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2008

HAIL TO THE KINGS! MOBILE RULES! WINNERS. RUNNER-UPS. FINALISTS.




www.mobilerules.org




Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields. The ambitious goal of Mobile Rules! is to seek out the brightest potential and to discover developers and entrepreneurs who are creating new value, revenue and services for the mobile lifestyle. The competition gathered together the most promising designers, leading vendors, funders and media. The prestigious jury has evaluated these great works as finalists in the competition. The finalists are competing on three tracks – Mobile Applications, Mobile Business Plans and Mobile Technology Innovation – and will bring the mobile business to a completely new level. And the level of the competition in 2008 – it’s even higher than we expected.

INDEX Winners & Runner-Ups

4

Sponsors

6

MOBILE APPLICATION FINALISTS

8

> Multiplayer & Connected Games

10

> Multimedia

20

> Enterprise

30

> Infotainment

36

MOBILE BUSINESS PLAN FINALISTS

42

TECHNOLOGY INNOVATION FINALISTS

54




HAIL TO THE KINGS – HERE ARE THE WINNERS Announced at a ceremony in the heart of Silicon Valley at San Jose City Hall, the Mobile Rules! 08 Awards were the climax to an eight-month selection process in which winners were chosen from hundreds of entries on three main competition tracks: Best Business Plan, Mobile Application and Technology Innovation. “Nokia is very pleased to announce the winners of the Mobile Rules! ‘08 competition, who, with

Mobile application // Multiplayer & Connected Games Grand Prize winner: Sumo-Sumo by Gamica Runner-upS: Plantastic! by PalmStorm Ltd.

14

Hearts and Spades by G-mode

13

Mobile application // Multimedia

their ingenuity and entrepreneurial spirit, typify

Grand Prize winner:

an emerging wave tapping into today’s exciting

MyStrands Social Player by MyStrands

convergence of mobility and the Internet,” said

Runner-upS:

Tom Libretto, Vice President, Forum Nokia.

PhuneTV by Present Technologies

The level of the competition was even higher

MobSensor by Budapest University

than we expected: great innovations, unique

of Technology and Economics

applications and new mobile business opportunities took part from all over the globe. Thank you for Mobile Rules ’08. Let’s see what’s coming up next!

26 28 22

Mobile application // enterprise Grand Prize winner: UpCode parking by UpCode Ltd/UPC Consulting Ltd

Vesa Luiro, Director

12

34

Runner-ups: Mobile Documents by Visiarc Ab

35

Interlecta Translator by Interlecta

33




Mobile application // Infotainment

TECHNOLOGY INNOVATION // Future Architecture

Grand Prize winner: Earthcomber by Earthcomber LLC

Grand Prize winner: 38

B4-Flash Memory by Genusion Inc.

Active Tecnologia e Consultoria Ltda

36

TECHNOLOGY INNOVATION // Multimedia

Live2Phone Site TV by Intellsys s.r.l.

39

Grand Prize winner:

57

Runner-upS: Avanutri Mobile by

Kannuu by Kannuu Inc.

Mobile BUSINESS PLAN

TECHNOLOGY INNOVATION // Future Touch And Feel

Grand Prize winner: MedApps Mobile Wireless Health Monitoring System by MedApps™

58

47

Runner-upS: BuzzD by BuzzD

45

The Mobile Transaction Network by m-Via

49

Grand Prize winner: Kareline Natural Composites by Kareline Oy Ltd

59

TECHNOLOGY INNOVATION // UI Solution Grand Prize winner: Tiki® 6 keys by Tiki’labs

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MOBILE APPLICATION FINALISTS Categories: > Multiplayer & Connected Games > Multimedia > Enterprise > Infotainment

The Mobile Applications competition was in search of new applications that use the unique enablers of the Nokia Platforms. These tremendous finalists were battling in four subcategories: Multiplayer & Connected Games, Multimedia, Enterprise and Infotainment. The finalists in every category utilize mobile possibilities in never-before-seen ways and are of help right now, in your work, on your vacation, during your free time or whenever, wherever. These applications bring on the fun and the benefits and create whole new possibilities in the mobile world. All of the finalists challenge the capabilities of mobile devices and deserve to get into the hands of millions of mobile device users.


10

MOBILE APPLICATION // Multiplayer & Connected Games

Candyland Studios THE FINALIST

THE WORK

Candyland Studios develops state-of-the-art

Gotcha! is a turn-based multiplayer game based

applications for online, offline and mobile

on the classic Rock-paper-scisors game. Users can

marketing campaigns and mobile clients for

challenge everyone on their mobile phone’s contact

Internet-based communities, intranets and

list. The system creates a unique version for every

informational systems.

user so he can be identified later. Besides the game functionality, the application contains several content templates that can be accessed by serverside scripts. In this way the game can be extended at any time without forcing the users to download a new version.

Candyland Studios Kay Siegert ks@candylandstudios.de www.candylandstudios.de


MOBILE APPLICATION // Multiplayer & Connected Games

Emulet Games THE FINALIST

THE WORK

Emulet Games is owned by Romeo Kollar, a highly

Fuseo2 is an addictive block-dropping game.

motivated, versatile and client-focused computing

Arrange 2x2 coloured blocks on the playing field to

and project management professional from Hungary.

form shapes of a single color. A shape made of more

Emulet Games has been working on mobile-related

than four blocks will disappear.

development since 2003.

The following game modes are available: - Arcade (survive as long as possible) - Challenge (make combos to defeat the

CPU or human)

- Time-Attack (destroy as many blocks as possible

before time runs out)

The multiplayer feature is available in the Challenge mode, where you can play against your friends.

Emulet Games Romeo Kollar romeo.kollar@emulet.com www.emulet.com

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MOBILE APPLICATION // Multiplayer & Connected Games

Gamica THE FINALIST

THE WORK

Gamica is a leading mobile games publisher

Sumo Sumo is a connected mobile multiplayer game

acclaimed for creating connected mobile video

in which your objective is to puzzle your way to the

games that push the boundaries of creativity and

top by creating clusters of colored blocks before

technology to newly undiscovered levels and create

you get squashed by a giant spike wall. Powered

the most entertaining gaming experience possible.

by the SNAP Mobile platform, the game features addictive and original single and multiplayer game play, online rankings, friends lists, in-game chatting, emoticons and rich and colorful graphics.

Gamica Ferdy Blaset ferdy@gamica.com www.gamica.com


MOBILE APPLICATION // Multiplayer & Connected Games

G-mode THE FINALIST

THE WORK

G-mode Co. Ltd. was established in July 2000 as the

Hearts and Spades 2 in1 brings two of the most

world’s first mobile network game content provider

popular online games to the mobile platform.

specializing in Java game software. Six years later, G-mode has become the number one mobile games provider in Japan, servicing over 1.6 million NTT DoCoMo subscribed customers and experiencing over half a million downloads per month with AU KDDI mobile phone users. G-mode is currently in the process of global expansion and has built B2B relations with major mobile phone carriers such as, Vodafone, Motorola, and Nokia.

