THE SHIELD June 2014
SANDY REBUILD ECO RAISES THE BAR ECO EXPANDS ITS COATING FACILITIES FEATURE STORY:
EARLY WILDFIRE SEASON ECO’S BACKYARD IN FLAMES
THE EMERALD ASH BORER HOW ECO CAN SLOW A BILLION DOLLAR PEST
THE MOST DEFENSIVE HOME IN AMERICA ECO HOMES INSPIRE STORM-SMART BUILDING
THE SHIELD
A PUBLICATION OF THE RED SHIELD FOUNDATION
CONTENTS A NOTE FROM THE CEO 3 NEWS 5 MADE IN AMERICA 7 SPOTLIGHT ON ECO 13 ECO GOES BIG IN TEXAS 23 COATING FACILITIES EXPANSION 31 NORTH, SOUTH, EAST AND WEST 39
FEATURES 47 1
June 2014
EARLY WILDFIRE SEASON 49 DEFENSIVE HOME TOUR 57 A BILLION DOLLAR BLIGHT 67 BUILDER SPOTLIGHT 75 T.R. WURSTER CONSTRUCTION 77 ECO TEAMS UP WITH JACUZZI 87 A PLAYFUL NICHE 93 OUTREACH 99 RAISING THE BAR 101 www.ecob.net
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A NOTE FROM THE
LEADING THE WAY TOWARDS DEFENSIVE BUILDIN
Looking out from our Eco headquarters here in Vista, CA, just a fe
plumes of ash and smoke filled the sky on every horizon. The recen
Diego wildfires are a sobering reminder that disasters—whether f
or earthquakes—dont’ wait until we are prepared for them. Homeo
regulators and insurers all share responsibility in helping mai building practices.
Here at Eco, we are trying to do our part. We are educating resi
Rebuild area, and have built two model homes to inspire others technology and methodologies to protect their homes and their
also expanding the reach and availability of our products, which ar advanced defensive building materials in the world. Together, we
environment safer and more resilient to disasters—even as they more unpredictable in our changing world.
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NG PRACTICES
ew weeks ago, giant
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fires, floods, storms
owners, contractors,
instream defensive
ECO PRESIDENT AND CEO STEVE CONBOY
idents in the Sandy
s to adopt the latest loved ones. We are
re some of the most can make the built
y become more and
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ECO MAD
ECO BRINGS
HOME TO TH 7
June 2014
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RED SHIELD™ DE IN AMERICA
S ITS FLAGSHIP TECHNOLOGY FORMULATION
HE U.S. TO IMPROVE QUALITY www.ecob.net
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Made in America While Eco is hard at work producing highquality, defensive and advanced framing red lumber around the country, the company’s technical team led by Chief Technical Officer, Mark Vuozzo, is working to better control every aspect of the Eco’s quality control program. Now, Eco is blending the final constituent of its Eco Red Shield™ formulation in America. “At Eco, we take our quality control program seriously no matter the size of the batch being produced,” said Steve Conboy, President/ CEO, Eco Building Products. “We take pride in producing everything that goes into our Intellectual Property right here in America, as it has been our goal since inception, that our red lumber will one day be recognized as the true American Brand of Lumber. This is just another step in raising the bar even higher in our quality controls, achieving superior results in every step of our blending process,
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Made in America
separating us from anyone trying to even get close to our combined formulation, for years.� Eco is rolling out Eco Red Shield™ lumber to multifamily job sites in Austin, Houston, Dallas, Colorado and North Carolina, homes in California and the Pacific Northwest, and the Sandy rebuild region along the East Coast as demand for defensive building technologies begins to shake up the lumber market. 11
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“I’m proud to lead this Eco Team of brilliant minds as we all unite in support of raising the bar on all wood treatments,” added Conboy. “Eco is insuring that American wood framed buildings lead the world as the best choice in support of climate changes, building defensive on all fronts from lumber protection to preservation of engineering values.”
