EDITS Rebirth of a New Legacy
The Modern Marketing and Business Magazine Inside Knowledge, Tips, & Trends
EDITS Magazine
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Editor’s Letter The Bigger Picture Business has always been in my bones. It is when I understood the art of business when I developed my obsession. All of the many facets of business can be quite overwhelming. It has become my mission to produce quality and comprehensible knowledge that is accessible and advantageous to ones’ business endeavors in a modern and artistic manner, while spotlighting notable individuals, brands, and businesses.
Editor’s L Savion Mikale Owner/Editor EDITS Magazine
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EDITS You can get everything in life you want if you will just help enough people get what they need Concept manifestation; Making it possible
Letter
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Welcome Message Rebirth of a New Legacy In this edition of EDITS Magazine we will focus on Branding & Rebranding while spotlighting African American professionals, individuals, and businesses. This issue decomposes the components of Branding and Rebranding allowing consumers to receive an increased understanding of the two entities.
Welc
Evolving Doesn’t Interrupt True Success. Metamorphosis is natural. Embrace change.
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Index
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DeAndra Drewitt Candid Content
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Tevin Baskerville Avant Garde
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Michael Jonvier Jonvier
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Latrice Commons Trials to Triumph
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come to 40
Crystal Barnes PlantED
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Brianna Walton Asé Essentials
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GROW.CREATE .INSPIRE .
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Our team spoke with DeAndra Drewitt and what he had to say was: I’m still learning day by day. Mainly though, it is important to see yourself as an actual business. Meaning dotting all your I’s and crossing all your T’s; from customer service to executing your service and/or product, to the legality of paperwork and finances. I’d say I am doing damn good. I have legit been creating and growing for 9 years straight. I’ve been doing this and won’t stop doing this. I have set goals and reached them. I still have a long way to go. Reflecting on where I was, seeing myself achieve some of the goals I set for my work and business and literally being able to survive this long doing the same exact thing I started out doing and said I was going to do. The main adversit y that I face is trul y self-sabotage. At times not feeling like I am doing enough, having creative blocks, and letting my resources heavily outweigh my potential. My style, I have a very clean, high-quality work when it comes to the con-
Candid Content tent I create, while still adding creativity and originality to my work. I am truly here and building because of God. This is a gift, my photography and videography, all things SayDrewitt|Media has been equipped for me by God himself. Aside from that, you truly get an experience when you work with me. I take on your ideas, fears, and visions as if they were my own and create for you. Digital marketing is literally EVERYTHING. We live in a digital world. What we see, hear, feel and what we are influenced by is all composed of photos and videos which lead to digital marketing. I might be a little biased due to my background, but truly digital marketing is the driving force behind our everyday lifestyles. Stay true to you! Identify and learn your target audience as soon as possible and don’t let up on it. In this field it is easy to jump from one place to another and even easier to get lost in the sauce. Keep God first, work hard and never give up.
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DeAndra, better known as “Drewitt ”, is renowned photographer and owner of SayDrewitt|Media. He began working with cameras around the age of 12 or 13 in church. The media ministry allowed him to camera op, learn sound, directing, production etc. God literally is the reason for it all; I had my business name, the type of content I wanted to create, and long-term goals before I even purchased my camera, said Drewitt.
IG: @SayDrewitt weddings.saydrewittmedia.co
Drewitt
SayDrewitt|Media strives in excellent customer service and quality content; while focusing on its main objective to Grow, Create, and Inspire. Offering services such as photography, film, branding and consulting services.
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Dette’ By Danae’
Danae Heck stall is the beaut y and brains behind the brand Dette’ by Danae’. Continuosly evolving, she has coined her name and turned her passion into a business brand. Offering custom garments, signature collections, and hands on training, she has the design game secured. My first objective was to learn. I spent months learning all that I could everyday. My company has evolved over the last few years, I have solidified my skills. I am great at what I do, Heckstall shared with the team.