G-mode Alex Kameda kameda@g-mode.co.jp www.g-mode.co.jp

With G-mode planning their second installment with SNAP Mobile, they have integrated several new features in the game to make the multiplayer feel more exciting and involved.

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MOBILE APPLICATION // Multiplayer & Connected Games

PalmStorm THE FINALIST

THE WORK

PalmStorm™ Ltd. is a privately-held company

Plantastic! is a fun puzzle and strategy game for

founded by industry veterans with more than

all ages where you create bouquets from groups of

13 years in the industry on average.

colored flowers to clear them from the playboard.

PalmStorm is a resource for premium mobile entertainment software on Symbian®, Windows Mobile®, Palm® and J2ME platforms, focusing on casual and innovative gameplay. Recently, the company started extending its portfolio with mobile multiplayer games. Some of the company’s best known handheld titles,

Each game mode has a different planting pattern, and blooms can only be placed near the player’s last bloom within the pattern shown. Blooms drop into a queue so you must plant quickly before the queue fills up. Plantastic! offers five game modes, three difficulty levels, unlockables and many powerups.

based on its Pete character franchise, include

Up to four players can compete in multiplayer

Plumber Pete Xtreme!, Xplodus! and Plantastic!.

modes: Time Attack for quick, arcade-style matches

PalmStorm has offices in Budaors and Budapest,

or Color Clash for a thoughtful, tactical challenge.

Hungary.

PalmStorm Ltd. Csaba Soltesz scsaba@palmstorm.com www.palmstorm.com


MOBILE APPLICATION // Multiplayer & Connected Games

Shenfa Software THE FINALIST

THE WORK

Shenfa Software is a developer of games and

Holy Destruction – The Fall of Fadaria is a

applications for mobile phones, based in Shanghai,

multiplayer, online collectible card game that

China. Its products are available mainly through

you can play against players everywhere. The

distribution partners SINA and China Mobile,

game’s simple rules and battle system make it

the world’s largest mobile operator. Shenfa has

easy for anyone to start up a game and play within

released over 100 titles onto the Chinese market

minutes, despite the depth of the game’s strategy.

in the past four years, with over 50 titles currently

Multiplayer mode allows you to take on up to four

active. Shenfa also has many cutting-edge ideas for

other players over the wireless network.

creating a new category of mobile games, which can no longer be regarded as games, but still must be extremely easy to play, intuitive and fun.

Shenfa Software Co. Ltd. Takashi Hashimoto hassy@shenfasoft.com www.shenfasoft.com

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MOBILE APPLICATION // Multiplayer & Connected Games

Vivendi Games Mobile THE FINALIST

THE WORK

Vivendi Games Mobile, a division of Vivendi Games,

WordoxÂŽ: Word Snatcher is a time-based,

creates and publishes quality titles for the mobile

competitive word game in which the objectives

games market. The division runs a global business

are to form words on the board and steal your

with its headquarters, operations and an internal

opponent’s points to achieve the highest score.

development team in Paris, a U.S.-based team

Word Snatcher has an extensive dictionary with

in Los Angeles and its Centerscore studio in San

more than 100,000 words stored. Engage in

Mateo, California. The company publishes games

multiplayer (connected) or single player modes.

based on original IP, popular entertainment licenses

Personalize the backgrounds with playful, colorful

and classic Sierra Entertainment IP, which are

themes. If you ever get stumped, just turn to

distributed by more than 90 operators and dozens of

Professor Wordox for helpful hints and a tutorial.

Web portals in 60 countries around the world.

Vivendi Games Mobile Maria Pacheco Maria.Pacheco@vgmobile.com www.vgmobile.com


MOBILE APPLICATION // Multiplayer & Connected Games

Wacko Games THE FINALIST

THE WORK

Wacko Games specializes in network-aware games

Chinese Checkers Fantasy is a classic game where

and user-generated content applications.

your goal is to take all your creatures to the

By using online hall of fame, tournaments, buddy lists, in-game chat and other online and community features, it keeps players downloading and playing for hours on end. It helps make games an irremovable anchor in any gaming platform and keeps the service provider in touch with its users.

Wacko Games Filipe Souza filipesouza@wacko-games.com www.wacko-games.com

opposite triangle. When it’s your turn, you can move one of your creatures to an adjacent empty space or perform jumps over nearby enemies or allies. It’s also possible to perform multiple jumps. You can play online against other users or alone against the computer. If you get enough points, you may unlock a surprise!!

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MOBILE APPLICATION // Multiplayer & Connected Games

WiB Software THE FINALIST

THE WORK

WiB Software is a small company with huge

Dowser is a tool to support paperless geocaching.

expertise in the Symbian world. It develops smarter

Geocaches are small treasure boxes hidden all over

applications for smartphones. Its main focus is time

the world, and Dowser helps to find them. Dowser

and expense tracking for mobile consultants and

shows the caches in the vicinity using an attached

Location Based Services. WiB Software is located in

GPS, displays the detailed description and helps

Braunschweig in northern Germany.

navigating to the hidden treasure. Cache finds can be logged in Dowser and uploaded automatically to the geocaching website. The location of the Caches can be displayed on a map using the Nokia Maps application.

WiB Software Bernd Wiegmann wiegmann@wib-software.com www.wib-software.com


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MOBILE APPLICATION // Multimedia

AirChord THE FINALIST

THE WORK

AirChord is the first company to have converged

Juiceup is a solution for connecting to streaming

web and mobile for multimedia content. Using

sites. AirChord uses the latest of the technologies

AirChord services, online users and mobile users

available in the market to stay ahead in the race

can carry their TV, radio, audio and video content

and provides quality conscious customers with an

wherever they go.

experience of real-time audio/video entertainment.

AirChord allows enterprises such as TV channels, radio channels and media companies to reach out to billions of net and mobile users by instantly making

With an exhaustive database of songs/videos and unmatched speed, the use of mobile for calls will become only secondary for you.

putting content online thru AirChord’s website. AirChord’s services also allows live events to be streamed to mobile and net. AirChord’s subscribers now have a choice of content to listen to or watch.

AirChord Inc Sanjay Sinha Sanjay@airchord.com www.airchord.com


MOBILE APPLICATION // Multimedia

Arvato Mobile THE FINALIST

THE WORK

Arvato mobile offers digital entertainment content

Avarto Mobile Music Client is based on Flash Lite and

to its customers around the world, together with

offers an all-new concept to find and experience

innovative concepts and interactive applications.

music or other content types. The content is not, as

At the same time, the company sees itself as a

customary, classified to genres but to moods. The

360째 manager right along the value-add chain.

choice of your music depends on different moods

The subsidiary of the international media and

and emotions. It offers the user emotional worlds

communications service provider arvato, a business

of experiences with which they are able to find,

area of Bertelsmann AG, arvato mobile works for

download and hear music according to their mood in

network operators, Internet service providers,

an easy and simple way.

media companies and brands. Arvato mobile is a partner to all major music labels and rights owners for the film, television and games industry. It also guarantees full content, category and royalty management for its customers.

arvato mobile GmbH Arno Weiste Arno.Weiste@arvato-mobile.de www.arvato-mobile.de

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MOBILE APPLICATION // Multimedia

Budapest University THE FINALIST

THE WORK

The department of Automation and Applied

MobSensor is able to sense its environment. It

Informatics at the Budapest University of Technology

listens to the changes in the environment via

and Economics is a recognized department for

motion and noise detectors. The MobSensor also

teaching and researching applied computer science,

has network abilities. This means that the users

control theory, robot control, power electronics and

are able to setup a network from mobile devices

digital design. The main research activities are in the

via ad-hoc WLAN functionality or with the help of

field of control theory, signal processing, data mining,

a WLAN router. In this way customers are able to

performance analysis of software systems, distributed

establish a fast sensor network in their house. If

systems, service-oriented architectures and much

one device alerts, the whole network gets the alert.

more. The Department maintains intense long-term

There is one boss device in the network, which can

relationships with its industrial partners and currently

temporarily disable the sensors. With this device

runs several successful development, research and

you can walk in the network without any alerts.

educational projects for them.

