I t ’ sAl l AboutYou That ’ sWhyWeSel l Mor eHomes
EDI NSONPROPERTI ES|1
WEL COME Y ouhavemadeawi s edec i s i oni nc hoos i ngt oputy our t r us ti nt heEdi ns onPr oper t i esT eam f ort hepr oc es sof s el l i ngyourhome. Wet r ul yappr ec i at et heoppor t uni t yt o pr es entourpr ovenmar k et i ngappr oac handt her es ul t swe haveac hi evedf orourc l i ent s . Ever ys i ngl eoneofusont he T eam hasami s s i ont oc ar eaboutyouandyourf ami l y , s er veyouatt hehi ghes tl evelpos s i bl e, andgi vebac kt o t hec ommuni t y. OurT eam wi l lbes t ayi ngi nc ons t ant c ont ac twi t hyout hr oughoutt hes el l i ngpr oc es s , i nor dert o bes ur et hatyourques t i onsar eal waysans wer edandt hat y ouhavebeenpr ovi dedwi t hex c ept i onals er vi c e. Y our ex per i enc ewi l lbeuni queandwewantt oc us t omi z ei t c or di ngt oyourwant sandneeds . Regar dl es soft hepr i c e ac ofy ourhome, whenyouhi r eEdi ns onPr oper t i es , bot hy ou andyourhomewi l lbepr epar edf oras uc c es s f uls al e!As y ourL i s t i ngAgent , youc anex pec tmyT eam andIt o: •Ac c ur at el ypr i c eyourhomeont hemar k et . •Enhanc et heper c ei vedandr ealval ueofyourhome, enabl i ngyout oc ommandahi gheras ki ngpr i c e. •Pr ovi deyourhomewi t hunmat c hed, pr oac t i ve mar k et i ng; i nc l udi ngphot ogr aphy , vi deogr aphyand onl i nes yndi c at i onpor t al s . •Sec ur eaqual i fiedbuyerwi t hi nyourt i mef r ame. •Hel pyouavoi dt het womai nr eas onss al esf al l apar t : l owl ender s ’ appr ai s al sandpr obl emswi t h t hehomei ns pec t i onpr oc es s .
DI EGOEDI NSONJ ARAMI L L O Br ok e rAs s oc i at e&Owne r Edi ns onPr oper t i es , L L C T el : 713. 980. 5115 T ol lF r ee: 18006304830Ex t5115 5050Wes t hei merRd. , Sui t e200 Hous t on, T X77056
CARE. SERVE. GI VE.
EDI NSONPROPERTI ES|2
WHYHI REONEAGENTWHENYOUCANHI REATEAM? THEBENEFI TSOFOURTEAM CONCEPT L i s t i ngMar k et i ngPr oc es s •Cus t omi z edmar k et i ngpl anc r eat eds pec i fic al l yf ory ourhome. •Upl oadphot os , c r eat evi r t ualt our s , mak ehi ghl i ghts heet sandi nputy ourhomeont heML S. •Syndi c at el i s t i ngt onat i onalandi nt er nat i onalwebs i t esandl i s t i ngpor t al s . •“ J us tL i s t ed”pos t c ar dss entvi apos t almai lt oannounc enewl i s t i ngt ot hes ur r oundi ngar ea. •Manageanyl i s t i ngques t i onsandi nqui r i esvi aphone, t ex t , emai l , orr eal t i meonl i nec hat . •Emai ll i s t i ngflyert oourdat abas eofHous t onAr eaRealEs t at eAgent st opr omot ey ourl i s t i ng.
T r ans ac t i onCoor di nat i onPr oc es s •T r ans ac t i onCoor di nat orf ac i l i t at est hes al eofy ourhomef r om s al esc ont r ac tex ec ut i ont oc l os i ngdat e. •Dai l yc ont ac twi t hT i t l eCompany , I ns pec t or s , Agent s , L oanOffic er s , et c . •Sc hedul eandf ol l owupwi t hBuyerAgent s , Vendor s , Appr ai s er s , andSur veyCompany. •Remi ndSel l ert odi s c onnec tut i l i t i esbef or ec l os i ng. •Ut i l i z eonl i neel ec t r oni cs i gnat ur es of t war et hr oughDot l oop. •Coor di nat eHOAr es t r i c t i onsandr es al ec er t i fic at es( i fappl i c abl e) . •Sc hedul et r ans f erofk eysandr emot est oBuyeratc l os i ng.
L eadManagementSys t em •Ourf ul l t i mepr of es s i onals t affut l i z esonl i ne, c l oudbas eds ys t ems . •Ourmodel sands ys t emsar edes i gnedt onevermi s soutonpot ent i alBuy er s . •Onl i nec hatf r om 9: 00a. m. t o2: 00a. m. vi aourT eam webs i t es . •Getqual i fiedBuyer si nt oyourhomeandmaki ngoffer s ! •Ens ur eBuyer sar eappr ovedf oral oanbef or et heys ubmi tanofferony ourhome.
