Both Made.com and Naked Wines have used digital to disrupt the supply chain creating a new innovative business model. A recent Bloomberg report outlined how critical it was for companies to disrupt the supply chain in order to achieve innovation and growth (Botero, 2013). Made.com is an online platform that links innovative designers to customers seeking designer furniture. Customers commit to buying a piece of furniture and when the necessary amount of people have committed the order goes into production (Guidici, 2014). It is this kind of demand-driven innovation that is laid out in the Bloomberg Report (Botero, 2013). The benefits of this supply chain are the company keeps overheads, production costs low as well as practicing effective cash management (Guidici, 2014). And as the numbers display, the results are impressive. Naked Wines too have disrupted the market with a similar supply chain. Users of the online platform and linked with quality independent winemakers from around the world. The can choose to be an “angelâ€? investor in the wines with a ÂŁ20 subscription service. The sales are direct and costs low, so Naked Wines can pass on savings to their customers. In terms of mechanisms and benefits, it is very similar to Made.com (Guidici, 2014).
Edwina Nolan Business Strategy
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.