Example use cases: - Burglar detector - Baby alert - Security application

Budapest University of Technology and Economics Department of Automation and Applied Informatics Peter Ekler peter.ekler@aut.bme.hu www.aut.bme.hu


MOBILE APPLICATION // Multimedia

Call Enhancer Group THE FINALIST

THE WORK

Call Enhancer Group is a team of innovative people

Call Enhancer is a mobile service that fine-

with broad know-how in different mobile and

tunes the voice call experience by adjusting the

software technologies. All three members have

phone’s speaker output volume according to the

a Master’s degree in technology and have been

automatically observed sound environment. Call

researchers at MediaTeam in the University of Oulu.

Enhancer detects the environment’s noise level

Call Enhancer Group has been together for a couple

through a mobile device’s microphone and adjusts

of years and has focused on media-centered mobile

the speaker’s sound level higher or lower when

software solutions.

necessary. The objective is to enhance the user experience during calls in different environments without a need for user interaction.

Call Enhancer Group Timo Koskela timo.koskela@ee.oulu.fi

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MOBILE APPLICATION // Multimedia

Hyper Tech THE FINALIST

THE WORK

Hyper Tech is a private company founded in 2006.

Hyper Player is a powerful multimedia solution

The company focuses on multimedia development

for consumer products. It could be a media player

for consumer products. Its extensive line of

or mobile TV player for any product. It uses an

products can be applied to PDA, PNA, PMP, smart-

XML interface to make it easy for customers to

phone etc. Duer to customers’ request, Hyper Tech

add a personal UI themselves. It also offers great

has started middleware development of a mobile

performance, especially for a platform with MMX

TV solution that supports the broadcasting system,

instruction sets.

included in DVB-T/H, T-DMB and ISDB-T. Providing the best quality solution and service is the first priority for Hyper Tech.

Hyper Tech International Corporation Maddux Tsai madduxtsai@hyper-technology.us www.hyper-technology.us


MOBILE APPLICATION // Multimedia

Igalia THE FINALIST

THE WORK

Igalia is a company from Galicia, Spain, specializing

Vagalume is a Last.fm client for Maemo-based

in the development of free software technologies.

devices such as the Nokia 770/N800/N810

Igalia has been increasing its involvement in the

Internet Tablets.

GNOME community since its creation more than

Last.fm is one of the world’s leading Internet

five years ago, contributing to several components

radios, with millions of users in more than 200

and applications, and sponsoring and organizing

countries.

different GNOME events, including international conferences.

Vagalume is the only Last.fm client for the Nokia Internet Tablets and one of the very few available

In May 2003 Igalia published Fisterra, a framework for developing business management software with GNOME technologies. Since 2005 Igalia has been applying all its previous experience on GNOME to the mobile market and developing several software projects such as the Modest e-mail client and the Vagalume Last.fm player.

Igalia Juan Jose Sanchez Penas jjsanchez@igalia.com www.igalia.com

for any mobile device.

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MOBILE APPLICATION // Multimedia

MyStrands THE FINALIST

THE WORK

MyStrands develops technologies to better

MyStrands Social Player is a music player that

understand people’s tastes and help them to

lets you discover new music, connect with people

discover new things they like. MyStrands has

through music and share your tastes with friends.

created a social recommender engine that is able to provide real-time recommendations on products, services and content to computers, mobiles and other Internet-connected devices.

MyStrands Social Player provides music recommendations from over six million songs and fully integrates with a social network of music enthusiasts. The “Who’s Listening” feature lets you discover like-minded people who are listening to the same songs you are playing. You can send messages, discuss up-and-coming artists, see the listening histories of other users and keep an ear on what’s hot.

MyStrands Inc. Gabriel Aldamiz-echevarria Aldamiz@MyStrands.com www.mystrands.com/corp


MOBILE APPLICATION // Multimedia

Novix Technologies THE FINALIST

THE WORK

Novix Technologies is a technology licensing

Novix Live is a mobile video streaming suite

company working in the areas of video

designed to enable high-quality video streaming to

compression and streaming on a wide variety of

mobile phones on GPRS networks with a maximum

consumer devices like home PCs, mobile devices,

bandwidth of 25 kbps. The product is based on

smartphones, personal digital assistants, etc. Novix

high-performance compression and streaming

uses its extensive experience and expertise in video

technologies developed at Novix Technologies.

technologies to enable mobile content owners and

This makes the product ideally suited for use in

aggregators, IPTV solution providers and remote

developing countries where introduction of 3G or

security surveillance players.

even 2.5G is still years away.

Novix Technologies Private Ltd Kunal Lagwankar kunal@novix.in www.novix.in

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MOBILE APPLICATION // Multimedia

Present Technologies THE FINALIST

THE WORK

Present Technologies is an IT company, based in

PhuneTV is a mobile TV client application based on

Portugal, operating since 2000. The company’s main

Flash Lite 2.x. One of its main advantages is that

clients are in the telecommunications area.

users don’t have to install the application on their

Present Technologies is a leading company in the research and development of innovative applications and services using emergent technologies. The main business areas are mobile technologies and enterprise applications.

mobile phones. The application can be downloaded and executed on-the-fly from the mobile phone’s web browser. PhuneTV has several built-in features such as: - Advertisement Displays - Different view modes (Portrait, Full Screen Portrait and Landscape) - EPG and SPG integration - Cross-selling of mobile contents directly from

the application

- Easy and transparent way for application

delivery, maintainability and upgrade

Present Technologies Victor Batista vbatista@present-technologies.com www.present-technologies.com


MOBILE APPLICATION // Multimedia

Sittiphol Phanvilai THE FINALIST

THE WORK

Sittiphol Phanvilai is still a student studying for

MosKillTo is the first 3D game fully powered by the

a Masters Degree in Computer Engineering at

Nokia N95 accelerometer. Its capability, together

Chulalongkorn University. Phanvilai focuses on

with flawless game coding, will give players a

novel, innovative and breakthrough software/

control experience they have never had before.

hardware development, and he mainly develops

In the game, users will be equipped with laser

projects for mobile devices. Symbian is Phanvilai’s

guns and the mission is to wipe out all annoying

main development platform.

mosquitoes. MosKillTo proved the concept of a 3D look using the Accelerometer. We can apply this concept to many 3D games and 3D applications.