Wet r ul ymakes e l l i ngyourhomeal laboutYOU. Wehopeyoufindt hei nf or mat i oni nt hi sbookhe l pf ul asyouar emaki ngde c i s i onsabouts e l l i ngyourhome . Wewoul dl ovet heoppor t uni t yt owor kwi t hyou.
EDI NSONPROPERTI ES|3
EASYEXI TL I STI NGAGREEMENT NOHASSL EL I STI NGAGREEMENT What ’ syourbi gges tf earwhenyoul i s tyourhomewi t har eales t at eagent ?I t ’ ss i mpl e. Y ouwor r yaboutbei ngl oc k ed i nt oal engt hyl i s t i ngagr eementwi t hal es st hanc ompet entr eales t at eagent , c os t i ngy ourhomeval uabl et i meand ex pos ur eont hemar k et . Wel l , wor r ynomor e!Di egoJ ar ami l l oandhi sT eam t ak et her i s kandf earoutofl i s t i ngy ourhomewi t har eales t at e ASYEXI TL i s t i ngAgr eement agent . How?T hr oughourE . Whenyoul i s tyourhomet hr oughourEas yEx i tL i s t i ngAgr eement , y ouc anr es tas s ur edt haty ouar ei ngoodhands . OurL i s t i ngAgr eement sar ewr i t t enf ors i xmont hswi t has pec i alpr ovi s i ont haty ouc anc anc elaf t er30daysi fy ouar e nots at i s fiedwi t hourT eam’ ss er vi c e.
•Youc anc anc elyourl i s t i ngatanyt i meaf t er30days . •Youc anr el ax, knowi ngyouwon’ tbel oc kedi nt oal engt hyL i s t i ngAgr eement . •Enj oyt hec al i berofs er vi c ec onfidentenought omaket hi soffert oyou. I tt ak esas t r ongbel i efi nt hequal i t yofone’ ss er vi c et omak et hi ski ndofs t at ement , butDi egoandhi sT eam ofReal Es t at ePr of es s i onal snevers et t l ef orl es st hant hehi ghes ts t andar ds . Wear ec onfidenty ouwi l lbehappywi t hour s er vi c eandr es ul t s . T hat ’ st hes i mpl et r ut h! Edi ns onPr oper t i esal wayss t andsbehi ndours er vi c ebec aus ewebel i evey oudes er veEXCEL L ENCE. Cal lust ofindout mor eabouthowouruni ques er vi c esc anmak eal lt hedi ffer enc ei ny ourhomes al e.
W arp l e as e ti nt r o duc:
OUREASYEXI T LI STI NG AGREEMENT C anc ey o url i s t i n ae r30dayi f y o ar e’s at i s fie.
NOHASSL ES.NOSTRESS.NOPROBL EM.
EDI NSONPROPERTI ES|4
UNMATCHEDCOMMUNI CATI ON! UPDATI NGYOUTHROUGHOUTTHESEL L I NGPROCESS Ourper s onal l ydes i gnedSel l erpr ogr am, Br i vi t y , t hat wi l lal l owyout os eeever yt hi ngt hathasbeendone t omar k etyourhome. Y ouc andec i det or ec ei ve l i s t i ngupdat esdai l yorweekl yvi aemai l . OurAdmi n t eam wi l lc al loremai lyouwi t hupdat esont he mar k et i ngandt r ans ac t i onpr oc es sofyourhome.
Al ls howi ngsf ory ourhomear es c hedul edt hr ough ours howi ngs er vi c e, Cent r al i z edShowi ngSer vi c e. Wepr ovi dey ouwi t haSel l erpor t alt hatgi vesy ou ac c es st os howi ngf eedbac kf r om Buy erAgent saf t er t heys howy ourhome. Y ouc anel ec tt oappr ove s howi ngsvi aemai l , phone, ort ex t .
L i s t Hubpr ovi desourT eam t heabi l i t yt oc ommuni c at ewi t hy ouanddi ffer ent i at eour s el vesf r om t hec ompet i t i on wheni tc omest omar k et i ngyourhomeonl i ne. Wepr ovi dey ouani ns i der ’ svi ewofonl i nebuy ert r afficf ory ourhome andeas yt ous er epor t s . Eac hpubl i s herwebs i t epr ovi desL i s t Hubwi t hal loft hevi ews , c l i c kt hr oughs , andl eads gener at ed, whi c har eus edt oc r eat eyourper s onal i z edhomet r afficr epor t s .
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GUARANTEEDSAL E WEGUARANTEEOURSERVI CE! *
WEGETANOFFERFORYOUHOMEI N 99DAYSORL ESSORWEWI L LSEL LI TFORFREE* ! Oneoft hebi gges tdi l emmaswhens el l i ngahomei sdec i di ngwhet hert ohi r eaRealEs t at eAgentort r yt os el li t y our s el f . Hi r i ngt hewr ongRealEs t at eAgenti sr i s kybec aus ey ourhomec oul dendups i t t i ngont hemar k etf oral ong t i mewi t houtanac c ept abl eoffer , oryouc oul dbef or c edt os el landc ompr omi s ey ourbot t om l i ne. Y ouc oul deven endupowni ngt wohomesornoneatal l !OurGuar ant eedSal ePr ogr amSM s ol vest hi sdi l emma.
