C-Art Evaluation 2016 by Eden Arts

Evaluation November 2016

C-Art is an Eden Arts project

With thanks to our sponsors and supporters

Simply showing at home (outside of a gallery setting), and getting up close and personal with people is very important when showing and selling art. It was like multiple exhibition previews, very exciting! Artist Feedback 2

110 artists across 81 open studios 14 extraordinary places 25, 790 studio visits £78,480 of sales 93, 144 website page views

C-Art entered it’s 6th year in 2016 and continues to be Cumbria’s single biggest visual arts event. C-Art seeks to create a platform to promote local artists as part of Cumbria’s tourism offer and elevate the work of Cumbrian artists. The open studios event, Artist of the Year exhibitions, workshops and associated events starting in September created the biggest offering yet for cultural visitors to the county. The 2016 event saw the return of the Young Curators scheme and the introduction of the bursary scheme for both emerging and installation artists to participate in the open studios. 3

Budget Overview

Galleries

Gallery Hubs

Open Studios

Membership

£350 + VAT

£250 + VAT

£125 + VAT

£50 + VAT

A total of £16,220 was generated through participant fees. Artists wishing to take part in the open studios as an individual or gallery were required to become a CArt member. Sponsorship raised £1,500 (from the headline sponsor H & H Reeds) with additional in kind support from G1 Creative, James Cropper Ltd and the Cumberland and Westmorland Herald (to the value of £2,870). Donations and commission (of 5%) raised an additional £2,495 and £1500 was raised in catalogue sales. The commission was introduced this year to prevent increasing fees across the board resulting in artists successful in sales contributing a higher amount. Total income for the project was £22,440 with Eden Arts providing a further £9,928 in subsidy. For full budget see page 18 appendix 2

The open studios event saw the overall visitor numbers down but visitors per head rise by 14%. Overall sales were also down and there was a 17% drop in sales per head. (2015 sales/head was £1140, 2016 sale/head £968).

Catalogues and fold out maps 2016: Deigned by G1 Creative

I think C-Art is a fantastic experience for the artists taking part and the audience that come to see it. There is no 'one way' to experience or make art and I think having C-art is a way for lesser known artists to express themselves and become known in their community. Artist Feedback

Publicity and Advertising

63% of participants felt the publicity was good or excellent. Press coverage was significantly increased in 2016 thanks to working alongside Cumbria Tourism. The advertising equivalent value for media coverage was ÂŁ73,795. There were 102 recorded incidences of media coverage in 2016, an increase of 60% from 2015 when there were 63. A large banner was placed in Penrith and 30 small and medium banners across the county. In addition to the above 2 x adverts were taken out in the Craft and Design Magazine, 1 advert in the Arts Fest North catalogue, 1 half page advert in Living North and 5 x adverts in the Cumberland and Westmorland Herald (in kind

Total value for media coverage ÂŁ73,795

Artist Rowena Beaty

Artist Sue Kane

Great to see more art and meet the artists - great inspiration and even though I was unable to visit many galleries this year the widely available catalogue gives a great idea of what's out there and the prominence of the advertising suggests a thriving art community in Cumbria. Visitor Feedback

Print and Promotional Materials 7,000 catalogues produced and distributed

10,000 fold out maps 1,500 posters 74% of participants rated the catalogue good or excellent

Website, Email marketing and Social Media

Website views in 2016 were up 20% to 15,652 website visits and

93,144 page views. Activity of all social media platforms increased significantly with 259 posts using the #CArt2016 handle.

Artist Ben McLeod

It gave me the opportunity to invite fellow craftspeople to my workshop as visiting artists which I wouldn't have done otherwise. This has been the catalyst for me to make new connections and develop important networks within the local area. Artists Feedback

Participant Feedback

53% of participants responded to the call out for feedback on the event. With regard to the length of C-Art open studios, 71% of artists would prefer a shorter event running over 2 weekends (9 days). The feedback on the ordering of artists in the trail was indecisive, with 34% preferring a geographical numbering system, 22% preferring an alphabetical system and the remaining 44% with no preference. 82% would consider taking part in the open studios 2017.

