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Applied Storytelling is one of the leading independent name resources in the United States. Over the course of more than 150 engagements, we have named dozens of the products you use, places you go, and companies you interact with. Billions of dollars of commerce annually are conducted under the organizational, brand and product names we’ve developed. The Applied Storytelling process features a high level of client interaction, working against established criteria, systematic exploration of creative directions, and extensive pre-screening for trademark ability. Designed to represent best practices in the field of name development, our process has been widely accepted as the benchmark for naming by leading creative agencies. Above all, Applied Storytelling naming is informed by a superb level of brand insight, a deep immersion in culture, and an acutely tuned ear for language.
WHAT WE DO name development for companies, products and brands naming systems, guidelines and architectures name evaluation tools and research name launch consulting
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