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IG: @Danae_Dee DanaeDette.com
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Curated to re-invigorate the visuals assigned to urban lifestyle while simultaneously paying homage to the creators island home in the West Indies, the 784 brand’s overall objective is to put the fun in functional fashion, as well as to encourage and show diversity. Clothing, accessories and novelty products are the heart of the business. EDITS asked the dynamic duo, Leo and London, how they felt about competition and they replied, “We stack up against the competition by being authentically ourselves, staying true to who we are, providing diversity amongst our products and delivering high end quality products”.
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Seven.Eight.Four
7-8-4.shop Instagram: @784nyc
shion
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Branding So, what is a brand? We are living in an age where, brand identity and branding drives business and society. A brand is a collection of values and beliefs developed to represent an entity, as well as communicate core ethics and evoke emotion. Your brand is the perception of the persona you want to portray. Think of Nike. Some of the first things that come to mind are sports, shoes, and style. Nike is a timeless brand that dances with nostalgia, with its classic designs. Easily recognizable by the simplicity of their logo, Nike does a great job at staying modern, trendy, and forever having a step above many competitors. Your brand identity is the aesthetic recognition of your brand. Colors, fonts, and design all make up your brand identity. Using a set design with specific colors, graphics, and fonts across branding creates an easily identifiable brand. Your logo design should speak to the core values of your company creating a connection with your target audience. Using your brand’s perception to navigate business and influence your consumers and audience is known as branding. Branding should be deliberate choices made that align with the brand’s intended perception. The are 8 major types of branding, Personal branding, Product branding, Service branding, Retail branding, Cultural and geographic branding, Corporate branding, Online branding, Offline branding, however we will focus on Personal, Product, and Service branding.
“Brand is just a perception, and perception will match reality over time” - 10 -
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Branding is the silent ambassador of your brand.
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Most of us have heard of the saying “I have a reputation to uphold”. This is a perfect example of Personal branding. Personal branding is essentially the way you present yourself or persona. This type of branding is mostly seen in personal appearances and social media. In a society where eyes are always on us with easy influence, personal branding is imperative. Billie Eillish crushed the game with her signature neon hair. Producing marketing and memorabilia that incorporated the unique color, Billie had branding and our eyes locked. Product branding is just that, branding a product or products. No different from any other type of branding, the aesthetic for your product should emote the essence of your product and brand. When developing product branding it should with the target customer in mind creating an instant connection. Product aesthetics should mirror the persona of your target customer. The art of Service branding differs from Personal and Product branding because it brands an action instead of something tangible. Aesthetics cultivated should depict the quality of service while keeping in mind the target consumers. Service branding can be often challenging. Most times Service branding offers add-ons or extra perks to display a level of quality or convenience. At some salons, shops, and boutiques may offer wine during your service. When you get your cars’ oil changed, have they ever offered to do free fuel or tire checks? This is to appeal to consumers and drive services. Service branding can meet ones’ expectations or exceed competitors.
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Let’s Celebrate “I don’t design clothes. I design dreams.” Tevin has been a creative for majority of his life. From acting in staged productions at the age of four, to being a featured designer in Charlotte Fashion Week and York County Fashion Week, Tevin has walked multiple creative paths and continues to expand his horizons. Baskerville is a graphic designer, photographer, fashion designer, and creative director. He is a creative. It’s in every fiber of his being. When he is not freelancing, or designing clothes, Tevin will periodically step back into the classroom to help the nex t generation further their education. When Tevin decided to create NiVet (pronounced NiVAY), he wanted to create something that was authentic to who he is: Unapologetic, unbothered, and free. NiVet is Tevin’s name in reverse. It symbolizes the importance of making fashion your own. - 12 -
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Ava
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“It is better to fail in originality, than to succeed in imitation.”
ant Garde
“People will stare. Make it worth their while.”
Creativity is like a puzzle. Finding pieces that fit together in which a normal eye wouldn’t . Being able to take those tools or resources and build a work of art that will convey your intended message is something that requires a creative mind. Tevin Baskerville is just that.
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@TheTevinB Instagram
Baskerville states “Being on a path of creativity is a journey. You never know where it will take you. Never fear your path, learn from it. The only future you should fear is the one you chose to throw away.”
