MEDIA PACK 2018-19
WELCOME Edge Hill University is growing rapidly, and with recent awards including a top twenty place for Student Experience (THE Student Experience Survey 2018), and the announcement of a new Medical School, it’s attracting more students than ever. Edge Hill Students’ Union has access to the circa. 16,000 students here and can offer you a huge range of opportunities to expose your brand or product to them. We also know what motivates them, and the best ways to engage with them, with advice on communication styles to improve your ROI. Why expose your brand to Edge Hill Students? Our students are tech savvy and trend-focused. When our students connect with a brand, they’re in it for the long-haul and they’re always seeking new experiences. Our students will be future leaders, thinkers and consumers of tomorrow, AND we even have social influencers in our student body. Within
this
pack
you’ll
find
details
of
media
opportunities available and information about our student demographic. Talk to us to discuss your marketing objectives and we can help create bespoke, affordable packages tailored to suit your company needs, helping you reach our students at the right time, with messages and campaigns that will really connect. Contact us today for more information!
JAN BARNES e. barnesj@edgehill.ac.uk / tel: 01695 657328
We look forward to working with you! 1
Arts & Sciences
41%
EDGE HILL STUDENTS’ UNION Can help you find your audience
Education
27%
F T STUDY 11460
PT STUDY 3742
Health
31%
OTHER 1%
UNDER 25 9618 OVER 25 5602
MALE 4895 FEMALE 10325 16/17 academic year 2
WHY ADVERTISE WITH US? 3
The average student spend is around... ÂŁ
ÂŁ821 per MONTH
We can offer a range of advertising opportunities that will be attractive to our student community and help you achieve long term brand loyalty.
www.savethestudent.org/money/student-money-survey-2017.html#spendmoney
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FRESHERS
2018 FRESHERS WEEK is without doubt the busiest and most vibrant week of the University calendar. It’s the key time to introduce our students to your brand. * STALL TYPE
National Regional Local Charity
SINGLE £1,200 £450 £160 £110
DOUBLE £1,700 £800 £260
SOCIAL MEDIA - FROM £150 PER POST BETWEEN 1ST AUG - END OF SEPT The WELCOME FAIR will be held on... WEDNESDAY 19TH SEPT *Stalls in prime position will incur a supplement.
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PACKAGES PLATINUM:
RRP £3600, DISCOUNT £600 £ COST £3000
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Premium Double stall at freshers
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Premium Double stall at re-freshers
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4 Week Web banner
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Double page advert in our September Give it a go guide sent to all new students after A level results day
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Advert on plasma screens for four consecutive weeks
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Double advert on wallplanner ( distributed to all first years)
GOLD:
RRP £2,650, DISCOUNT £550 £ COST £2,100
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Standard stall at freshers
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Standard stall at re-freshers
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Single page advert in our September Give it a go guide
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Advert on plasma screens for four consecutive weeks.
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Single advert on wallplanner distributed to all first years
SILVER:
RRP £2250, DISCOUNT £400 £ COST £1750
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Standard stall at freshers
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Standard stall at re-freshers
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Advert on plasma screens for four consecutive weeks*
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Single add on wallplanner
DIGITAL PACKAGE:
RRP £1400, DISCOUNT £300 £ COST £1100
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Online banner 1 month
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2 FB posts
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2 Tweets
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Advert on plasma screen 1 month*
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Inclusion on NUS extra Local App and website (T&C’s apply contact us for details)
All adverts must be within two month period (excluding September) If one of the above packages isn’t quite right for your business, why not let us know exactly what your marketing needs are and we can create a bespoke package for you! *excluding Freshers period 15th September until 12th October. T&C’s apply
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Welcome Fair
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WELCOME WEEK PROMOTIONAL OPPORTUNITIES Our GIVE IT A GO GUIDE will be sent out to all new students after A level results day. You could be our exclusive guide sponsor with your Logo on the front ‘sponsored by’ on the back and mentions and adverts to promote your brand throughout the guide. This could Include money off coupons or incentives to drive footfall to your website or store. Ideal for engaging with students before they even arrive! EXCLUSIVE SPONSORSHIP OF THE GUIDE £2,500 DOUBLE PAGE ADVERT £600 SINGLE PAGE ADVERT £400
GOODIE BAGS SPONSORSHIP Given out at enrolment and used by students all year round on campus and beyond why not add your logo to the cotton shoppers? Guaranteed to give you maximum exposure… Exclusive sponsorship starts at £2000 (B&W logo)
GIVE IT GAIVE IT
A
for 2500 bags. We can include your advert or samples in the bag from £220.