Sittiphol Phanvilai neon@nuuneoi.com moskillto.nuuneoi.com

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MOBILE APPLICATION // Enterprise

Bloove THE FINALIST

THE WORK

Bloove develops applications and services

Bloove is an online phone management service that

connected with mobile phones. It supports several

allows mobile phone data management via the Internet.

WAP/SMS dating services, the J2ME Instant messaging solution, and a lot of different SMS-based services. Having more than six years experience in mobile application and services, Bloove is

Bloove requires no special hardware to run. It connects a mobile phone with the server via WiFi or any other wireless data connection (GPRS, EDGE, WCDMA).

constantly looking for new niches to create useful

Bloove’s service features include:

services. Bloove is focused on users who want to

- Synchronous contact changes on a phone and server

have maximum features from their mobile phones

- All labels and attributes are supported

and are not satisfied with standard functions and

- Speed dial management

applications.

- Send SMS from your mobile phone via

a web browser

- SMS archive and management - Phone call initiation from the web - Contacts archive - Multiple phone support - Contact conversion between mobile phone models - All user data available on the server Bloove LLC Stanislav Shuvaev shuvaev@bloove.com www.bloove.com


MOBILE APPLICATION // Enterprise

Comombo THE FINALIST

THE WORK

Comombo GmbH was founded in 2006 in Munich,

Comombo turns your mobile phone into a pocket

Germany, by two brothers, Alexander and

scanner, fax and copier. With the use of the camera

Maximilian Munte. By utilizing the mobile phone’s

on your mobile phone, you can scan documents,

camera to capture and extract information stored

whiteboards, business cards, charts, graphics or text

on paper or other non-digital media, Comombo

and send them directly from your mobile phone to

brings the functionality of multi-function office

any fax machine or email address. Comombo also

devices onto mobile phones

enhances readability and reduces the file size by 90 per cent.

Comombo GmbH Maximilian Munte info@comombo.com www.comombo.com

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MOBILE APPLICATION // Enterprise

DAO System Technologies THE FINALIST

THE WORK

DAO System Technologies is a provider of business

DAO4Sync Mobile Edition and its system components

mobility software. DAO System Technologies

will do a core Windows system integration. DAO4Sync

delivers mobility system integration products and

establishes a local drive (DAO4Sync Drive), representing

services that help accelerate business innovation for

the mobile data. The PC’s operation system will

the customers. DAO System Technologies is driving

recognize the DAO4Sync Drive as a normal hard drive

its own technology innovation and finding the best

medium. All applications of the daily work will work

and most effective solution suitable for customers.

directly with the mobile’s data. A huge benefit of the DAO4Sync Drive is that the user does not need to be continuously connected to the mobile.The user can edit documents and add files/ folders, ensuring that when reconnecting to the mobile the DAO4Sync synchronization engine will automatically keep the data in sync.

DAO System Technologies (planned) Christian Mueller-Edelmann chris@mydao.com www.mydao.com


MOBILE APPLICATION // Enterprise

Interlecta THE FINALIST

THE WORK

Interlecta is a web services infrastructure company

Interlecta Message Translation helps drive the

specializing in Real-Time Machine Translation

globalization of successful business models by

Messaging (MT) Services. With deep expertise and

incorporating easy-to-implement and easy-to-use

experience in Messaging and Machine Translation

online and wireless multi-lingual translation across

analysis, design and development, Interlecta

the text, SMS, IM, imaging, voice and chat room

has gained first-to-market status with its suite

environments. The Interlecta service has been

of wireless multi-lingual translation text, SMS,

developed for carriers and corporations seeking to

IM, imaging, voice and chat room products. The

deploy enterprise-scaled Java and J2ME products.

Interlecta team has produced translation products

The service integrates with internally developed

with 90–95 per cent accuracy by incorporating

legacy applications and portals as well as the more

language and context libraries into technology-

complicated and well-developed software solutions

leading messaging systems across the Intranet/

such as Mozilla Firefox, Microsoft Outlook, Lotus

Internet landscape.

Notes and many others. This has been accomplished

For the mobile or online vendor, mobile network operator or social networking site, this equates to a simple and attractive value proposition: more activity, more traffic and more users/subscribers.

Interlecta Frank Fleming Fleming@interlecta.com www.interlecta.com

with a plug-in architecture that allows easy modular integration of Interlecta’s web service to the application.

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MOBILE APPLICATION // Enterprise

UpCode THE FINALIST

THE WORK

UpCode Ltd. is a company developing a Mobile

UpCode parking offers the user options for payment

Access & Interaction system (MAI)™. UpCode has

via a direct access system. After the user scans

developed an optical reader for reading 2d and

the code, he/she can choose to pay via SMS or a

1d codes and also text and other indicators. With

direct bank connection. At the same time, all the

this technology as a base, UpCode develops new

CRM data about the user is sent. From a code, a

business models and concepts by making complete

controller also can check who has paid for their

mobile systems. UpCode has systems for CRM,

parking and who has not. An automatic reminder

security, anti-counterfeiting, ticketing, payment,

can also be added to this system. The user can then

education and e-government, etc. The intelligence

choose to pay later when he/she returns and then

in the optical reader makes it possible to combine

only pays for the exact time spent parking.

all medias and businesses. UpCode makes codes multifunctional by utilizing all the channels available in the mobile phone for serving the user in customized ways.

UpCode Ltd. Camilla Sellberg camilla.sellberg@upc.fi www.upcode.fi


MOBILE APPLICATION // Enterprise

Visiarc THE FINALIST

THE WORK

Visiarc, incorporated in 2002, is an Independent

Mobile Documents offers a secure set of solutions to

Software Vendor headquartered in Sweden. The

everyday mobile problems for people on the go.

company focuses on enterprise mobility, and its business is secure, scalable software products offered as Software-as-a-Service, as well as software editions for enterprises and operators. The company has set out to help customers capitalize on an efficient mobile Internet-driven distribution of information. Server software connects users to

1. Push Mail - Push Mail & Attachment Viewer – Notification and instant mobile viewing of mail attachments and reading mails without bulky downloads. Slick and fast viewing with zoom and pan features of images, office and PDF documents. Often the attachment is the message!

information sources. Native clients enable instant,

2. Push Doc - Mobile Document Management – My

secure and effortless access to e.g. mail and

archive and shared archives, perfect secure spaces

documents, anywhere, anytime. Visiarc’s focus is

with notification enabling teamwork and collaboration.

threefold: mobility, usability and security.

Preview, view, publish and share documents securely from your mobile, pc or web browser. Or download if you want to.