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@sftheunion Instagram
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Because we are our ancestors’ wildest dreams
More Than A Brand
Reminisce of our past cultivating our art of expression. More than a brand, more than a lifestyle. This is us.
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“A reverence for our ancestors journey, Strange Fruit The Union personi fie s the sum total of our past, present and future. Re-imagining what makes us the same and different, SFTU is a high end street textile love letter to us, for us, and for those who wish to align.”
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IG: @MichaelJonvier
“A blog is only as interesting as the interest shown in others” Michael Joniver, creative and business owner of Michael Jonvier Media, has been employed for nearly 20 years in media and has now branched into social media management. Michael has worked with several entities such as, Georgia State University’s The Signal Newspaper and The Urbanite Magazine, The Atlanta Voice, Kontrol Magazine, various freelance projects, and ghostwritten various novels. - 16 -
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Jonvier Michael Jonvier Media’s first objective was to find like minded small businesses, brands, or individuals lacking a media or social media presence and offer them affordable marketing, content creation, social media strategies, and various media-related services to launch them to their next level of success. In addition, MJM now aims to grow social capital,client and follower bases. Lastly, to be the driving network between brands, influencers, and companies to grow and create lasting and profitable partnerships and collaborations. Michael was asked what did he have to share about working within the media and social media industry and had this to say:
“ Growing your social media or becoming an influencer is not an overnight process and does take time and investment. Everything has to be pristinely, professionally, and tuned to a key audience and demographic. Be on top of trends and have a timestamp. When and how I post for social media dictates so much; like engagement, conversions, and interests. Also, “going viral,” is a feat that just happens. It cannot be forced. Understand the growing importance of social media and media in direct relation to personal marketing on any level; especially for entrepreneurs and those in entertainment. Lastly, social media alone is not enough to grow your business. You will need to invest in some form of marketing. Social media is just one tool, but when combined with marketing like targeted ads, it becomes even more proficient.”
“If you want to continually grow your blog, grind to stay interesting and relevant.” - 17 -
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Hand
Corey Russell They often say that our destiny is prewritten. Author Corey Russell knows this from firsthand experience. From an early age Corey began writing, writing two plays by the age of 18. In 2014 taking a shift in writing he began writing books. Russell’s first book was published in 2016, titled: How To: Be a Soldier for Christ.” I had been laid off around this time and would find myself unable to sleep most nights. One night I was lying in bed, and I believe God dropped it in my spirit to write this story. The story was about a curious young boy with many questions that would go unanswered. Like what I was going through at the time” Corey said. He now has three published children’s books, “ The Great Wheat Story ”, “How To: Deal with Loss”, and “How To: Be a Soldier for Christ ”. Transforming his passion from a business to a brand he is now the owner of “Write-Hand Press” publishing company and in the process of expanding to apparel. Corey went on to say “I owe it all to God the creator! He is the one that has given me the ideas and the talent to get these messages across. To be able to write them in such a way that it is understandable to all ages and easy to digest.”
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dwritten I love how the author portrays a beautiful story through a wheat stalk and gives the message of love, light , hope, and faith in God. This charming picture book makes it easier for parents to teach children about God and their purpose so they can understand how to deal with their day-to-day situations and emotions. ~Kidliomag
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AuthorCRussell.com
What’s The Word
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Inspired by N. Matthews
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The Power of Forgiveness Have you ever been hurt by someone you trust and couldn’t find a way to forgive them? Was it a close friend or a relative? By not forgiving them, they have power over your thoughts, actions, or even your life. Just imagine for a moment, a 13-year-old girl, violated by someone to the point where she may not be able to have children. Imagine for a moment this person is her natural father. Painful right? What is more painful is, the thought of her
never being able to forgive him.
There are often people and situations in our life that begin to control all aspects of our life, that derive from fear, hurt, or hate. The power that is relinquished allows the person or situation superiority. The ability to change the narrative of your life is in your hands.
