Revista by EBC

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Analyzing trends in marketing

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Contributors David Jesús Corona Mendoza José Daniel Zacarías Ramírez Xzxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxx

The magazine EBC Marketing, for which I have the pleasure to write these few lines by way of introduction, in addition to countless numbers of magazines which its purpose is to analyze the international market, unlike other magazines, this shows the students standpoint of Escuela Bancaria y Comercial, which seek to develop their professional tools. All students regardless of their year has great ideas to contribute, is precisely the purpose of this magazine, open a space where students can express their ideas and bring them to his school community in order to promote knowledge. With this thought we begin our first edition of this magazine "Where there is a successful business, someone once made a courageous decision" Peter Drucker

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When we talk anywhere in the world of Spanish clothes always comes the same name: “ZARA” Zara is one of the most famous brands of clothing in Spain and can be found on almost every continent.

Zara is the flagship of Inditex. Inditex is a fashion business group in which, in addition to Zara together, companies like Zara Kids, Pull & Bear, Massimo Dutti, Bershka, Oysho, Zara Home and Uterqüe, although relate to the world of fashion, they are destined for other niche markets.

What makes successful to Zara?

Amancio Ortega Gaona founded a company in 1963 for the manufacture of clothing but it was not until 1975 when the first store opened under the name Zara. In 1985 in the wake of the rapid spread in Spain founded Inditex, Inditex is the distribution group that involves brands like Zara, Zara Home, Bershka, Pull and Bear, Massimo Dutti, trademarks etc. The Inditex group has been the only global textile group in bill 15,946,000 euros, this success was due to its strong financial system as because based its future growth clearly, Zara put on the table their needs and targets to achieve it in a specified period, Zara invested in property, plant and tools that allowed him to develop an advantage among others

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What are the main competitive advantages?

Just in time: It is a methodology aimed primarily at reducing flow times within production as well as response times from suppliers and to customers. What does just in time gives to Zara? Gives strength because it does not lose money in stocks, Zara does not store Ătems, only produces what will sell in the short term. Another big advantage is their quality and designs clothes, this brand stays current on issues of fashion, always watching and analiszando the market, anticipating trends in fashion and to satisfy the needs of its customers.

Zara develops mini collections not throw clothes through seasons, this allows Zara to make changes in their designs and staying alert to any new style comes out, through its principles it has developed a culture of instant purchase, encouraging the consumption of their garments through return policies, lets you be selling their designs quickly and at the same time be moving goods as demand, allowing him to selling their designs quickly and at the same time moving goods as demand. Zara can make a new line, from the initial concept to when it arrives in the shops, in just three weeks.

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what makes Zara more efficient than other brands?

Zara over the years has been winning the market through quality in their designs, that has been given by their customers recognition and prestige that handles the same concept in all its stores across the world, this allows him to standardize their methods and save time and costs. Another point that distinguishes Zara is that not only seeks to satisfy the demand youth, Zara keeps a segmented offering through its subsidiaries allowing it to attend the children, youth and adult market. This gives a broad overview to Zara as it not only depends on a market like other brands and sales revenues are higher for Zara.

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