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SPOTLIGH ON ECO ECO GETS FEATURED IN THE
MAY/JUNE ISSUE OF HOSS MAGAZ
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HT
ZINE
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HOSS Magazine, an innovative publication that provides home
renovation resources, will be featuring Eco’s Steve Conboy and in the May/June 2014 issue.
Eco President and CEO was contacted by HOSS Publisher and
Founder Craig Charity about publishing an in-depth story around Eco’s visionary approach of bringing new defensive building products to the market, while at the same time reaching out to those affected by catastrophic events. 15
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Published six times a year, with almost one million copies
distributed per release, HOSS has come on strong as a hot new player in the field of home renovation magazines. “We are thrilled to spotlight Steve Conboy and Eco Building Products in our May/ June ‘Building for Good’ feature,” says Charity. “Every issue we profile an individual, business or organization that’s going above and beyond to make the world a better, safer place. Steve and his dedicated Eco team exemplify that mission with their innovative
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Spotlight on Eco
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News fire, mold, wood rot and termite resistant wood products, and construction techniques that are further exemplified by their capacity to withstand seismic activity and hurricane-force winds. In the process, they are providing countless jobs for the unemployed, shelter for the homeless, disaster relief support around the globe, and teaching others the skills to carry on safer, sustainable building practices. We are proud to help raise awareness of their amazing efforts.”
“I’m humbled by this story about my team and our efforts in
helping folks as we move our products into the main spotlight as the ‘most defensive lumber and product-line’ on the planet today,” says Steve Conboy, President/CEO, Eco Building Products. “After climate change disasters that we’re experiencing more and more, it’s the perfect stage for our products and we get to help a few families along the way.”
In tune with the release of this far-reaching publication,
Conboy has been invited to attend the UN’s InfoPoverty Global Conference 2014 as a Keynote Speaker, addressing topics focused on the provision of affordable housing solutions worldwide. The Infopoverty Program was started by the first Infopoverty World Conference, organized by OCCAM in 2001 with the European
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Spotlight on Eco Parliament, UNESCO Mediterranean Program, UNIC and other scientific and university institutions. Infopoverty is focused on fighting poverty through innovations and Information and Communication Technologies (ICTs). Conboy has also recently received an appointment by the U.S. Department of Commerce to the District Export Council, and selected to speak as a panelist at the 2014 World Trade Conference (WTC) covering topics including the exportation of American products to emerging global markets. Eco has found success in this movement through multiple channels, including their innovation in the realm of American innovation and technology in materials science, which also received recognition at the 2013 Edison Universe Awards with an Edison GOLD.
“This is such an exciting opportunity and event for Eco. I can
only hope guys like Jim Clifton with Gallop show up as we support his theory as portrayed in the book ‘The Coming Jobs War’ here in the US,” says Conboy. “I get to speak to over forty Ambassadors and some forty Housing Minsters in one setting on how American manufacturers are the best suited to support small, affordable, high demand housing needs better than any other country in the world. I’m going to remind them of our history and how we mastered production housing from World War II up until 2006 and teach 19
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Spotlight on Eco them how we wrap a technology around our lumber so they no longer have to build slowly with concrete and brick. We are prepared to teach the world how to build cities like Southern California metro area, Phoenix and Las Vegas. “Since there’s approximately 90,000 affordable housing shortage in the world, per day [accumulating], this becomes a great opportunity for U.S. exports now that wood can go in containers and not grow mold. It is my opinion that this could be the biggest job creation plan in the U.S. since the lumber industry has the potential to create more jobs than the automobile industry. If Capitol Hill truly supports American manufacturers and protects the export channels, we have a fighting chance to have a positive impact on our inevitable jobs war,” added Conboy.
