B2B customers who are not using PunchOut technology have a hard time interacting with their suppliers. The traditional CIF catalog makes it horribly inefficient for customers to conduct transactions. On the other hand, PunchOut offers an easy way for its users to access a supplier’s website from within their procurement system. Why to Use PunchOut? Maintain Approval Process B2B customers typically create approval hierarchies when it comes to approving a purchase order. Oracle iProcurement PunchOut enables them to maintain approval hierarchies. This is because when the customer add products into the shopping cart and close the PunchOut session, the cart automatically returns to his procurement system. Once in the procurement application the cart is automatically routed for approval as per the hierarchy set by the customer. So the PunchOut technology never interferes with the approval process of B2B customers.