TOP 10 FAVORITE COMMERCIALS MIDDLE SCHOOL STUDENTS (6TH-8TH GRADE) 1. M&M’S: JUST MY SHELL 2. DORITOS: DOG BURIES CAT 3. DORITOS: SLING SHOT BABY 4. BUD LIGHT: RESCUE DOG WEGO 5. SKECHERS: DOG RACE 6. COCA-COLA: FINGERS CROSSED 7. COCA-COLA: NICE CATCH 8. CHEVY: APOCALYPSE 9. VW: DOG STRIKES BACK 10. DANNON: JOHN STAMOS
HIGH SCHOOL STUDENTS (9TH-12TH GRADE) 1. M&M’S: JUST MY SHELL 2. DORITOS: DOG BURIES CAT 3. DORITOS: SLING SHOT BABY 4. BUD LIGHT: RESCUE DOG WEGO 5. SKECHERS: DOG RACE 6. CHEVY: APOCALYPSE 7. VW: DOG STRIKES BACK 8. DANNON: JOHN STAMOS 9. E*TRADE: FATHERHOOD 10. COCA-COLA: NICE CATCH
TOP 10 MOST RECALLED COMMERCIALS MIDDLE SCHOOL STUDENTS (6TH-8TH GRADE)
1. DORITOS 2. M&M’S 3. BUD LIGHT 4. COCA-COLA 5. PEPSI 6. CHEVY 7. NFL 8. MOVIE TRAILERS 9. GODADDY.COM 10. E*TRADE
HIGH SCHOOL STUDENTS (9TH-12TH GRADE)
1. DORITOS 2. BUD LIGHT 3. M&M’S 4. COCA-COLA 5. CHEVY 6. PEPSI 7. SKECHERS 8. E*TRADE 9. VW 10. GODADDY.COM
Sources: DFAA Big Bowl Vote, Nielsen Company, Center for Media Literacy. M.J. Chen, J.W. Grube, M. Bersamin, E. Waiters, and D.B. Keefe, “Alcohol Advertising: What Makes It Attractive to Youth?,” Journal of Health Communication, 2005. youthconnectionscoalition.org
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YC MAGAZINE
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MARCH 2012
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