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News: Eco Expands at The Home Depot
ECO GOES BIG IN TEXAS TWO MULTIFAMILY PROJECTS ARE GOING UP IN THE LONE STAR STATE
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Eco Goes Big in Texas
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News Truckloads of Eco’s iconic Eco Red Shield™ lumber have worked their way across interstate highways in the last few weeks from the company’s coating facilities to job sites in Houston and Dallas, where two multifamily projects are taking shape as the building season starts to hit full stride. One of Eco’s largest and busiest affiliates, Guthrie Lumber & Distribution in Austin, is a major driver behind the company’s growing regional popularity. Guthrie has over $4 million in inventory ready for Eco’s innovative coating process, which protects lumber from wood rot, termites, mold, and fire. The added fire protection is particularly attractive to builders in Texas following a string of multifamily structural fires throughout the state, including a welding-related fire in late March that destroyed a large apartment complex near downtown Houston, involving more than 200 emergency personnel.
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Eco Goes Big in Texas With Eco Red Shield™ lumber protection, ignition time and temperature for combustion are dramatically increased, and smoke indexes significantly reduced, allowing residents to evacuate responders to get control of an emergency earlier. In a recent multifamily project in San Diego, builders reported the remarkable fire-inhibiting characteristics of Eco Red Shield lumber after a similar welding-related incident to one that brought down the structure in Houston. In New Jersey, draft legislation is being considered that may soon offer homeowners up to a $5,000 tax credit for rebuilding with whole-house eco-friendly, defensive products. “When will insurance providers realize that offering liability insurance discounts to builders and for those that build with some type of whole-house, code supported, lumber defense that could potentially mitigate costly 9
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Eco Goes Big in Texas
claims especially against mold, asked Steve Conboy, President/ CEO, Eco Building Products. “Doing so would provide relief to the construction industry because it is our belief that it’s the liability insurance that could potentially reduce the brick and mortar costs on any build.” 29
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Across the country, Eco is educating homeowners and builders about the benefits of protection coated lumber. With major builds like the two in Texas, Eco is hoping to catch the eye of consumers, contractors, and regulators alike as Eco Red Shield lumber stands tall in the Southwest sun.
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ECO COATI
UPD
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O EXPANDS ITS ING FACILITIES
DATED EQUIPMENT AND A BRAND NEW FACILITY IN AUGUSTA, GEORGIA STRENGTHEN ECO’S PRODUCTION
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Coating Facility Expansion
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To increase capacity for a burgeoning defensive building
products industry, Eco has purchased additional automated coating equipment and the use of a facility currently operational in Augusta, Georgia. The newly acquired equipment is fully-functional and complete with automation, enabling the Company to obtain an increased output rate. In addition to the automated line, Eco will refurbish an existing production line under the provisions of the Company’s current quality control program, complete with pre and post-conditioning tunnels producing a higher quality finished product. The increased production capacity will allow Eco to reinforce its current market position in the Northeastern U.S. with respect to panel production to meet increasing big box demands.
Recently, Eco sold a whole-house pack into Omaha,
Nebraska and already the supply chain is calling for Eco Red Shield protected lumber. In the Pacific Northwest, Eco’s Salem facility remains fairly busy with lumber distributors like Shelter Products and Blazer Industries sending product in for coating services to support production jobsites in Texas, Colorado and prefab buildings heading off-shore into Hawaii. “The demand in the northeast started with one house, and today we are positioned with multiple coating lines and affiliate production facilities to
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Coating Facility Expansion support that market,” stated Steve Conboy, President/CEO, Eco Building Products. “We are expecting the same in the south as we are getting calls from distributors already. Once we raise the Eco Flag in the south, it is certain that the market will come to Eco for coating services because we are convincing the lumber industry Eco is the best in the business and here to stay,” added Conboy.
Also in support of the Company’s endeavors in the
development, production and distribution of eco-friendly protected lumber; the USDA recently published a press release No. 0041.14 titled, USDA Announces Support for Innovative, Sustainable Wood Building Materials to Protect Environment and Create Jobs.
“We are getting calls now as if Eco wrote this press release
because it sounds like it was written about Eco Red Shield and our online institute designed to train architects and engineers, www.IDBP.org, about the need to protect wood fiber strength, the carbon footprint, people that occupy the homes and the first responders during fires,” added Conboy. “We are excited to present our application to the USDA helping them understand what ECOB has been doing to raise the bar on wood framed buildings with protected lumber in highly impacted markets.”
