Hyundai reveals we’re a nation of sense checkers when it comes to pronunciation

Nearly three quarters of Brits (73%) say that they have a good grasp of the English language, yet a new survey has revealed that nearly half (47%) study the correct pronunciation online via a search engine to check that they’ve got it right.

The survey of 2,000 adults highlighted 45% also still turn to a dictionary or thesaurus to double check the pronunciation of a word or phrase.

The study, which has been commissioned by leading car manufacturer, Hyundai, coincides with its change from the anglicised pronunciation of ‘Hy-un-dai’ to the global pronunciation: ‘Hyun-day’. A change that marks a new era for Hyundai in the UK, with a tongue in cheek multi-channel advert and collaboration with Anglophile Korean Billy as he adapts to UK living and pronunciation. The research reveals the top 25 most mispronounced words, with parliament, tenterhooks, quinoa and cache making the list. Having updated our brand’s image and pronunciation locally, we wanted to explore pronunciation as a topic more broadly and get people talking about those words that we can potentially struggle with in everyday life, such as quinoa and espresso. We have teamed up with Seong-Jae, a.k.a Korean Billy, who is well known for his light-hearted YouTube videos into different dialects within the UK, to explore some British words from Korean standpoint.

Ashley AndrewManaging Director, Hyundai Motor UK

The picture differs across the UK, with those in the North East have admitted to having difficulty with pronouncing ‘probably’ (28%), while the North West trip up over ‘zoology’ (19%) and the West Midlands have struggled with ‘quinoa’ (21%).

There’s also a split when it comes to men and women. The survey discovered that over half of men (51%) think that by simplifying words, it will make them easier to pronounce. In comparison, over half of women (51%) will turn to search engines to seek assurance in saying something correctly. It also appears that there is an unspoken rule when it comes to correcting the way friends pronounce words and phrases, even if we know they might be getting it wrong. Just

Ballyrobert has a new Motability specialist!

Ballyrobert has announced the appointment of a new Motability specialist to the team.

Michelle Adams has joined the Ballyrobert Bangor team to provide the community with advice and expertise on choosing a new car through the Motability Scheme.

Offering worry-free motoring, the Motability Scheme is available to anyone who receives the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate Mobility Component of Personal Independence Payment, the War Pensioners’ Mobility Supplement or the Armed Forces Independent Payment. The Motability Scheme offers customers a brand-new car as part of a worry-free lease package that includes insurance for up to three named drivers, servicing and maintenance, full RAC breakdown assistance, tyre and windscreen replacement and 60,000 mileage allowance over three years.

Michelle Adams has worked in the automotive industry for 12 years and has been an esteemed Motability accredited specialist for 9 years.

Michelle has joined the team to assist people looking to lease a vehicle through the Motability Scheme.

With their expert knowledge they will be on hand to welcome visitors to Ballyrobert, answering questions and helping people to select the right vehicle for their needs. This includes test drives, ordering the car and providing support throughout the lease.

Michelle Adams commented:

“I am looking forward to welcoming both new and existing customers to Ballyrobert Bangor and assisting them in choosing their next vehicle on the scheme.

We have an amazing line up of spectacular vehicles currently on the Motability scheme from NIL deposit. Please feel free to call into the Vauxhall showroom at 402 Belfast Road or give me a call on 02891 852262 to arrange a convenient appointment” under a third (29%) have revealed that they wouldn’t correct someone else even if they know they had said a word incorrectly.

To see more from Anglophile Korean Billy, take the pronunciation quiz and read more about Hyundai’s evolving brand by visiting: https:// www.hyundai.co.uk/ new-dawn.