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There is a time and season for all thingsincluding forgiveness. It was 25 years later before she got freed from this magnitude of a sin. Due to a tragic accident, she called the hospital and asked to be connected to his room. The conversation only had one sentence; it took one minute“I don’t want you to die without me forgiving you for what you did to me, so I forgive you”. Granting herself freedom from the past, she has now been able to rebrand herself into an impresa of strength and resilience. Giving back to the youth, serving as an educator, she has changed and greatly impacted the life of many. Creating a safe and positive environment for children, her classroom is filled with laughter and love. The brand that she has built for herself is easily recognizable by anyone she meets. Inspire and nurture.
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Rebranding Just like life, business is forever evolving. The brand you once were may not be the brand that you are now. Your band was built on a journey filled with values. As that journey continues, your views, desires, or goals may have evolved. The audience you serve may no longer be the audience that you identify with. The alteration of your brand is known as rebranding. This occurs when brands want to compete with other or higher brands, appeal to a more sophisticated audience, branch off from previous or umbrella brand, or do not align with the beliefs of the present brand. Choosing to rebrand is a vast decision that should be carefully evaluated before the rebranding process begins. Rebranding can be broken down into 3 parts; Research, Build, Plan/Execute. A current analysis of your brand in full spectrum (all aspects) is imperative to the rebranding process. You must know where you are to determine how you will get to where you want to be. Understanding your current and target audience will be essential to the development of your rebranding strategy. Who is your consumer, what do they like, can they afford my brand, is my brand cohesive with my targeted consumer; are all questions that you should ask yourself. Comprehension of your audience includes knowing what they value, demographic, as well as the psyche of the consumer. Learning essentially who your audience is will be the foundation to the success for your rebranding.
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“If you don’t give the market the story to talk about, they ’ll define your brand’s story for you.”
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Revamp Revive
If people believe they share values with a company, they will stay loyal to the brand.
“Products are made in a factory but brands are created in the mind.”
After internalizing your desired audience, the rebuilding of your brand can begin. Reflect on what worked for you and what did not. Some rebrands are easily noticeable with drastic changes and others are slight amendments to what was once there. Perhaps the color pallet changed or a minor design change, like the font, occurred causing the brand to still be identifiable. Other rebrands involve major adjustments such as color, logo, and name alterations that conceal the history of the brand’s predecessor. Wachovia changing its brand to Wells Fargo was a major acquisition and rebrand. Ensuring that the rebrand taking place aligns with the new brand perception is crucial to creating a successful rebrand. Rebrand research and develop is irrelevant without adequate planning. The exe-
cution of presenting your new brand to the world is just as important as the development of the perception your brand creates. Rollout your rebrand in a way that will maximize exposure and present your new brand identity in a way that appeals to your target audience. Rebrand execution is the way you promote your brand. This should be done with detail and intent. Branding and rebranding are deliberate choices made to appeal, inform, or move your audience. So, no posting just for fun. Have a reason that is beneficial or influential to the brand. Constructing a branding strategy will help ensure that your brand is striving to its goal. Branding and promotion should be consistent across all avenues and platforms for your business.
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@Broke_ua6 Instagram
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Corey DiGirolamo Car enthusiast Corey DiGirolamo is Mr. Hot Wheelz himself. He has years in the automotive game. Mending and restoring cars has become a healthy obsession. Creating a brand within his passion; his passion has paid off with his latest automotive restoration and customization. This beefed up beauty is every little boys’ dream car. Gaining so much recognition, Corey is toying with the idea of scaling back for a while. Although this is a lucrative industry, he does this for the love of cars.
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Trial to Triumph
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The Elle-levation Latrice Commons better known as “Elle” is young, beautiful, and motivated mogul on the rise. Elle is taking over the make-up industry while expanding her brand into other avenues. While business is currently on the upside, her journey to triumph has been far from fairytale, Elle says.