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Great Bones, Great Homes
What you can’t see, is just as important as what you can. Eco Red Shield™ was developed as an eco-friendly topical coating to help protect the framing lumber used in residential and commercial construction. The coating protects the wood from termite infestation and wood rot, as well as having an added fire and mold inhibitor. Eco Red Shield™ has received GREENGUARD Gold Certification.SM
Wood Rot
Termites
Mold
Fire Spread
Available Exclusively in the North East at
Interstate + Lakeland Lumber
F or P roduct Informa tion Ca l l 1-888-499-8889 or v is it w w w.i nt er s t a t el u mb er.co m
NORTH, SOUTH, E
ECO RED SHIELD™ TECHNOLOGY IS G
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EAST AND WEST
GOING UP ACROSS THE UNITED STATES
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North, South, East and West
Thousands of square feet of raw lumber are hitting Eco facilities across the country, while truckloads of Eco Red Shield™ protected lumber are rolling out as the building season gets into full swing. Eco’s Colton, CA facility received six truckloads and one rail car load of raw lumber for coating services in support of Jacuzzi’s purchase orders. Down south in Augusta, GA, three truckloads are 41
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pulling into Eco’s newest facility for Bridgewell Resources this week in support of a multi-family project. In the Pacific Northwest, Blazer Industries of Aumsville, Oregon shipped in another pre-fab order to Eco’s Salem facility of which will be heading into Hawaii. Rounding out recent activity is Eco New Jersey receiving 6 - 48’ truckloads of plywood in support of the Company’s Big Box customer in that www.ecob.net
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North, South, East and West local market.
Eco Red Shield™ protected lumber is now on the shelf in 47+
retail locations across New York and New Jersey, and in multiple location with a 100 year old lumber company in CT.
“As the founder of Eco Building Products, it’s exciting to see our
brand lead the much needed change in our industry into the future of wood protection, just like Trus Joist did when engineered wood was taking hold of the Industry,” Steve Conboy, President/CEO, Eco Building Products. “I’m convinced that the strategic decisions we continue to make regarding our quality controls and application procedures will continue to define our role as the “Coca Cola™” of the industry. Eco is now building an Army of Builders in and around this Sandy Rebuild of dedicated Contractors that stand alongside of us in promoting change and in support of making America the leader in defensive home building.”
John Paul Builders, a close affiliate of Eco Building Products
and builder of many full Eco home packs, emphasizes the changes taking place in the lumber industry. “Eco is the new standard,” says John Bishop of John Paul Builders. “We’re thrilled to help bring our customers the leading technology in defensive building products.”
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WILDFIRE SEASO
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ON ARRIVES EARLY
ECO’S CALIFORNIA HEADQUARTERS EXPERIENCE THE DANGERS OF AN EXTENDED FIRE SEASON FIRSTHAND 50
Early Wildfire Season More than 26,000 acres in San Diego county have burned in one of the worst string of fires to hit the region in recent decades. With scorching temperatures and strong Santa Ana winds, at least 8 fires in Carlsbad, Camp Pendleton, and San Marcos—only minutes from Eco’s headquarters in Vista— erupted on May 13th, eventually requiring nearly 5,000 local, state, and federal firefighters and damaging or destroying at least 55 properties. Many were caught off guard by the unseasonal fires, which usually start much later in the summer months. With the entire state suffering from a prolonged drought and an unfortunate confluence of weather and wind, however, the flames soon spiraled out of control. “We get extreme fire behavior every 10 years and the drought doesn’t help,” Cal Fire Capt. Richard Cordova said in an interview with TIME on May 17. “This is 51
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Early Wildfire Season
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Features very odd for the month of May to have these types of fires.” Major fires erupted in Arizona and Alaska near Memorial Day weekend as well, endangering hundreds of structures and forcing evacuations as fire crews struggled to rein in the flames - reiterating the cost of a lengthening fire season. In a timely demonstration, Eco is building two additional model defensive homes for the Desert Crest project located in West Lancaster, California. Lancaster was once the epicenter of the “Power House Fire” that burned thousands of acres during a Santa Ana wind storm fueled by extreme heat. In past years, billions of dollars of damage have been incurred as a result of these destructive wildfires, most of which represent consumed housing stock in the region. This new housing development now under construction has been specified with Eco Red Shield protected lumber, representing this developer’s commitment to ensuring the safety of his customers and their homes being developed. www.ecob.net
