Edmonton Tourism Key Messages: Explorer Quotient Profiles Positioning: Free Spirit Canada They enjoy luxury holidays, first class resorts, golf, skiing, and spas/wellness. When they go somewhere, they have a list of “must-see” and “must-do” things, which will include experiencing the local lifestyle, flavours, and vibe through entertainment and social investments. They want to see all the main attractions, but don’t need to go in-depth. Free Spirits will travel in social groups and see experiences that will allow them to socialize with each other and mix with the locals. They like to celebrate events in exciting destinations, and enjoy the finest they can afford. More interested in cities close to nature, golf, skiing/snowboarding, major events, sports events, and shopping. Less interested in Canadian hospitality, parks/heritage sites, historical/cultural attractions, wildlife, hiking, and small towns.
Edmonton offers: Luxury & Pampering
Outdoor Activity
Local Flavours / Lifestyle
Shopping / Events
Edmonton has more than 13,000 guest rooms to pick from with a wide sampling of major hotel brands and trendy boutique properties. Luxurious spa getaways are available at several Edmonton area hotels.
North America’s largest urban parkland, Edmonton’s River Valley is 22 times larger than New York’s Central Park with 160 km of trails on which you can enjoy walks, bike rides, picnics, segway tours, jet boating, golf, snowshoeing, cross-country skiing and more.
Old Strathcona is both a Provincial Historic Area as well as an arts district, with a popular year-round Farmers’ Market, eight theatre companies performing out of four venues, and a thriving nightlife.
West Edmonton Mall is North America’s largest entertainment and shopping centre and Alberta’s number-one tourist attraction featuring over 800 stores and services, over 100 eating establishments, and 10 worldclass attractions.
Edmonton is the gateway to the majestic Canadian Rockies and pristine Jasper National Park. Accommodations include luxurious mountain hotels and resorts with spectacular spa facilities.
Edmonton is one of the best cities to view the Aurora Borealis. Weather permitting; the lights can be viewed almost every second or third night during the winter months.
Edmonton is home to several unique districts, showcasing everything from arts and culture, to the natural beauty of our river valley. Some of our most notable neighbourhoods include 124 Street’s unique shops and gorgeous treelined streets and Old Strathcona, Edmonton’s historic hub.
With several major shopping districts, including Old Strathcona which was named one of the five best shopping districts in Canada, hundreds of specialty boutiques and the world-famous West Edmonton Mall, Edmonton is a fabulous destination for shoppers.
Edmonton is home to several sophisticated boutique hotels located in the heart of downtown or on trendy Whyte Avenue. The Matrix and the Metterra hotels offer modern amenities in a cosmopolitan atmosphere. Matrix Hotel and Metterra on Whyte were ranked as one of the 25 Trendiest Hotels in Canada.
Edmonton is a gateway to the majestic Canadian Rockies – via road, or air to the pristine Jasper National Park.
Edmonton hosts more than 30 major festivals throughout the year that celebrate music, theatre, arts, sports, film, culture, and winter.
The Edmonton Folk Music Festival is a four-day outdoor music extravaganza that attracts more than 100,000 music lovers. Situated in the scenic river valley, this annual music festival has sold out every year for over a decade and is Canada’s largest folk music festival. Music legend John Prine calls it the best musical festival in the world.
What makes this believable?
September 28, 2012 For updates, please contact the Communications Coordinator in External Relations 780.969.0495