Wear eanex c l us i vememberoft heGuar ant eedSal ePr ogr amSM whi c hgi vesusac c es st oanat i onalnet wor koft op r eales t at eagent si nt hec ount r y. Ex pos ur ei sKEY! *L i mi t at i onsappl y , pl eas ec ont ac tusf ormor ei nf or mat i on.
Vi s i twww. Hous t onGuar ant eedSal e. c om orc al lusat7139805115f ormor edet ai l s .
Hous t onHomesARESEL L I NG! www. Hous t onGuar ant eedSal e. c om
Ent erpr oper t yaddr es sbel ow. 123Mai nSt . , Hous t on, TX77056 Somepr oper t i esmaynotbel oc at abl ewi t hgeomappi ngf eat ur e.
Fi ndY ourHomeVal ue. . . I mmedi at el y!
GO!
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PROFESSI ONALPHOTOGRAPHY PROMOTEYOURHOMEI NHI GHRESOL UTI ON Wheny ourhomei ss t agedandc amer ar eady , wehavepr of es s i onalphot ogr aphst ak enofy ourhomet o hi ghl i ghtt hevar i ousmar k et abl eas pec t sf oraddedex pos ur ei nads , hi ghl i ghts heet sandt hei nt er net .
Ac c or di ngt ot heNat i onalAs s oc i at i onofReal t or s , 95% ofBuy er sus et hei nt er nett os ear c hf orhomes . T hi smak es pr of es s i onalphot ogr aphyes s ent i alt oanyc ompr ehens i vemar k et i ngpl an. Mor epeopl ewi l lvi ewyourhomeonl i net hanwi l levervi s i ti ti nper s on. Get t i ngandr et ai ni ngt hei rat t ent i ononl i ne wi t hpr of es s i onalphot ogr aphyi st hebes twayt oi nc r eas et hepr obabi l i t yofani nper s ons howi ngwi t hpot ent i al Buy er s . Remember , t hel i s ts howi ngi snowont hei nt er net !
“Buyer sper c ei vehomeswi t hpr of es s i onalphot ogr aphyt obewor t h, onaver age,12% mor et hant heac t ualpr i c e. ” TheWal lSt r eetJ our nal
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HI GHDEFI NI TI ONVI DEOGRAPHY AVI RTUALWAL KTHROUGHOFYOURHOME Wet ur nyourhome’ spi c t ur esi nt oavi r t ualopenhous ewi t hourpr of es s i onalphot ogr aphy. Bas edont heappear anc e ofy ourhome, wepr ovi deavi r t uals l i des howwi t hs t i l lpi c t ur esofy ourhomeorl i s t i ngvi deost os howc as et oBuy er s andent i c et hem t obr ows et hel i s t i ng24/ 7.
I FAPI CTUREI SWORTHATHOUSANDWORDS, AVI DEOI SWORTHMORE! I naddi t i ont opr of es s i onalphot ogr aphy , wewi l lhaveahi ghdefini t i onvi deoc r eat edf ory ourhome. Avi deogi ves pot ent i alBuyer saf eelf orwhatl i vi ngi nt hehous ec oul dbel i k e, l ongbef or et heymak eaper s onalvi s i t . Hi ghdefini t i onvi deoenabl esust os howc as ey ourhome, maki nganemot i onalc onnec t i onwi t hBuy er s . Vi deo addr es s est heemot i onalneedsf orc omf or t , f ami l y , andr el ax at i ont hatphot osal onedonot . Wet hi nky ouwi l l l i k et hedi ffer enc eandweknowyourBuyerwi l lappr ec i at ei toverpr oper t i est hatdonotpr ovi deone.
WESELLHOUSESFASTER!
VI DEO TOURS
wi t h
HD
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MARKETI NG |SOCI ALMEDI A THEMOREEXPOSUREWEHAVE, THEMOREPOTENTI ALBUYERS Gett hemes s ageoutf as t er-andt omor epeopl e!OurT eam f eat ur esy ourhomeons oc i almedi awebs i t est obr i ng at t ent i ont oi tus i ngwi des pr eadc over aget hatr eac hesabr oaderr eaderbas et hans t andar dmedi aout l et sal one. Y ourhome’ sl i s t i ngdet ai l sandphot oswi l lbeupl oadedt os oc i almedi af ormax i mum ex pos ur e.
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MARKETI NG |BUYERENGAGEMENT GI VI NGBUYERSTHEI NFOTHEYWANTWHENTHEYWANTI T
I nt oday’ sonl i nemar k et pl ac e, t aki ngapr oac t i veappr oac hhasadi r ec ti mpac tonc ons i s t ent l ydel i ver i nghi gh qual i t yi nqui r i es . ReadyChati nvi t espr os pec t i veBuy er st os t ar tac hatwi t hourT eam bas edont heac t i onst hey ar et aki ngonourwebs i t es . Cons umer sc anvi s i tourwebs i t es24/ 7t ovi ewanypr oper t yi nf or mat i oni nourl oc alML S. ABuy erc anc hatwi t h aL i veRepr es ent at i vef r om 9: 00a. m. t o2: 00a. m. Cent r alSt andar dT i me. T hankst ot hi sonl i nes er vi c e, vi s i t or s f eelt heyhavemadear ealc onnec t i onwi t hourT eam, c r eat i nghi gherqual i t yr el at i ons hi ps .