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Early Wildfire Season
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Features This area in the high desert referred to as “The Antelope Valley” was once a hot spot for builder’s during 2005, and was recently ranked the fastest growing city in the United States. Desert Crest initially promoted this certified green development’s use of solar panels and the integration of other technically advanced building materials. Now, taking on a more defensive posture, the builder is highlighting Eco Red Shield protected lumber and trusses, providing the development with defense against potential floods and fire storms in the region. “At Eco, we recognize the need to continue the lead on educating the specifying community on protecting the wood fiber strength values and the people that live in wood-framed structures,” says Steve Conboy, President/CEO, Eco Building Products. “With these destructive fires in San Diego—right in our own backyard—we know its the right time to help builders and consumers make the move towards defensive building practices so we can better protect lives and property.” www.ecob.net
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ECO’S DEFENSIVE HOME TOUR RAISING THE BAR FOR DEFENSIVE BUILDING ALONG THE EAST COAST
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Eco’s Defensive Home Tour
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Features While the regions affected by Hurricane Sandy have been working through the emotional toll, debris, mold issues and bureaucratic red tape, Eco has been hard at work developing and deploying some of the most advanced defensive building products available to ensure that families don’t have to relive the devastation in the years to come. Now, as the rebuild effort begins to pick up speed, Eco is out to find an army of builders like John at Straightedge to redefine how to build defensive homes and promote American quality-controlled, factory-built, flat-stacked houses for export, putting American Veterans to work and creating jobs around the United States. Eco is unveiling two Eco Home™ models—one in Breezy Point, NY and another in the Jersey Shore in Sea Bright—to showcase the leading edge in defensive building materials and designs and inspire communities to better prepare for future extreme weather events. Both models are nearing completion after a lengthy approval process and harsh winter, and Eco is gearing up to feature the homes in its upcoming Defensive Home Tour, which will highlight steel columns, Eco Red Shield™ technology, and other building products and methodologies designed to maximize engineering values and protect properties from floods, high winds, and fires.
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Eco’s Defensive Home Tour
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Features “The realities of what’s happening in this rebuild,” says Steve Conboy, President/CEO, Eco Building Products, “are further complicated when we see buildings coming out of the ground in areas that had 48” of water, especially when the manufacturer’s product guides state that the products should not be subjected to constant wetting since the core of that lumber is glued like particle board.” The Eco Home™ model in Breezy Point will be the first home in the region built on telescoping steel columns 48” above flood tides. “This house should be the most defensive home the U.S. has ever seen, and we will demonstrate to architects and engineers during our Eco Home Tour later this month that buildings protected from fire, and water intrusion do not have to increase the cost over traditional methodologies,” added Conboy. “Team Eco’s goal is simple – create defensive models for people to touch and feel, that display our [defensive building practices] principles in living form, that in most cases does not have to raise the cost beyond reach.” The Defensive Home Tour will take place from June 2 through June 14, from 4PM to 7PM at the Breezy Point home located at 8 Bayway Walk. Eco hopes this showcase of America’s most defensive home will inspire builders and homeowners alike to take responsibility for protecting their properties into their own hands, www.ecob.net
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Eco’s Defensive Home Tour
and motivate change within building codes, insurance standards, and more. “We are trying to change the way America builds,” added Conboy. “The Sandy rebuild is an opportunity to catalyze a shift in the construction industry, and we are committed to help be a part of that effort.” “We are builders first, and we have been on the ground since Sandy helping folks dig out without charging a dime,” added Conboy.