Visiarc AB Peter Lindgren peter.lindgren@visiarc.com www.mobiledocuments.com (www.visiarc.com)

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MOBILE APPLICATION // Infotainment

Avanutri Mobile THE FINALIST

THE WORK

Avanutri Mobile is a company with its first office

Avanutri Mobile is nutritional evaluation software that

in Rio de Janeiro, Brazil, and is focused on mobile

gives the user the power to better control his/her

marketing as its core business. It results from a

meal. For health purposes it helps keep the levels of

merger between Active Tecnologia (Mobile Experts)

cholesterol, sodium, fiber, carbohydrates and fat under

and Avanutri (Nutrition and Health Programs

control, preventing many diseases, helping on diets and

specialists)

much more. Avanutri Mobile is free to download. It uses data traffic to contact the Avanutri website after inputting each portion of the meal with exclusive T9-like intelligent list scrolling. With tremendous potential for having millions of users concerned about their health, Avanutri Mobile is not a killer application but a lifesaver!

Avanutri Informatica Ltda. Lauro Kozovits lek@ActiveTecnologia.com.br www.avanutri.com.br


MOBILE APPLICATION // Infotainment

Dreamtech THE FINALIST

THE WORK

Dreamtech is a fast-growing mobile solutions

M-versation is a handy mobile conversation-guide

provider founded by a team of technology

platform with various enhancements that make it

professionals with extensive experience in the

more convenient than its paper equivalents. It is an

telecom and m–commerce sectors. The company

excellent tool in hand when travelling or language

aims to enhance the business and personal lives

learning.

of its customers through the latest innovations in the mobile space. Dreamtech’s innovative mobile solutions have received interest and positive feedback internationally.

M–versation has been designed from the ground up to be intuitive and easy-to-use by people of all ages. The conversation guide features two language directions and quick search functionality. Additionally, the platform supports a number of plug-ins to enhance the user experience with additional media-like display of pronunciations or audio content. The software works on all Javaenabled handsets and supports a wide variety of business models.

Dreamtech Andres Teder andres.teder@dreamtech.ee www.dreamtech.ee

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MOBILE APPLICATION // Infotainment

Earthcomber TH E FI NALI ST

THE WORK

Earthcomber LLC is dedicated to producing

Earthcomber explodes the concept of search,

collaborative venues and experiences for individual

creating a real-world, real-time personal radar for

users, networks and publishers through the use of

mobile devices. Using GPS, Earthcomber constantly

mobile technologies to serve personal needs and

looks for any match near to the user’s tastes, needs

choices.

or interests. Earthcomber alerts and informs the user and provides the means to connect to the people, places or events discovered. Our Mobile Rules entry with the Travel Channel demonstrates a smart, rich and relevant mobile experience. Exploring Chicago, the user is alerted to interests in range. A click for location details brings up audio, video and/or photos, along with text descriptions. Another click can place a call, snap a map or get directions.

Earthcomber LLC James Brady jbrady@earthcomber.com mobile.earthcomber.com www.earthcomber.com


MOBILE APPLICATION // Infotainment

Intellsys THE FINALIST

THE WORK

Intellsys s.r.l. was founded in 2001. Since then,

Live2Phone Site TV is about delivering on-demand,

the company has had an active role in software

location-relevant, video streaming. An innovative

development and IT consulting services. Oriented

(patent pending) way of classifying video content is

towards innovation, Intellsys is addressing new and

put into practice. The application makes use of a GPS

emerging markets around the world. It implements

receiver to determine the viewer’s current position. It

new concepts and technologies, bringing novelty

then sends positional information (together with a set

into the customer’s everyday life.

of parameters) to the content delivery servers, here a selected list of video clips is compiled and sent back to the viewer’s phone. The system has large applicability, extending from tourist information systems to locationbased video advertising.

Intellsys s.r.l. Laurentiu Taropa contact@live2phone.com www.live2phone.com

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MOBILE APPLICATION // Infotainment

Konstantin Knizhnik THE FINALIST

THE WORK

Konstantin Knizhnik develops midlets as a hobby.

Shopper is a shopping list midlet where you mark

The website (www.javawidget.com) contains

products you need to buy (supports different locales).

a collection of his free midlets built with open source.

Konstantin Knizhnik

JavaWidget Konstantin Knizhnik Knizhnik@garret.ru www.javawidget.com


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MOBILE BUSINESS PLAN FINALISTS The guidelines of the Business Plan competition were “Communication and sharing,” “Internet innovation and mobility” and “Human and green applications.” But really there were no limitations or restrictions for entry. The objective was to break artificial barriers with the boundless possibilities of mobile devices. Still, the jury was amazed to see the creativeness of the finalists. The business plans are solid in their novelty value and innovation, market potential, customer adoption, revenue opportunity and investor value. The finalists are all set to come to life and get their share of mobile limelight with the introduction of their groundbreaking business plans. They are ready to stagger the mobile world and bring it to its knees.


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MOBILE BUSINESS PLAN

Anina THE FINALIST

THE WORK

Anina is a model with a passion for technology, a

Anina Dress Up brings reality into the virtual

Nokia Champion and the founder of the 360Fashion

environment with a real model, real designers and

Network. Anina.net is a brand dedicated to

real fashion. By bringing fashion and technology

educating and encouraging women to participate

together, anina.net will promote designer talent on

in technology. Anina actively speaks at large

a global level from the palm of customers’ hands.

universities, conferences and venues worldwide

ANINA DRESS UP opens a new market channel for

to translate complex technology concepts into

designers to reach future clients by creating brand

practical applications for non-technical people

awareness through the mobile phone. It is a channel

to understand. 360Fashion is a network of high-

for consumers to discover local brands and designers

level fashion professionals using the latest web

ahead of the curve.

2.0 and mobile technology to create online media. 360Fashion is bringing real-time mobile reporting to the fashion industry. ANINA DRESS UP is a platform for women to communicate, network and share their insights on fashion and the world from the feminine perspective through the mobile device.

Anina.net / 360FASHION NETWORK Anina Net anina@360fashion.net www.anina.net / www.360fashion.net


MOBILE BUSINESS PLAN

BuzzD THE FINALIST

THE WORK

BuzzD is a New York-based company that offers

BuzzD is the premier mobile, local search service

brands the ability to connect with consumers

providing real-time information on bars, clubs and

not only based on where they are right now, but

restaurants on the mobile device. “Your city, in

what they have been doing recently as well. In

real-time,” BuzzD allows consumers to know what’s

addition, BuzzD pioneers the latest innovation in

happening at any venue right now, rate events and

mobile advertising. That does not mean just tiny

connect with friends and people in the area.

little banner ads. BuzzD is also experimenting with interstitials and allowing consumers to tag their profile with specific brand identities. For these reasons, mobile social networking portrays the holy grail in targeting consumers for brands and marketers.

BuzzD http://buzzd.com/m

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MOBILE BUSINESS PLAN

Foxley Consulting THE FINALIST

THE WORK

Foxley Consulting has international operations and

Heeb-o is a free-of-charge social messaging

focuses on business consulting. It represents several

solution for the tween/young adult market. It

IPRs as well as other innovations, for example

enables avatar-based branded mobile messaging

“Transmission of messages containing image

by combining viral communications with branded

information,” ”Animated figure for mobile phone

advertising and making it totally “kwel” for

or equivalent” and the Rolling Story©. Additionally,

teenagers to send personalized visual messages

Foxley develops ICT solutions and creates content

to their friends’ mobile phones. It also provides

for multimedia, and it represents innovative

major brands with a monetized vehicle to reach the

eLearning concepts.

toughest market.