Artist Ben Fosker

Artist Dorothy Ramsay

Gallery Hub Unstationary Artists

I liked the venue at Ashness Bridge and that most of the visitors would not have gone to a C-Art event but were just passing by. More things like that would make it different from only open studios. Being part of the C-Art open studios has created much wider awareness of my work than what I could have done alone. This is the first time I have taken part in an open studio event, and it was invaluable for me as I have not been in the area long. C-Art has created many new positive contacts for me, both in fellow practitioners as well as potential customers. I joined with the aim of generating interest and awareness of my craft and my business, and C-Art 2016 has delivered way above my expectations. I also felt that C-Art provided excellent targeted marketing on a much bigger scale than I could achieve on my own, and at a cost which I see as being excellent value and a worthwhile investment. Artists Feedback

Participant Feedback

47% of C-Art members entered work into the Cumbrian Artist of the Year exhibition. Entry was free to C-Art members and ÂŁ25 to non-CArt members. The exhibition featured the work of 43 artists, 65% of the exhibiting artists were C-Art members with the remaining 16 artists featured in the exhibition having submitted work through an open call.

It was a good show, a real mix of disciplines. It would be good to have at least one piece of work by all of the C-Art studio artists, so that people get an idea of all the work available on the tour? The issues around "craft" applications and the timeliness with which these were communicated were disappointing. Very refreshing, thought-provoking, intelligent. Iâ&#x20AC;&#x2122;m proud to be a part of it. Artists Feedback

Visitor Feedback

The feedback from 123 visitors was very positive with over 99% saying they would visit C-Art again and over 90% would recommend it to a friend. The majority of visitors responded that the motivation for their visit was to be inspired. 80% of visitors went to between 1-6 studios and 97.5% rated their experience as ‘good’ or ‘excellent’. 33% of visitors had not been to C-

67.5% of visitors purchased something from C-Art studios or galleries. Regions of C-Art visitors

Seeing a stimulating range of different artists who were passionate about their art and prepared to give advice and just generally discuss their Art Sprint Mill. I loved the interactive stuff (making things there), I took friends several times. I'd like to see some big art in Kendal/surrounds, not necessarily art to buy but art to make you think. The open hut above Ashness Bridge had clever, beautiful pieces in a lovely setting . I would have bought cards of the work if they'd been available.

Clockwise from left: artist Haydn Morris, Julie Ann Scott, Debbie Akam’s studio and Alison Critchlow’s studio

Extraordinary Places

The third year of Extraordinary Places saw a number of new venues and the return of some previous ones. With the introduction of the ’bursary’ scheme artists exhibiting installations were invited to apply to the open studios without paying the open studios fee encouraging site specific work not for sale. The following venues took part in 2016: Eden: Lowther Castle (artists David Sims, Emma L Lock, Jo McGrath and Becky Eden, Ullswater Shores (artist Rachel Fenwick– installation), Dalemain Historic House & Gardens (The Cumbria Printmakers), Brougham Hall (Brougham Hall Artisans and Mary Chappelhow), NT Acorn Bank (Artist Alex Jakob-Whitworth), The Old Courthouse, Shap (Paperscissorbook) South Lakes/Copeland: Sprint Mill, St Mary’s Church at Kirkby Lonsdale (Paperscissorbook), Florence Arts Centre, NT Fell Foot (artist Sarah Tew) Carlisle: Carlisle Cathedral (artist Rowena Beaty), The Guildhall Carlisle (artist Rosie Galloway-Smith) Allerdale: NT Bark House at Ashness Bridge (artist Christine Hurford-installation)

Carlisle cathedral setting (art in extraordinary places) was beautiful and using this venue introduces art to many people who wouldn't normally see it. Artist Feedback

Cumbrian Artist of the Year

Now in it’s second year, there were 87 entries in total with 43 artists forming the body of the Cumbrian Artist of the Year exhibition and the additional Sculpture Trail (65% of the exhibiting artists were C-Art members). The Rheged Centre sought funding from the Arts Council Grants for the Arts scheme for the Sculpture trail (including newly commissioned artwork) and part of the Young Curators project (NB no funding came to C-Art or Eden Arts) Visitors numbers increased from 7424 in 2015 to a total of