Edi ns onPr oper t i eshasamobi l eappt hati savai l abl ef oral lc us t omer sandc ons umer st os ear c hf orpr oper t i esi nour l oc alMul t i pl eL i s t i ngSer vi c e. L i s t i ngsc annowbeac c es s edf r om anyi Phone, i Pad, orAndr oi dphone.Us i ngt hi sapp, pot ent i alBuyer sar eabl et oi mmedi at el yac c es sadet ai l eddes c r i pt i onofy ourhome, al ongwi t hphot osandvi deo. Cons umer sc anemai luswi t hpr oper t yques t i onsort os c hedul eas howi ngwi t honeofourBuy erAgent s .
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MARKETI NG |DI RECTMARKETI NG DI RECTMARKETI NGT OYOURNEI GHBORHOOD
OurT eam s endsouts ever alhundr ed“ J us tL i s t ed”and“ J us tSol d”pos t c ar dst oar ear es i dent svi apos t almai l . Y our homewi l lbef eat ur edt oi nc r eas eawar enes samongpot ent i alBuy er sandot herHomeOwner swhomayknowof s omeonewhoi sl ooki ngt omovei nt ot henei ghbor hood. Weus eas t at eof t hear tmappi ngt oolwi t hadat abas eof mor et han200mi l l i onaddr es s es .Avai l abl edemogr aphi c ss pec i fict oy ourar eaal l owust odot ar getmar k et i ng.
EFFECTI VEDI RECTMARKETI NGCAMPAI GNS
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MARKETI NG|I NTERNATI ONALML S AL OCALML SI SNOTENOUGHANYMORE Edi ns onPr oper t i esunder s t andst heval ueofmar k et i ngy ourl i s t i ngvi at oday’ sonl i ne, mul t i c ul t ur al , andgl obal mar k et pl ac e. OurT eam i sfluenti nt hec ul t ur aldi ffer enc esamongF or ei gnBuy er sandSel l er s . Wedi s t i ngui s h our s el vesast hefir s tc hoi c ef ori nt er nat i onalc ons umer sbuyi ngands el l i ngHous t onr es i dent i alandc ommer c i al pr oper t i es . Pr ox i ooffer sust hegl obalmar k et i ngr eac handi nt er nat i onalc r edi bi l i t y. Wear epr oudt obei nbus i nes swi t hPr ox i o, agl obalmar k et i ngandnet wor ki ngpl at f or mt hati soneoft hemos t r ec ogni z edl eader si nwor l dwi del i s t i ngs yndi c at i onpor t al sandanI nt er nat i onalML S. Wehavei nt egr at edPr ox i oi nt o ourmar k et i ngs ys t em, andourF ac ebookF anPages , enabl i ngourT eam t os eaml es s l ymar k etourl i s t i ngsgl obal l y. Our l i s t i ngsar eupl oadedi nt ot heex c l us i vePr ox i oI nt er nat i onalML S, wher ei ti svi s i bl et omor et han600, 000r eales t at e pr of es s i onal si nover100c ount r i eswor l dwi de. Weut i l i z ec us t omi z edmul t i l i ngualpr oper t ys ear c hwi dget ss ot hat manymul t i c ul t ur albuyer sc ans ear c hl i s t i ngsi nt hei rownl anguage, uni t sofmeas ur ement , andi nt er nat i onalc ur r enc y. Buy eri nqui r i esar edi s t r i but edt oourT eam t hr oughPr ox i of orust of ol l owupwi t ht hem andgett hem mor e i nf or mat i onont hepr oper t y.
WHENYOUL I STWI THUS, WE’ L LGI VEYOUTHEWORL D. L I TERAL L Y!
EDI NSONPROPERTI ES|14
MARKETI NG|L I STI NGENHANCEMENTS FEATUREDL I STI NGSGAI NMOREEXPOSURE L i s t i ngEnhanc ement sc r eat eauni queoppor t uni t yt opr es enty ourpr oper t yt oawi derpoolofpr os pec t i veBuy er s . Wepayt ohaveyourhomef eat ur edonReal t or . c om andPoi nt 2Homes . c om t os i gni fic ant l yi nc r eas eBuy erawar enes s . L i s t i ngenhanc ement sal l owust opos tOpenHous es , vi r t ualt our s , andaddi t i onalpi c t ur est opr omot ey ourhome.
Showc as eL i s t i ngEnhanc ement •Pr emi um Pl ac ementi nSear c h •Abi l i t yt oedi t&addmor ephot osanddet ai l s . •Buy eri nqui r i esdi r ec t edt ous . •Mobi l ef r i endl ywebs i t e. •Downl oadabl eAppf orAndr oi dandI phone.