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Colourful Lifestyle “ You can have anything you want in life if you dress for it ”
Pretti Genuis
I have always been into fashion, hair, and makeup. I wanted to do it all but I was always told that to do all things would be a lot for one person and so I couldn’t decide which route I wanted to take. In the Summer of 2014 while in Atlanta, GA, I decided to launch my luxury clothing line called Pretti Genius. Pretti Genius is a signature one of a kind brand that caters to men and women. Pretti Genius unisex brand sold out on the first week of sales making a net profit of a little bit over $3,000. I was so proud! In the Fall of 2014, my dad passed, and my life felt like it turned upside down. My dad passing was one of the hardest trails I ever faced in my life, outside of relocating to another state. In the Winter of 2014, I moved to St. Louis from Georgia, to be closer to family for moral support while I was grieving. Deciding to move, was even harder because I needed the business and connections that I made the prior months. Set back after set back.
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I arrived in St. Louis the Winter of 2014 right after my dad’s passing. I was homeless with no money or job. I moved in with my sister and her children, along with my daughter. It was uncomfortable, but I wouldn’t have asked for a better place to be. My sister allowed me to live rent free until I got on my feet and that was a blessing, thank God for my sister!
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Painted by Elle
Winter 2014 I noticed all the compliments on my hair and make-up. I put Pretti Genius on a halt and started makeup. In a new yet old city, I pondered on how I wanted to brand my new business as a make-up artist. Thinking of a name, I thought about one of my friends that use to always joke calling me “Paint by numbers“, like the painting book because I always wore makeup. So, I named my new business Painted by Elle. When I first began Painted by Elle, the only service I offered was eyebrows, mainly because most people loved the way I did eyebrows, and I was not comfortable doing a full face yet.
“Beauty begins the moment you decide to be yourself ”
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Once people got their brows done they wanted makeup as well. That was a struggle because I did not have products for all clients, so I started investing in my own products. It went from eyebrows to full face application, to selling Mink lashes. Business was taking off and before I knew it, I was nominated and won makeup artist of the year in Atlanta Georgia 2018. I also was chosen to work New York fashion week, to be the makeup artist to the host of the BET awards, work on a short film, The Sister Smalls, as the lead makeup artist and many more opportunities, the blessings was pouring in. The following years I wanted to grow my brand even more, so took an 18-week business class to expand my business knowledge. I added more services such as individual lashes, eyebrow shaping, waxing, and penciled eyebrows. I even had to hired a part time assistant to help me with the over flow of clients and weddings. The year of 2020 when the Covid-19 Virus spread across the world causing a worldwide pandemic majorly affected my business. Business just stopped, nobody was getting makeup services due to everything shutting down and health restrictions such as the mask mandate which was one of the biggest reasons aside from safety. Despite being shut down a lot of people reverted back to eyebrows and lashes. So I then took 2 classes and received my certification in eyebrow tinting and eyelash extensions, after that I was back in business!
Instagram: @PaintedbyElle
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Colourful Season
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Yass Hunni Hair
In 2020 one of my good friends told me that she had colon cancer and she had been going through treatment. She beat it twice but it caused a lot of her hair to fall out. She always knew that I knew how to do hair so she asked me if I could re-style a couple of wigs that she had. I did and they turned out beautiful. She was one of the people that made me want to get back into the hair business. Seeing her wear wigs that I didn’t care for made me want to start searching for hair vendors to provide a better variety and quality of hair. It took me about 2 years to find the perfect vendor, but I found the perfect hair! In 2022 is when I did a soft launch of Yass Hunni Hair to see if there was a demand. The first week I sold out. I contacted my friend to tell her the good news, she replied telling me that she was dying. I thought back on when my dad passed, when I started Pretti Genius, but this time in my spirit I felt that I must continue despite the difficulties. I started off wanting to just sell wigs and hair but now I want to help people that have issues with their hair as far as alopecia, cancer or genetics. I want to make all women feel beautiful in their own skin and to enhance their own beauty.
Hause of Elle
Hause of Elle was created as an umbrella business to house all my businesses in one. I don’t like the things that I went through, but I know it was to make me stronger! Without trials, there will be no triumphs. Hause of Elle is everything that I ever dreamed of and prayed for! I’m glad that despite the difficulties I stuck in there. I achieved everything individually instead of all together, but I still achieved them all. I hope to inspire other people to keep going no matter the trials you go through or what people may say. If it’s your dream believe that it’ll come true and never stop dreaming. Today I’m a 3 time nominated makeup Artist of the year for Atlanta GA, I’m top 3 makeup artist in St. Louis, MO, international RAW artist derived California, lead makeup artist for 2 films, I have Cosmetic and Eye Lash Line, I will soon be launching Yass Hunni hair line en- 29Genius, tirely, and in 2023 I will be re-launching Pretti so be on the look out!