A5 INSERT IN BAGS NATIONAL £660 LOCAL £440 CHARITY £220
WALLPLANNERS The SU wall planner will be pinned to thousands of students’ walls throughout the academic year. We distribute 2,500 wall planners, most will be placed in first years bedrooms on campus. Advertise your brand alongside key dates and become a recognised brand and make your number the first they call. Advertising space on the wall planner is limited, secure you ad before we sell out! SINGLE £300 DOUBLE £500 Social media posts, from £150 ask for details.
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ONLINE AND DIGITAL ADVERTISE WITH US and target students 24 HOURS A DAY. Our website has over 32.5k views per month guaranteeing your banner ad will be noticed.
SOCIAL MEDIA Connect your brand to thousands of students through our social media channels. Analytics show that our Facebook page is frequently the top performing SU page in the North of the UK. Facebook post unlimited characters, twitter post limited to 280 characters inc spaces.
TIMELINE POSTS We see fantastic engagement with photo-driven content, and new business partner tagging allows you to monitor engagement and even boost posts your end to give you greater control. ONE POST ON SOCIAL MEDIA PLATFORMS (Facebook, Twitter & Instagram): FROM £100*
INSTAGRAM STORY TAKE OVER Through geo-tagging our Instagram stories, we can typically reach up to 1K students with one image, or get you quick feedback through polls – we can advise you on relevant content that connects with our students. 5 FRAMES FOR £250
PLASMA SCREENS LO... HEL
Reach our students through engaging visuals on our plasma screens situated throughout our SU building. £250 PER MONTH
WEB BANNER Banner adverts give you an opportunity to promote and attract students to your product or service. Your web banner will be on a continuous loop and will stay on all pages even when the student navigates off the main home page. £300 PER MONTH
*excluding Freshers period 15th September until 12th October. T&C’s apply
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STUDENTS ARE ONLINE, ARE YOU? 55% view on mobile devices
We have
over 10.2k likes on facebook and our posts have reached anything up to 18k people
We have over 6.7k FOLLOWERS on twitter with over 326k IMPRESSONS in the first 3 months of 2018 alone
/edgehillsu
@edgehillsu
Over
390k PAGE VIEWS on our web page last year!
www.edgehillsu.org.uk 10
OTHER OPPORTUNITIES A STALL FOR A DAY in a prime location is an excellent opportunity for direct contact with our students. Stalls are available in the main Student Hub located in the heart of the campus therefore are always very busy. This provides a perfect setting for leaflet distribution or data capture. FROM £200 FOR A 2M X 1M STALL
DISTRIBUTION OF UP TO 1000 FLYERS Get your message across to our students with flyer distribution. We are able to organise distribution of your flyers by our own promotions team in exclusive locations. These include around the Students' Union, across campus and around the halls of residence. FROM £175
VENUE HIRE Need a versatile space to set up your pop up shop or market your product? VENUE, a vibrant club space by night, and an ideal retail space during the day, offers you a perfect space to showcase your brand, products or event. We can give you access to our lighting rig and sound system to create atmosphere and provide a fantastic buzz. Hire charge will include shout outs through our social media channels to promote your event. Contact us to discuss your requirements and quote.
GIVE IT A GO GUIDE Give It A Go! is rapidly becoming the most recognised brand on campus – eye-catching adverts dominate the TV screens in recreational spaces and faculty buildings, and Social media has daily posts about what’s on, so the brand is continually reinforced, and Students keep hold of the guides and refer to them throughout the year . A one page add (January guide) IS PRICED AT £200 and a DOUBLE PAGE SPREAD IS £350, if you would like to be our EXCLUSIVE guide sponsor with your logo on the front, ‘sponsored by’ on the back and mentions and adverts to promote your brand throughout the guide (this could include money off coupons or incentives to drive footfall to your website, store or brand) THE COST WOULD BE £1,500.