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“We are also the guys that are seeing what is being built, watching other builders define insanity as if this was the last storm that will hit the area. We are engineers/builders/lumbermen with a technical background and we know this is true when we make this claim on this home. We are people that built in Haiti and in New Orleans and we are building defensive structures in North Carolina, Colorado, Austin, Dallas,
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Eco’s Defensive Home Tour Houston and all over California. We have built more defensive homes than anyone in the world.” Conboy was recently approached by the U.S. Government with an assignment by the Secretary of State to help bring the private sector to Capitol Hill and increase exports in American made housing. “We
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News are going to help the world build more defensively so it can be more resilient in the face of increasingly violent storms like Hurricane Sandy,” says Conboy. Eco is partnering with NJ Discover to bring a live ‘on air’ tour of the Breezy Point Eco Home project on June 2. Click below to tune in.
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A BILLION DOLLAR
BLIGHT
THE EMERALD ASH BORER IS SPREADING THROUGHOUT THE UNITED STATES - BUT ECO RED SHIELD™ CAN HELP STOP IT www.ecob.net
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A Billion Dollar Blight The emerald ash borer—a devastating insect that has already established itself in several areas in the Great Lakes region—is projected to cause upwards of one billion dollars in damages per year over the next decade as it wreaks havoc on local ash tree populations. The insect originally came to the US by way of wood pallets used to import goods. These pallets are often reused for many years, and are notorious for hosting a variety of invasive insect species that can quickly spread out of control. International standards now mandate expensive fumigation or heat trea™ent of wooden pallets and crates to prevent importing these expensive pests, representing nearly $500 million in upfront costs for shipping companies. Preventative treatment is economically beneficial, however, when the cumulative
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A Billion Dollar Blight
damages of widening infestations are considered, report scientists in Ecological Society of America’s journal Frontiers in Ecology and the Environment. Their cover story in the June 2014 issue, published online ahead of print this week, assesses the risk and benefits of action, including an estimated $11 billion in economic savings through 2050 which includes costs from dying forests and 71
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associated fire epidemics. “There is an expected economic net benefit to preventing or delaying the introduction of new pests, a few of which may be as bad or worse than the emerald ash borer,” said lead author Brian Leung, an ecologist at McGill University in Montreal, Canada. “Treatment reduces the risk of low probability, but highly damaging, events,
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A Billion Dollar Blight much like an insurance policy, or mitigation of natural disasters.” One solution to this problem besides the use of poisons or expensive heating trea™ents is Eco Red Shield™ technology. By protecting wood from termites and other insects like the emerald ash borer, Eco Red Shield™ can help stop the spread of invasive insects through global imports, as well as extending the life cycle of wooden pallets which represent 2 percent of all municipal waste and over 20 percent of all wood waste. With its GREENGUARD certification, Eco Red Shield™ would also bring the VOC counts of raw wood and painted pallets significantly, making them safer for workers to handle and making indoor environments healthier. With all these benefits in mind, maybe its time the supply chain industry got a little greener by making their pallets a little redder.