Foxley Consulting Ltd Viljami Kettunen foxley.consulting@gmail.com


MOBILE BUSINESS PLAN

MedApps THE FINALIST

THE WORK

MedApps connects with healthcare providers

The MedApps™ (Healthcare Anywhere™) Mobile

via multiple methods of wireless and cellular

Wireless Health Monitoring System allows individuals

technology and has aligned with many large Fortune

the mobility and freedom to transmit their personal

100/500 companies to create a mobile wireless

healthcare readings via wireless near real-time

healthcare ecosystem. MedApps is a member of

monitoring to a healthcare provider and/or Personal

Continua (www.continuaalliance.org). Continua is a

Health Record repository (PHR) (i.e., Microsoft

group of 130+ Fortune 100/500 companies, founded

HealthVault, etc.). The MedApps Mobile Wireless

by Intel, that is setting standards for Wireless

Health Monitoring System is designed to promote

Remote Patient Monitoring for the future. MedApps

an active, healthy lifestyle in individuals who have

is the proud recipient of the 2008 Frost & Sullivan

one or more chronic diseases (Diabetes, Asthma,

North American Technology Innovation Award in the

Congestive Heart Failure). Current competitive

field of Wireless Point of Care.

monitoring systems are connected via a telephone line to a patient’s home and are restrictive, whereas the MedApps system is wireless.

MedApps, Inc. Kent Dicks Kent.dicks@medapps.net www.medapps.net

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MOBILE BUSINESS PLAN

Mobicious THE FINALIST

THE WORK

Mobicious Inc. offers mobile directory and social

SnapMyLife is a consumer site enabling instant

media products. Mobicious includes mobicious.com,

sharing of photos with your mobile phone. Within

a comprehensive U.S. mobile content directory

seconds of taking a photo, it is published for friends,

with over 400,000 listings, and SnapMyLife.com,

family and the world to see. You can view friends’

a mobile site enabling instant sharing and viewing

most recent photos, comments and activities. With

of photos worldwide on mobile phones. Mobicious

community features, real-time notifications and

was founded in early 2007 and is backed by leading

broadcast of new photos, it’s a fun way to interact

venture companies North Bridge Venture Partners

with friends or users from around the world, right

and Carmel Ventures. Mobicious is located in

from your mobile phone at anytime. With a focus

Needham, MA.

on media rather than chat and dating, SnapMyLife presents an attractive mobile social platform for consumers, brands and operators.

Mobicious Inc George Grey george@mobicious.com http://snapmylife.com, http://mobicious.com


MOBILE BUSINESS PLAN

m-Via THE FINALIST

THE WORK

M-Via is the industry leader in Mobile Transactions

The Mobile Transaction Network (www.MTxN.net)

Enablement, helping financial service providers,

by m-Via is the interoperable clearinghouse needed

mobile operators or any company or organization

to accelerate the growth of mobile commerce

bring Mobile Transactions to their customers with

transactions. The Mobile Transaction Network

turn-key products and solutions. M-Via’s vision is to

provides four missing functions required for mobile

enable every person, wherever and whenever they

transactions to grow: Routing, Clearing, Branding,

are, to be able to send and receive money with any

and Access to third-party value-added services.

other person on the planet. As consumers rush to

Partners include banks, processors, card managers,

take advantage of Mobile Transaction capabilities,

MVNOs, merchants, application developers,

m-Via is ideally positioned to help its partners meet

advertisers and financial service providers.

their needs.

The Network provides access to valuable services such as mobile remittances, digital coupons, promotions, loyalty point programs, pay day loans, bill presentment and payment, prepaid airtime top-up and much more, all delivered through your existing mobile phone.

m-Via Chris Sorensen Chris@m-Via.com www.m-via.com

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MOBILE BUSINESS PLAN

Variable Optics THE FINALIST

THE WORK

Variable Optics strives to provide its partners

The Variable Optic Lens for mobile phones makes use

with a revolutionary lens technology that enables

of the Liquid Lens Technology to achieve focusing and

miniature image capturing systems to be able

optical zoom capability. The idea of having better

to capture high-quality pictures. Leveraging its

optical zoom is to enhance the user’s experience

proprietary liquid lens technology, Variable Optics

in photo taking. Most of the mobile phones in the

will work closely with its partners in designing

world have image-capturing capabilities, however,

a lens module to integrate seamlessly with its

the quality of the image captured (especially images

products. This allows mobile users to be empowered

taken from far), is a turn-off. The Variable Optics

with a highly compact optical zoom camera,

Lens for mobile phones aims to solve this problem,

resulting in better quality digital photographs and

aiding the development in applications that require

an improved photo-taking experience.

high-quality pictures and helping many in keeping their memorable moments beautiful.

Variable Optics Joseph Zhou zhou0001@ntu.edu.sg


MOBILE BUSINESS PLAN

Vidrunner THE FINALIST

THE WORK

Vidrunner holds a broad-based U.S. patent for live

Vidrunner lets mobile smartphone users stream live

mobile P2P video streaming. Vidrunner will be

video simultaneously to multiple mobile devices

launched in 2008 across several geographic regions

and PCs. Similar to Skype, Vidrunner is scalable to

through a range of marketing initiatives. Vidrunner

a huge user-base. Vidrunner works on any network

is initially targeting its offering as a mobile social

with any carrier. Users can begin enjoying the

networking application aimed at the youth market.

service with just a quick download. With Vidrunner,

Unlike server-based approaches that are burdened

users can spot which buddies are online, interact

with bandwidth costs, Vidrunner’s P2P-based

with them, see who is viewing their live video

architecture incorporates enabling technology that

and, through its GPS capability, know exactly

reduces transmission costs to practically zero.

where their buddies are located – all in real-time.

Vidrunner’s underlying video-streaming technology

Vidrunner’s features extend capturing, sharing

can be used in many types of mobile applications

and communicating live video and user-generated

for a broad range of vertical business markets.

content via mobile social networking.

Vidrunner Rick Morrow rick@vidrunner.com www.vidrunner.com

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MOBILE BUSINESS PLAN

Wishfi THE FINALIST

THE WORK

Wishfi is a pioneer of intelligently targeted

Wishfi delivers undeniable advertisements to

advertisement solutions. Wishfi Inc. was established

consumers’ browsers. Advertisements are shown

in April 2007 preceded by eight months of active

continuously when a consumer browses the

development and planning. Wishfi’s headquarters

web through a connection device that has the

are in California. Its engineering team is in China

Wishfi client embedded. The client can operate

and active customer prospects are being negotiated

on a mobile device, a router or an enterprise

in Europe, China, Taiwan and Honkong. Wishfi Inc.

scale server. With Wishfi’s solution access point,

is funded by its founders. Wishfi has a team of four

providers and mobile device manufacturers can gain

working in Finland, a team of three working in

“ownership of customer interface.” For advertisers,

Beijing and a team of two in California.

Wishfi provides an ad platform that is time, place and user demographic sensitive. A user behavior sensitive version will be ready Q2 2008.

