EBS CEO AND FOUNDER SPEAKS already at a tender age I was interested
EDITORIAL Editor in Chief Bo Engberg
in music, in electronics and in doing business – skills that over the years developed and lead the way to my first enterprise. This was in 1979 and I designed and produced a guitar amp, Halkan´s Model GRA60, which was a seed that eventually grew into EBS – Electric Bass System. It is a privilege that, together with my distinguished colleague and “brother in arms” Mats Kristoffersson, run this company which exists upon developing more or less crazy ideas into something brilliant. From these ideas we design amazing products that it is our pleasure to market and sell to professional musicians worldwide. This process is the lifeblood of our achievements at EBS.
Graphic Design & Layout Ralf Bjurbo
CONTRIBUTORS Photographers Daniel Falk Lasse Eklöf Tina Jeppsson Peter Orevi Hans Brendestam Bo L. Engberg, EBS CEO & founder. Photo by Lasse Eklöf.
Writers Mikael Jansson Ralf Bjurbo Nikki O’Neill Dave Marks
Since the start in 1988 we have worked to create the best products on the market for bass artists – a tremendously inspiring challenge. Perhaps not the most profitable of businesses, but without a doubt the most satisfying. Today, EBS has a skilled and focused team of bass playing employees, all involved in the process of developing and marketing new and exciting products. With the unique smorgasbord of products created over the past 25 years, EBS has successfully established itself on the world market for bassists. Today EBS is represented in more than 40 countries and our products are used by musicians of all genres; by weekend warriors as well as top notch professionals. We also see new target groups develop since an increasing number of guitar and keyboard players have discovered EBS´ various effect pedals. This confirms that the EBS quality appeals to all kinds of instrumentalists. EBS always aims to offer you, the demanding musician, the perfect sound, the best quality and the best support. These are also the most important reasons for top artists to choose EBS Professional Bass Equipment year after year. I am incredibly proud to serve our fabulous EBS Artists as well as all the other musicians who have found their sound by using our products. This is my way of saying my heartfelt thanks to all of you for using EBS Professional Bass Equipment; I look forward to many more years of cooperation. Together we will make music history with the unique EBS products! I wish you much pleasure with the 25th Anniversary Magazine.
CONTACT EBS Sweden AB Grindstuvägen 44-46 167 33 Bromma
ONLINE www.ebssweden.com This publication is an advertising product for EBS Sweden AB to put highlight on the company’s 25th Anniversary. Reproduction in whole or part without permission is prohibited. All rights reserved. All content is subject to change.
All the BASS!
EBS Sweden AB © 2012 - 2013
Bo L. Engberg
CEO and founder of EBS EBS 25 YEARS – 2013
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