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Builder Spotlight
BUILDER SPOTLIGHT www.ecob.net
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TRWurster Construction
T.R. WURSTER CONSTRUCTION PREMIERE WOOD FRAMING IN CALIFORNIA FOR OVER 40 YEARS 77
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TRWurster Construction
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Builder Spotlight TRWurster Construction has specialized in providing a wellcoordinated structure since 1974 with a focus in the West Los Angeles custom home market. TRWurster has completed over 630 projects totaling over 4.7 million square feet, and approximately 90% of these projects have been single family custom homes in this region. The firm has consistently assured the attention to performance, detail, and quality that their high end projects demand and deserve. While they provide a variety of services to their clients including finish carpentry, general labor, structural steel, and wood pile retrofitting, they are best known for subcontracting rough carpentry installations, which is the heart and focus of their business. Interview with Jonathan Wurster, CFO: HOW DID YOU GET STARTED IN THE WOOD FRAMING INDUSTRY? Jonathan: I am a 4th generation builder; my Great Grandfather’s construction stories were told about working on the Holland Tunnel, and I have succeeded my Father who was at the ground level of many big names in construction and architecture in
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TRWurster Construction the West LA area. After working with the company for decades I became the owner/operator of TRWurster Construction in 2004; since that time I’ve managed more than 230 projects. In addition to our excellent field and office staff, we have an in-house drafting support team providing coordination and assistance to our projects. HOW IS YOUR COMPANY WORKING TOWARDS MORE EFFICIENT, GREENER BUILDS? We have been using CAD for layout and coordination since 1998, and in 2008 we made the jump to BIM (building information modeling) in 3D. From that point forward we’ve seen a staggering improvement in our ability to predict and resolve issues prior to construction. This has raised the 81
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TRWurster Construction
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Builder Spotlight bar even higher, and we are producing ever more precise and efficient installations. Technology is not our focus, but it is a great facilitator, and our projects gain tremendous benefit from our processes and infrastructure which are unusually well developed and tuned for a company in our market segment. WHAT IS YOUR COMPANY’S GREATEST ASSET? Jonathan: My staff is such a high caliber group of individuals; from my senior management staff down to my labor force, we are known for having a respectful and considerate group of experienced professionals. As a traditionally family owned and operated business, we have stuck together and supported each other in continuing our legacy and tradition of fine home building. HOW DID YOUR COMPANY GET INVOLVED WITH ECO?
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TRWurster Construction Jonathan: We continue to expand our horizons and clientele, and we have found the occasion to cater to the ecologically friendly building segment in recent years. Our internal layout processes are a perfect match to assure a low Minimum Waste Factor, and having completed multiple projects using the Eco line of building products we have been pleased with the quality and performance of their materials. Our most recent Eco project was a single family residence which is scheduled to be the first LEED Platinum and Silver residence in the City of Beverly Hills. I recommend Eco to our clients who see the value in adding environmentally friendly insect and fire protection to their wood framing assemblies.
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JACUZ P THE WORLD’S LEADING SPA MANUFACTURER TEAMS UP WITH ECO 87
Builder Spotlight
ZZI AND ECO PARTNER UP
Jacuzzi and Eco Team Up
Jacuzzi®, one of the world’s leading spa manufacturers,
has agreed to move forward with Eco Building Products as their manufacturing partner for the production of the protected lumber for export into Mexico. Known for innovation, Jacuzzi is the company that started the modern hot tub industry. This California based creative company is always looking to lead the world in innovation—which is why they have chosen Eco’s framing lumber technology for the fabrication of their skirt structures.
The channel niche business opportunity supports great
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the US Government when it comes to finding more export business with this new Eco Friendly Technology, as well as being good for Jacuzzi when it comes to building with this advanced framing lumber.
Popular for use in the pre-fab industry, Canadian Spruce lumber
is received at Eco’s coating facility in Colton, California which is then treated with Eco Red Shield™ lumber coatings and Eco Armor™ paint, providing unparalleled, eco-friendly protection on lumber. Eco Armor™ complements Eco Red Shield™ lumber protection by adding UV and moisture protection, safeguarding original American traditions, while further enhancing our green movement by utilizing recycled paint that
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Jacuzzi and Eco Team Up could have ended up in our landfills or sewers. The newly protected lumber is then loaded onto trucks and shipped into Mexico for fabrication of spas that will ultimately get shipped all around the world.
“As the Founder of this great American company, I can tell
you that the Team here at Eco all shares a common bond; that those that came to this America had the simple idea that memories
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Builder Spotlight from the past cannot take over our dreams of the future and beyond,” stated Steve Conboy, President/CEO, Eco Building Products. “As we do our part to help Washington create export business that can support job growth here in the U.S., we are excited about this new business with great companies like Jacuzzi. To date we have received 197,598 board feet and this is great business outside of what we do in housing,” added Conboy.