F eat ur edL i s t i ngs&F eat ur edAgent •Enhanc edl i s t i ngi nf o, addphot os , r es pondt ol eads . •F eat ur edAgentAds . •L i s t i ngadsdes pl ay edatt het opof s ear c hr es ul t s . •Mobi l ef r i endl ywebs i t eanddownl oadabl e Appf orAndr oi dandI phone.
EDI NSONPROPERTI ES|15
THEHOMESEL L I NGPROCESS SEL L I NGYOURHOMEWI THEDI NSONPROPERTI ES
HomeSel l i ng Pr oc es swi t h
PROFESSI ONAL CONSULTATI ON
MEET
wi t hour L i s t i ngAgent
t odi s c us shome a t t r i but esa ndupda t es
ENTERI NTO AGENCY REL ATI ONSHI P Si gnL i s t i ngAgr eement , Sel l erDi s c l os ur eNot i c e, &r el a t edpa per wor k
I MPL EMENT NETWORK
F l y e r s& E ma i l bl a s tt oAg e n t s a n dS ph e r eo f I n flu e n c e
PUBL I C
Pr oa c t i v e Ma r k et i ngPl a n
( S i g n a g e , Ope n Ho u s e , Ma r k e t i n g Ma t e r i a l sa n d Ad v e r t i s i n g )
PROVI DEADVI CE
X S i g n a t u r e _ _ _ _ _ _ _ _ _ _ _ _
t oopt i mi z e phot os&s howi ngs
SHOWI NGS
t opr os pec t i v e Buy er s&Agent s
ONL I NE
ML S , R E AL T OR . c o m, S o c i a l Me d i a , On l i n eS y n d i c a t i o n P o r t a l s , a n d E d i n s o n P r o pe r t i e s . c o m
PRESENT OFFERS t oSel l er
I NSPECTI ONS, APPRAI SAL , SURVEY
ACCEPT
NEGOTI ATE OR COUNTER
OF F ER NEGOTI ATE &Cl ea r Cont i ngenc i es
OF F ER OF F ER OF F ER
ADVI SE
&cr eat e Sel l erNetSheet s
POSSESSI ON
CLOSI NGDATE
Recei vef undsf r om sal e ofyourhome
Escr owOfficerdel i ver skeys t ot heBuyerupon Cl osi ng&Fundi ng
ARRANGE
TI TL ECOMMI TMENT Cl ea rL i ens , T a xCer t i fic a t e, &Or derPa y off
f ormov er s , c anc elut i l i t i es i ns ur anc e, &f or war dmai l
MOVERS
EDI NSONPROPERTI ES|16
EST ABL I SHYOURHOME’ SVAL UE WHATYOURHOMEI S/I SNOTWORTH
1. Whatyouhavei ni t 2. Whatyouneedoutofi t 3. Whatyouwant 4. Whati tappr ai s edf ori nt hepas t 5. Whatyournei ghbor ’ shous es ol df or
6. Whatt het axoffic es aysi ti swor t h 7. Howmuc hi ti si ns ur edf or 8. Bas edonmemor i esandt r eas ur es 9. Bas edonpr i c esofhomeswher ey ouar emovi ng 10.Whaty oupai df ori t
THEMARKETVAL UEOFYOURHOMEI SWHATABUYERI SWI L L I NGTOPAY: 1. Bas edont oday’ smar k et 2. Bas edont oday’ sc ompet i t i on 3. Bas edont oday’ sfinanc i ng 4. Bas edont oday’ sec onomi cc ondi t i on
5. Bas edont heBuy er ’ sper c ept i onoft hec ondi t i on 6. Bas edont hel oc at i onoft hepr oper t y 7. Bas edondaysont hemar k et 8. Bas edons howi ngac c es s i bi l i t y
PROPERTI ESTHATSEL LI NTODAY’ SMARKET ONASCAL EOF110,THE10’ SARESEL L I NG. HOW TOMAKEYOURHOMEA10 •Byi mpr ovi ngt hec ondi t i ondr amat i c al l y •Byoffer i nggoodt er ms •Byi mpr ovi ngt hewayy ourhomes hows •Byadj us t i ngt hepr i c es
ASASEL L ER,YOUCONTROL : 1. T hepr i c eyouas k 2. T hec ondi t i onoft hepr oper t y 3. Ac c es st ot hepr oper t y
1. Mar k etc ondi t i ons 2. T hemot i vat i onofy ourc ompet i t i on 3. Mar k etVal ue
EDI NSONPROPERTI ES|17
PRI CI NGGUI DEL I NES
PRI CI NGYOURHOMEFORASUCCESSFULSAL E
I ti si mpor t antt onot et hatpr i c i ngyourhomeac c ur at el yi st hemos teffec t i vewayt oens ur eas uc c es s f uls al e. Notonl ywi l lyoumi s spr os pec t i veBuyer sbyover pr i c i ngy ourhome, buty ouwi l laffec thowl ongy ourhomewi l l r emai nont hemar k etandwhatt heevent uals el l i ngpr i c ewi l lbe.
