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Publishing Unique Content on Facebook
Deepen Relationships Your goals with Facebook should not only be to get more Likes and more traffic. One of the first things people learn at Business School is that it costs much more time, energy, and often money to add a new customer than it does to retain an existing customer. Keeping your fans loyal and happy is just as important, if not more important, than finding new fans. For this reason, it’s important to use your Facebook Page to build more loyalty among your existing fans, and to gain a better understanding of them. As I mentioned earlier, comments are one of the most useful ways fans can interact with your Facebook posts. Every time a fan leaves a comment it is shared on their profile and in their friends’ News Feeds. While you’re building brand loyalty and interacting directly with your audience, you’re also creating pathways for new fans to find your Page. For this reason, content that encourages discussion will be one of the best possible additions to your Facebook Page.
Ask Questions! If you want to encourage discussion, sometimes the simplest path is best. Ask a question! You’ll see this kind of content on many Facebook Pages. There are lost of different types of questions you can ask. To ask a question or poll, use the ‘Question’ link under your Page’s ‘Share’ options. If you like, you can convert your question into a poll by selecting ‘Add poll options.’