Restaurant C-Suite Magazine | Fall 2018

Page 5

Big data in an unstructured restaurant environment By Rick Zambrano

Big data is making a significant impact on decisions made in the restaurant industry. A saturation of restaurants, combined with less loyalty from Gen Y and Z, and the ubiquity of foodservice in the Retail and omnichannel environment, are contributing to an industry that is highly competitive. It’s an environment in which apparent customer traffic growth for restaurants is only achieved at the expense of another, and one in which customer and transaction data analysis has become more valuable. But how can all this data be tracked? Mounds of data are pouring in from point of sale systems, mobile app platforms, email campaigns, social media channels, review sites, in addition to real-world experiences and feedback, to name just a few.