Ac t i vi t yvs .Ti mi ng
Ti mi ngvs .Sel l i ngPr i c e
T i mi ngi sex t r emel yi mpor t anti nr eales t at e. A pr oper t yat t r ac t st hemos ti nt er es tf r om t her eales t at e c ommuni t yandpot ent i alBuyer swheni ti sfir s tl i s t ed. T her ef or e, i thast hehi ghes tc hanc eofas al ewheni ti s newont hemar k et . Set t i ngar eal i s t i cl i s t i ngpr i c ewi l l hel pt ak eadvant ageoft hei ni t i alper i odandi nc r eas et he c hanc eofat i mel ys al e. Weunder s t andt hel oc almar k et andt hemar k et i ngpr oc es s , t her ebygi vi ngyout hebes t c hanc eofqui c kl yands moot hl ys el l i ngyourhome.
Whenahomei sover pr i c edatt hes t ar t , i tmi s s eswhat c anbet hemos tc r i t i c alt i meper i odi ns el l i ngahomet hefir s tt wot ot hr eeweeksaf t eri ti sl i s t ed. Onc et hi s per i odhaspas s edandl i t t l et r affici sgener at edatt he i ni t i alpr i c el evel , i tbec omesnec es s ar yt os eekal ower l i s t i ngpr i c e. Dependi ngonmar k etc ondi t i ons , t hi sc y c l e mayr epeats ever alt i mesbef or eas al epr i c et hati swel l bel owt hei ni t i all i s t i ngpr i c e, andpos s i bl yl owert hant he mar k etval uef ory ourhome, i sac hi eved.
F ac t or st hatI nfluenc eMar ketVal ue
F ac t or swi t hL i t t l eorNoI nf l uenc eon Mar ketVal ue
•Suppl y&Demand. •Ec onomi cCondi t i ons . •As ki ng&Sel l i ngPr i c esofCompet i ngHomes . •Y ourHome’ sCondi t i on. •Buyer ’ sPer c ept i onofY ourHome.
•T hepr i c et heSel l erpai df ort hehous e. •T heSel l er ’ sex pec t ednetpr oc eeds . •T heamounts pentoni mpr ovement s .
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EDI NSONPROPERTI ES|18
WHYKEL L ERWI L L I AMS? POWEROFTHEKW BRAND T ec hnol ogy L eadi ngedget ec ht ool sandt r ai ni nggi vesourT eam anedgei neffec t i vel ymar k et i ngy ourpr oper t yonl i ne, 24hour s aday , 7daysaweek!T hr ought heex c l us i veKel l erWi l l i amsL i s t i ngSys t em ( KWL S) , y ourpr oper t yi ss entt omor et han 350onl i nes ear c hengi nesandavai l abl eonKW’ sonl i nenet wor kofmor et han76, 000s i t es . Kel l erWi l l i amsReal t y’ s“ MyL i s t i ngs , MyL eads ”phi l os ophy , ever ys i ngl eI nt er neti nqui r yony ourpr oper t ywi l lc ome di r ec t l yt oourT eam s ot hatwec anf ol l owupqui c kl ywi t hpot ent i alBuy er sf ory ourpr oper t y.
T eamwor k T hr oughourc ompanyc ul t ur e, wor l dwi deex pans i on, andt hec ol l ec t i vepowerofmar k et i ngbyt hous andsof affil i at es , Kel l erWi l l i amsReal t yhasbec omeoneoft hebes t knownandmos tr es pec t edbr andsi nt hewor l d.
Knowl edge Kel l erWi l l i amsReal t yhel psourT eam s t ayaheadofmar k ett r endsi nt her eales t at ei ndus t r yt hr oughi t ss er vant l eader s hi p, c ompr ehens i vei ndus t r yl eadi ngt r ai ni ngc ur r i c ul um, andr es ear c hr es our c es .
Rel i abi l i t y F oundedont hepr i nc i pl esoft r us tandhones t y , Kel l erWi l l i amsReal t yemphas i z est hei mpor t anc eofhavi ngt he i nt egr i t yt odot her i ghtt hi ngandal waysput t i ngCl i entneedsfir s t . I tr ei nf or c esourbel i eft hatours uc c es si s ul t i mat el ydet er mi nedbyt hel egac ywel eavewi t heac hCl i entwes er ve.
T r ac kRec or d Edi ns onPr oper t i esi spr oudt obei npar t ner s hi pwi t ht hel ar ges tr eales t at ec ompanyi nt heUni t edSt at esandt he f as t es tgr owi ngr eales t at ec ompanyi nt hewor l d. T hi si spr ooft hatwheny ouofferas uper i orl evelofs er vi c e, ever y onet ak esnot i c e.