Wishfi Ollipekka Kotkajuuri ollipekka.kotkajuuri@wishfi.com www.wishfi.com


MOBILE BUSINESS PLAN

Zygo THE FINALIST

THE WORK

Zygo, based in London, was set up by a team of ex-

Zygohub™ is a patented service that provides groups

Orange senior managers who have complementary

or communities with their own dedicated telephone

experience in the mobile, media, marketing and

number through which any member can contact the

technology worlds.

whole group instantly.

This, combined with a shared passion for creating

Using a standard telephone number, the ZygoHub™

simple, useful and elegant services, has fuelled

service allows anyone in that group, regardless of

Zygo’s ambition of helping groups stay connected

their affinity with technology or network carrier, to

wherever they are.

join in group conversations as simply and seamlessly

The founders have spent over three years researching, building, testing and trialling their launch service. In November 2007, Zygo closed a second round of funding from a consortium of angel investors. Zygo’s ad-supported mobile social networking service has so far been short-listed for two UK mobile marketing awards in 2008.

Zygo Jeremy Krantz Jeremy@zygocommunications.com www.zygocommunications.com www.zygohubs.com

as communicating one-to-one.

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TECHNOLOGY INNOVATION FINALISTS The Technology Innovation competition focused on great external innovations, technologies, patents and ideas that have not been exploited to their fullest potential, yet. The purpose of the competition has been to further drive the aspects of miniaturization, enhanced performance and green technologies in the area of consumer devices. There are 12 hard-nosed finalists left battling for the longed-for title. These magnificent finalists have presented whole new technology innovations that help to evolve mobile multimedia experience, enhance device capabilities and performance, facilitate the usability of mobile devices and provide new design possibilities.


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TECHNOLOGY INNOVATION

A2JSOFT THE FINALIST

THE WORK

A2JSOFT isn’t a company; it’s a concept created by

NiiMe is a package of projects developed in Python

Asier Arranz (A2J) to make new projects (like NiiMe)

that exploits the accelerometer present in some

in a lot of areas. There will be more projects soon.

high-end mobile phones. With NiiMe you can move the mouse, drive a car using the phone as a steering wheel, play drums in the air, play Mario Bros and more games with the phone in the trouser pocket, and soon much more. There are a lot of funny and useful projects under development. Watch them at www.NiiMe.com.

A2JSOFT Asier Arranz asierarranz@gmail.com www.NiiMe.com


TECHNOLOGY INNOVATION

Genusion THE FINALIST

THE WORK

Genusion was founded in November 2002 in

B4-Flash is a P-channel NOR-type flash memory

Japan by Moriyoshi Nakashima, who had worked

utilizing the novel program mechanism of B4-HE

for Mitsubishi Electric Corporation as a flash BU

injection. B4-Flash achieves three outstanding

manager. Other flash and memory senior experts

features: 1) excellent reliability superior to current

have joined Genusion from semiconductor

flash memories, 2) high-speed programmability of

companies.

100MB/sec that is 10 to 100 times faster than current

Genusion has been aiming to be a fabless memory maker developing novel flash technology, B4Flash, and utilizing the flexible MCP solution with its proprietary IPs. B4-Flash is innovative NOR

NAND and NOR, and 3) excellent scalability, which makes B4-Flash cell size and cost half of conventional NOR. B4-Flash can also contribute to “Green Production� thanks to its faster programmability.

flash technology offering excellent programming

Genusion proprietary B4-Flash could be the most

performance and reliability with lower costs.

promising flash memory for Next Generation code

Genusion will start B4-Flash business in 2009 to offer the most suotable code storage solution for mobile applications.

Genusion, Inc. Natsuo Ajika ajika.natsuo@genusion.co.jp www.genusion.co.jp

storage that would survive 3Xnm node and below.

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TECHNOLOGY INNOVATION

Kannuu THE FINALIST

THE WORK

Kannuu, a privately funded company, unveiled

Kannuu is a lookup application powered by a

its patented technology at DEMOfall 2007. The

patented Partial Word Completion technology.

leader in lookup innovation, Kannuu distributes

Indexing any database, the application presents

its application globally through strategic

the four most likely choices. Kannuu enables and

licensing partnerships with original equipment

enhances the uptake of services in the mobile

manufacturers, software platforms, online content

environment and offers a lookup functionality not

providers and e-commerce solutions. Kannuu’s

available through any search engine or browser.

patented Partial Word Completion™ technology is the world’s fastest and most accurate lookup application and has set the new standard in defining how content is found and accessed in the mobile environment. Headquartered in Dallas, with sales and marketing offices in San Francisco, the Kannuu team is comprised of individuals dedicated to providing innovation through the power of finding, not searching.

kannuu, Inc. Sarah Duckett, VP Communications sarah.duckett@kannuu.com www.kannuu.com


TECHNOLOGY INNOVATION

Kareline THE FINALIST

THE WORK

Kareline Oy Ltd. is an innovative company that

Kareline® natural composites combines the excellent

has been concentrating on the manufacturing of

properties of natural fibers and thermoplastics

environmentally friendly bio-composites since 2005.

in a new and innovative way. These materials

The unique production technology of the Kareline®

offer a whole new possibility to manufacture

natural composites is mainly developed at Kareline.

environmentally friendly injection molding products

At present, Kareline has the widest range of bio-

that comply with all environmental requirements.

composites available in the market. These materials are based on PP, PE, ABS, PS, POM and PLA plastics.

The Kareline natural composites boast a whole number of valuable properties. Some of the properties offered are such that can’t be reached with any other material. High-quality plastics have been chosen to meet the highest standards of each application. The reinforcing fibers used are wood-based cellulose fibers manufactured in the most ecologically advanced mills in the world. Wood raw material used in the process is environmentally certified.

Kareline Oy Ltd Harri Välimäki harri.valimaki@kareline.fi www.kareline.com

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TECHNOLOGY INNOVATION

LenSense THE FINALIST

THE WORK

LenSense is a start-up venture located at the heart

ZoomSense 1.0 is a compact, voltage-controlled

of Optics Valley in Tucson, Arizona. The company’s

optical zoom lens module with no moving parts.

mission is to design and build the most advanced

It provides multiple focal lengths based on small

lenses for mobile phones that improve image quality

amounts of voltage applied to an electro-optic

and enhance the customer’s experience with point-

medium incorporated in the lens. This ground-

n-shoot photography. Its vision is to supply a lens

breaking technology was invented at the world-

for one in every four camera phones worldwide by

renowned University of Arizona’s College of Optical

2013 through R&D prototyping and partnerships with

Sciences and successfully demonstrated for vision-

cell phone manufacturers such as Nokia. LenSense

care applications. This product improves the picture

is operated by a strong team of managers and

quality and resolution of camera phones with

advisors with diverse backgrounds in engineering

low operating voltage (longer battery life), fast

and business.

response time and robustness at a competitive cost. In addition, it can open up new aftermarket sales for a wide variety of potential new applications.