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Marketing Marketing is the method in which you present content, information, products, and services. Having a marketing plan is a great resource to guide your efforts in achieving business goals. Most marketing plans begin with a target goal. Delegating a specific amount for marketing is a great practice to sustain profit. There are various channels of marketing, social media/web, paper ads, and memorabilia, just to name a few. Choose the best channel or channels for your brand. Observing and understanding your consumer assists in selecting the best avenue to connect with your target market.
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so. Master the topic, the message, and the delivery.” - 30 -
Marketing strategy will impact every piece of your business and it should be tied to every piece of
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Javonte’ Bass-Speaks Let’s Cope With It Together Blazing through the world of Mental Health, Javonte’ has branded herself as the modern therapist. This young beauty is not your average button-down therapist. With not caring for how agencies cared more about billing and money than their clients needs, she opened her own practice. Her practice, Let ’s Cope Counseling, main objective is to provide affordable and accessible care, spread awareness, and break stigmas attached to mental health and primarily in the black community. Their team of therapists services individuals, families, and couples psychotherapy. The staff, skills, and tools used within the agency creates a comforting and fresh atmosphere.
LetsCopeCounseling.com
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Ralph Cole The Barber For decades men have been limited to secondary solutions for their skin and haircare compared to their female counterparts. In an effort to create an outlet where everyone can rejuvenate their skin regardless of gender, race, or sexual orientation, BeardBeard was launched. With a fantastic blend of innovation, science, and knowledge of beards, this intentional collection of beard products was made to encourage everyone to feel powerful in their skin and radiate in their admiral features. It is Ralph’s hope that this brand makes an impact on not only how people care for themselves on the outside but inside as well. Ralph Cole, known also asRalph Cole The Barber, is a passionate and driven Master Esthetician and revered member of the beautician community. Cole was nominated as Favorite Esthetician for the Black Spa Awards, and granted The Dermascope Magazine Licensed Master Esthetician Award in 2021.
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Asé Essentials After being disturbed by seeing people, particular the black and brown communities, hospitalized or suffering from diseases that are 100% preventable. Hope to address in her business is the lack of knowledge and apathy towards living a healthier lifestyle. Having the opportunity to study the various ways health is addressed in communities, I noticed there was a need for a more appealing and innovative way to approach healthy living. “What better way to do that than to give people confidence in their outer beauty while simultaneously helping them to create a healthy environment internally that will help them achieve it”, Walton said.
an individual cannot have a complete state of optimal health if only one of these areas are addressed, the mind, body, and spirit must all be strong, healthy, and in sync with one another in order to be achieve an optimal state of health”.
Brianna believes that knowledge is power, and health is wealth so to provide a service to my community that allows them to achieve both outer beauty and internal health she had to create protocols based on the most up to date clinical research. She does this by cultivating a culture of holistic health, meaning the mind, body, and spirit are all considered together in every treatment plan. According to Walton ”Western medicine fails to address is that
Asé Essentials offers a variety of medical aesthetic treatments and holistic wellness services such as IV Vitamin Infusions and Injections, Non-Surgical Body Contouring, Hair Restoration using state of the art Regenerative medical practices, Multicultural clinical skin care using advanced technologies, Detox therapy and fitness programs, & more.
Asé is a Yoruba term that means the power to make things happen, to create change, it’s a force that is within all living things. Asé Essentials’ goal is to spark the Asé within all our clients to empower them towards a healthier way of life.