82% ofhomes al esar et her es ul tofagentc onnec t i ons . SOURCE: NAT I ONALASSOCI AT I ONOFREAL T ORS
EDI NSONPROPERTI ES|19
ST AGI NGCHECKL I ST
FI RSTI MPRESSI ONSAREL ASTI NGONES. Out s i deofHomePr epar at i on Mai l boxandpos ti nneedofr epai r / r epl ac e/ r epai nt / c l eani ng. Moveal lc hi l dr en’ st oys&pl ac ei nones poti nt he bac kyar d. Sweeps i dewal kand/ ordr i veway. Reduc ec l ut t erondec k, por c h, andpat i os ot hey l ookbi gger . Cr eat eones i mpl e“ r oom s et t i ng”wi t hc l ean out doorf ur ni t ur et or emi ndBuy er sofout s i de l i vi ngs pac e. Pr es s ur ewas handpai nt / r es t ai ndec k. Powerwas hhous eex t er i ort or emovemi l dew. Pr es s ur ewas hc onc r et et or emoves t ai ns&mi l dew. Cl eanal ldebr i sandl eavesf r om r oof&gut t er s . F r ontdoorneedsr epai nt i ng/ s t ai n/ c l eani ng. Repai ntt r i m and/ orhous easneeded. Repai rbr ok enf enc eboar ds . T r i m over gr ownbus hes , t r ees , &pl ant ss ot he hous ec anbes een. Rak e&weedflowerbeds . Newmul c hi sagr eat fini s hi ngt ouc h. Remove, andi fneeded, r epl ac edyi ngpl ant s . Pl ac ec ol or f ulpl ant si nf r ontofhous e. Mowt hel awnonaweekl ybas i sdur i ngt hegr owi ng s eas on.
L i vi ngRoom |Gr eatRoom |F ami l yRoom Reduc enumberofpi l l owsonc ouc hest oz er oort wo. Cl earoffc offeet abl eand/ orendt abl e( s )ex c eptf or maybe2or3magaz i nesandoneni c evas e. Cl eanoutfir epl ac eand/ orc hi mneyflue. Mant el sandhear t hsneedt ohavei t emsr educ ed.
Not es :
Ki t c hen Cl eanc ount er t ops / t i l egr out . Reduc enumberofi t emsabovec abi net s . Removeal lmagnet s , phot os , c hi l dr en’ sdr awi ngs et cf r om t her ef r i ger at or . Hi dekni vesi ndr awerorpant r y( s ec ur i t yr i s k, eas i l y ac c es s i bl eweapon) . Keepal ls oap, t owel s , s c our i ngpads&c l eani ng s uppl i esoutofs i ghtunder neat ht hes i nk. T oomanyc al l err ugsmak er oom l ooks mal l . L eaveno mor et hanoner ugperar ea. Repl ac eol ds t ovebur nerpans . Reduc ei t emsi nc abi net sand/ orneat l yor gani z e. Empt ygar bagec anst oc ont r ols c ent .
Gener alHous ePr epar at i on Cont r ols t r ongar omasdur i ngl i s t i ng. Repl ac ebur nedoutl i ghtbul bs . Repai r / r epai ntc r ac ksonwal l s&c ei l i ng. Repl ac ebr ok enl i ghts wi t c hes&/ ors wi t c hpl at es . Removeal lper s onalphot ogr aphs . Mi ni mi z epai nt i ngsonwal l s . Boxup&s t or eanyc ol l ec t i ons( i t emsc oul dgetbr ok en, s t ol enorbedi s t r ac t i ng) . Reduc enumberofbooks ; pac kupex t r abooksear l y. Don’ thavet oomanypl ant si nonear ea, s pr eadout t hr oughhous eorgi veaway. Removedyi ngpl ant s . Cl eanwi ndows , i ns i deandout . Repai ri t emst hatar ebr ok en( t hi swi l ls howt haty our homei swel lt ak enc ar eof ) . Pac kupt hel i t t l et hi ngs . L i t t l et hi ngsc r eat ec l ut t er anddi s t r ac tbuy er s . Hi deas ht r ays . Hi depetdi s hes , petbeds , pett oys , et c . Hi devi s i bl eex t r ak eys( s ec ur i t yr i s k) .
EDI NSONPROPERTI ES|20
ST AGI NGCHECKL I ST REMEMBER. . . I MAGEI SEVERYTHI NG Di ni ngRoom Cl earoffdi ni ngt abl eex c eptf oroneni c e c ent er pi ec e. Removet abl ec l ot hf r om t abl e. Removeex t r al eavesf r om t abl et omak er oom l ook bi gger . Removeex t r adi ni ngr oom c hai r s( s i xc hai r si spl ent y , r oom wi l ll ookbi gger ) .
Bedr ooms Mak et hebedsever yday. Cons i deri nves t i ngi nanewbeds pr ead. Cl earoffbeds i det abl es&dr es s er sex c eptf oraf ew nec es s ar yi t ems( 2or3) . St or eex t r abooksormagaz i nesunder neat hbed. Keepc l os etdoor sc l os edbutmak es ur et heyc anbe openedf r eel y. Keepc l os et sc l ean, floorc l ean, f r eeofdi r t y l aundr y , or gani z ed&unc l ut t er ed. Hanger ss houl dbet hes amet ype&c ol orperc l os et ( al lwoodoral lpl as t i c ) . Mak es ur ewi ndowsand/ ors pec i alf eat ur esofr oom c anbes een. T ak edownal lpos t er s .
