SPOTLIGHT ON SOCIAL VIDEO: MAY 2014

SECTOR ANALYSIS

19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

Technology

4%

19%

Entertainment Retail

5%

Games

Technology produced the most releases Entertainment remains in second place Games sector maintains fourth

Beverages

5%

Services Finance

5%

14%

Automotive Travel

6% 6%

8%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN MAY 2014

Health & Beauty Sport

16,000 VIDEOS PUBLISHED

ENTERTAINMENT TAKES 26% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED

3% 3%

3%2% 2%

Entertainment Technology

26%

5%

Beverages

Entertainment takes top place Technology takes second place thanks to video from Samsung

Games Finance

6%

Beverages takes third place

Automotive Sport

9%

IN MAY 2014

Luxury

10%

21%

Travel Internet Retail

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

481 million views tracked

32% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS

35.0%

32.0%

30.0% 25.0% 20.0% 15.0%

15.3%

13.8%

10.0% 5.0% 0.0%

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9.0% 5.8%

4.0%

3.6%

3.1%

2.4%

2.2%

2.0%

THE AVERAGE INTERACTION RATE WAS 1.5% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

6.0%

5.5%

5.0% 4.0% 3.0%

2.6%

2.3%

2.0% 1.0% 0.0%

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2.3%

2.0%

1.7%

1.6%

1.5%

1.4%

1.4%

1.4%

THE AVERAGE VIDEO LENGTH WAS 5.5 MINUTES LENGTH (SECONDS)

1600

1517

1400 1200 1000 800

829

768

600 400 200 0

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594

480 355

349

332

292

255

248

BRAND ANALYSIS

2% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED

2.5%

2.0% 2.0%

1.8%

1.7%

1.5%

1.2%

1.1%

1.1%

1.0%

1.0%

0.9%

0.9%

0.9%

Philips

Siemans

Nokia

0.8%

0.5%

0.0%

Google

Microsoft

Lego

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Mattel

Samsung

Sony

Coca Cola

Disney

SAMSUNG TAKES 14.3% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

16.0%

14.3%

14.0% 12.0% 10.0% 8.0%

6.4%

6.0%

5.4% 3.9%

4.0%

3.7% 2.3%

2.2%

2.2%

1.9%

1.9%

1.8%

Google

Marvel

GoPro

Universal Pictures

Nike

Red Bull

2.0% 0.0%

Samsung

Disney

Coca Cola

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Sony Pictures

Ubisoft

SAMSUNG TAKE 9% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

10.0%

9.0%

9.0% 8.0% 7.0%

7.5% 6.0%

6.0%

5.2%

5.0%

4.1%

4.0%

3.2%

3.1%

3.0%

2.9%

2.3%

2.2%

2.0%

Google

Sony Pictures

Sony

2.0% 1.0% 0.0% Samsung Coca Cola Paramount

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Disney

Ubisoft

Red Bull

20th Century Fox

Electronic Arts

SAMSUNG DOMINATES MAY’S VIDEO BUZZ CHART TOP RANKED VIDEOS MAY 2014 RANK

Brand

Sector

Title

VIEWS

1

Samsung Mobile

Technology

#Galaxy11 The Training

46 253 909

2

Ubisoft

Games

Amazing Street Hack

12 791 850

3

Samsung Mobile

Technology

LeBron James – Turn off to turn on

12 772 420

4

Fiat

Automotive

Godzilla

5 547 984

5

Samsung

Technology

The Curve Changes Everything

4 789 066

6

Coca Cola

Beverages

Coca Cola Friendly Twist

4 598 100

7

Save The Children

NGO

The Most Important Sexy Model Video Ever

3 362 341

8

Canon

Technology

Bring It

5 153 229

9

Chevrolet

Automotive

From One Pitch To Another

1 407 239

10

Dove

Health & Beauty

Mirrors

816 238

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Samsung have an excellent month, landing three videos in the top 10 from two different accounts

APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO