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Keyword Research
accordingly. Your keyword choices should always be guided by your campaign goals. Let’s make our list more specific: • cheap html templates • premium wordpress themes • premium joomla templates • best drupal themes We’re trying to make educated guesses about how searchers would most likely express their intent. One hypothesis is that people are more likely to enter “premium wordpress themes” into Google than “high-quality wordpress themes”.
Step 3: Build Up Your Keyword List We’re not search engines, so it can be tough to guess at the many hundreds of different search terms a person could use when looking for something like your product. Fortunately, Google has created their excellent Keyword Tool to help us. You can access it at https://adwords.google.com/select/KeywordToolExternal. Note that the default language setting and location in the Keyword Tool is English and United States. You can change these default settings by expanding the advanced options directly above the Search button. Click the “+” sign to the left of Advanced options to reveal these options (Fig. 2-2). Change the language setting if your audience speaks more than one language. To select multiple languages or countries, hold down ‘Ctrl’ or ‘Cmd’ as you click (Fig. 2-3). One quick way to generate a list of relevant keywords is to enter the URL of your closest competitor’s site into the Website field. While this can provide you with some good keywords, they’re not