22,500 in 2016 and

total sales reached £11,200 The exhibition was selected by a group of Young Curators (see next page) led by Eliza Bonham Carter from Royal Academy Schools and Nick Rogers from Lakeland Arts Trust. The winner of the Cumbrian Artist of the Year was Karen Babayan (pictured below) with shortlisted artists Jocelyn Mcgregor, Brian Shields, Hamish McLain, Celia Burbush and Monica Metsers. The winner of the People’s Choice award, voted for by visitors to the exhibition, was Jonathan Trotman. ‘I think it is one of the most inclusive and ambitious exhibitions of Cumbrian work that I’ve seen. From the traditional to the contemporary, it really showcases the breadth and diversity of artistic practice here in Cumbria.’ Participating Artist 2016

Young C-Art

Young C-Art, now in itâ&#x20AC;&#x2122;s 4th year, continued with the Young Cumbrian Artist of the Year and the Young Curators. Young Curators The Young Curators scheme returned after a pilot scheme in 2013. 6 young people aged between 16 - 24yrs (selected from 16 applicants) were invited to visit the Royal Academy Schools and RA Summer Exhibition in London (to learn about curation) and formed the panel selecting the work for the Cumbrian Artist of the Year Exhibition guided by Eliza Bonham Carter (RA Schools) and Nick Rogers (Lakeland Arts). The group were also involved in the installation of the exhibition. 2016 Young Curators: Marisa Crane, Kezia Baskerville-Muscutt, Adam Story, Sophie Ogden, Lizzie Plasom-Scott and Catherine Beaumont. They have since started reviewing exhibitions, productions and other cultural events via their blog https://youngcurators.wordpress.com/

The opportunity of going to London, and particularly going behind the scenes of the RA, was definitely a highlight. Most of all though, I loved the sense of team work involved in the hanging of the exhibition; we all became really close and I have made really good friends who are likeminded in their creativity and ambition. I feel we will remain in touch and continue to help each I learnt huge amounts during the whole process, I came with only very basic knowledge and completely had my eyes opened to the world of curating. Young Curator Comments

Young C-Art

Young Cumbrian Artist of the Year 2016 The third year of the Young Cumbrian Artist of the Year featured the addition of a physical exhibition at the Vallum Gallery, the Institute of Arts, University of Cumbria. There were 75 entries in total with 50 selected for the online gallery and 30 artists invited to exhibit at the Vallum Gallery. The shortlist and winner featured in an online gallery on the C-Art website (with 1566 views) and also the exhibition from 1st Sept to 6th Oct which attracted over 800 visitors. The selection panel was made up of Sarah Tew (Cumbrian Artist of the Year 2015), Roddy Hunter (Director of the Institute of Arts, UoC) and Charles Quick (Professor at UCLan). Adam Story was selected as the winner of the £500 prize.

‘I found the process of entering the competition was a great experience as it was important to present yourself as a professional artist. I am sure the experience will help me in future exhibitions. It was a fantastic reward for all the hard work I have put in to my practice having studied at for my Foundation Course at Carlisle College this year. The prize money will be put to good use in creating new work ‘. Adam Story (winner of the Young Cumbrian Artist of the Year 2016)

Whitehaven News Times & Star Cumberland News Lake District Herald Cumberland & Westmorland Herald Lancashire & North West magazine Cumbria 24

C-Art

C-Art: artists revealed

Feature on C-Art & Picnic Cinema

Cumbrian Artist of the Year

26.05.16

27.05.16

28.05.16

01.06.16

02.06.16

News & Star Cumberland & Westmorland Herald

Cumberland & Westmorland Herald

North West Evening Mail

Noodls

News & Star

Outlet

Cumbrian Young Artist of the Year

Subject

21.03.16 09.04.16

19.03.16

18.03.16

17.03.16

09.03.16

Date

n/a

39,089

13,826

n/a

15,165

12,208

9,411

18,492 13,826

13,745

10,300

56,788

18,492

Circulation/ reach

£69.00

£4,496.42

£799.10

£710.02

£2,015.97

£291.49

£377.28 £128.96

£1,344.00

£337.98

£937.40

£1,524.00

£1,176.00

Advertising Equivalent Value (AEV)