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A PLAYFUL
NICHE
ECO PROVIDES FRAMING FOR M&M RECYCLED TIRE SWINGS
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A Playful Niche
M&M Sales Enterprises, Inc. is a manufacturer of recycled
tire swings and children’s outdoor play products. The company has partnered with Eco Building Products to provide safe, weather-resistant framing for their unique children’s toys.
“Most of our products use recycled or sustainable
materials. We pride ourselves in bringing products to market that are fun, safe and environmentally beneficially wherever possible,” says Ryan J. Fens, National Sales Manager for M&M. “Our products are sold at farm, home and hardware retailers all over the country.”
After discovering Eco, a partnership deal just made sense.
“Marketing our products is critical as consumers love to see our products displayed out of the box,” adds Fens. “In order to do this we needed to construct a displayer that could adequately display our products. We have in the past attempted to use Green treated lumber however the boards would simply warp and twist and in no time the displays looked awful. So then we tried using construction lumber and we did resolve the warping and twisting issue but the wood simply could not handle the elements. We then went back and thought about painting the displays and that was too expensive and time consuming. That 95
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A Playful Niche is when I came across Eco products. They not only did they have a bright red colored protective coating but they also had finishes that would easily protect these displays out in the elements.”
Eco is providing framing for 250 display units with M&M
that will be featured in stores across the country. “Another great aspect of Eco products is they are safe to be used around children and free of any harsh chemicals,” says Fens. “That is
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With the iconic Eco Red Shield™ brand behind them, M&M
is looking forward to better visibility and increased sales. “We are proud to use Eco products in our retail displays and would highly recommend their products for any of your construction needs,” adds Fens.
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THE SA
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ECO RAISES THE BAR ON DEFE
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Raising the Bar Eco is setting an example for architects and builders in the Sandy rebuild region with two cutting-edge defensive model homes, in addition to extensive educational campaigns and communal outreach to affected areas.
With Eco Red Shield™ technology and some of the leading
defensive building designs and methodologies in the industry, Eco hopes to transform the lumber industry and create new standards for a safer built environment. Keeping structures safe from extreme weather is one of Eco’s top priorities, especially as events like Hurricane Sandy remind homeowners that disasters can strike anywhere, anytime. By preventing mold, wood rot, and termite damage, Eco Red Shield technology preserves structural integrity, and helps increase resistance to fires. Eco also provides a range of defensive components to increase engineering values and keep properties safe in the face of the unpredictable.
“At Eco, we’re looking raise the bar for the way the world
builds with lumber, and we have the products to do it,” says Steve Conboy, President/CEO of Eco Building Products. “We’re hoping the folks rebuilding after Hurricane Sandy can build back defensively to prevent tragedies like this from happening again.” 103
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Raising the Bar
Click below to see more about Eco’s w
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work in the Sandy rebuild region.
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STAY UPDATED WITH THE LATEST IDEAS ON HOW TO CREATE A BETTER WORLD ECOB.NET
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NJ Discover Show Times and Channels Wednesday Night 8:30pm and Sunday 12:30 Broadcast Zones Comcast Monmouth County Channel 190 – 98,000 subscribers
Comcast Union County Channel 190- 296,000 subscribers PLEASANTVILLE Channel 19 – 268,635 Subscribers - Cape May, Atlantic City, Egg Harbor, Wildwood, ect.
Comcast Middlesex Channel 190 – 119,000 subscribers Comcast Ocean Central Channel 19 – 89,000 subscribers Comcast Ocean Central/ South LBI Channel 19 – 128,000 subscribers Comcast Princeton & Far Hills Channel 281 – 98,000 subscribers (Additional Zone s extra Charge ) Cablevision Monmouth County Channel 78 or 118 – 350,000 subscribers
Total Comcast subscribers – Over 1.4 Million subscribers NJ Discover capable of airing throughout the whole state of NJ.