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SPOTLIGHT ON SOCIAL VIDEO: MAY 2014


SECTOR ANALYSIS


19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED

4%

4%

Technology

4%

19%

Entertainment Retail

5%

Games

Technology produced the most releases Entertainment remains in second place Games sector maintains fourth

Beverages

5%

Services Finance

5%

14%

Automotive Travel

6% 6%

8%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

IN MAY 2014

Health & Beauty Sport

16,000 VIDEOS PUBLISHED


ENTERTAINMENT TAKES 26% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED

3% 3%

3%2% 2%

Entertainment Technology

26%

5%

Beverages

Entertainment takes top place Technology takes second place thanks to video from Samsung

Games Finance

6%

Beverages takes third place

Automotive Sport

9%

IN MAY 2014

Luxury

10%

21%

Travel Internet Retail

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

481 million views tracked


32% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS

35.0%

32.0%

30.0% 25.0% 20.0% 15.0%

15.3%

13.8%

10.0% 5.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

9.0% 5.8%

4.0%

3.6%

3.1%

2.4%

2.2%

2.0%


THE AVERAGE INTERACTION RATE WAS 1.5% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE

6.0%

5.5%

5.0% 4.0% 3.0%

2.6%

2.3%

2.0% 1.0% 0.0%

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

2.3%

2.0%

1.7%

1.6%

1.5%

1.4%

1.4%

1.4%


THE AVERAGE VIDEO LENGTH WAS 5.5 MINUTES LENGTH (SECONDS)

1600

1517

1400 1200 1000 800

829

768

600 400 200 0

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

594

480 355

349

332

292

255

248


BRAND ANALYSIS


2% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED

2.5%

2.0% 2.0%

1.8%

1.7%

1.5%

1.2%

1.1%

1.1%

1.0%

1.0%

0.9%

0.9%

0.9%

Philips

Siemans

Nokia

0.8%

0.5%

0.0%

Google

Microsoft

Lego

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Mattel

Samsung

Sony

Coca Cola

Disney


SAMSUNG TAKES 14.3% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS

16.0%

14.3%

14.0% 12.0% 10.0% 8.0%

6.4%

6.0%

5.4% 3.9%

4.0%

3.7% 2.3%

2.2%

2.2%

1.9%

1.9%

1.8%

Google

Marvel

GoPro

Universal Pictures

Nike

Red Bull

2.0% 0.0%

Samsung

Disney

Coca Cola

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Sony Pictures

Ubisoft


SAMSUNG TAKE 9% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS

10.0%

9.0%

9.0% 8.0% 7.0%

7.5% 6.0%

6.0%

5.2%

5.0%

4.1%

4.0%

3.2%

3.1%

3.0%

2.9%

2.3%

2.2%

2.0%

Google

Sony Pictures

Sony

2.0% 1.0% 0.0% Samsung Coca Cola Paramount

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Disney

Ubisoft

Red Bull

20th Century Fox

Electronic Arts


SAMSUNG DOMINATES MAY’S VIDEO BUZZ CHART TOP RANKED VIDEOS MAY 2014 RANK

Brand

Sector

Title

VIEWS

1

Samsung Mobile

Technology

#Galaxy11 The Training

46 253 909

2

Ubisoft

Games

Amazing Street Hack

12 791 850

3

Samsung Mobile

Technology

LeBron James – Turn off to turn on

12 772 420

4

Fiat

Automotive

Godzilla

5 547 984

5

Samsung

Technology

The Curve Changes Everything

4 789 066

6

Coca Cola

Beverages

Coca Cola Friendly Twist

4 598 100

7

Save The Children

NGO

The Most Important Sexy Model Video Ever

3 362 341

8

Canon

Technology

Bring It

5 153 229

9

Chevrolet

Automotive

From One Pitch To Another

1 407 239

10

Dove

Health & Beauty

Mirrors

816 238

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

Samsung have an excellent month, landing three videos in the top 10 from two different accounts


APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

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May's Spotlight on Social Video Advertising  

The Ebuzzing Labs crawls thousands of branded video to reveal insights into the social video advertising industry.

May's Spotlight on Social Video Advertising  

The Ebuzzing Labs crawls thousands of branded video to reveal insights into the social video advertising industry.

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