Long Term Strategies
From One Blog to Many Once you’ve come to grips with building a profitable and popular blog, chances are you’ll be able to replicate that success. In fact, many of the most popular blogs are now small networks of blogs in one form or another.
The Benefits of Operating Multiple Blogs As the operator of a successful blog, you will have a variety of advantages in starting successive sites: 1. The Ability to Seed New Sites Quickly When you start your first blog it’s very difficult to find those early readers. Successive blogs however, can be seeded with readers from the first site. All this takes is a blog post or two on the original popular blog to let readers know about the new site. Readers who enjoy your first site are likely to migrate over, helping to get the new site off the ground. More tips on launching with multiple blogs can be found in Chapter 6 on generating traffic. 2. Reputation and Weight with Advertisers Multiple blogs bring advantages in dealing with advertisers. For example, you can organize discounts on multi-site advertising, leverage your existing site’s reputation to sell ads on new sites, and provide free trials for new sites to existing advertisers. 3. Extending an Existing Business By creating new blogs under the same business umbrella, you stand to gain through economies of scale associated with things like your accounting, management, development, and design. Instead of starting all these things from scratch, you can port over entirely or partly from your current sites. You’ll also have the experience and relationships to carry through your hard-won lessons to the new sites, and get them going much faster.