Asé Essentials objective is to : Address the health disparities that exists within the Black and Brown communities, through innovation and compassion. Challenge the status quo, Western Medicine, and provide sustainable and creative ways to address the health of the mind, body, and spirit of individuals in our community. Provide a culturally familiar and safe environment for people in our community to come to and receive excellent healthcare. Asé
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“Wellness encompasses a healthy body, a sound mind and a tranquil spirit” Brianna Walton is a registered nurse of 5 years and has been fortunate enough to see ALL sides of health care from the chronically ill and hospitalized to the public health and administration side of health care. She now adds the title of Health & Holistic Spa owner to her list of professions.
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This soothing antibacterial soap is made with buttermilk , blended oats, and local wildflower honey. It ’s moisture rich and healing ingredients make it perfect for itchy dry skin caused by certain skin conditions and allergies. It contains natural ingredients: Rice Bran oil, Babassu oil, Organic Castor oil, Raw Cocoa Butter, and Raw Shea Butter. EDITS Magazine JesuisMF.com
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Gemini Apothecary Opulent Body Enchrichment
This luxury bath soak is the perfect addition to any hot bath.It ’s formulated to relax your body as well as your mind with it ’s aromatherapy properties. Made with Powdered Buttermilk , Pink Himalayan Sea Salt, Blended Oats, Lavender, Rose petals, Rose extract, and Frankincense Essential oil.
Gemini Apothecary is a luxury personal care brand. Using only natural and organic ingredients, each product is handcrafted. Aside from the aesthetics, each product has been formulated to provide some type of health benefit or aid. Their products serves benefits such as inflammation, irritation, dry and itchy skin, to body and mind relaxation.
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Growth
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PlantED
Crystal Barnes serves with more than 20 years in academe and 5+ years in corporate workspaces, I have served in several leadership roles demanding knowledge & excellence in teaching mastery, positive behavior management, curriculum design, training facilitation, strategic planning. live coaching, error analysis, goal setting and change management. Life Transformation Coaching and the facilitation of custom professional. - 40 -
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“I am not a product of my circumstances. I am a product of my decisions”
Cultivated Destiny From childhood, I knew that all people are born with special gifts & talents. Learning what they are and how to give them back to the world seemed to be a challenge for others, but a journey that I enjoyed. I always knew that I had the gifts of inspiration, interrogation, introspection, intuition, and interpretation. Leveraging them with learned skillsets and experiences laid the groundwork for more. So, when stakeholders in my primary work were asking, sometimes begging for more of my time and work, I answered their call with PlantED Personal & Professional Development. During a meditation focused on a friend’s dark & doubtful path, I compared his great
potential to that of a seed. As a passionate plant mother, I know that the seeds that are sown with good intentions come to fruition majestically. In contrast, those that are buried in doubt, confusion and limited life sources never grow. So, I casted an affirmation for him that I now hold for all of my clients—” Your Purpose is always PlantED, never buried.” When I went to send it to him by text, I saw the play on words for PD and ED; then the PlantED Name was confirmed. PlantED Personal & Professional Development was officially started in September 2019. However, the work of coaching and development began organically years before.
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“Your PURPOSE is always PLANTED, never buried”
My first objective was to offer a small boutique firm for educational and executive professional development. It has grown moreover into personal and professional development quickly thereafter. The chief objective for PlantED Personal & Professional Development is to illuminate the dark spaces of a client ’s life so that they can see the full reality of their ‘now’ and their ‘next’! Whether the client is an individual or a business entity, PlantED’s goal is to remind other’s that although things may be dark, “ Your PURPOSE is always PLANTED, never buried.” PlantED offers customized professional developments and assessments for all areas of the marketplace and education. Executive Leadership, Academic Leadership, Accelerated Career and Life Coaching sessions are also provided. PlantED has made the pivot to offer more hybrid engagement opportunities, translation services and an expanded list of professional developments; all of which catapulting leaders and businesses to new heights in the marketplace. Inflation and post-pandemic stress have been major adversities most recently. Industry leaders and individuals alike are making decisions based on budgets and not best practices. PlantED’s commitment to community has fostered discounted educator packages, service bartering options, hybrid PD options and other modifications to ensure that all consumers are served
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JesuisMF.com
“It is never too late to be what you might have been”
There are two major business operations lessons that I have learned in forming this business: 1. Just do it! Progress over perfection serves you and your customers best. Waiting until all the ‘ducks are in a row’ and every marketing tool has been launched will paralyze you. Just do it! Start now! 2. Phone a Friend! No matter how talented and gifted you are as an entrepreneur, there is rest and balance in phoning a friend or seeking assistance with tasks that are holding you back. Hire a virtual assistant. Use an open template for that document. Consult with an attorney. Taking the time to build reliance, rest and convenience in your work gives space for you to do what YOU have been purposed to do! Share the wealth with another trusted professional. PlantED P&PD gives space for any leader to be heard, valued, and appreciated at all levels. As a small firm, we can offer custom products and experiences that specifically meet the client ’s needs without the stress of rigid programming. . Although there are a few market competitors, none come with our highly specialized curricula & experiences that service partners with intuitive care, 21st century tech inclusion, warm hospitality, and internationally accredited coaching mastery.