Wonder i ngwher et os t or ei t emst aken outoft hehous e? 1.Rentas t or ageuni t . 2.Haveagar ages al e. 3.Gi vei tt oc har i t y. 4.Puti ti nt heat t i c . 5.St or ei ti nt hec r awls pac e. 6.Us epar toral loft hegar age( butkeep i tor gani z ed) . 7.Asal as tr es or t ,s ac r i fic ea3rdor4thbedr oom. Not es :
Bat hr ooms Cl earoffc ount er s&r emoveal lper s onali t ems( hi dei n s i nkc abi net ) . Puts oapunder neat hi nc abi netorr epl ac ewi t hone neatbot t l e. Cl eanori nves ti nanews howerc ur t ai n. Keeps howerc ur t ai ndr awnatal lt i mes . Removeanyt oi l etl i dc over i ngs . Keept oi l etl i dsdownatal lt i mes . Coor di nat eal lt owel swi t honeort woc ol or s . F ol di n t hi r dsandhangneat l yever yday. Newt owel sar ever y i nex pens i vet opur c has ei fy oudon’ thavemat c hi ng t owel s . Reduc ei t emsi ns hower sandt ubs . Hi deal lc l eani ngs uppl i es( pl unger , et c&gar bagec an unders i nk) . Hi dewei ghts c al e. Sc at t err ugst oami numum. Nomor et hanoner ugi n ever ybat hr oom. Repai rc aul kar oundt ubandc l eans oaps c um.
L aundr yRoom Putal ls oapsandc l eaner si nac upboar dorr educ e numberandor gani z eneat l yons hel f . Keepl aundr ys i nkempt y. Keept opofwas her / dr y erc l eanandc l earofany ar t i c l es .
Gar ageorCar por t Car por t ss houl dbec ompl et el yc l eanedout . Sweepoutgar ageandr educ ec l ut t er . Or gani z egar age, i t ’ sfinet ous ei tf ors t or age, j us t k eepi tasneataspos s i bl e. Al waysk eepgar agedoor sdownwhi l ey ourhomei son t hemar k et .
EDI NSONPROPERTI ES|21
KEL L ERWI L L I AMSL UXURYHOMES MARKETI NGT OTHESOPHI STI CATEDBUYER Hous t oni sat hr i vi ngdes t i nat i ont hatbl endsur bans ophi s t i c at i on, beaut i f ulnat ur als ur r oundi ngs , andaway ofl i f et hati ss ec ondt onone. Edi ns onPr oper t i esunder s t andst heHous t onL ux ur yMar k etandknowshowt o appealt ot hes ophi s t i c at edBuy er . Ourl ux ur yl i s t i ngsar epr omot edt hr oughourex pans i ves yndi c at i on net wor kandf eat ur edi nonl i nepor t al sl i k eT heWal lSt r e e tJ our nalandT heNe wYor kT i me s . KW L ux ur yHomesI nt er nat i onali sanex c l us i veands ophi s t i c at edgr oupofr eales t at ec ons ul t ant swhor ai s e t hebarf ors er vi c ei nt heupper t i erhomemar k et . Edi ns onPr oper t i esut i l i z est hel at es tt ec hnol ogy , mar k et r es ear c h, c r eat i vi t y , andpr ovenbus i nes ss t r at egi est onotonl ymeety ourex pec t at i ons , butex c eedt hem.
Vi s i tourwebs i t eat www. Hous t onL uxur yHome. c om
EDI NSONPROPERTI ES |22
PROPERTYMANAGEMENT YOURI NVEST MENTI SOURPRI ORI T Y
Weofferaf ul lr angeofPr oper t yManagementSer vi c est ai l or edt oy ouasanI nves t or , Homeowner , or L andl or dt hr oughourpar t nerc ompany , Edi ns onPr oper t yManagement , L L C. Wehaveex t ens i veex per i enc e i nFul lSer vi c ePr oper t yManagementi nt heGr eat erHous t onAr ea. F or emor ei nf or mat i on,c ont ac tour Pr oper t yManagementCompanyat7139805116orvi s i tusonl i neatwww. Edi ns onManagement . c om.
T HEBENEFI T SOFUSI NGEDI NSONPROPERT YMANAGEMENT , L L C: •NoHas s l eManagement
•T enantACH/ ePaymentSer vi c es
•Aut omat edOwnerSt at ement s
•SameDayRes pons eT i mes
•Onl i neT enantPor t alAc c es s
•I ndus t r yL eadi ngMar k et i ngT ool s
•Onl i neWor kOr derReques t s
•24/ 7Mai nt enanc eReques tHandl i ng
•Onl i neI ns t antMes s enger
•Pr omptRes pons et oT enantReques t s
•T enantSc r eeni ngSer vi c es
•L owVac anc yRat es
•OwnerACH/ ePaymentDepos i t s
•L owDaysonMar k et
Wear eONEF AMI L Y. WeHaveONEDESTI NY. Wes har eONETHI NG. Wear e. . .
KEL L ERWI L L I AMSREAL TY.
LETATEAM WHO KNOWSGUI DEYOU. 5050WEST HEI MERRD. , SUI T E200 HOUST ON, T X77056 713. 980. 5115 www. Edi ns onPr oper t i es . c om
Eac hoffic ei si ndependent l yownedandoper at ed.