TABLE VINYL’S in SU Bar are an opportunity for advertisers looking to deliver stand out campaigns and harness the power of advertising in a highly social environment. Why not give your brand a seat at the table? FROM £250 PER MONTH. FLOOR GRAPHICS in the SU Bar or street offer numerous benefits, inexpensive enough to use for short term yet durable enough for long term promo. FROM £200 PER MONTH
MARKET RESEARCH We can offer you a versatile space located in our SU Bar to run food and drinks sampling, helping you target a younger audience with whom market researchers often have difficulty engaging with. The Su Bar is an ideal location with a relaxed and pleasant atmosphere, and market research agencies we’ve worked with previously have been really impressed with student participation levels and enthusiasm. We have over 9k under 25’s enrolled at Edge Hill - why not contact us today to discuss your needs and allow us to introduce you to our students to test your products?
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MISSPAP at Venue
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Sports Awards 2018
SPONSORSHIP OPPORTUNITIES WHY NOT SPONSOR ONE OF OUR ANNUAL EVENTS? Sponsorship puts your brand at the forefront of all SU platforms. It gives you the opportunity to engage a new and loyal audience in an exclusive, exciting way. We are able to create a bespoke sponsorship packages which could include all or some of the following: • TROPHY SPONSORSHIP Your brand on every trophy. • ADVERTISING BOOTH at events. Face to face engagement with a new audience at our after party. • WRISTBAND SPONSORSHIP Visible to all staff and students present at both the awards and after-party. • LOGO on all digital marketing and banners. Your brand will be present on all of our platforms including in high footfall areas. • MENTION ON FACEBOOK event page. A Facebook post solely dedicated to you as a sponsor. • TWITTER AND INSTAGRAM MENTION. Your support will be recognised across all social media platforms. • DIGITAL SCREEN ADVERTISING. One month up to and including the event. FORTNIGHT
S O C I ET I ES
CONTACT US TO DISCUSS WHAT WE CAN DO FOR YOU!
rep awards
AWA R D S
RATE YOUR
STUDENT LED
STAFF
SPORTS AWARDS
LANDLORD AWARDS
STAFF
www.edgehillsu.org.uk /edgehillsu
@edgehillsu
edgehillsu
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Do you offer or have you thought of offering a student discount? Your NUS Extra card also allows you to access...
Fantastic food and drink offers in the su bar plus 10% off in the su shop Only with your NUS Extra card, make sure you buy yours today. T&C’s apply.
Unlock discounts on your doorstep and enjoy the benefits of buying local!
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The NUS extra card family also includes
WHY NOT showcase your discount and your brand to our student population by joining our Nus Extra Local Discount Scheme? www.nus.org.uk/en/nus-extra NUS Extra is the definitive student discount and lifestyle card, brought to students by the National Union of Students. For just £12, students can access exclusive discounts and competitions – saving them money and enhancing their student experience.
YOU CAN JOIN our local discount scheme to promote your brand and reach even more students. YOU WILL BENEFIT FROM: YOUR COMPANY and discount offered listed on posters & screens which will be on display throughout the union. A PIN on the National NUS App with your company logo (T&C’s apply).
Last year we sold over 3500 NUS EXTRA CARDS. We want our students to benefit from the discounts you offer and for the community to benefit from our students shopping locally. We will offer you all of the above for only £100 + vat. However if you sign up to NUS Extra Local and give us exclusivity, we can offer this Free of Charge.
DEDICATED WINDOW POS A PRESENCE ON OUR WEBSITE
www.edgehillsu.org.uk
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THANK YOU! We are a charity and our aim is to ensure our members have a fulfilling experience at Edge Hill University and advertising helps us to achieve this aim. To book any of these opportunities, find out more about the options in this guide or to discuss a bespoke package please contact:
JAN BARNES e. barnesj@edgehill.ac.uk tel: 01695 657328