Media Coverage Appendix 1

Outlet Lakeland Radio online The Bay online Cumberland & Westmorland Herald Lake District Herald North West Evening Mail Whitehaven News Cumbria Crack Lakeland Radio online Cumbria Live The Bay online Cumbria 24 News & Star - main News & Star - west Keswick Reminder News & Star - west News & Star - main Cumberland & Westmorland Herald Lake District Herald North West Evening Mail

Subject Cumbrian Artist of the Year

Cumbrian Artist of the Year

Cumbrian Artist of the Year: deadline looms

C-Art: Extraordinary Places

C-Art

C-Art: Extraordinary Places

Date 02.06.16

02.06.16

11.06.16

15.06.16

16.06.16

12.08.16

15.08.16

19.08.16

20.08.16

22.08.16

8,879

n/a

13,826

7,684

4,600

7,684

n/a

25,315

n/a

9,411

8,879

13,826

£2,960.58

£1,116.12

£1,184.24

£2,893.96

£48.28

£86.94

£266.96

£284.00

£69.00

£68.00

£25.00

£18.00

£110.00

£217.00

£1,392.51

£330.12

£526.62

£96.00

£18.00

n/a 25,315

Advertising Equivalent Value (AEV)

Circulation/ reach

Media Coverage cont...

15,500 4,500

n/a n/a n/a

Cumbria Life Living North Carlisle Living Cumbria 24 Westmorland Gazette Whitehaven News NewsRT.co.uk News and Star (West) Cumbria Live News & Star online Cumbria Live

Welcome to the World of Art: C-Art 2016

C-Art

C-Art Open Studios

C-Art

C-Art, Christine Hurford

C-Art

C-Art, Christine Hurford

C-Art Open Studios

C-Art, in listings

01.09.16

02.09.16

Cumberland News online

16029

Craft & Design newsletter

C-Art

Sept 2016

Cumbrian Young Artist of the Year

n/a

North West Evening Mail

C-Art, Maddi Nicholson

31.08.16

02.09.16

8,879

Cumbria Crack

C-Art Open Studios

31.08.16

n/a

2908

27,225

9,411

24,598

n/a

£283.00

£25.00

£569.00

£25.00

2916.68

£731.00

£378.20

£1,245.44

£69.00

£250.00

£366.80

623.30

n/a

£1,224.93

£110.00

£470.00

Westmorland Gazette online

C-Art preview

31.08.16

17,518

£142.00

7,684

News & Star - main

27.08.16

£25.00

C-Art

27.08.16

n/a

Equivalent Value (AEV)

£139.16

Cumbria Live

C-Art: inflatable house exhibit

25.08.16

Circulation/ reach

News & Star - west

Outlet

Subject

Date

cont... Media CoverageAdvertising

8,879

n/a 9,411

7,684 8,879

Times & Star Cumberland & Westmorland Herald Lake District Herald News & Star - west News & Star - main North West Evening Mail Cumbria Live News & Star online News & Star - west Whitehaven News Cumbria Crack News & Star - main North West Evening Mail Cumberland News

C-Art, Marilyn Laugesen

C-Art

Cumbrian Young Artist of the Year

C-Art, Christine Hurford

C-Art Extraordinary Places

C-Art, Open Studios

Cumbrian Young Artist of the Year

C-Art, Daniel Cooper

C-Art Extraordinary Places

02.09.16

03.09.16

05.09.16

07.09.16

08.09.16

09.09.16

Keswick Reminder

7,684

Times & Star

C-Art, Christine Hurford

02.09.16

C-Art, Open Studios

13,826

Times & Star online

Cumbrian Young Artist of the Year

02.09.16

09.09.16

11,036

Cumbria Crack

Cumbrian Young Artist of the Year

02.09.16

n/a

20,048

n/a

11,036

n/a

Cumbria 24

Cumbrian Young Artist of the Year

02.09.16

Circulation/reach

Outlet

Subject

Date

£156.60

£2,778.16

£921.69

£1,706.84

£110.00

£326.12

£2,246.44

£538.00

£28.00

£1,915.20

£562.32

£545.28

£985.12

£961.54

£633.92

£806.55

£77.00

£110.00

£69.00

Advertising Equivalent Value (AEV)

Media Coverage cont...