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Digital marketing appeals to us all through sight, sound and memory. Marketing your business online allows others to connect with a touch of a button. Looking for quick business growth? The key is to give stellar service, at moderate pricing in a location where you can make your mark . Solving a problem with these keys will always achieve success! Remember : once you master what you are gifted & purposed to do, no one can stop you, but you! - Crystal Barnes
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Social Media is the leading force that is currently driving and influencing businesses and brands today. We are living in the digital age where everything is online. Social Media presence is key to having a thriving business. Your image on social media should reflect your brand and depict your target consumer. If you have a luxury clothing line, your social media should represent that. Imagine your social media as a look into your consumers closet. Does it fit the lifestyle of your audience? Your social media should be a snapshot of your brand. Keeping your brand image consistent on all platforms will make your brand more recognizable. - 44 -
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Social Media Consistency is key to being prominent on social media. When thinking of consistency and social media you might think about posting everyday or multiple times a day. Being consistent in social media is to have discipline with committing to a posting calendar. Knowing what content to post, when to post, and the intent behind the post is the formula to master. There are several reasons to post such as to inform, engage, or to entertain. Share details about the brand, products, and services through educational post. Polling, probing questions, and interactive post for your audience and target consumers are great ways to
engage your audience. Formulating a new product and want to gauge your consumer? Create a post surveying to see how your audience feels about the potential product to include your audience. Pops of color, eye catching graphics, and intriguing videos are a effective in capturing the attention and interest of consumers. Other than posts to inform, short impactful content always does the trick. Your social media presence is an extension of your brand. This is a separate market that has an enormous opportunity for you to expose your brand and capitalize.
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” - 45 -
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Technically Gifted By Design
I believe that every brand deserves its own unique footprint. My goal is to have every client feel confident in showing off their brand. To walk away with a brand, logo, or website that finally reflects who they are, who they want to attract and who they want to be in the future. At the end of the day, I want to build relationships with trust, honesty and style.
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I’m Juanika, the designer, creator and hear t behind OneTechGirl, a space where I shared my love of design, art, web design and all things branding. Over my career I have had several technology jobs. I have been a QA System Analyst, Global IT Support, Windows Migration Engineer, Mac Desktop Engineer, Technical Consultant, Java Developer, IT System Administrator, and a Linux Engineer. I have my Bachelors degree in Computer Information Systems, and my Masters degree is in Information Science/ with a minor in Network Security. I am a Microsoft Certified Professional, and I also hold the A+, Network+, and Mac OS 13 certifications. I’m most excited about my business OneTechGirl LLC, it has taught me alot that college and corporate never taught me. I got here today by listening to the people before me that have been through it and succeeded. I’ve learned that expensive colleges are not always the answer. You can figure out what you want to do out of high school and go learn that instead of finding yourself with 100k+ debt. I want to help businesses scale and get paid what they are worth. I fell hard for branding and website design. With a love for detail, strategy, and creating designs that gives brands a digital footprint they never thought possible. I want to help as many brands as I can.
Services Include: Website Design & Redesign, Website Maintenance, Graphic & Logo Design, Local Search Engine Optimization, Product and Apparel Mock-up
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EDITS @JesuisMarketingFirm www.JesuisMF.com 202.643.8021