LenSense Pouria Valley pouria@u.arizona.edu www.LenSense.com


TECHNOLOGY INNOVATION

Military University of Technology (MUT) THE FINALIST

THE WORK

The Military University of Technology (MUT),

Hidden Transmission Authorization enables Personal

Warsaw, Poland was founded in 1951. Its primary

Identification Number (PIN) transmitting, in binary

mission was to develop undergraduate studies

signature form assigned to a dedicated subscriber,

preparing officers for technical services in the Polish

over telecommunications links. The PIN is mapped

Armed Forces. Due to the increased number of

by a watermark signal, and a watermark signal is

academic staff, and development of graduate and

transmitted together with the host’s speech signal.

postgraduate studies and scientific research, MUT

The watermark is completely and perceptually

has gradually transformed into a military-civilian

transparent to the Human Auditory System

technical university. Nowadays, MUT is the largest

(inaudible for HAS) in the presence of a host signal.

military university and the leading research center

Watermark technology is used in this handset. On

in military technology in Poland. Scientific work is

the receiver side, the watermark is decoded, and

focused on command automatic systems, radars,

the received binary signature (PIN) is compared in

microwave technology, laser technology, infrared

the handset’s database. With conformity between

detectors, liquid crystals, military communications

the received PIN signal and the original, the

equipment, electronic warfare devices, high and

subscriber is authorized during the connection

industrial explosives NBC weapons protections,

(call).

special materials and military logistics.

Military University of Technology Zbigniew Piotrowski Zbigniew.Piotrowski@wel.wat.edu.pl www.wat.edu.pl

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TECHNOLOGY INNOVATION

PopCatcher THE FINALIST

THE WORK

PopCatcher is staffed by a world-class team

The Ripper has the PopCatcher technology and is

of industry experts and technology and is

designed to save the songs to a Nokia mobile phone

headquartered in Stockholm, Sweden. The

or other types of MP3-players. Together with the

PopCatcher technology records songs from the

Nokia Music Store, it creates a new and unique way

radio without talk or commercials. PopCatcher is

of obtaining and discovering new music.

currently distributed throughout Europe and Asia through exclusive partnerships with several brandname electronic manufacturers.

PopCatcher Maria Sporre Maria.sporre@popcatcher.com www.popcatcher.com


TECHNOLOGY INNOVATION

Quantum Matrix Holdings THE FINALIST

THE WORK

Quantum Matrix Holdings L.L.C. was formed

Quantum Matrix is a flexible, highly visual interface

in November 2003. The Company holds the

that enables 3-dimensional display of all media

intellectual property rights to the Quantum Matrix

and file types in handheld devices, laptops and

product invented by Doctor Dennis B. Jones. It

workstations.

is also processing the patent application, has funded development to date and is offering to commercially license the Quantum Matrix software. In 2004 Quantum Matrix Holdings retained the services of Tom Major as a licensing consultant.

Employing its messaging system and drag-and-drop, content and all file types can be mapped to it. Any point in the Matrix can become another Matrix, and so on, enabling data drilling and associative relationships between file types. ActiveX/DLL installation and registration of applets allow it to run program types (e.g., CAD, video players, etc.) without the source program resident on the device.

Quantum Matrix Holdings, L.L.C. Tom Major tmajor@taeus.com

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TECHNOLOGY INNOVATION

SoundOfMotion Technologies THE FINALIST

THE WORK

SoundOfMotion Technologies Inc. is an innovative

The SoundOfMotion™ mobile bicycle computer

mobile technology startup from Vancouver, Canada.

transforms your mobile phone into a cycling

SoundOfMotion created the first Mobile Cycling

computer with a Bluetooth® wireless sensor. The

Computer application with a unique Bluetooth sensor.

sensor attaches to the bicycle’s wheel and transmits

Since its launch in April 2007, the bicycle computer

precise motion data to a phone. The SoundOfMotion

was featured in “Top 10 Bike tech Gadgets” by PC

application instantly calculates and displays spot

Magazine, Java.com, local and international media

speed, acceleration, time and distance. All travel

such as Pro-cycling magazine and Vancouver Sun.

data is stored on a phone. The innovative Bluetooth

With over two billion mobile devices in operation and one billion bicycles, our technology appeals to many cyclists, transforming their phones from a dead weight into an advanced cycling computer with VeloTones™.

wireless sensor is so sensitive that it detects as little as one degree of wheel rotation. VeloTones™, like ringtones, are used for audible speed and acceleration monitoring as well as a warning for pedestrians or an approaching bicycle.

SoundOfMotion Technologies Inc. Vladimir Savchenko vladisa@soundofmotion.com SoundOfMotion.com


TECHNOLOGY INNOVATION

Swap Profile THE FINALIST

THE WORK

Pankaj Nathani is a developer of mobile applications

Swap Profile is a location-based application. It’s

in Python for S60. Nathani’s keen interest is to

designed on the concept to design location-based

create innovative ideas for mobile application

applications for non-GPS mobile devices. However, it

development.

can work fine on GPS devices as well. Basically, it’s a location-based profile swapper.

Pankaj Nathani croozeus@yahoo.com

Swap Profile

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TECHNOLOGY INNOVATION

Temobi THE FINALIST

THE WORK

Temobi (Shenzhen Temobi Science & Technology

The Temobi intelligent video codec (TIVC) is a

Development Co., Ltd.), is a next-generation

real-time video codec used in the wireless, error-

mobile Internet company that owns a number of

prone network, working at a very low bit-rate

global leading patents concerning mobile streaming.

(20kbps to 256kbps). TIVC is developed by Temobi,

Temobi has a strong core technology and operating

which is a key technology targeting GPRS, EDGE,

team. Temobi has already established strategic

and 3G multimedia applications (such as cell phone

and cooperative partnerships with CMCC, SARFT

television), and provides excellent video quality. TIVC

and Phoenix TV to provide mobile TV, mobile

covers all fundamental research achievements

video, multimedia magazine, mobile stock, mobile

of Temobi in the video compression field.

education and other services.

ShenZhen Temobi Science & Technology Development Co., Ltd Hongqi Dong donghq@temobi.com www.temobi.com


TECHNOLOGY INNOVATION

Tiki’labs THE FINALIST

THE WORK

Tiki’labs mission is about improving the mobile user

Tiki® 6 keys is a highly flexible, input, navigation

interface and experience via the “reduced keys

and patent-pending solution. It can be used with

number” keyboard concept.

one thumb, one stylus, two thumbs or three to

Tiki’labs has created the Tiki® 6 keys process,

five fingers, depending on context and posture.

which is very flexible, particularly on touch screens,

The keys displayed on the screen serve as an

where it allows easy, comfortable and powerful

interactive guide, allowing users to master it

one-hand input, command and navigation.

in minutes. Tiki can be glided or tapped, a uniquely suitable solution for touch screen single-hand use. Tiki can also be a successive/simultaneous bluetooth accessory, providing a discreet 40+ wpm. Tiki’s reduced keyboard increases the screen space available for content up to 95 per cent when displayed as a transparent grid.

Tiki’labs sas Laurent Guyot-Sionnest lgs@tikilabs.com http://tikilabs.com

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www.mobilerules.org


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2007 Mobile King Awards booklet  

2007 Mobile King Awards booklet

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