Shift Lab 2.0 Final Report

Page 60

The De-Escalators The Challenge

Johnny Lee

Darryl de Dios

Alex Keays

Helen Rusich

How might we design interventions that de-escalate public displays of overt racist behaviour? The Idea A digital resource/campaign that uses illustration and the power of story to not only describe what overt racism looks, sounds, and feels like in Edmonton, but that also (and primarily) serves as a place one can go to in order to learn how to react when witnessing an act of overt racism in a public place, such as a train station or on a bus. Tried and True Testing will include: 1) presenting the stories/illustrations to target users, including youth; 2) getting feedback from stakeholders on content/approach; 3) promoting the landing page and Instagram account on social media, and through stakeholder websites.

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