WHAT IS ECR? + ECR COMMUNITY BROCHURE 2018 1
ECR IS GROWING GLOBALLY THE OBJECTIVE FOR ECR COMMUNITY 2018 IS TO BROADEN MEMBERSHIP AND FOCUS ON DIGITAL TRANSFORMATION ECR COMMUNITY ECR RUSSIA ECR IRELAND ECR POLSKA ECR AUSTRIA ECR FRANCE ECR CZECH & SLOVAKIA
ECR ITALY GS1 SWITZERLAND ECR UK ECR SPAIN ECR GREECE ECR CYPRUS ECR SWEDEN
ECR PORTUGAL ECR CROATIA ECR ROMANIA ECR HUNGARY ECR BALTICS ECR FINLAND ECR SHRINK & OSA
GROUP ECR BRAZIL ECR ASIA PACIFIC CHINA HONG KONG INDIA JAPAN
MALAYSIA SINGAPORE SOUTH KOREA THAILAND
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PARTNER PROGRAMME FOR NEW MEMBERS OF ECR COMMUNITY The objective of promoting collaboration between trading partners is timeless. Many ECR Nationals are strong, thriving associations with many years experience in promoting collaboration within their domains. These ECR Nationals are acutely aware of the challenges and barriers facing new or small ECR Nationals. To this extent, new members of ECR Community may “partner� with an existing and experienced ECR National who can assist their development.
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ECR COMMUNITY QUARTERLY MEETINGS 2018 Structure 1.5 day meeting Physical & Virtual attendance possible Typical Agenda ECR Nationals Updates ECR Community Members Updates ECR Community Project Updates Shrink & OSA Updates Insight & Expert presentations
Local presentation / store tours
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ECR Community is completely funded by membership subscriptions. Members include
ECR Nationals GS1 associations Industry associations Representative groups
Membership Fee
ECR COMMUNITY MEMBERSHIP
ECR Nationals & GS1 Associations €3k – €5k p.a. depending on size. Industry Associations & Representative Groups = €5k p.a.
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ECR Community is a not for profit association.
Directors are selected by ECR National Associations. Co-Chairs & Directors
ECR COMMUNITY STRUCTURE
• Declan Carolan, ECR Ireland • Tomas Martoch, ECR Czech & Slovak Republic
Directors • • • • •
John Fonteijn, ECR Shrink & OSA Group Xavier Hua, Treasurer/ECR France Maximillian Musselius, ECR Russia Silvia Scalia, ECR Italy Harri Sivula, ECR Finland
Marketing & Communications Manager • Eileen Cahill, ECR Community
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ECR Community is assessing embarking on a major digital transformation project in association with a leading University The proposal is to run a research project to develop a digital toolset.
ECR DIGITAL TOOLSET PROJECT 7
The ECR Community Shrink & OSA Group is a retailermanufacturer working group focused on creating imaginative new ways to, together, better manage the problems of onshelf availability, shrink and food waste. The rallying cry of the group is "Sell More and Lose Less" and participation in any of the regular meetings is free for any retailer or manufacturer. Key focus: collaboration on industry wide problems Out of Stocks Unknown Loss (Shrink) Food Waste (Damage, Mark Down, Out of Dates) Thought leadership group over 2017: 57 unique retail organization’s 8 unique CPG organization’s 6+ academics and universities
ECR COMMUNITY SHRINK & OSA GROUP
Current Research Agenda Self Scan, RFID, Returns, Inventory Record Accuracy, News & Magazines and Collaboration Any company can attend ECR Community Shrink & OSA Group events – contact ECR Shrink Group for details. www.ecr-shrink-group.com 8
Planning 4-5 Face to Face Meetings (Feb, May, June, Sept, Nov) Create Case Books of Successful Collaboration Publish Research Findings on RFID, Inventory Accuracy, Collaboration Model, Returns and Self Scan Research ï‚ Webinars, Workshops, Press Releases
Deliver Loss Prevention Innovation Challenge (Dragons Den)
ECR COMMUNITY SHRINK & OSA GROUP 2018 OUTLOOK
Refresh Website and boost LinkedIn Group
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ECR Community hosted a Workshop in Prague (Nov 2017) which focussed on new innovations that are helping to reduce food waste through collaboration Launch of ECR Community Food Waste Maturity Model in association with Oliver Wyman & Kühne Logistics University (KLU) in Hamburg.
Objective of the model is to prevent food waste by “designing it out” of the supply chain. 3 strategic levers where better design can lead to a reduction in food waste: 1. 2. 3.
ECR COMMUNITY FOOD WASTE
for fresher products Assortment: Innovative products and packaging for longer shelf lives Supply chain planning: The right quantity at the right time in the right place Supply chain execution: End-to-end optimization and shorter lead times
ECR Community Food Waste Newsletter outlines initiatives in ECR Nationals across Europe.
