feature A Dream come True, Once an Idol now a Partner. Sandra Boccieri, Jack Nicklaus, and Stephen Boccieri
Do Your Grips Know Jack? You might wonder how grips would know anything, but the question is simply a tongueand-cheek way Stephen Boccieri, CEO of Boccieri Golf and Inventor of the Secret Grip has chosen to announce that he, and the world’s greatest golfer, Jack Nicklaus are revolutionizing the golf grip industry with his latest product, The Secret Grip. The Secret Grip is a “smart” grip, meaning it employs technology inside the grip. That technology is the same counter-balancing technology Boccieri has been using in his putters and golf clubs for nearly a decade. A former nuclear engineer, Boccieri is an avid golfer. When he retired from his trade, he set out to “build better golfers” through better physics and applied engineering. “Back weighting or counter balancing has been used by many professionals on Tour for years. The pros understand that the MOI of the club is greatly improved by adding weight to the grip end of the club,” said Boccieri. “By raising the fulcrum of the golf club 38
you will improve your ability to control the head.” Clearly he speaks in “engineer” language, but translated for every day golfers, it means you will be able to set the club easier going back and reduce the amount of casting from the top which results in more control, accuracy and distance. What makes the Secret Grip revolutionary is the counter-balance technology inside - a 17-gram tungsten weight injected into the end cap of the grip. The tungsten weight, along with a 40% heavier rubber compound and 1” longer overall length allows players the benefits of counter balancing no matter which brand of golf club they use. With the Secret Grip produced, tested and ready to enter retail stores, Boccieri turned to Jack Nicklaus to endorse the product. Not only was he the world’s greatest golfer, he was a nat-
ural fit to lead the counter-balanced technology story. “What’s the big deal?” asked Nicklaus. “It’s similar to what I have used throughout my entire career.” After trying the product on his clubs, Nicklaus said, “Just tell golfers to put the Secret Grip in their hands, hit a ball and they would know.” It doesn’t get any better than that! Stephen Boccieri shared the numbers from the independent testing and the results were very impressive. The average golfer picked up an average of 3 mph of ball speed, which is equivalent to almost a full club in distance! The results also showed an increase in consistency as well as straighter golf shots. While I was skeptical at first I took Jack’s advice and “put it in my hand and hit a ball.” The best decision I have made this golf season. The Secret Grip, along with the recently launched Secret Grip for Putters is available at leading golf retailers nationwide. Through 11/30/13, Boccieri is offering a free grip to all golfers so they can get to know Jack. Visit www.secretgrip.com for details. Florida Golf Central • Volume 14, Issue 5