468 Cuisine: Ethiopian/African The Old Spaghetti Factory (Price: $) 160 Second Avenue N Nashville, TN 37201 Phone: (615) 254-9010 Cuisine: Italian, kid-friendly Rotier’s (Price: $) 2413 Elliston Pl Nashville, TN 37203-1704 Phone: (615) 327-9892 Cuisine: Southern & Soul Casa Fiesta (Price: $) 2615 Elm Hill Pike Nashville, TN 37214 Phone: (615) 871-9490 Cuisine: Mexican South Street Original Crab Shack & Authentic Dive Bar (Price: $) 907 20th Ave S Nashville, TN 37212 Phone: (615) 320-5555 Cuisine: American, seafood Cuisine Of India (Price: $) 1602 21st Ave S Nashville, TN 37212-3157 Phone: (615) 320-1315 Cuisine: Indian
$: Cheap
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Outlines of EFC Summit Presentations What Recession?—Chairman Nicholas Cokinos (An introduction to the celebrities in attendance: Ernie Reyes, Keith and Debbie Thompson, Steve LaVallee, David Deaton, Dave Kovar, Mike Allen, Steve Sohn and members of the EFC Board of Directors.) You have the power to continue to grow. You are the oasis in any so-called mess. Add 20% to all your endeavors and see your results increased. The Chairman will tackle this subject and much more with the help of his famed anecdotes. Renewals Made Easy—Paul Garcia When most people think of “sales,” we immediately think of taking advantage of people, or manipulation. The real purpose of sales is to solve problems! In this seminar, Master Paul Garcia, former consultant to over 300 schools, now running a successful chain of martial arts schools in the Northeast, will be sharing with you and your staff how the noble profession of sales works perfectly with the honorable profession of being a martial arts instructor. Master Garcia has done extensive work with the Zig Ziglar corporation. After training with head corporate trainers Brian Flanagan, and Bob Alexander, Master Garcia has learned how to incorporate the Ziglar Sales system into the martial arts. In this seminar, you learn how to discover and uncover the real needs of your students, how to discover their buying motives, and how to get your parents and students to see the long-term benefits of training. Through this training, many school owners have already begun to see huge differences in their renewal percentages.
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Personal Safety/Protection Training For Your School And Community—Anthony Arango and Lawton Llewellyn Implement a powerful market niche to double your new member enrollment, increase retention, increase your community involvement and visibility. Presented By Sensei Anthony Arango (School Owner 26 years) and Mr. Lawton Llewellyn (Vice President - Martial Arts University International). • Learn how to effectively run Personal Safety Seminars for VIP referrals on Bully Defense, Child Abduction Prevention and Adult Personal Safety. • Learn how to incorporate personal safety into you present program. • Get into local school systems as a Child Safety Expert • Free marketing package and seminar flyers, plus sample advertisements to the first 150 school owners registered for this seminar. • Learn before, during and after seminar follow-up. Don’t miss this life-altering seminar. How To Turn Young Instructors Into Great Leaders Jason Gabriele As master instructors in the martial arts, we know that many of our talented black belts are teenagers and we have been told for years that we can’t have “teenagers teaching kids/ adults.” So what do we do with them during those crucial years so that one day they can become great leaders and operate a branch location for you? I will be sharing with you 10 innovative ways to keep teens plugged into the system and avoid losing them to other activities/careers.
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Teaching Teachers How to Teach—Dave Kovar In this session, Dave Kovar will share strategies designed to help instructors of all levels bring their teaching skills to the next level. He will cover: 1. 10 “Rules of 3” for Teaching 2. The Core 4 Retention Tools 3. The 5 Mindsets of a Professional Martial Arts Instructor Ask And Ye Shall Receive—Steve Sohn The only way to get into this seminar is to provide two questions you’ve always wanted answered about running your martial arts school. For many years at the many breakout sessions I’ve attended, I sat just where you are sitting now and wondered, “Why is this guy so successful? What is he doing that I’m not doing?” Over the past two years I’ve worked and watched my school slowly grow to proudly become one of EFC’s top five schools. Ask me how I did it and continue to do it. Ask me what’s on your mind. Ask and ye shall receive. I will also provide a form for school owners to complete as they walk in and also provide additional information about my school operations as a handout.
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Mixed Martial Arts Made Safe—Luigi Cuellar Picking up where we left off at last years summit, MMA has grown to epic proportions! It has crossed over to national television by premiering on CBS (channel 2) and has been legalized in 32 states with New York on the fence of becoming the 33rd state. If you have not taken advantage of this multi-million dollar advertising campaign you are only passing up the chance to flood your school with adult students. The industry is changing and a lot of traditional schools are incorporating other arts and systems to offer the adult male demographic more variety in training methods. You do not need an octagon, ring or fight team to make MMA work for you. You just need an open mind and a few simple modifications. Come to my session for insights and details on how to incorporate MMA safely into your school. 200 Leads in One Day—Keith Thompson Getting a large amount of leads in one day can be as easy as running a professional, interactive, community booth. Shidoshi Keith Thompson will share his academy’s success along with results of others who have used the systems of successful booth operation. These are proven steps to making your booth the best in your area and one that should bring you more leads than ever before. Ten Steps to Running a Successful School—Keith Thompson Join Shidoshi Keith Thompson as he shares his Top 10 Keys to the successful EFC schools that he has visited and what they have in common. Come see what you can do to join the toplevel schools in the martial arts industry.
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We are here to serve—Kathy Olevsky What I learned is that while marketing strategies can bring you new students and statistics can help you understand your growth, the only thing that can help you manage your growth is understanding all that it takes to keep your current students happy. They are the ones that can bring you the most valuable tool for your growth—internal referrals. So, we treat our students like royalty. We customer service them to death. We are rewarded because, when they bring us their friends and right now we are bursting at the seams. In this seminar I will explore all the different ways we serve our customers and achieve our enrollment and renewal goals. Technology That Can Help You—Jeff Sgarlata Use technology to maximize results for your dojo. Sgarware will allow you to spend less time at the computer and more time with your students. With Sgarware you can take full advantage of technology to help grow your business. “Know your numbers. Grow your numbers.” The Joy of Teaching—Ivan Kavitz In this session we will discover “the Four Stages of Influence,” “the Three Attributes that all Great Teachers Possess,” “the Four Laws of Teaching,” and “How to Inspire your Students to Great Achievements.” Hope to see you there!
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Hotel Map
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