Who is our client? Gateway Community Services What does the public know about Gateway Community Services?
What demographic are we attempting to reach?
The public is not very aware of the existence of Gateway Community Services as a whole. A few have said they thought Gateway had closed its doors years back. Gateway has many programs under their umbrella that are known independently, but the Gateway brand recognition is not very high.
Donors - Adults; Ages 18+ - Lives in Eaton, Ingham, or Clinton counties - Interested in helping the homeless youth in their community; whether it be monetary donations or just donation of time.
Message we want to relay to the public: Gateway Community Services is still here, and they are still doing AMAZING things to help our community’s runaway and homeless youth. Gateway is different than any other charity out there. There are tons of non profits that help animals and domestic violence and those are all great causes, but there is only one that helps runaway and homeless youth and that’s Gateway.
Clients - Youth; Ages 12-21 - Homeless, in need of a safe place to call home - Looking for an escape from; abuse (sexual, physical, ect.), intolerance, family issues, abandonment, ect.
What tone do we want to convey? - Pull on the heart strings - Warmth
- Loving - Urgency to help
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