Food Waste Webinars to be held in 2018 With leading academics from KLU Logistics University Participation and case studies from Oliver Wyman
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www.ecr-community.org Create and share compelling content, build a greater awareness of the work, projects, events and output from the ECR Community Linked with Newsletter 2018 ECR Community Social Media
ECR COMMUNITY WEBSITE
Twitter @ECR_Community Linked In @ ECR Community
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www.ecr-shrink-group.com
Highlighting Events, Research and Features plus Members Only material. ECR Shrink Group Social Media Twitter @ECRShrinkGroup Linked In @ ECR Community Shrink and OSA Group
ECR SHRINK & OSA GROUP WEBSITE 12
ESM PUBLICATIONS
European Supermarket Magazine (ESM) covers ECR Community activities
PEOPLE DEVELOPMENT At the heart of ECR is people development. Developing the skillset of the sector’s employees is crucial and promotes the need for education and improved knowledge. Ultimately, ECR develops better collaborators. Individuals with multi-disciplinary competencies and an ability to negotiate with trading partners to unlock the “win-win” scenario and provide best-in-class service for consumers & shoppers.
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THE ECR COMMUNITY DIGITAL TRANSFORMATION FORUM The retail and consumer goods industries will change more in the next 10 years than the past 40. One primary force is responsible—digitalization. From what we know at the moment, we expect that shopping behaviour & store design will change, routine purchases will be automated, stores will become more experiential, AI & predictive analytics will propel personalised shopping and robotics & chatbots will become the norm. There may be more as customers are leading the way in the use of tech and retail is struggling to keep up. What is certain is that the digital future of retail will be determined over the next decade as game-changing technologies, new business models and digital disruptors appear. The ECR Digital Transformation Forum is an international industrydriven forum that will focus on the digitalisation of the retail & CPG sector.
In these disruptive times, the Forum will help brands, retailers & service providers; To track the digital transformation of the retail & CPG sector. To have structured dialogue and exchange with peers, digital innovators and leading experts. To understand appropriate new technologies, data and business models.
ECR DIGITAL TRANSFORMATION FORUM: VISION
To develop international links with US & far east. To enable change in their organization
Two webinar series, each stream 3 sessions Shrink & OSA Group – RFID & food waste Demand-side – The Future of Online CatMan & Digital technologies
2018 WEBINAR SERIES
WEBINARS THE FUTURE OF ONLINE CATEGORY MANAGEMENT In an increasingly online and Omni Channel world, brands and retailers need to rethink their approach to category management.
With online retailing, there is no planned and stacked shelf to draw in shoppers. Success is less about the shelf space a brand consumes, but the strength of its content, how it performs for online store search and how it engages consumers across multiple channels. ECR hosted 3 webinars in 2017 attended by 100-250 global demandside managers.
2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS
1. Tomorrow’s Category Management Today: The Future of Category Management
How do Brands Achieve their Goals in a World Without Planograms and Shelves
2. Availability in the Online Channel: The influence of Online out of Stocks on Consumer Behaviour and Sales
3. Content, Consideration and Online Customers: How to drive the conversation online
The series will continue throughout 2018 19
ECR - The Association
WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)?
ECR - The Concept
An Association & A Concept
There are twenty National ECR Initiatives in Europe who work closely together. This network allows ECR Nationals to share the most effective national projects often culminating in their adoption across Europe. These local networks are the most widespread collection of retailers, consumer goods manufacturers and service providers for the grocery sector in each of their local domains. By aggregating the local networks, the most powerful network of companies in the European grocery sector is formed encompassing domestic operators and multi-national concerns alike.
ECR NATIONAL ASSOCIATIONS
This massive network allows the ECR to develop relevant output, create widespread awareness and encourage European-wide adoption.
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ECR – THE CONCEPT The purpose of ECR Community is to facilitate companies & trading partners (retailers, manufacturers and service providers) to collaborate for the benefit of consumers in a sustainable way.
“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost” ECR VISION During its existence, thousands of companies across Europe have contributed to and implemented on a national or European level this unique model of excellence in collaboration across the consumer industry. This collaboration should be within the confines of the Focus Areas of ECR.
Focus Areas of ECR 22
DEMAND
Enabling Technologies Production & Distribution
Sales & Marketing
{
MANUFACTURER
Buying & Merchandising
{
Logistics & Stock Management
Barriers between trading partners
RETAILER
SUPPLY
Barriers between internal departments Source – ECR Europe 1996
ECR – THE CONCEPT
The working together concept is as relative to company interdepartmental relationships as to those relationships with external trading partners. A truly integrated strategy must involve a retailer’s Buying and Supply Chain Departments working together with a supplier’s Sales and Production teams. As such, the majority of ECR’s activity is within Supply side and Demand side operations. Supporting the business standards to facilitate widespread collaboration is essential as is the need for ECR to be as relevant as possible by identifying emerging trends and defining better approaches for their adoption. 23
ECR DEMAND SIDE PUBLICATIONS 24
ECR SUPPLY CHAIN PUBLICATIONS 25
CONTACT ECR COMMUNITY Co-Chairs Declan Carolan, ECR Ireland declancarolan@ecrireland.ie
Tomas Martoch, ECR Czech & Slovak Republic martoch@gs1cz.org
Marketing & Communications Manager Eileen Cahill, ECR Community eileen.cahill@ecrireland.ie
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