15,165 15,165 15,165

25,315 17,518 13,826

n/a n/a 25,315 17,518

Times & Star Times & Star Cumberland News Cumberland News Cumberland News News & Star - west News & Star - main BBC Radio Cumbria Lakeland Radio online The Bay online Westmorland Gazette online Cumberland & Westmorland Herald Lake District Herald Cumberland & Westmorland Herald Lake District Herald South Lakes Citizen Whitehaven News online Westmorland Gazette online Westmorland Gazette

C-Art, Open Studios

Cumbrian Young Artist of the Year

C-Art, Christine Hurford

C-Art, Marilyn Laugesen

C-Art

C-Art, Extraordinary Places

Cumbrian Young Artist of the Year

C-Art Open Studios x 2 interviews

Cumbrian Artist of the Year

C-Art, Extraordinary Places

C-Art Open Studios

C-Art, workshops

C-Art, Extraordinary Places

C-Art, raku workshop

C-Art, Extraordinary Places

C-Art Open Studios

09.09.16

10.09.16

14.09.16

15.09.16

n/a

13,826

n/a

133,123

7,684

n/a

11,036

Outlet

Subject

Date

Circulation/ reach

£283.56

£470.00

£22.00

£58.41

£482.88

£822.68

£482.08

£804.04

£470.00

£680.00

£18.00

£244.00

£201.64

£914.48

£1,497.32

£243.54

£1,240.25

£464.12

£815.04

Advertising Equivalent Value (AEV)

Media Coverage cont...

7,684 9,411 9,411 11,036 11,036 16,029

Cumberland & Westmorland Herald Lake District Herald Keswick Reminder Times & Star News & Star Whitehaven News Whitehaven News Times & Star Times & Star Cumbria Life Cumbria Life Cumbria Life

Cumbrian Young Artist of the Year

Cumbrian Artist of the Year

C-Art, Christine Hurford

C-Art, Lakes College

C-Art, Blencathra

Cumbrian Young Artist of the Year

CYATY exhibition

Cumbrian Young Artist of the Year

CYATY exhibition

C-Art

Cumbrian Young Artist of the Year

Cumbrian Artist of the Year

17.09.16

23.09.16

24.09.16

29.09.16

30.09.16

01.10.16

16,029

n/a

13,826

£73795.81

£1,373.97

£758.38

£3,910.56

£2,349.46

£2,447.95

£1,055.24

£1,046.56

£732.72

£563.17

£80.46

£791.24

£317.02

£704.78

Advertising Equivalent Value (AEV)

In addition to the editorial coverage there were 2 x 1/4 page adverts in the national magazine Craft & Design in the May/June and Sept/Oct issues, and a half page advert in the Arts Fest North catalogue, 5 x adverts in the Cumberland and Westmorland Herald in the weeks preceding C-Art Open Studios and a half page in Living North. A total of £560 was spent on advertising in 2016, compared to £1,400 in 2015 (£1000 of which was spent on Cumbria

TOTAL

11,036

Cumberland & Westmorland Herald

Cumbrian Artist of the Year

17.09.16

13,826

Outlet

Subject

Date

Circulation/ reach

Media Coverage cont...

Budget 2016

Appendix 2

Income C-Art Galleries C-Art Galleries - Hub Artist Fees - Open Studios Basic Members Competition Fees Artist of the Year Sponsorship REEDS Advert Fees Catalogue Sales Commission Subsidy from Eden Arts

350 5100 8820 2050 625 1500 0 1500 2495 9928 32368

Expenditure Website Print & Distribution including brochures Banners and Installation Publicity Road signs Merchandising Stationery Travel & Accommodation Design Sundry Expenses Advertising Competition CAOTY Eden Arts Staff / Salary Allocation

100 8373 240

453 171.00 750 221.4 560 1500 20000 32368